ECCO Anniversary Collection
On the occasion of its 50 anniversary, the Danish brand has released a special collection ECCO MIND, the style of which is based on the most popular models of the brand.
In April 2013 the Danish company ECCO celebrates its 50th anniversary in the footwear market. The release of the anniversary collection ECCO MIND is timed to this event. Its creator Nicky Testensen, developing the collection, was based on the design of the most famous models of the brand, released in the 70-s, that is, when the company was just starting to embody its concept of comfortable shoes.
As the main material of the models of the anniversary collection, camel leather is used, characterized by softness and high wear resistance. A convenient pad and flexible sole allow you to feel comfortable, which is the main advantage of ECCO products and corresponds to the brand philosophy. The models of the anniversary collection are universal: all family members will be able to buy the same pairs, which will differ only in size. 70's aesthetics can be traced in the use of bright colors, as well as in the style of light negligence and extravagance.
On the occasion of its 50th anniversary, the Danish brand has launched a special collection ECCO MIND, the style of which is based on the most popular models ...
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What factors influence pricing, and how to work with retail prices for shoes
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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associated with elitism, aristocracy and an active lifestyle.
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PETER KAISER - the best brand of 2025!
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How to set prices that will earn
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
