Unichel holds a fair
21.08.2012 3019

Unichel holds a fair

For a few days Chelyabinsk will become Milan for footwear: from August 20 to 24, a shoe fair was opened in the city, which is traditionally held by one of the largest Russian manufacturers - the Chelyabinsk shoe factory "Unichel".

The fair brought together more than two hundred wholesale buyers from 130 cities of Russia, where today Chelyabinsk shoes are sold. Within a week they will have to choose models that will be sent to mass production.

The main goal of the fair is to form a new spring-summer range of footwear, which will go to Russian stores in the summer of 2013.

"Unichel" will present more than one and a half thousand new summer models, hand-sewn in a single copy. Sellers will have to select their favorite shoe samples, while providing fashion trends for the next summer, as well as taking into account the tastes, needs and size characteristics of each of their regions.

So, for example, the owners of the smallest legs are residents of Ulan-Ude, Izhevsk, Ufa and Kazan. The average male foot size here is 39-40, and the female 35-36. Holders of the most impressive foot sizes live in Orenburg and Orsk: men here put on 44-46 size shoes, and women mostly choose 39-41.

As a result of the order, the factory will determine production and capacity utilization plans for the upcoming 7 months of work, a supply and procurement plan for materials - leather, soles, accessories, threads and glue.

For several days, Chelyabinsk will become shoe Milan: from 20 to 24 on August, a shoe fair has opened in the city, which is traditionally held by one of the largest ...
5
1
Rating

Latest News

Spanish Pikolinos opens a new flagship in Paris

Spanish footwear brand Pikolinos opens a flagship store in the center of Paris, at 68 rue de Rivoli. The brand has been present in France for over 35 years, and the country is one of the most important markets for…
27.05.2024 212

Golden Goose ready for IPO: announcement expected this week

Golden Goose is preparing to list on the Milan Stock Exchange and could be announced as early as this week. The luxury sneaker company is aiming for a valuation of €3 billion, 11 times its projected earnings in 2024...
27.05.2024 212

TJ COLLECTION created its own AI stylist

The shoe and accessories brand TJ Collection turned to artificial intelligence technologies and created a virtual fashion stylist - a girl named Tanya, who talks about the brand's new products on its social networks. Tanya, 26 years old, is passionate about fashion and...
27.05.2024 228

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 343

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 315
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning