Unichel aims at Kazakhstan
09.12.2014 6446

Unichel aims at Kazakhstan

Unichel will open 20 brand stores in Kazakhstan over the next five years.

The Ural shoemaker has already begun implementing this strategy, opening three stores in December - in Kostanay, Aktobe and Uralsk. Also, by the end of this year, stores will be opened in Kokshetau and Petropavlovsk.

The pricing policy of the Ural brand for Kazakhstan will not change: comfortable shoes for every day in the middle price segment will be presented in stores. The format of the family store will also be preserved, shoe-makers will offer men's, women's and children's shoes to Kazakh buyers.

“We have long considered Kazakhstan“ our ”region, we see it as a good potential for development,” said Vladimir Denisenko, General Director of the Unichel shoe factory. - The climate here is very similar to ours: long winters, low temperatures, cold winds. Our footwear is best known and loved in the Urals and Siberia - in regions where high-quality leather and natural fur are not a luxury, but a climate requirement ”.

The federal chain "Unichel" is one of the three largest, it has 460 brand stores in 130 regions of Russia. The most densely Ural footwear manufacturers have established a foothold in the Chelyabinsk and Sverdlovsk regions, in the republics of Tatarstan and Bashkortostan, the Krasnoyarsk Territory. There are about 40 stores in each of these regions.

As noted at a Russian factory, today about a dozen shoe factories operate in Kazakhstan, but most of them specialize in the production of shoes by state order for military personnel, workers of industrial enterprises and other categories of the population using special clothing.

With a rational consumption of shoes 2,6 pairs per year, Kazakhstan with a population of more than 17 million people is a promising market. Currently, the need for footwear in the republic is being solved through imports. But at the same time 90% of imported shoes does not meet quality standards.

Unichel will open 20 brand stores in Kazakhstan over the next five years.

Latest News

Christian Louboutin teams up with Idris and Sabrina Elba

French shoe designer Christian Louboutin has teamed up with celebrity couple British actor Idris Elba and his wife Sabrina, an actress and model of Somali origin, to release a capsule collection inspired by African culture -...
14.06.2024 96

Golden Goose received admission to public listing in Milan

The admission of Italian luxury sneaker manufacturer Golden Goose to list on the Milan stock exchange Euronext Milan has been approved by Borsa Italiana and the Italian supervisory authority CONSOB. The first day of trading is expected on 21...
14.06.2024 103

Lamoda launched its own footwear brand Founds

Russian online retailer Lamoda is expanding its line of own brands. To the new clothing brands Mademan and Nume, launched this spring, Founds has been added, under which men’s and women’s…
13.06.2024 154

Hiker opens a store in Vladivostok

The Hiker multi-brand store chain has become federal. In Vladivostok, in the Kalina Mall shopping center at Kalinina, 8, the sixth retail outlet of the chain was opened. This is the first regional store of the chain located outside the Central Federal District. The range consists of…
13.06.2024 168

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 454
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning