The Zenden Group continues to actively develop its retail projects for shoe stores Zenden, Mascotte and Thomas Munz. This year the company plans to begin the process of redesigning the Zenden and Thomas Munz stores. The assortment policy will change in the Thomas Munz chain, new brands of German footwear in the mid-price category will be added, including Tamaris.
A new range of footwear will appear in the Mascotte chain, in this case it will be premium footwear from Italian manufacturers. In addition, the retailer plans to further develop its retail projects in the regions and is looking for franchise partners.
According to the company, Mascotte retail already has 35 franchised partners, while Thomas Munz has no franchisees yet, but the company has plans to develop this area.
“Now we will actively attract retail franchisees Mascotte and Thomas Munz. We also have a proposal for the development of partner retail for Zenden - we offer our wholesale customers in small towns to open small stores. Zenden has proven products that sell well. We guarantee the sales and will allow you to design your stores in the Zenden style. This type of cooperation can be called a lightweight franchise. We are talking about cities with a population of 50-100 thousand inhabitants, these are cities where it is not very convenient for us to enter from the point of view of logistics. The company's plan is to bring the number of such stores to 2017 by the end of 500, ”said Alexander Sarychev, managing partner of Zenden Group.
Zenden Group - Russian diversified diversified holding on a federal scale. The company manages three retail chains Zenden, Thomas Munz and Mascotte, as well as modern shopping centers, shoe manufacturing, foreign representative offices and a number of social projects.