Rieker
WORTMANN continues to grow
17.09.2012 1928

WORTMANN continues to grow

In fiscal year 2011 / 12 (as of May 31, May 2012), the company's turnover reached 999,3 million euros

Last fiscal year 2011 / 12, despite the weakening market conditions, the Wortmann group of companies from the German city of Detmold continued its growth, increasing its trading turnover by 4,3% to 999,3 million euros. The year before, the company's total turnover was 957,7 million euros. The export share increased slightly to 52,9% (in the previous year 52,7%). Particularly successful development of the foreign market is observed in Russia, France, the Czech Republic, Switzerland and Benelux countries. And, while there are growth trends in the German domestic market, the difficult economic situation in the UK and Ireland has reduced turnover. Private-owned Asian brand Novi Footwear from Hong Kong and Singapore failed to achieve last year's turnover. Especially in cooperation with foreign customers, the company suffered losses. Today the Wortmann group collections are represented in more than 70 countries of the world, in 15 000 shoe stores.

According to a communication analysis conducted in May of this year by the German popular women's magazine Brigitte, the Tamaris brand continues its take-off, launched two years ago, gradually turning into the No. 1 shoe brand in Europe. To date, the brand has managed to consolidate its already solid position in the market. In all three categories, namely fame (66%), sympathy (34%) and willingness to buy (29%), the indicators improved significantly both in comparison with the last study conducted in 2010 year, and in the overall competitiveness rating.

The Tamaris system partnership is also continuing its triumphal march. Recently Tamaris is also represented on the American continent. In July, two single-brand Tamaris stores opened in Mexico City. Today, 723 retail space (the previous year 519) operates around the world, including 220 monobrand stores and 503 branded zones.

The Wortmann group of companies, rightfully considered the leader in the fashionable women's shoes market in Europe, includes, in addition to the main brand Tamaris, the brands Marco Tozzi, Caprice, Jana and s.Oliver Shoes. In Asia, the company is owned by Novi Footwear Fareast Ltd. Wortmann is represented in Europe by 8 own firms, in Asia the company is represented by 11 firms. The company’s production volume, which totals one million pairs of shoes in the fashion 31 segment, and one million pairs in the standard 27,2 segment, makes it one of the largest shoe manufacturers and sellers in Europe. In total, the company has 1 028 employees (the previous year 978), of which 593 in Europe. 30 thousand workers around the world make shoes for a German company.

Wortmann expects a slight decline in sales growth this fiscal year. Stocks of goods in storehouses are still quite high, which was largely influenced by adverse weather conditions of the last three seasons. In this regard, it is too early to talk about further sales forecasts, the company emphasizes.

In the financial year 2011/12 (as of May 31, 2012) the company's turnover reached 999,3 million euros In the last financial year 2011/12, despite the weakening market conditions, the group of companies ...
5
1
Rating
Midinblu

Latest News

Crocs has released a collaboration with French musician Vladimir Koshmar

Images of a mask-skull, a heart and an inscription with the name of the artist became the distinctive design elements of the new clogs, published in the collaboration between Crocs and French musician Vladimir Koshmar.
21.01.2021 132

Nike sues nearly 600 US sneaker sites

American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
21.01.2021 220

Revenue of Detsky Mir Group in 2020 increased by 11%

At the end of 2020, the consolidated revenue of Detsky Mir Group amounted to 142,9 billion rubles, an increase of 11%. In the 4th quarter of 2020, the group's consolidated revenue increased by 14,4% compared to the same ...
21.01.2021 143

Adidas Reveals Ultraboost 21 Running Shoes

The updated silhouette of the adidas Ultraboost 21 running shoe features increased cushioning. LEP (Linear Energy Push) technology integrated into the outsole provides 15% more stability in the forefoot and midfoot, - ...
21.01.2021 179

Christian Louboutin announces orange as the "new black"

In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this ...
20.01.2021 341
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning