In October, Yandex.Market launches a cross-border e-commerce platform. The first major partner of the platform's footwear supplier will be the Turkish company Ziylan Group. Its participation in the project will provide Yandex.Market with the opportunity to provide consumers with more than 20 thousand product offerings of footwear, writes Kommersant.
The cross-border trading platform at Yandex.Market is a joint project of Yandex and Sberbank of Russia. In the course of the agreement that was concluded between the company and the bank in April 2018, Sberbank pledged to invest 30 billion rubles in the platform project. The total business of the company was estimated at 60 billion rubles. The joint venture plans to earn at the expense of the commission, the amount of which is not disclosed.
According to the Association of Internet Trade Companies, the volume of the cross-border shopping market in 2017 amounted to 374,3 billion rubles, while the category of clothing and footwear remains the most popular among Russian Internet buyers, accounting for about 38%, that is, more than 142,2. RUB 90 billion China occupies about XNUMX% of the entire market.
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