Unichel summed up the results of the year
30.12.2014 6500

Unichel summed up the results of the year

2014 year for the Chelyabinsk shoe factory "Unichel", as well as for the country as a whole, was not the easiest. The main tasks that were solved at the enterprise were issues of “containment” of prices, preservation of production volumes and the work collective.

The annual production volume amounted to 2,85 million pairs of shoes, retail turnover - more than 5 billion rubles. For the first time in the past fifteen years, Unichel has not increased production volumes, leaving them at the level of the previous year. This is due to a decrease in purchasing power, which entailed a reduction in the number of orders for the factory from branded trade.

Despite the economic situation, the company decided not to stop the process of technical re-equipment. In 2014, equipment worth more than 200 thousand euros was purchased. The new equipment, according to experts, allowed to increase labor productivity 1,5-2 times and greatly facilitated the work of workers.

Another significant event was the commissioning of a large logistics center with an area of ​​10 thousand square meters. meters, which was built two years. Investments in construction amounted to more than 200 million rubles. The need for such a center was due to the catastrophic shortage of storage facilities for storing materials.

During the year, the Unicel retail chain has grown by 40 new stores. Now in Russia and Kazakhstan there are 463 Unicel brand stores. This year, special attention was paid to the development of distant markets - Primorye, Murmansk, Khabarovsk, Vladivostok. In November, the first branded stores were opened in the Republic of Kazakhstan, which, after just a month, proved to be promising. Unichel footwear is sold in Aktobe, Uralsk, Kostanay, shops in Kokshetau and Petropavlovsk are at the launch stage. The company plans to open at least 15-20 stores in Kazakhstan in the next three years, each with an area of ​​100 to 150 sq. meters.

An important strategic decision at the enterprise was the anti-crisis price reduction for the new collection. Cost reduction took place in two directions at once: the factory, due to profitability, reduced selling prices by 5-7%. The same number of "shrunk" branded stores, minimizing the trade margin. Together, the measures taken allowed to reduce prices by 10-15%, bringing them closer to last year.

2014 year for the Chelyabinsk shoe factory "Unichel", as well as for the country as a whole, was not the easiest. The main tasks that were solved at the enterprise were issues of “containment” of prices, conservation ...
Euro Shoes Exhibition

Latest News

Attendance in Moscow shopping centers in October fell by 20%

Against the backdrop of an increase in the incidence of Covid-19, there is an uncharacteristic decline in traffic in the capital's shopping centers, uncharacteristic for autumn. According to the managing partner of Vanchugov & Partners, a new rise in the incidence in October 2021 led to a drop in traffic in ...
17.10.2021 115

Wildberries turnover in Q3 2021 grew by 101%

The Russian online retailer notes a steady growth in turnover. In Q3 2021, Wildberries' turnover increased by 101% to RUB 214,6 billion. year-on-year (sales of goods and services, including returns), reaching historical ...
17.10.2021 110

International transport organizations demand to lift restrictions due to Covid-19

The International Road Transport Union (IRU), the International Air Transport Association (IATA), the International Chamber of Shipping (ICS) and the International Transport Workers' Federation (ITF) have approached ...
15.10.2021 250

Michael Kors has released a collection in partnership with the 007 film franchise

The capsule collection MMK x 007, which appeared in the collaboration of the American brand Michael Kors with the 007 film franchise, can be called the beach one. It included swimwear, slippers and bags for going out and ...
15.10.2021 242

Benetton relocates production from Asia

The Italian holding United Colors of Benetton plans to transfer production from Asia and is considering the possibility of localizing production facilities in Serbia, Croatia, Turkey, Tunisia and Egypt. By the end of 2022, the production of ...
14.10.2021 338
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning