The fair brought together more than two hundred wholesale buyers from 130 cities of Russia, where today Chelyabinsk shoes are sold. Within a week they will have to choose models that will be sent to mass production.
The main goal of the fair is to form a new spring-summer assortment of shoes that will go to the shelves of Russian stores in the summer of 2013.
Unichel will present more than one and a half thousand new summer models, hand-sewn so far in a single copy. Sellers will have to select the most popular shoe samples, taking into account the fashion trends of next summer, as well as taking into account the tastes, needs and dimensional features of each region.
So, for example, the owners of the smallest legs are residents of Ulan-Ude, Izhevsk, Ufa and Kazan. The average male foot size here is 39-40, and the female 35-36. Holders of the most impressive foot sizes live in Orenburg and Orsk: men here put on 44-46 size shoes, and women mostly choose 39-41.
As a result of the order, the factory will determine production and capacity utilization plans for the upcoming 7 months of work, a supply and procurement plan for materials - leather, soles, accessories, threads and glue.