Unichel starts the year with a new range
27.01.2014 6474

Unichel starts the year with a new range

The Chelyabinsk shoe factory "Unichel" began the year with an expansion

assortment. A new model of bright children's boots has been launched

"Sunshine" in thermoplastic elastomer for early spring and late autumn.

Thermoplastic elastomer is an ideal material for the production of children's shoes: it does not slip, does not get wet, holds its shape perfectly, but at the same time is soft and elastic. Additionally, an insole is inserted into the boot, which ensures the model's form stability, as well as a nap stocking with a soft edging, which makes the shoe warm.

Rubber shoes at the factory recently engaged. Last year for the first time

released rubber boots in the "Rainbow" style for the little ones. The issue amounted to over 40 pairs. The new model immediately gained popularity among buyers due to its practicality.

The Sunshine boots are being cast on a new Golden Plast unit purchased and installed in December last year, specifically for the production of a new range. The two-injection unit first "casts" the boot, then the sole, which allows you to combine different colors. That is why the models are very bright - luminescent green, yellow, red, purple.

The raw materials for the production of the new model are also supplied from Italy.

favorably distinguishes the Ural boots from the Chinese analogs.

To date, more than a thousand pairs of boots have already been produced, and all of them

went on sale. The model is presented in a ruler from 27 to 31 sizes. IN

production plans to release about 26 thousand pairs during the year

shoes on this style.

“The development of the assortment is one of the priority tasks at the enterprise, -

comments the director of production of the shoe company "Unicel" Galina

Kolotova. -Manufacture of rubber shoes for the factory is completely new

direction and this year we will pay special attention to it. So, already in March

this year there will be another model, but already in the women's line. In success

we don’t doubt such shoes from buyers. Rubber boots given

Russian climate and roads have become an indispensable part of the wardrobe for many

residents of the city. "

Chelyabinsk shoe factory "Unichel" began the year with an expansion of the range.
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