At Yandex Market, clothing and footwear brands can create branded showcases (product pages) in their own style as part of a new project of the RUM online department store.
The online department store already features 13 local brands, including Toptop, Sorry I'm not, Petra, Studio 29, OXIOMA. The number of local brands and products will grow.
“With the launch of RUM, we continue to develop the category of fashionable clothes and shoes at the Market. Today, more than 4,5 thousand partners work with us in this category - these are both manufacturers themselves and third-party sellers of their goods. Among our partners there are both large market players and small businesses. It is usually difficult for local brands to compete with well-known brands. RUM will help manufacturers to successfully do this and find their customers. We will actively talk about the brands themselves on the pages of the RUM, meet with designers, owners of fashion brands and develop the department store taking into account their wishes,” says Alena Repyeva, head of lifestyle categories at the Market. Local brands that already work with the Yandex Market platform can create pages in RUM.
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