The reconstruction of one of the three shoe stores "Alphabet" in Balashikha - in the shopping center "Vertical". The update allowed to increase the inventory and model range of the store by 20%, the report said. Representatives of the company expect that customer flow will increase, revenue growth will amount to 15%, and customer service speed and increased employee efficiency will increase by all 50%. The company also invested in the purchase of new equipment for the store.
The area of the warehouse was increased due to the area of the trading floor. “At the same time that the footage of the trading floor decreased, the floor itself began to have a more regular square shape, which allowed to increase the area of shop windows. This allowed us to create more effective conditions for the display of goods, ”explains Julia Lipatova, head of the Alphabet retail chain.
Recall that the Alphabet store in Balashikha was opened in March 2005. This is one of the first stores of the chain, which began to open in the suburbs during the active development of the company, fashionunited.ru reports.