Closed 90 stores Primorosso
09.07.2015 4693

Closed 90 stores Primorosso

Shoe chain Primorosso has closed 90 stores. Currently, the chain's management company has come under the control of the Kazan shoe factory "Spartak". Since 2013, Primorosso has been owned by the IFC Tatink.

Jofficial representatives of "Spartak" and Tatfondbank declined to comment on the reasons for the closure. Currently, there are five chain stores left to operate (in Ulyanovsk, Togliatti, Moscow and two in Ryazan).

According to market experts, the network's problems are associated with the wrong choice of shoe brand and segment. Imports of footwear fell by 20% compared to last year, the level of production in Russia decreased by the same amount, sales in general fell by 30%, says Alexandra Andrunakievich, general director of the Russian Union of Leatherworkers and Shoemakers. In these conditions, networks operating in the premium segment are becoming the most vulnerable, she said.

The Primorosso network was launched by Tatfondbank shareholders in 2013. At the time of launch, the company planned to open 50 stores each year, merge 2017 trading floors by 250, and in 2018 become the largest shoe network in Russia with an annual turnover of 9 billion rubles.

Shoe chain Primorosso has closed 90 stores. Currently, the chain's management company has come under the control of the Kazan shoe factory ...
5
1
Rating

Latest News

Spanish Pikolinos opens a new flagship in Paris

Spanish footwear brand Pikolinos opens a flagship store in the center of Paris, at 68 rue de Rivoli. The brand has been present in France for over 35 years, and the country is one of the most important markets for…
27.05.2024 206

Golden Goose ready for IPO: announcement expected this week

Golden Goose is preparing to list on the Milan Stock Exchange and could be announced as early as this week. The luxury sneaker company is aiming for a valuation of €3 billion, 11 times its projected earnings in 2024...
27.05.2024 207

TJ COLLECTION created its own AI stylist

The shoe and accessories brand TJ Collection turned to artificial intelligence technologies and created a virtual fashion stylist - a girl named Tanya, who talks about the brand's new products on its social networks. Tanya, 26 years old, is passionate about fashion and...
27.05.2024 222

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 335

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 310
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning