Unichel increased sales by 6,9% for 9 months
In January-September 2011, compared to the same period in 2010, the third footwear manufacturer in Russia - CJSC Chelyabinsk Shoe Firm Unichel - increased its gross output of marketable products in current prices including VAT by 8,6% - from 1,26 RUB bln up to 1,37 billion rubles.
As reported to the agency "Ural-press-inform" in CJSC "Unichel", sales increased by 6,89% - from 1,233 billion rubles. to 1,318 billion rubles, which is 4,3% less than the plan. The production of footwear of all types in physical terms increased by 12,78% - from 1,845 million pairs to 2,081 million pairs, which is 4,5% more than the plan.
The size of the workforce of the shoe holding has stabilized at the level of three thousand people. The number of own stores and branded shoe sales departments in large cities of Russia increased by 11,68% - from 291 to 325. By 2012, in connection with the launch of the second procurement stream at the Chelyabinsk Shoe Factory, the number of its workforce will increase by 20 people.
CJSC Unichel combines the Chelyabinsk shoe company Unichel, CJSC Zlatoust shoe factory Zlato, OJSC Orenburg shoe factory Ural and LLC Trading house Obuv.
In January-September 2011, compared to the same period in 2010, the third footwear manufacturer in Russia - CJSC Chelyabinsk Shoe Company Yunichel - increased the gross output of ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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PETER KAISER - the best brand of 2025!
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
