At the negotiating table
Mila company - wholesale shoes was visited by Vladimir Voloshok, director of the Magnitogorsk Shoe Factory, which produces children's shoes TM Foma. The purpose of the visit was to discuss options for cooperation and issues of brand promotion in the Ural region. In addition, a representative of the Magnitogorsk shoe factory suggested Mila produce shoes under its own brand. This offer interested the Ural wholesaler, but before diving into the new project, Mila noted the priority of the development of distribution and promotion of TM Foma in the Urals.
The parties discussed the existing brand promotion scheme and revealed that so far it has come down only to an individual approach to customers, and the current system of discounts and margins is not able to fulfill its motivational function of increasing sales.
“According to recent marketing research, TM“ Foma ”is practically unknown to buyers not only in Yekaterinburg, but also in Chelyabinsk, which is located in the same region with the Magnitogorsk shoe factory. The reason for this is the lack of brand promotion and the imperfection of the product distribution system, - said the manager of Mila - wholesale footwear "Alexander Borodin. - The current state of affairs is unacceptable for a trademark made in the Urals. Such brands should occupy the first places in regional popularity ratings. To promote TM "Foma" to the leading positions, it is necessary to radically revise the current promotion schemes. "
Mila company - wholesale shoes was visited by Vladimir Voloshok, director of the Magnitogorsk Shoe Factory, which produces children's shoes TM Foma. The purpose of the visit was to discuss options for cooperation and ...
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Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
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How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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