Rieker
At the negotiating table
16.10.2012 2005

At the negotiating table

Mila company - wholesale shoes was visited by Vladimir Voloshok, director of the Magnitogorsk Shoe Factory, which produces children's shoes TM Foma. The purpose of the visit was to discuss options for cooperation and issues of brand promotion in the Ural region. In addition, a representative of the Magnitogorsk shoe factory suggested Mila produce shoes under its own brand. This offer interested the Ural wholesaler, but before diving into the new project, Mila noted the priority of the development of distribution and promotion of TM Foma in the Urals.

The parties discussed the existing brand promotion scheme and revealed that so far it has come down only to an individual approach to customers, and the current system of discounts and margins is not able to fulfill its motivational function of increasing sales.

“According to recent marketing research, TM“ Foma ”is practically unknown to buyers not only in Yekaterinburg, but also in Chelyabinsk, which is located in the same region with the Magnitogorsk shoe factory. The reason for this is the lack of brand promotion and the imperfection of the product distribution system, - said the manager of Mila - wholesale footwear "Alexander Borodin. - The current state of affairs is unacceptable for a trademark made in the Urals. Such brands should occupy the first places in regional popularity ratings. To promote TM "Foma" to the leading positions, it is necessary to radically revise the current promotion schemes. "

Mila company - wholesale shoes was visited by Vladimir Voloshok, director of the Magnitogorsk Shoe Factory, which produces children's shoes TM Foma. The purpose of the visit was to discuss options for cooperation and ...
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