Assortment planning in an unstable demand environment

What opportunities and limitations does the transition from a traditional rigid planning system to a new flexible planning and fashion assortment management system conceal? In this article, a resident expert on fashion trends and management issues ...
11.01.2022 777

How to form an assortment of shoes so that the ratio of basic and fashion models is optimal

In the previous issue in this section, we wrote about what influences the formation of the optimal assortment of a shoe store, and how to draw up a perfectly balanced assortment matrix. In this issue, SR expert on assortment ...
27.04.2021 5440

The main mistakes in assortment planning, and how to avoid them?

Today, the entire fashion business chooses a strategy for the development of analytics and planning. Almost every businessman is faced with the need to analyze their inventory balances, choose commercially successful models and optimize their own ...
27.02.2021 4008

How to turn leftovers into a commercial assortment

In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of the spring of 2020, not as illiquid assets, ...
20.10.2020 10977

How to sell related products to a shoe store in the post-pandemic period?

Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will surely add variety to store shelves and bring joy to your customers. When ...
21.09.2020 12984

10 popular shoe models of the spring-summer'20 season

This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. Shoes Report contains 10 models of women's shoes, ...
03.08.2020 18473

Net benefit. How iCleaner sales help drive shoe store revenue

“When iCleaner cleaning products are present at the checkout of a shoe store, its revenue grows by 7-15%,” says Igor, Marketing and Development Director of iCleaner ...
13.07.2020 10412

Classification of shoes. Rules for constructing a commodity classifier

The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, in accordance with statistical ...
30.06.2020 44331

The accompanying assortment can bring a shoe store up to 10-30% of revenue in the autumn-winter period

Fall and winter are the highest seasons for related products. In the specialized footwear trade, approximately 65% ​​of the turnover occurs precisely in autumn and winter. Reception of the numbers suggests that with warm autumn and winter it can sell poorly ...
27.01.2020 5749

A modern shoe store should have a wide range of related products.

Today, the shoe retailer can no longer limit its range to only shoes and bags. Of course, the assortment matrix of the main product must be very precisely selected and balanced, but, as they say, sales are not made by a single shoe ...
30.07.2019 7742

Shoe store assortment: new approaches. Assortment formula VS Assortment matrix

The approaches to the formation of the assortment matrix have changed dramatically. If five years ago many retail companies were just learning to build an assortment matrix, today 99% of companies do it without fail ...
19.06.2019 11577

Winter sale. How to competently conduct a seasonal sale?

The end of the autumn-winter season in fashion retail is, first of all, the time for total sales. Despite the current market realities: the early dates for the start of discounts are back in December, and in some stores in November, the main price reductions for retailers are usually ...
11.02.2019 6512

New Year's layout. How to present and sell socks in the New Year period

Very soon, New Year's bustle and pleasant chores will capture shopping centers and city streets. It's time to expand the range with related products and increase the average bill. One of the top sellers in shoe stores at this ...
11.12.2018 12395

7 Sneakers from the Euro Shoes Premiere Collection

Born on the streets of American cities, street style has long remained in the position of an outsider, a favorite of youth and marginals. But it was enough for him to step once on the fashion catwalk, and now all shoe brands from luxury to the mass market are fighting for ...
24.08.2018 11010

Brazilian summer in the new Ridlstep collection

Ridlstep brings the Brazilian summer to Russia and offers bright collections of beach shoes brands Zaxy, Cartago, urban style shoes Bottero, as well as sport-chic and comfort of a premium brand of footwear made from natural materials ...
13.08.2018 5544

What related products should be in the shoe store to please the eye of the buyer and increase sales

The specialty store differs in that it has a “main” product that defines the store profile and supports its product ...
02.07.2018 11549

Emphasis on sneakers. Shoe brands are trying to include sportswear models in their collection.

Luxury, premium and mass market - in all segments, for all ages, sneakers are one of the most popular shoe models today. According to various estimates, the approximate value of sales of sneakers in the world is 45 billion euros in ...
23.04.2018 8489

EMU Australia. Legs warm

In those distant times, when felt boots were considered the warmest winter shoes in Russia, Australian farmers warmed their feet in ...
20.02.2018 4373

BADEN: Four lines in each seasonal collection and franchise network development

The new BADEN women's collection for the fall-winter 2018/19 season will be presented at Euro Shoes in February-March 2018 in four directions: BADEN ANTISTRESS, BADEN COMFORT, BADEN ELEGANT and BADEN ...
20.02.2018 4661

Caprice Innovation

The shoe manufacturer from German Pirmasens launches collections based on its own innovative technologies.
20.02.2018 6079
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