Representatives of the Chelyabinsk shoe factory "Unichel" argue that, depending on the region of our country, the anatomical structure of the legs of consumers is different. The owners of the smallest legs live in Chita and Ulan-Ude, and the largest ones in Novosibirsk and Orenburg. If you look at the anatomical differences of the legs on a global scale, then the feet of the Russians are wider, the rise is higher, and the fullness of the pads is greater than that of other nations. The feet of Germans, Danes and Finns are most similar to our parameters. Italians, Spaniards, French have a narrow leg, and the Chinese have a small one. Consequently, in the production of shoes and its sales, it is important to take into account regional specifics and focus on the local market, which the Russian manufacturer seeks to do.
"Unicel" is one of the Russian companies that specializes in the production of a wide range of footwear. The company owns three shoe factories, 400 stores of branded shoes in 130 cities of Russia. Unichel produces three million pairs of shoes a year.