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Yandex.Market is turning into a trading platform
06.06.2014 2687

Yandex.Market is turning into a trading platform

The Yandex.Market service is transforming from a payment aggregator into a full-fledged trading platform like eBay or Amazon. This was stated by the head of Yandex.Market Alexei Avdey in Moscow at the presentation of the updated project at the YaC / m 2014 conference. Experts believe that the project will be a success - in the future it will be able to occupy up to 15% of the Russian Internet trade market.

Yandex.Money was made to avoid a cash gap. Delivery of goods can be organized through the aggregator of freight carriers MultiShip, with which Yandex began to cooperate at the beginning of this year. The company will ensure that the user receives the product or can get their money back.

Personalized recommendations for users will also appear on the service. The recommendation system is based on machine learning, it will offer the user products based on his search queries, purchases, website behavior and other data.

In addition, Market will receive a customer protection system. Through it, you can find out the details of the order or contact an independent arbitrator to resolve a disputed issue.

The commission from an order on the service is from 1%, including its prepayment commission - 3%.

Yandex.Market unites more than 15 thousand online stores. According to TNS Web Index for January - April 2014, 19 million people use the service every month. The transformation of Market into a full-fledged trading platform was expected: the company's development team, back in October last year, announced its intention to introduce a service for placing an order directly on the website.

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