Events - trainings, forums, seminars

“Rent 2015”: Turkish fashion expansion launched

“Rent 2015”: Turkish fashion expansion launched

Event ended

MALL Group of Companies is pleased to invite you to the session “Turkey: affordable fashion for every day. Why does every crisis play for Turkish brands? ", Which will be held on October 14 as part of the International Retail Forum" All flags will visit us ": features of national strategies for retail expansion in the Russian market." The event will take place at the VII Annual Commercial Space Exchange "Arenda 2015".

Turkey today is one of the few "oases of hope" for Russian developers and shopping center management companies. Turkish companies not only do not stop development, like some Western holdings, but continue to increase the pace of expansion. New players of the scale De Facto and Collezione agree on the dates of the first stores. Will they be able to become “second H&M” for the Russian consumer? How will the map of Russian fashion retail change after the plans for the expansion of Turkish grandees are implemented? All this and much more - at our profile session within the framework of "Rent 2015".

Moderator: Bulat Shakirov, vice president of Optima Development
The session is supported by Association of Russian and Turkish Entrepreneurs (RTIB)

Among the speakers:

  • Levent Yarjan, Asset Management Director, Renaissance Development
  • Naki Karaaslan, Chairman of the Governing Council, Association of Russian and Turkish Entrepreneurs (RTIB)
  • Ozgur Inanch Setzginer, Director International Retail Network / Russia LC Waikiki
  • Almaz Shireyev, Business Development Director, Koton
  • Sergey Chernov, Chief Operating Officer, Moda & Bosca Group

Invited speakers:

  • Sinan Sevinch, CEO Colin's
  • Hussein Aymayyan, Regional Manager, DeFacto
  • Mustafa Shahin, General Director of Polo Invest
  • Kaan Pasin, CEO of Mavi Jeans

The session will discuss the following issues:

  • Leading Turkish fashion brands in Russia: is the current crisis favorable for their expansion into the domestic market? Are Turkish holdings planning to invest in Russia today? What are their ambitions?
  • Do leading players like Colin's, Koton, LC Waikiki and Derimod general decline in purchasing power, consumer demand, consumer confidence index the population of our country? What happens to ruble-denominated sales: fall / stagnation / growth? 
  • Will Turkish companies be able to compete with global brands of the mass market, many of which have practically stopped development in our country, and take their target audience? Are any changes planned in working with fashion trends, collections, brand positioning?
  • What is the business model of Turkish companies today? Do they most often go directly to Russia, or through partners?
  • Are we waiting for new Turkish players in the low-coster segment?
  • Plans for the development of Turkish companies, their expectations for the rental policy of shopping centers.

We are waiting for you at the 2015 Rent!
Organizer: GC “MALL”
Supported by: RSTC
Venue: Central Exhibition Complex "Expocentre", Krasnopresnenskaya emb., 14. room 5

For participation in the business program: +7 (495) 788-91-84
Anna Danilchenko,
PR and media:
Nadezhda Khafizova,

Expocentre Fairgrounds, g.Moscow
+7 (495) 788-91-84

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