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Yandex launches an online project for cross-border trade between China and Russia
25.03.2015 2395

Yandex launches an online project for cross-border trade between China and Russia

Yandex.Money is preparing to launch an online trading platform with its Chinese partner TradeEase, the first project aimed at developing cross-border trade between China and Russia.

Now the Russians will be able to make purchases via the Internet with delivery, and Chinese stores selling goods at the border will also sell their goods via the Internet.

In the context of a significant slowdown in the interest of Western players in Russia, and a decrease in the pace of their development in our territory, the development of relationships with Eastern partners is a natural and expected alternative for online retailers.

It is also worth noting that the share of online purchases is steadily growing, despite the crisis. The most active users of online stores are representatives of generations Y, Z. They are now setting the trends in the development of the online retail market.

Recall that according to AKIT, in 2014, the Russian online trading market grew by 31%. The key drivers of market growth were the increase in the number of Internet users in the regions and the development of mobile Internet.

Yandex.Money is preparing to launch an online trading platform with its Chinese partner TradeEase - the first project aimed at developing cross-border trade between China and ...
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