The Chelyabinsk manufacturer Unichel “froze” prices for winter shoes in its company stores and does not plan to change them, at least until the end of March.
“It is very strange to observe how other shoe stores react to the situation in the country,” comments Vladimir Denisenko, General Director of the Unichel factory. - Some times a week they rewrite the price tags, keeping up with the currency surges, others simply doubled the price; still others raised their prices and announced a discount, while the actual cost remained the same. We went the other way, fixing the price of winter shoes at the level of August 2014 ”.
However, the company claims that the prices for the new spring-summer collection will still have to be revised. The appreciation of imported raw materials and components will inevitably lead to an increase in the cost of the final product - by 10-15%.