Russian Post began delivering orders from the online store of the Chelyabinsk company Unichel to customers in all Russian regions. The logistics solution developed by the postal operator together with the shoe company allows you to cover the entire territory of the country and bring the goods to the client as soon as possible.
The launch of the new service was preceded by the development of a special logistics service and the preparation of 150 points of reception of consignments throughout the country. “The logistics service allows you to make available to order the entire range of goods distributed throughout Russia. And what’s very important is to deliver the purchase as soon as possible, choosing the point of sending the Internet order closest to the recipient’s address, ”explained Vladimir Obraztsov, director of the Chelyabinsk branch of the Russian Post.
In order to purchase shoes through the online store, the buyer must place an order on the official website of the company. The sales manager will find out at which point of sale the model of interest is available, delivery will be arranged from the store closest to the buyer. The client will be able to receive the parcel at his post office.
The branded shoe chain "Unichel" has about 600 retail outlets in 175 cities of Russia and Kazakhstan. And the logistics infrastructure of the Post includes an extensive branch network - 42 thousand post offices. The company's transport fleet includes almost 17 thousand vehicles and about 800 railway cars, as well as two own cargo planes.
Opportunities for distance trading and cooperation with the Russian Post will significantly expand the company's presence in the domestic market.
“The shoes of our company are known and loved by buyers from Kamchatka to Kaliningrad. It is especially popular among residents of the northern territories. To meet the growing demand, we open additional retail outlets and develop our new project - an online store. It was decided to entrust the delivery of goods purchased remotely to the Russian Post, as this is the company that unites all of Russia and is present in the most remote and inaccessible settlements, ”commented the General Director of Unichel Shoe Firm Vladimir Denisenko.
JSC "Unichel shoe company" - the largest light industry enterprise in Russia. It includes three factories with its own shoe shop, adapting new products from the catwalks to a unique Russian foot. Every year, the brand produces 3 million pairs of shoes. The retail distribution network integrates 587 branded stores in Russia and Kazakhstan.