The sales volume of women's shoes at Ralf Ringer in 2012 year increased 2,5 times. In total, last year the retailer released 1,28 million pairs of shoes. And if the volume of production of men's shoes has not changed, then the rate of production of women's shoes, on the contrary, has grown by more than 150%.
In 2013, company analysts expect further growth in demand for women's collections of the brand. Ralf Ringer plans to increase sales of women's shoes to 70% in total.
Ralf Ringer is the largest footwear manufacturer and retailer in Russia. Since the company was founded in 1996, the brand's footwear has been produced in its own production, the chain of stores unites more than 1500 outlets, of which 90 are their own.