Women in the lead
Among online clothing buyers, there are 67% of women
In 2012, clothing, footwear and accessories came out on top in the rating of the most bought goods on the Internet with an indicator of 45,0%. Today, women are more likely to make purchases in online stores offering to buy clothes or shoes. Among the surveyed buyers of online stores - 66,8% of women. Such data are presented in the study "Russian market of online trade in clothing, footwear and accessories 2012"
Clothing and shoes via the Internet are equally often bought by respondents from almost all of the geographic areas considered, except for two capitals and the Moscow region, where a very wide assortment is presented in ordinary offline stores. Most often they make purchases of clothes, shoes and accessories in other cities by millionaires, as well as relatively small cities with a population of 100 to 500 thousand people. This is due to the fact that in these settlements it is sometimes very difficult or even impossible to find large offline stores with a large assortment of clothes, as well as the availability of the necessary sizes, especially large ones.
In addition, surveyed buyers of clothing and footwear in online stores are more common among respondents with an average monthly income per family member of more than RUB 30. Based on materials from RBC. Market Research ".
Among online buyers of clothing, there are 67% of women In 2012, clothing, footwear and accessories took the first place in the rating of the most bought goods via the Internet with an indicator of ...
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Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
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Rieker commended the high professionalism of the Euro Shoes organization
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
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Instagram content ideas
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Ecommerce Laws Every Seller Should Know
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
