How to turn leftovers into a commercial assortment

In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of the spring of 2020, not as illiquid assets, ...
20.10.2020 6478

How to sell related products to a shoe store in the post-pandemic period?

Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will surely add variety to store shelves and bring joy to your customers. When ...
21.09.2020 7401

10 popular shoe models of the spring-summer'20 season

This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. Shoes Report contains 10 models of women's shoes, ...
03.08.2020 10850

Net benefit. How iCleaner sales help drive shoe store revenue

“When iCleaner cleaning products are present at the checkout of a shoe store, its revenue grows by 7-15%,” says Igor Dobrusin, Marketing and Development Director of iCleaner.
13.07.2020 8205

Classification of shoes. Rules for constructing a commodity classifier

The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, in accordance with statistical ...
30.06.2020 19852

The accompanying assortment can bring a shoe store up to 10-30% of revenue in the autumn-winter period

Fall and winter are the highest seasons for related products. In the specialized footwear trade, approximately 65% ​​of the turnover occurs precisely in autumn and winter. Reception of the numbers suggests that with warm autumn and winter it can sell poorly ...
27.01.2020 4085

A modern shoe store should have a wide range of related products.

Today, the shoe retailer can no longer limit its range to only shoes and bags. Of course, the assortment matrix of the main product must be very precisely selected and balanced, but, as they say, sales are not made by a single shoe ...
30.07.2019 5505

Shoe store assortment: new approaches. Assortment formula VS Assortment matrix

The approaches to the formation of the assortment matrix have changed dramatically. If five years ago many retail companies were just learning to build an assortment matrix, today 99% of companies do it without fail ...
19.06.2019 7835

Winter sale. How to competently conduct a seasonal sale?

The end of the autumn-winter season in fashion retail is, first of all, the time for total sales. Despite the current market realities: the early dates for the start of discounts are back in December, and in some stores in November, the main price reductions for retailers are usually ...
11.02.2019 4485

New Year's layout. How to present and sell socks in the New Year period

Very soon, New Year's bustle and pleasant chores will capture shopping centers and city streets. It's time to expand the range with related products and increase the average bill. One of the top sellers in shoe stores at this ...
11.12.2018 7020

7 Sneakers from the Euro Shoes Premiere Collection

Born on the streets of American cities, street style has long remained in the position of an outsider, a favorite of youth and marginals. But it was enough for him to step once on the fashion catwalk, and now all shoe brands from luxury to the mass market are fighting for ...
24.08.2018 9036

Brazilian summer in the new Ridlstep collection

Ridlstep brings Brazilian summer to Russia and offers bright collections of brands of beach shoes Zaxy, Cartago, urban-style shoes Bottero, as well as sport chic and comfort of a premium brand of shoes made from Verofatto natural materials.
13.08.2018 3857

What related products should be in the shoe store to please the eye of the buyer and increase sales

A specialized store is distinguished by the fact that it has a “main” product that defines the profile of the store and the related product that supports it.
02.07.2018 8123

Emphasis on sneakers. Shoe brands are trying to include sportswear models in their collection.

Luxury, premium and mass market - in all segments, for all ages, one of the most popular shoe models today is sneakers. According to various estimates, the approximate value of sales of sneakers in the world is 45 billion euros per year.
23.04.2018 6093

EMU Australia. Legs warm

In those distant times, when felt boots were considered the warmest winter shoes in Russia, Australian farmers warmed their feet in sheepleather boots.
20.02.2018 2910

BADEN: Four lines in each seasonal collection and franchise network development

The new BADEN women's collection for the fall-winter season 2018 / 19 will be presented at the Euro Shoes exhibition in February-March 2018 of the year in four directions: BADEN ANTISTRESS, BADEN COMFORT, BADEN ELEGANT and BADEN ACTIVE.
20.02.2018 3292

Caprice Innovation

The shoe manufacturer from German Pirmasens launches collections based on its own innovative technologies.
20.02.2018 4369

Cosmetics for shoes

The current market for shoe care products is huge. To understand this variety, you need to understand why all these tubes, jars and spray cans are needed.
05.02.2018 4965

Strict selection. How to create a portfolio of brands for multi-brand retail

A multi-brand store is a more flexible and agile business model than a single-brand store.
17.10.2017 4563

Balanced assortment. Crisis Optimization Recipe

The time has come to conduct an audit of assortment management techniques. The most effective of them is shared by Galina Kravchenko, director of assortment and forecasting trends of Fashion Consulting Group.
17.04.2017 9946
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