Kotofey Winter Advertising Campaign Launched
05.10.2011 2107

Kotofey Winter Advertising Campaign Launched

Advertising campaign "Kotofey" started on October 3 under the slogan "Kotofey" - children's shoes for winter ventures. " Its feature is the coverage of two Ural megalopolises at once.

In Yekaterinburg, TM “Kotofey” already has fame - 80%, so advertising is launched in order to maintain brand awareness. The main communication channels in the Ural capital are television and the Internet. The popularity of the brand in Chelyabinsk has not yet reached the desired peak and is at the level of 70%. Hence the promotion mission of the advertising campaign, which aims to increase brand awareness and customer loyalty. Here the communication space is expanded.

The organizers of the advertising campaign were Mila, the wholesale supplier of Kotofey children's shoes in the Ural Federal District, and Yegoryevsk-Obuv, the Kotofey shoe manufacturer.

Advertising campaign "Kotofey" started on October 3 under the slogan "Kotofey" - children's shoes for winter ventures ". Its feature is the coverage of two Ural ...

Latest News

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 83

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 82

Accessories brand Genny launches a collection of eco-leather clutches from apple waste

Fashion brands compete in responsible manufacturing practices and come up with more and more unexpected moves. To celebrate Earth Day, April 22, the Italian brand of accessories Genny is releasing a collection of clutch bags made of eco-leather synthesized ...
21.04.2021 78

New brand of architectural footwear 4CCCCEES entered Russia

4CCCCEES footwear brand was created by Korean-born Sun Min Park, a graduate of the Royal College of Art in London, who was once the chief designer of the United Nude architectural shoe brand. Fans of the latter can rejoice, as ...
20.04.2021 151

Adidas has released sneakers from leather synthesized from mushrooms

Adidas has announced the launch of the first sneaker with an innovative mushroom-based material, Mylo, that looks and feels like leather. The first footwear created on the basis of mushroom leather was adidas Stan Smith sneakers, - ...
20.04.2021 177
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning