Japanese designer created fondue shoes
Japanese designer Satsuki Ohata came up with shoes that fit the size of the legs.
The main idea is that the buyer of these shoes dips their feet in polyvinyl chloride to create an impression around the foot. When this mold dries, then it becomes a shoe, quite suitable for wearing. Ohata came up with these shoes when he watched people feast on a Swiss fondue dish - melted cheese dipped in vegetables and chicken.
“I recommend that people dunk their feet with the heel up if they want to get their hands on something like flip flops, or you can allow the plastic to rise above the heel to the ankle, and then you will have full shoes,” says Ohata. “As long as they are dry, they do not wear out which I consider to be a pretty practical quality. My shoes can be easily washed in the sink and towel dried. "
True, experts doubt that these shoes will become popular on the street, because any sharp object on the road will easily break through the coating and injure the owner of the shoes. The designer has already promised to solve this problem in the near future.
Japanese designer Satsuki Ohata came up with shoes that fit the size of the legs.
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The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Rendez-Vous has relaunched its wholesale business
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
How to Conduct an Effective Strategy Session for a Shoe Business?
Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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We form the salary of sellers: expert advice
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Retail Arithmetic
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