The parties discussed the existing brand promotion scheme and revealed that so far it has come down only to an individual approach to customers, and the current system of discounts and margins is not able to fulfill its motivational function of increasing sales.
“According to recent marketing research, TM“ Foma ”is practically unknown to buyers not only in Yekaterinburg, but also in Chelyabinsk, which is located in the same region with the Magnitogorsk shoe factory. The reason for this is the lack of brand promotion and the imperfection of the product distribution system, - said the manager of Mila - wholesale footwear "Alexander Borodin. - The current state of affairs is unacceptable for a trademark made in the Urals. Such brands should occupy the first places in regional popularity ratings. To promote TM "Foma" to the leading positions, it is necessary to radically revise the current promotion schemes. "