YouTube launches a new ad format. Now Internet users will be able to buy various products by clicking on the link in the commercial. Advertisers will be able to advertise on YouTube with specific offers that are individually tailored to the preferences of each Internet user.
YouTube's owner, Google, has launched a similar online shopping ad format in competition with online retailers like Amazon and eBay. Google is also launching a special "buy" button in search results. After clicking on it, the user will be redirected to a special page for selecting product characteristics.