Unichel summed up the results of the year
30.12.2014 7312

Unichel summed up the results of the year

2014 year for the Chelyabinsk shoe factory "Unichel", as well as for the country as a whole, was not the easiest. The main tasks that were solved at the enterprise were issues of “containment” of prices, preservation of production volumes and the work collective.

The annual production volume amounted to 2,85 million pairs of shoes, retail turnover - more than 5 billion rubles. For the first time in the past fifteen years, Unichel has not increased production volumes, leaving them at the level of the previous year. This is due to a decrease in purchasing power, which entailed a reduction in the number of orders for the factory from branded trade.

Despite the economic situation, the company decided not to stop the process of technical re-equipment. In 2014, equipment worth more than 200 thousand euros was purchased. The new equipment, according to experts, allowed to increase labor productivity 1,5-2 times and greatly facilitated the work of workers.

Another significant event was the commissioning of a large logistics center with an area of ​​10 thousand square meters. meters, which was built two years. Investments in construction amounted to more than 200 million rubles. The need for such a center was due to the catastrophic shortage of storage facilities for storing materials.

During the year, the Unicel retail chain has grown by 40 new stores. Now in Russia and Kazakhstan there are 463 Unicel brand stores. This year, special attention was paid to the development of distant markets - Primorye, Murmansk, Khabarovsk, Vladivostok. In November, the first branded stores were opened in the Republic of Kazakhstan, which, after just a month, proved to be promising. Unichel footwear is sold in Aktobe, Uralsk, Kostanay, shops in Kokshetau and Petropavlovsk are at the launch stage. The company plans to open at least 15-20 stores in Kazakhstan in the next three years, each with an area of ​​100 to 150 sq. meters.

An important strategic decision at the enterprise was the anti-crisis price reduction for the new collection. Cost reduction took place in two directions at once: the factory, due to profitability, reduced selling prices by 5-7%. The same number of "shrunk" branded stores, minimizing the trade margin. Together, the measures taken allowed to reduce prices by 10-15%, bringing them closer to last year.

2014 year for the Chelyabinsk shoe factory "Unichel", as well as for the country as a whole, was not the easiest. The main tasks that were solved at the enterprise were issues of “containment” of prices, conservation ...

Latest News

Clarks to cut 150 more jobs

Due to growing losses, the British shoe manufacturer Clarks intends to reduce staff. A reduction of 150 office jobs is planned. Clarks closed 2023 positions in 103, writes...
24.06.2024 120

Expo Riva Schuh attracted more than 9000 visitors

In the Italian Riva del Garda, from June 15 to 18, the 101st exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags was held. The exhibition featured 1300 exhibitors from 40 countries (80% came from abroad). Event…
23.06.2024 166

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 406

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 472

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 522
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning