Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
On March 4, in Chelyabinsk, the opening of the second MASCOTTE salon in a new concept took place, located on the 2nd floor of the Almaz shopping center at 64 Kopeyskoye sh. (area - about 200 m²). We remind you that the first one is located in the shopping mall "Rodnik" (Truda St.,…
09.03.2023 2586
MARCO TOZZI'S NEW MEN'S COLLECTION ON EURO SHOES
The young and successful German brand of shoes and bags MARCO TOZZI in the autumn-winter 23/24 season opens a completely new line - a men's capsule collection of shoes. Fashionable sports are presented in models of sneakers and sneakers, stylish classics in models of loafers,…
17.02.2023 1966
Bullboxer on Euro Shoes: Dutch design and the value of tradition
The value of tradition and craftsmanship, passed down from generation to generation, is an integral part of high-quality and practical shoes. Bullboxer is a Dutch brand distinguished by its unwavering adherence to tradition, following the principle of individual…
14.02.2023 2386
To the Future - with Francesco Donni
The crisis years are the time of opportunity. If the business is stable, it can take a large share of the market. One of the examples of well-known shoe brands that not only stayed afloat, but also constantly increasing their geography of presence and sales volumes is…
13.02.2023 2764
Made in Italy. Alberto Guardiani will be presented at Euro Shoes
Alberto Guardiani is a Made in Italy high quality footwear brand with a history spanning over 40 years. The ability to maintain a balance between traditions and modern trends, attention to quality and detail has allowed this brand to find devotees…
10.02.2023 2338
Spanish women's footwear brand UNISA at Euro Shoes
UNISA is a world famous Spanish brand of shoes and bags. Its shoe models are distinguished by the comfort and quality of the materials used, and the bags are valued for their functionality, so a large number of women trust the brand and choose it. New…
09.02.2023 3008
MARCO TOZZI presents a new collection for Autumn-Winter 23/24
Completely new styles and shapes of soles, trendy colors and stylistic combinations, grunge style, sporty chic, fashionable elegance and already loved by many style…
08.02.2023 2001
Euro Shoes will present a cozy brand from the homeland of the ostrich Emu - Emu Australia
The simple idea that nature is the best inventor helps the unique Australian brand of footwear and accessories EMU Australia to follow its traditions, creating truly warm and high-quality shoes only from natural ...
06.02.2023 1828
Blauer brand for the first time on Euro Shoes. Innovative comfort and unsurpassed quality
In the modern world, the basis of an active lifestyle is a combination of quality, style and comfort. The philosophy of reliability without compromise has not bypassed the American brand of Italian origin Blauer, founded back in 1936 ...
31.01.2023 2471
Innovative comfort and unsurpassed quality: the Scholl brand in SOHO Fashion at Euro Shoes
An overly active lifestyle sometimes forces us to compromise between practicality, convenience and style. The premium brand Scholl, with many years of experience in the production of shoes, has not only been able to achieve considerable heights, but also set the bar for everything ...
24.01.2023 2853
CAPRICE brand will present a new collection autumn/winter 2023/2024 at Euro Shoes
In the rhythm of the big city The nobility and elegance inherent in the philosophy of the CAPRICE brand offer us a special bright appeal in the new collection - with a strong character inspired by the…
24.01.2023 3515
RICONTE will present a new "space" collection at the Euro Shoes exhibition in Moscow
The promising Russian brand RICONTE has been offering its customers highly profitable, high-quality, comfortable and fashionable shoes made of genuine leather and nubuck for the 4th season. The new Fall-Winter 23/24 Milky Way collection is inspired by…
23.01.2023 3079
The European brand BLACKSTONE invites you to the presentation of the collection from January 30 to February 03, 2023
Last year, a number of global fashion brands such as Nike, adidas, Vans and The North Face suspended their work in Russia, while the European footwear brand BLACKSTONE remained on the Russian market and holds its positions steadily,…
20.01.2023 2830
AIDINI has created a new line of shoes. Presentation at Euro Shoes
In the fashion industry, AIDINI has been successfully developing for over 30 years, creating models of elegant shoes and stylish accessories that meet the latest fashion…
17.01.2023 3054
GERCHEK is a new brand on Euro Shoes from Turkmenistan
The footwear business under the GERCHEK brand began its development in 2015 in Turkmenistan and, in just a few years, the company managed to increase its production capacity from 2 to 22 million pairs of shoes per…
10.01.2023 2952
Relax Anatomic: uniqueness in comfort!
For many years, the Greek company Relax Anatomic has been producing innovative anatomical shoes that meet the requirements of orthopedic doctors. The Relax Anatomic design meets all the needs of the modern woman who needs style and...
19.12.2022 2842
Italian house slippers AXA SHOES: comfort and luxury
Who among us has not been looking for comfortable home shoes? Home slippers that would sit on the leg, do not sting, rub or press, are very difficult to find. And whoever finds the slippers of his dreams can consider himself a real lucky one. We propose to break the statistics and ...
19.12.2022 3445
MARCO TOZZI: harmony of fashion trends, femininity and comfort
The German brand of women's shoes and bags MARCO TOZZI (part of the Wortmann Group) is a regular participant in the EURO SHOES premiere collection exhibition. MARCO TOZZI Sales Director in Russia Eldar Schaffner spoke in an interview with SR about new collections and…
16.12.2022 2512
Unichel is 90 years old!
One of the largest and oldest shoe enterprises in Russia, the Unichel Chelyabinsk factory, celebrates its 2022th anniversary in December 90.
14.12.2022 3198
Turkish suitcase manufacturer Cavusoglu Canta at Euro Shoes
Turkish suitcase manufacturer Cavusoglu Canta will take part for the first time in the International Exhibition of Shoes and Accessories Euro Shoes premiere collection, which will be held in Moscow from February 20 to 23 in…
07.12.2022 3458
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
Large German shoe holding HR Group files for bankruptcy
Unable to overcome the effects of the pandemic and the difficulties associated with the energy crisis, the German Hamm Reno Group (HR Group) has filed for bankruptcy, following its former retail company Reno, which filed for bankruptcy two months earlier, writes Worldfotwear.com.
Department store of Russian designers Trend Island presented a collection of brand Povod
Trend Island literally found a reason and presented the spring-summer collection of the young Russian brand of shoes and bags Povod in its current selection of irreplaceable things for the prom.
Kostya Tszyu became the face of the Quattrocomforto brand
The absolute world boxing champion Kostya Tszyu became the face of the Russian shoe brand Quattrocomforto. The athlete took part in the marketing campaign of the brand, which is part of the portfolio of Zenden Group, on May 20, an autograph session with Tszyu will be held at the Aviapark shopping center.
Global restructuring. How sanctions affected the international transportation market
For the third year now, the turbulent situation in the economy has been going on - the rules are changing, artificial restrictions are being introduced, and Russian companies are facing new problems and challenges. Shoes Report talked to Alexey Chernyshev, commercial director of the logistics company AKFA, about what changes the international transportation market has undergone and how this has affected the import of shoes to Russia.
The Central Bank discussed the situation in the shoe market with industry unions and retailers
Today, the Bank of Russia hosted an online round table on the topic: “Consumer demand and price dynamics for non-food products: main trends and prospects until the end of the year”.
Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Euro Shoes - the main exhibition of the shoe market in Russia and the CIS according to NOBS
Today, there is a clear trend all over the world to unite people in communities - there are more and more public organizations for successful interaction with government agencies. When companies in the same area unite into an alliance, an effective dialogue is built between business and government, as a result of which common tools will be found to achieve goals and solve problems, and the necessary measures will be taken. Such productive, open and friendly communication will make a huge contribution to the Russian economy and the development of international trade, as well as give positive financial results to the member companies of the union.
Round table with representatives of shoe factories of Dagestan with the support of the Ministry of Industry and Trade and NOBS
On May 17-18, a round table was held in Makhachkala with footwear manufacturers and enterprises from the strategic project of the Republic of Dagestan "City of Shoemakers".
Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
On March 4, in Chelyabinsk, the opening of the second MASCOTTE salon in a new concept took place, located on the 2nd floor of the Almaz shopping center at 64 Kopeyskoye sh. (area - about 200 m²). We remind you that the first one is located in the shopping center "Rodnik" (Truda street, 203, 2nd floor). The main emphasis in the space of the new salon is made on natural materials and eco-design, and in the interior - on the elements of fashion style with the addition of wood texture and graphic black lines. Particular attention should be paid to the new directions of the brand: the MASCOTTE Lite collection - soon it will turn into an independent sub-brand, and a new product category - clothing. It should be noted that the interior has a digital content, without which no modern store can be imagined. It creates a comfortable and exciting shopping, opening up new opportunities for customers: a screen in the showcase area with image content and information screens around the perimeter of the shop equipment.
National Shoe Union in Russia headed by Yan Belyaev
From February 1, 2023, the founder of the largest international shoe exhibition in Russia, Euro Shoes premiere collection, Yan Belyaev became the General Director of the National Shoe Union (NOBS), replacing Natalya Demidova, who was appointed Advisor and remained a member of the Board of the industry organization.
Golden Goose earns record revenue in 2022
Italian luxury footwear brand Golden Goose reported 2022% revenue growth in 30 to €500,9 million, driven by strong sales in the Americas.
How to study the range of competitors and correctly use the valuable information received
Audit and analysis of competitors play an important role in the effective management of the assortment of a shoe store, and in times of crisis and instability, the task becomes more complicated. Emina Ponyatova, SR expert on planning and working with the assortment of a fashion store, tells how to study competitors, monitor them and correctly use the information received to work with your assortment.
Should a shoe store spend money on digital screens?
Surely, many of you have paid attention to screens in clothing and footwear stores, and someone may have thought about purchasing them for their outlets. Or, perhaps you have already bought them and even installed them. Screens in shop windows and on the trading floor are one of the tools for communication with customers, product and brand presentation, the growth of which is noticeable. The fact that a dynamic screen can become a magnet that attracts the attention of buyers is an indisputable fact. Why does a shoe store need such a screen, is it worth spending money on it and how to use it later, SR deals with professionals - an expert in visual merchandising, window dressing and store building Marina Polkovnikova and a specialist in the development and integration of digital solutions for fashion retail Dmitry Chidirov.
Summer Euro Shoes in synergy with CPM will be held from 29.08 to 01.09.2023
The global alliance of Euro Shoes and CPM exhibitions will present the new collections of famous world brands for the summer season 2024 in a single exhibition space on the same dates. The cooperation of the two largest, leading Russian fashion exhibitions makes it possible to attract a huge number of wholesale buyers of clothes, shoes, bags and accessories to the event. The largest business event for the entire Russian fashion industry will be held from August 29 to September 1, 2023 in Moscow, Expocentre Fairgrounds, Pavilion 1. 
Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
Euro Shoes announced the dates of the summer exhibition
The next session of Russia's largest international exhibition of shoes, bags and accessories Euro Shoes premiere collection will be held in Moscow from August 29 to September 1, 2023 at the Expocentre Fairgrounds.
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Prada unveils new chunky models at Milan Fashion Week
Of all the Prada pieces the Italian luxury brand showcased for the fall-winter 2023 season at Milan Men's Fashion Week, the brand's chunky shoes generated the most fans, which is understandable.
BELWEST is a new exhibitor at Euro Shoes
A large Belarusian footwear manufacturer BELWEST will present a new collection for the first time at Euro Shoes@CPM in Moscow.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
