RALF RINGER Boosts Online Sales
Compared to the last spring-summer season in 2012, online sales of RALF RINGER men's shoes have tripled on average. WildBerries online store showed the highest dynamics: the sales volume of RALF RINGER products increased five times here.
In addition, the company's official dealers on the network significantly increased their order for the autumn-winter 2012-2013 collection. Relative to last year's season, WildBerries “grew” almost 4 times, Lamoda and Sapato 2 times. At the moment, RALF RINGER sells 1,5% of total sales via the Internet.
The RALF RINGER women's collection can now also be found in WildBerries and Sapato stores. Today, the growth rate of sales of women's shoes on the Internet allows the company to plan an increase in the collection's representation on network platforms in the next season.
As the analyst shows, the target audience of RALF RINGER on the Internet is quite wide: both Classic and Casual shoes and youth models sell equally well. “Considering the fact that the psychological threshold for buying shoes“ via the Internet ”is quite high,” says Natalia Sokolova, head of the marketing communications department, “the results are very encouraging.” - Unlike the world of clothes, where network platforms have long occupied a solid niche, selling shoes online is much more difficult. According to Ms. Sokolova, the survey showed that high knowledge and a positive reputation of the brand became additional motives for making online purchases.
Information about the company:
RALF RINGER is the largest Russian manufacturer of men's shoes. Since the company was founded in 1996, production has grown 44 times: from 30 thousand pairs in the first season to 1 million 382 thousand pairs in 2011. In 2010, the first women's RALF RINGER shoe collection went on sale.
RALF RINGER shoes are produced at 3 own factories (in Moscow, Vladimir and Zaraysk). The distribution network includes more than 1500 outlets, including the 92 store of its own branded retail.
RALF RINGER is one of the three most recognized shoe brands in Russia.