RALF RINGER Boosts Online Sales
Compared to the last spring-summer season in 2012, online sales of RALF RINGER men's shoes have tripled on average. WildBerries online store showed the highest dynamics: the sales volume of RALF RINGER products increased five times here.
In addition, the company's official dealers in the network have significantly increased their order for the autumn-winter collection 2012-2013. Compared to last year's season, WildBerries almost quadrupled, Lamoda and Sapato doubled. RALF RINGER currently sells 4% of its total sales via the Internet.
The RALF RINGER women's collection can now also be found in WildBerries and Sapato stores. Today, the growth rate of sales of women's shoes on the Internet allows the company to plan an increase in the collection's representation on network platforms in the next season.
As analysts show, the target audience of RALF RINGER on the Internet is quite wide: both Classic and Casual shoes and youth models are selling equally well. “Considering the fact that the psychological threshold for buying footwear“ through the Internet ”is quite high,” says the head of the marketing communications department, Natalia Sokolova, “we are very pleased with the results. - Unlike in the world of clothing, where online platforms have long occupied a solid niche, selling shoes online is much more difficult. According to Ms. Sokolova, the survey showed that high knowledge and positive brand reputation were additional motives for online shopping.
Information about the company:
RALF RINGER is the largest Russian manufacturer of men's shoes. Since the company was founded in 1996, production has grown 44 times: from 30 thousand pairs in the first season to 1 million 382 thousand pairs in 2011. In 2010, the first women's RALF RINGER shoe collection went on sale.
RALF RINGER shoes are produced at 3 own factories (in Moscow, Vladimir and Zaraysk). The distribution network includes more than 1500 outlets, including the 92 store of its own branded retail.
RALF RINGER is one of the three most recognized shoe brands in Russia.