EMU Australia Spring-Summer'18
Vibrant colors of the Australian coast - in the new EMU Australia collection
EMU Australia, an Australian brand known for its winter sheepleather shoe models, is launching its second spring-summer collection.
A distinctive feature of the collection is its rich color scheme, rich colors, reminiscent of the nature of the Great Barrier Reef. This place is one of the main attractions of the Australian coast, the beauty of which inspired the brand’s designers and suggested original ideas of color combinations: the leitmotifs of the ocean and images of underwater inhabitants are harmoniously woven into the decor of the models of the new collection.
The creative team of the brand created a collection using leather of a unique texture. Breathable fabrics and interesting textured finish complement modern urban forms. Espadrilles, sandals, demi-season boots, elegant high-heeled shoes - brand designers loudly declare: wear our shoes anytime, anywhere!
The style of sport chic is embodied in the collections of Emu Beach and Emu Balance, here - the emphasis on elegant details and premium quality materials.
EMU Australia Is a premium brand, originally from Australia. EMU company was founded in 1994, produces shoes from Australian sheepleather and merino wool. The target audience of the brand is young and active women who are fond of fashion, but do not blindly follow fleeting trends, but carefully develop their own style. In Russia, the brand's collection is presented in the Soho Fashion chain of stores.
EMU Australia, an Australian brand known for its winter sheepleather footwear, is launching its second collection of the season ...
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Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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