Among online clothing buyers, there are 67% of women
In 2012, clothing, footwear and accessories came out on top in the rating of the most bought goods on the Internet with an indicator of 45,0%. Today, women are more likely to make purchases in online stores offering to buy clothes or shoes. Among the surveyed buyers of online stores - 66,8% of women. Such data are presented in the study "Russian market of online trade in clothing, footwear and accessories 2012"
Clothing and shoes via the Internet are equally often bought by respondents from almost all of the geographic areas considered, except for two capitals and the Moscow region, where a very wide assortment is presented in ordinary offline stores. Most often they make purchases of clothes, shoes and accessories in other cities by millionaires, as well as relatively small cities with a population of 100 to 500 thousand people. This is due to the fact that in these settlements it is sometimes very difficult or even impossible to find large offline stores with a large assortment of clothes, as well as the availability of the necessary sizes, especially large ones.
In addition, surveyed buyers of clothing and footwear in online stores are more common among respondents with an average monthly income per family member of more than RUB 30. Based on materials from RBC. Market Research ".