Anniversary Date
JSC "Grodno shoe factory" NEMAN "- one of the oldest enterprises in Belarus, celebrates its 65th anniversary. During this time, more than 172 million pairs of shoes were produced.
Every year the company presents the Spring-Summer and Autumn-Winter footwear collections of the Neman, Elefas, Lady N, Jumbo, Tektonik, Assol assortment lines, which have more than 500 shoe models.
Grodno shoe factory "Neman" is one of the largest enterprises of the light industry in Belarus.
The company is constantly working to improve the quality and appearance of shoes, which is facilitated by the use of modern natural and artificial materials produced in Italy, Holland, Poland, Russia, Turkey, the introduction of new equipment and technologies.
A wide range of shoes allows you to open and develop a branded network. Today it is represented by departmental stores, retail facilities, warehouses in the Brest, Vitebsk, Gomel, Grodno, Minsk, Mogilev regions, as well as wholesale and retail representatives in Russia, Lithuania, Latvia, Estonia and Mongolia.
JSC “Grodno Shoe Factory“ NEMAN ”- one of the oldest enterprises in Belarus celebrates the 65 anniversary. During this time, more than 172 million pairs of shoes were produced. The company annually presents ...
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Over the nine months of 2023, the volume of online sales in the Russian Federation increased by 23%
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How to implement sales funnels in the shoe business
Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company has a profit, and the owner is satisfied with everything from the point of view of development, such a model has a right to exist. But if the business is not profitable, then it will be difficult to change anything without implementing a sales funnel. SR sales expert Evgeniy Danchev tells how to implement such an effective tool as sales funnels in shoe retail.
Another European patent for CAPRICE
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Aroma Sementi offers an innovative shoe accessory
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Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks
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“Shoe Stories” is an educational and educational project of Shoes Report magazine and the State Historical Museum
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Elisabetta Franchi sold a license to Elisabet to produce children's shoes
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Marc Jacobs covered his signature Kiki boots with crystals
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Brooklyn brand MSCHF launches "Big Red Boots"
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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Balenciaga has released clogs imitating Dutch wooden clogs
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Key models of shoes and bags of the spring-summer 2023 season
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MSCHF and Crocs launch "Big Yellow Boots"
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Nike announces collaboration with Tiffany & Co
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Tiffany and Nike Unveil Joint Air Force Capsule
The result of the Tiffany-Nike collaboration was briefly kept under wraps with the Nike Air Force 1 in black suede with Nike's signature comma in Tiffany Blue. The shoe jewelry brand also got a square-shaped silver pendant placed on the heel of the sneaker and a blue box with a red interior. The shoes come with three extra pairs of laces.
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Balenciaga launches 3XL Trainer mules
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Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
