Range

Specifics of shoe assortment management on marketplaces and growth points

One of the most pressing questions for many shoe retailers today is whether to enter the marketplace or should they wait, and if they wait, then what? SR expert on working with assortment, analytics and category management Emina Ponyatova...
11.01.2024 3686

5 shoe models from Russian brands for New Year's Eve

Analysts at the Lamoda online platform note increased interest among Russian users in festive clothing, shoes and accessories this year. In response to the request, Russian shoe brands hastened to release holiday capsule collections and offer...
26.12.2023 3939

What to consider when expanding the assortment of a shoe store to include clothing

2022 was a turning point for everyone and brought strong changes to all industries. Suppliers, manufacturers, the raw materials market, logistics, even software and familiar means of communication began to require a new approach and elaboration. Let's discuss...
15.11.2023 3880

How to correctly apply category management when managing the assortment of shoes for the marketplace

The assortment management tool “Category Management” is gaining momentum, and almost every fashion businessman has either implemented category management or outlined a plan for its implementation. Category management (CM) is exactly that...
26.09.2023 4620

Bertsy: what to look for when choosing a model

Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg ZENDEN Deputy Chief Technologist…
05.05.2023 8854

How to study the range of competitors and correctly use the valuable information received

Audit and analysis of competitors play an important role in the effective management of the assortment of a shoe store, and in times of crisis and instability, the task becomes more complicated. SR expert Emina Ponyatova on planning and working with the assortment of a fashion store…
11.04.2023 7208

7 pairs of dutikov boots for the city and country walks

Half boots - dutiks - a chance not to change the dynamic urban sports style in the Russian winter, when even insulated sneakers cannot save you from snow porridge, snowdrifts and ice. At the same time, you can not refuse the still popular ...
08.11.2022 7502

Which shoes will please your feet, and which will not?

The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend towards comfortable sports and…
06.09.2022 8314

Prizma to present children's brands at Euro Shoes

The international exhibition of shoes, clothes, bags and accessories Euro Shoes@ CPM, which will be held from August 30 to September 2 in Expocentre in Moscow, will present a number of European brands of children's shoes. Among them are the Austrian Superfit Austria, the Spanish PABLOSKY…
19.08.2022 6196

What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.

In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, calluses, corns, irritation,…
20.06.2022 14275

Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking

Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, for…
26.04.2022 11449

Assortment planning in an unstable demand environment

What opportunities and limitations does the transition from a traditional rigid planning system to a new flexible planning and fashion assortment management system conceal? In this article, a resident expert on fashion trends and management issues ...
11.01.2022 8884

How to form an assortment of shoes so that the ratio of basic and fashion models is optimal

In the previous issue in this section, we wrote about what influences the formation of the optimal assortment of a shoe store, and how to draw up a perfectly balanced assortment matrix. In this issue, SR expert on assortment ...
27.04.2021 12444

The main mistakes in assortment planning, and how to avoid them?

Today, the entire fashion business chooses a strategy for the development of analytics and planning. Almost every businessman is faced with the need to analyze their inventory balances, choose commercially successful models and optimize their own ...
27.02.2021 9210

How to turn leftovers into a commercial assortment

In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of the spring of 2020, not as illiquid assets, ...
20.10.2020 16620

How to sell related products to a shoe store in the post-pandemic period?

Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will surely add variety to store shelves and bring joy to your customers. When ...
21.09.2020 22935

10 popular shoe models of the spring-summer'20 season

This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. Shoes Report contains 10 models of women's shoes, ...
03.08.2020 26079

Net benefit. How iCleaner sales help drive shoe store revenue

“When iCleaner cleaning products are present at the checkout of a shoe store, its revenue grows by 7-15%,” says Igor, Marketing and Development Director of iCleaner ...
13.07.2020 15652

Classification of shoes. Rules for constructing a commodity classifier

The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, in accordance with statistical ...
30.06.2020 99529

The accompanying assortment can bring a shoe store up to 10-30% of revenue in the autumn-winter period

Fall and winter are the highest seasons for related products. In the specialized footwear trade, approximately 65% ​​of the turnover occurs precisely in autumn and winter. Reception of the numbers suggests that with warm autumn and winter it can sell poorly ...
27.01.2020 10464
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