ECCO Anniversary Collection
On the occasion of its 50 anniversary, the Danish brand has released a special collection ECCO MIND, the style of which is based on the most popular models of the brand.
In April 2013 the Danish company ECCO celebrates its 50th anniversary in the footwear market. The release of the anniversary collection ECCO MIND is timed to this event. Its creator Nicky Testensen, developing the collection, was based on the design of the most famous models of the brand, released in the 70-s, that is, when the company was just starting to embody its concept of comfortable shoes.
As the main material of the models of the anniversary collection, camel leather is used, characterized by softness and high wear resistance. A convenient pad and flexible sole allow you to feel comfortable, which is the main advantage of ECCO products and corresponds to the brand philosophy. The models of the anniversary collection are universal: all family members will be able to buy the same pairs, which will differ only in size. 70's aesthetics can be traced in the use of bright colors, as well as in the style of light negligence and extravagance.
On the occasion of its 50th anniversary, the Danish brand has launched a special collection ECCO MIND, the style of which is based on the most popular models ...
Coccinelle has launched an advertising campaign for autumn-winter 2022
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Bikkembergs released a collection of his own hits from 1990 and 2000.
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BASCONI continues to develop retail in Russia and abroad
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The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Euro Shoes@CPM set attendance records
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MASCOTTE relaunches retail format with focus on digital technology
On August 30, the opening of a new MASCOTTE salon in an updated concept took place in St. Petersburg. Particular attention in the concept is paid to digital content that creates a comfortable and exciting shopping experience: screens in the showcase and central areas with image content, information screens around the perimeter of retail equipment, tablets with a convenient user application in the lounge area and at the checkout.
Turkish footwear brand Dogo will start retail development in Russia
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Commercial Models for Outdoor Sneakers and Footwear Range
Sneakers are the most comfortable and versatile type of footwear, combined with clothes of any style. Models of sneakers, sneakers and low shoes occupy an increasing share of sales in the footwear market, replacing the classic models of oxfords, derbies, monks and loafers. The article discusses the current design solutions that will be in demand in the spring-summer and autumn-winter seasons over the next two years.
CPM: development in a changing market
On September 02, the 38th CPM - Collection Premiére Moscow and the 30th Euro Shoes premiere collection - the two largest b2b platforms for the fashion, footwear and accessories industry in Russia and the CIS - ended. The leading international alliance of the two largest exhibitions has been showing high attendance and an increase in professional audience for the second season.
Managing the shoe business during turbulence
We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
TM Kotofey will take part in the Euro Shoes exhibition
In Moscow, preparations continue for the grand exhibition event Euro Shoes@CPM, which will unite two key Russian exhibitions of footwear and clothing Euro Shoes and CPM Moscow, as well as present new sections - bags and accessories, leather, materials and components. Among the exhibitors of Euro Shoes this year there will be a popular in Russia brand of children's shoes "Kotofey".
Dagestan shoe manufacturers are preparing to launch a new brand on the market
By the end of the year, Dagestan shoe manufacturers are planning to launch a new brand on the market. It is also planned to launch the production of arch supports for shoes in the republic, TASS reports.
BELWEST is a new exhibitor at Euro Shoes
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Adidas Collaborate With South African Designer Tebe Magugu
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TJ Collection implemented an omnichannel service
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What is the mistake of suppliers of children's shoes in working with wholesale companies
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In the Pinko collection - rhinestones, sequins and faux fur
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OR Group will suspend the work of its factory in Berdsk
The Novosibirsk-based OR Group (former Obuv Rossii Group of Companies) is restructuring its business, as part of which it closes part of unprofitable stores. To optimize operating costs, it is also planned to suspend the activities of the S-TEP shoe factory owned by the group in the city of Berdsk near Novosibirsk, TASS reports.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Directions in the style of clothing and footwear that will remain in fashion for a long time
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Mistakes in the lighting of the sales area that spoil the impression of a shoe store
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Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
