The Chelyabinsk shoe factory "Unichel" announced the beginning of the formation of a dealer network. According to the company's management, this will allow obtaining new points for selling products and significantly expanding the geography of its presence. Thus, the creation of a dealer network will allow Unicel to increase sales of factory footwear by 30% in the first year alone.
Now the factory has launched the process of forming a pool of partners, the mechanisms of interaction, the system of requirements and standards are being built. During the traditional fair, which will be held at the factory in mid-August, the first partners will be able to order the 2015 summer collection for wholesale and retail.
“In the life of every company there comes a time when it becomes necessary to look for regional trade partners to expand its presence on the market,” said Vladimir Denisenko, General Director of the Unichel factory. - The chain of branded stores, which we have been developing for the last ten years, has allowed us to develop our own standards in trade, stable demand, brand awareness and trust in it. With such capital, we are ready to entrust the sale of branded Unicel footwear to partner companies. This is a completely natural stage of development. "
Today, Unicel brand stores are present in 160 cities of Russia. Most densely in the Chelyabinsk and Sverdlovsk regions, Bashkiria and Tatarstan, in the Krasnoyarsk Territory, Irkutsk Region, Buryatia and Udmurtia. More than 450 outlets sell factory-made footwear under the Unicel brand. The sphere of interests of the company includes Kazakhstan, the Far Eastern and Southern Federal Districts.
Today, "Unichel" is three shoe factories in Chelyabinsk, Zlatoust and Orenburg, 400 stores of branded shoes in 130 cities of Russia (from Murmansk to Vladivostok), three million pairs of shoes a year, 2400 employees.