Yandex will dress and dress
The Russian Internet company Yandex has announced the launch of a service for choosing clothing Wardrobe. The garderob.yandex.ru section has become part of Yandex.Market. Currently, the service is available for residents of Russia and Ukraine. Following the competitor, Mail.ru. also announced a serious update to the Clothing section.
The Yandex service aggregates products from several hundred online stores, company representatives said. Clothes and shoes can be viewed, compared by price, put in (and excluded from) the basket, and then ordered like in a regular online store. In "Wardrobe" products are filtered by brands, types, prices, sizes, seasons. There are catalogs of women's, men's and children's clothing.
As in Yandex.Market, goods and partner stores receive ratings from users in the “Wardrobe” - this is how ratings of suppliers are compiled, that is, the service also performs a recommendation function. Working with online stores is based on a pay-per-click model. User transition cost - from 3 rubles. The higher the rate, the higher the product is in the catalog, explained Alexei Avdey, head of Yandex.Market.
Clothing stores on Yandex.Market have been presented for a long time, but they have not been collected in one large convenient catalog, he said.
"At present, the catalog of goods contains offers from more than 500 Moscow and regional stores and more than a million goods," said Tatyana Umryaeva, head of the Wardrobe project at Yandex.Market.
“The main thing the Yandex team was guided by when creating the service was design,” said Tatiana Umryaeva. - The work was carried out for about a year, a lot of attention was paid to the usability testing of the service.
"Yandex.Market" is not the largest sales channel for us, - said the representative of Lamoda.ru, which cooperated with the service even before the launch of the updated catalog. “We hope that after the launch of the new service, the percentage of orders coming from Yandex.Market will increase.”
The requirements for partner stores in the clothing and footwear section will be much higher than for other stores. “Ultimately, the user should receive a good service, with clear descriptions of sizes, high-quality photographs, and so on,” said Tatiana Umryaeva.
When ordering goods, various payment models are provided - by card, Yandex.Money, cash upon delivery by courier. If the goods purchased through the service do not suit the buyer, they can be returned. With courier delivery, the client can try on clothes or shoes (the courier must wait 15 minutes). If you pay for the order in advance, the money will be returned within 4 weeks.
According to Yandex representatives, while creating the service, the company focused mainly on foreign experience. “There is no such aggregator in Russia and Ukraine,” said Alexey Avdey.
However, another Russian internet company, Mail.ru, also provides a selection of clothes from various online stores. Today, the company, following Yandex, announced the restart of the Clothes service on Tovary.Mail.ru.
“The section has completely updated the interface and expanded the assortment, including added offers from the online store Boutique.ru,” the Mail.ru Group press service told BFM.ru.
The updated section contains several thousand product names. In the near future, it is planned to expand the catalog - it is expected that the number of project partners will include several online stores - Lamoda.ru, INCITY and others. According to the press service of the company, cooperation with online stores is carried out according to the same system as Yandex - that is, pay per click.
Many features of Yandex and Mail.ru services coincide. So, for example, in "Clothes", as well as in "Wardrobe", you can sort products by prices, brands, sizes, seasons and other parameters. Several models you like can be compared to choose the best one. As in Yandex.Market, in Tovary.Mail.ru there is an evaluation function - users leave reviews and rate stores and goods. Based on materials from bfm.ru.