Rieker
Unichel holds a fair
21.08.2012 2588

Unichel holds a fair

For a few days Chelyabinsk will become Milan for footwear: from August 20 to 24, a shoe fair was opened in the city, which is traditionally held by one of the largest Russian manufacturers - the Chelyabinsk shoe factory "Unichel".

The fair brought together more than two hundred wholesale buyers from 130 cities of Russia, where today Chelyabinsk shoes are sold. Within a week they will have to choose models that will be sent to mass production.

The main goal of the fair is to form a new spring-summer range of footwear, which will go to Russian stores in the summer of 2013.

"Unichel" will present more than one and a half thousand new summer models, hand-sewn in a single copy. Sellers will have to select their favorite shoe samples, while providing fashion trends for the next summer, as well as taking into account the tastes, needs and size characteristics of each of their regions.

So, for example, the owners of the smallest legs are residents of Ulan-Ude, Izhevsk, Ufa and Kazan. The average male foot size here is 39-40, and the female 35-36. Holders of the most impressive foot sizes live in Orenburg and Orsk: men here put on 44-46 size shoes, and women mostly choose 39-41.

As a result of the order, the factory will determine production and capacity utilization plans for the upcoming 7 months of work, a supply and procurement plan for materials - leather, soles, accessories, threads and glue.

For several days, Chelyabinsk will become shoe Milan: from 20 to 24 on August, a shoe fair has opened in the city, which is traditionally held by one of the largest ...
5
1
Rating

Latest News

Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador

The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked…
09.12.2022 283

In St. Petersburg and the region, the volume of commissioning of warehouse real estate approached a record

According to the consulting company Nikoliers, in 2022, about 343 sq. m of quality warehouse space. This is 2,1 times higher than the figure for the whole of 2021, when…
08.12.2022 340

Uzbek shoemakers gather at Euro Shoes

Yan Belyaev, founder of the Euro Shoes premiere collection exhibition, and Uzcharmsanoat Fahriddin Boboev, chairman of the Association of Footwear Manufacturers of Uzbekistan, met at the BIOT-2022 international exhibition in Moscow and confirmed the importance of participation…
08.12.2022 267

Bata launches shoe collection made from recycled plastic bottles

Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
07.12.2022 323

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 504
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning