New Unichel brand stores opened in Murmansk and Severomorsk. These cities border Finland, Norway and Sweden. Such a neighborhood is extremely interesting for Unichel, since in the near future the company plans to bring the brand to the international level, the company said.
“Murmansk in the“ geography of the company ”today is the most northwestern point,” said Vladimir Denisenko, general director of the Unichel shoe company. - This direction was chosen as one of the strategic for the development of the trading network. The climate there is very similar to our Ural, the same severe frosts and snowy winters. Today we are quite densely represented in the Urals and Siberia, because our position in the production of warm winter shoes is very strong. We can make shoes for the Russian winter: we use high-quality leather that does not crack, natural fur that will not freeze, a thick sole. ”