ZENDEN has opened an educational center in the Novgorod region
The center will train personnel for the dynamically growing retail network of the company and will enable third-party students to gain business competence in the distance learning format.
Investments in the project exceeded 30 million rubles. The new training center will offer employees and partners of the company 25 unique world-class training programs that combine various training formats using educational online technologies.
“The personnel training system in the new center will be aimed at the integrated development of workers, taking into account the increasing requirements for shoe production. It is the professional staff and high competencies of the employees that will help us achieve our ambitious goals, ”commented the opening of the center, ZENDEN Group President Andrei Pavlov.
Today ZENDEN Group is a retail network of 251 brand stores in 101 cities of Russia, shopping centers, as well as modern shoe production in the country. Since 2016, the ZENDEN Group has been implementing a large-scale investment project for the construction in the Republic of Crimea of a unique production cluster and a new shoe factory with a capacity of over 1 pairs of shoes per year. The company's revenue in 000 amounted to 000 billion rubles.
The center will train personnel for the dynamically growing retail network of the company and will enable third-party students to gain business competence in the format ...
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"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
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Offline vs. Marketplaces: How to Survive and Win in 2026?
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Sales of additional goods and services can add up to 20-30% to a store's turnover.
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Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
