Kotofey Winter Advertising Campaign Launched
05.10.2011 2482

Kotofey Winter Advertising Campaign Launched

Advertising campaign "Kotofey" started on October 3 under the slogan "Kotofey" - children's shoes for winter ventures. " Its feature is the coverage of two Ural megalopolises at once.

In Yekaterinburg, TM “Kotofey” already has fame - 80%, so advertising is launched in order to maintain brand awareness. The main communication channels in the Ural capital are television and the Internet. The popularity of the brand in Chelyabinsk has not yet reached the desired peak and is at the level of 70%. Hence the promotion mission of the advertising campaign, which aims to increase brand awareness and customer loyalty. Here the communication space is expanded.

The organizers of the advertising campaign were Mila, the wholesale supplier of Kotofey children's shoes in the Ural Federal District, and Yegoryevsk-Obuv, the Kotofey shoe manufacturer.

Advertising campaign "Kotofey" started on October 3 under the slogan "Kotofey" - children's shoes for winter ventures ". Its feature is the coverage of two Ural ...

Latest News

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 132

New Balance is ready to present its version of clogs

A pair of New Balance clogs made of integrated EVA foam will be released before the end of the week in the South Korean market. The Boston-based brand is one of the latest to follow the water-resistant trend…
01.07.2022 129

21st Congress of the International Union of Shoe Industry Specialists UITIC will be held in Italy

The next UITIC Congress, the first since the 20th edition held in Portugal in 2018, will take place in September 2023 in Milan and Vigevano. This will mark the return of the event to…
01.07.2022 103

Fashion retailers in Shanghai are trying to get rid of stock

Nearly a month after Shanghai lifted its strict COVID-19 lockdown, retailers are struggling with a backlog of unsold items. While cautious consumers are still avoiding shopping...
01.07.2022 103

Off-White's second collaboration with British luxury brand Church's is out

Off-White has unveiled a second version of Second Church Oxfords featuring Virgil Abloh's signature meteorite craters.
30.06.2022 226
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning