Unichel agreed to sell its shoes at Lamoda
Unichel shoes will now be sold in one of the largest multi-brand online stores in Russia on Lamoda.ru. For the Ural brand, this makes it possible to enter the markets of Ukraine and Belarus.
On the Lamoda website, male, female and children's Unichel models of the spring-summer season are already presented.
“The range of our online store is quite wide, while we have a demanding audience for quality and prices,” says Natalya Yakubovich-Yasnaya, a buyer of women's shoes. “Unichel in this regard is a unique combination of high quality and affordability. And since both are equally important for the buyer today, we went to the Chelyabinsk factory with a proposal for cooperation, because genuine leather at Chelyabinsk prices is a godsend for most of Russia. ”
The expansion of online presence for Chelyabinsk shoe makers is a new direction, traditionally products under the Unichel brand were sold through company retail, which today includes almost 600 stores in Russia and Kazakhstan. In addition to this, sales of shoes at the Lamoda site will allow the Unichel brand to enter the market of Belarus and Ukraine. Until now, the Chelyabinsk shoe manufacturer sold its shoes only in Russia and Kazakhstan.
“Today, the presence of a brand on the Internet is becoming a prerequisite for business development,” commented Vladimir Denisenko, Director General of Unichel shoe company. “We are constantly working on our assortment, we analyze the needs of customers and we are absolutely aware that our audience is expanding, and in this sense, the brand has serious potential. “We annually produce three million pairs of high-quality shoes and have built up customer confidence offline, so we are confident that we have good growth prospects in the online market.”
JSC "Unichel shoe company" - the largest light industry enterprise in Russia. It includes three factories with its own shoe shop, adapting new products from the catwalks to a unique Russian foot. Every year, the brand produces 3 million pairs of shoes. The retail distribution network integrates 587 branded stores in Russia and Kazakhstan.
Unicel footwear will now be sold in one of the largest multi-brand online stores in Russia at Lamoda.ru. For the Ural brand, this gives an opportunity to enter the Ukrainian markets and ...
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