Rieker
Nike Runs
15.08.2012 2034

Nike Runs

Nike continues to motivate consumers to run and launches the fourth world series of We Run 2012 races in which almost 7 million users of Nike + products and technologies will be able to compete with each other.

The first We Run race will be held on September 1 in Prague, then the races will be held in 34 cities around the world, and will end on December 15 with competitions in Rio de Janeiro and Chilean Santiago. In total, 395,5 thousand runners will be able to take part in the competitions.

During the campaign, Nike + network members will be able to share their impressions and successes, as well as set new goals. To do this, they have at their disposal an updated application for iPhone and Android Nike + Running and a number of products of the Nike + line, in particular, a sports watch with GPS from TomTom Nike + SportWatch and Nike + FuelBand and Nike + Sportband bracelets.

In addition, in a number of markets, within the framework of We Run, it will be possible to use additional electronic tools. For example, in some countries, using Google, it will be possible to observe the moment of crossing the finish line. And in a number of places before the race, participants will have the opportunity to take pictures in a photo booth, allowing you to share pictures online.

Well-known local athletes, musicians and other celebrities will take part in the Nike races, which will further entertain the runners and spectators. At the end of sporting events, the audience will enjoy concerts dedicated to the We Run racing series, reports popsop.ru.

“In response to the needs of young runners, we are making the races more fun, digital, cultural and social. Running remains the center of attention, but we build a unique action around it that inspires and captivates runners, ”says Arturo Nunez, Nike's director of marketing for emerging markets.

Nike continues to motivate consumers to run and launches the fourth world series of We Run 2012 races, in which almost 7 million users of products and technology will be able to compete with each other ...
5
1
Rating
Midinblu

Latest News

Vintage and futurism meet in the new Salvatore Ferragamo shoe collection

For the Italian luxury brand Salvatore Ferragamo's new Spring / Summer'21 collection, creative director Paul Edru drew inspiration from Alfred Hitchcock's thrilling films. And the most cinematic part of the collection is shoes, ...
29.09.2020 54

Vivienne Westwood and Asics project continues

The updated version of the Asics Gel Kayano 26 in collaboration with Vivienne Westwood went on sale on September 28. The model is distinguished by the presence of a mesh that completely covers the knitted upper of the shoe and is regulated by a special fastener.
28.09.2020 74

Portal and 2MOOD release a joint collection of clothing and shoes

Two young Russian brands 2MOOD and Portal have teamed up to create a stylish feminine look for this fall. Portal presented its vision of current shoe models and proposed 5 silhouettes - pumps in retro style, wide ...
28.09.2020 91

A presentation of the High Safety footwear and Leon Krayfish took place in Moscow

The presentation of the collection of new safety footwear, created in collaboration between High Safety and the Russian designer of the founder of the NotMySize footwear brand Leon Krayfish, took place on Friday in Moscow at the NotMySize store located in the Khlebozavod space.
28.09.2020 213

Moscow Central Department Store fined for violation of mask regime

Moscow authorities fined the main luxury store in the capital, TSUM, 1 million rubles for violating the mask regime. This was announced by the head of the department of trade and services of the city of Moscow Alexei Nemeryuk.
25.09.2020 386
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning