At the negotiating table
Mila company - wholesale shoes was visited by Vladimir Voloshok, director of the Magnitogorsk Shoe Factory, which produces children's shoes TM Foma. The purpose of the visit was to discuss options for cooperation and issues of brand promotion in the Ural region. In addition, a representative of the Magnitogorsk shoe factory suggested Mila produce shoes under its own brand. This offer interested the Ural wholesaler, but before diving into the new project, Mila noted the priority of the development of distribution and promotion of TM Foma in the Urals.
The parties discussed the existing brand promotion scheme and revealed that so far it has come down only to an individual approach to customers, and the current system of discounts and margins is not able to fulfill its motivational function of increasing sales.
“According to recent marketing research, TM“ Foma ”is practically unknown to buyers not only in Yekaterinburg, but also in Chelyabinsk, which is located in the same region with the Magnitogorsk shoe factory. The reason for this is the lack of brand promotion and the imperfection of the product distribution system, - said the manager of Mila - wholesale footwear "Alexander Borodin. - The current state of affairs is unacceptable for a trademark made in the Urals. Such brands should occupy the first places in regional popularity ratings. To promote TM "Foma" to the leading positions, it is necessary to radically revise the current promotion schemes. "
Mila company - wholesale shoes was visited by Vladimir Voloshok, director of the Magnitogorsk Shoe Factory, which produces children's shoes TM Foma. The purpose of the visit was to discuss options for cooperation and ...
H&M closed all stores in Russia
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Nike launches online virtual sneaker store
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7 pairs of dutikov boots for the city and country walks
Half boots - dutiks - a chance not to change the dynamic urban sports style in the Russian winter, when even insulated sneakers cannot save you from snow porridge, snowdrifts and ice. At the same time, you can not refuse the still popular over size in clothes, choosing bright positive colors that contrast well with the main colors of the landscape - white, gray and black. The model of short soft boots is present in the winter collections of a huge number of brands represented in Russia. The Shoes-Report review contains 7 attractive dutik models, the main advantages of which are informal style and convenience.
Raf Simons is closing his own brand
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Obuv Rossii goes bankrupt
Creditors of the former Obuv Rossii Group of Companies, LLC OR, demand that the company be declared bankrupt. The company owes about 5 billion rubles to creditors and counterparties, writes NGS.ru.
MM6 Maison Margiela and Salomon have released their own version of trekking shoes
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Largest duty-free shopping complex opens on Hainan Island
In China, on the island of Hainan in the city of Haikou, the world's largest duty-free shop has opened. The complex was built by China Duty Free Group (CDFG) and is located on the west coast of Haikou, next to Xinhai Port, a major transportation hub, and has a total building area of 280 square meters, writes Worldfootwear.com
Farfetch reports third quarter 2022 loss
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Factory S-Tep "Shoes of Russia" can avoid bankruptcy
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The Beinopen forum creates an ecosystem for fashion industry companies
On November 2-6, the 8th Beinopen New Fashion Industry Forum was held. This year the main task of the Forum was to give an idea of how the fashion market in Russia will be transformed, to unite professionals and develop joint business strategies. 
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BASCONI continues to develop retail in Russia and abroad
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Turkish footwear brand Dogo will start retail development in Russia
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Mexico ramps up shoe exports amid US-China trade war
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Which shoes will please your feet, and which will not?
The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend for comfortable sports and casual shoes. Doctors do not approve of this approach. How to come to a compromise? SR asked Olga Chizhevskaya, an expert and executive director of the League of Podiatry, about how different models of shoes affect the health of the foot and the entire musculoskeletal system, and which shoes are ideal for foot health. Podiatry is a branch of medicine that deals with the treatment of diseases of the feet and lower legs, combining knowledge of orthopedics, traumatology and surgery.
MASCOTTE relaunches retail format with focus on digital technology
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Euro Shoes@CPM set attendance records
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BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
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Italian shoe industry turns to government for help
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Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
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EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
