The winner of the Private Label Awards in the nomination “The best private label in the fashion segment” was the Zenden shoe brand, a manufacturer and federal network of multi-brand shoe and accessories stores. This award was awarded to the brand for its careful work on the assortment policy of its own brands and product quality control. At 2015, the Company is confidently heading towards increasing its share of Russian-made shoes; in 2015, the share of its own brands increased from 4,35% to 8,95% and exceeded 5000 items. In order to increase production, the company began the construction of its own shoe factory in the Crimea, which in a few years will produce up to a million pairs a year. Currently, the Zenden chain of stores, which includes about 230 stores in 102 cities in Russia, is firmly in second place in terms of revenue in the shoe market.