Rieker
Kotofey Winter Advertising Campaign Launched
05.10.2011 1996

Kotofey Winter Advertising Campaign Launched

Advertising campaign "Kotofey" started on October 3 under the slogan "Kotofey" - children's shoes for winter ventures. " Its feature is the coverage of two Ural megalopolises at once.

In Yekaterinburg, TM “Kotofey” already has fame - 80%, so advertising is launched in order to maintain brand awareness. The main communication channels in the Ural capital are television and the Internet. The popularity of the brand in Chelyabinsk has not yet reached the desired peak and is at the level of 70%. Hence the promotion mission of the advertising campaign, which aims to increase brand awareness and customer loyalty. Here the communication space is expanded.

The organizers of the advertising campaign were Mila, the wholesale supplier of Kotofey children's shoes in the Ural Federal District, and Yegoryevsk-Obuv, the Kotofey shoe manufacturer.

Advertising campaign "Kotofey" started on October 3 under the slogan "Kotofey" - children's shoes for winter ventures. " Its feature is the coverage of two Ural megalopolises at once.
5
1
Rating
Midinblu

Latest News

The volume of imports of shoes in September 2020 remained at the level of September 2019

According to the Federal Customs Service, the volume of imports of footwear in Russia from non-CIS countries in September 2020 amounted to $ 311,8 million and compared to September 2019 increased by only 0,3%.
30.10.2020 262

Detsky Mir Group has opened another store in Moscow

The Detsky Mir Group of Companies has opened a new store in Moscow at the Shchelkovsky TPU. The store area is more than 1000 sq. M. meters. It became the 204th store of the chain in the Moscow region.
29.10.2020 248

Revenue of Obuv Rossii Group of Companies for 9 months of 2020 decreased by 22,5%

The decrease in the revenue of Obuv Rossii Group for 9 months of 2020 amounted to 22,5% - to 7,034 billion rubles. compared to 9,071 billion rubles. for 9 months of 2019. Despite the positive trend and gradual recovery of income, the group has not yet been able to ...
29.10.2020 247

Rospotrebnadzor does not plan a total closure of business in Moscow

Rospotrebnadzor said that business in Moscow will not be completely closed, but spot checks will be carried out to ensure compliance with the prescribed restrictive measures, - said Elena Andreeva, head of the Rospotrebnadzor department in Moscow ...
29.10.2020 337

Puma's QXNUMX Sales and Profits Return to Pre-Crisis Levels

In the third quarter of 2020, Puma managed to recover sales and profits, but the tightening of the epidemic situation around the world is forcing the company to be cautious in its forecasts for the coming months, writes Footwearnews.com.
29.10.2020 337
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning