External environment

The Battle for the Sports Shoe Market

Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors –…
08.07.2025 1192

New participant of Euro Shoes exhibition – wellness footwear brand Kenkoh

For the first time, the Euro Shoes premiere collection shoe exhibition, which will be held in Moscow from August 27 to 30, will feature a collection of wellness shoes from the Japanese brand…
24.06.2025 856

Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow

In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of its 20th anniversary…
30.05.2025 1868

PETER KAISER - the best brand of 2025!

"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
29.05.2025 2582

Euro Shoes – on a new premium platform!

The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya…
15.04.2025 3597

Clarks: 200 years of quality, style and innovation

In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates the brand’s continuing relevance, impeccable quality and global recognition. Since its founding in 1825, the company has not only…
14.04.2025 3703

New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB

SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one - the legendary Beverly Hills Polo Club (BHPC). This is an international brand that has become…
21.03.2025 4743

Euro Shoes@CAF will be held in Almaty from March 10 to 12

Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is being held for the fourth season in cooperation with the largest Russian…
04.03.2025 4461

Euro Shoes starts on February 18th in Moscow!

The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new ones…
11.02.2025 4806

Rendez-Vous has relaunched its wholesale business

Now the discount on the assortment is up to 65% of the retail price.
28.01.2025 6115

Spanish footwear brand JOSE SAENZ debuts at Euro Shoes

The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
20.01.2025 4629

How to Choose Winter Shoes: Expert Advice

With the arrival of cold weather, the issue of choosing good winter footwear becomes extremely relevant. Comfort, warmth and protection from moisture are the main requirements for footwear in the cold season. An expert of the German brand of footwear and accessories…
17.12.2024 5555

Shoemakers' problems are growing

The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
16.12.2024 7007

Shoe factories in Russia are closing one after another

The footwear industry in Russia is in a severe crisis. A number of Russian shoe manufacturers have announced the end of their…
13.12.2024 23454

Euro Shoes@CAF to be held in Almaty again

From March 10 to 12, 2025, the international exhibition of clothing, footwear and accessories Euro Shoes@CAF will be held in Almaty.
07.11.2024 4350

Euro Shoes will be held from February 18 to 21 in Moscow!

The international exhibition of footwear and accessories Euro Shoes Premiere Collection will be held in the capital's Expocentre from 18 to 21 February!
05.11.2024 5293

Lessons and Conclusions from Moscow Fashion Week and BRICS+ Fashion Summit

The third Moscow Fashion Week and BRICS+ Fashion Summit highlighted the problem of the almost complete absence of shoe brands at the Week events. Is there a chance for our shoe industry to grow to the level of fashion, and for Fashion Week in…
01.11.2024 4263

How to determine the effectiveness of a shoe business

Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with…
16.09.2024 7050

Euro Shoes was a huge success in Moscow

The international exhibition of footwear and accessories Euro Shoes premiere collection was held in Moscow from August 26 to 29 at the Expocentre. The organizers and participants of the professional exhibition note the high level of attendance and business activity.…
03.09.2024 6096

We are waiting for you at the Euro Shoes exhibition on August 26-29

The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. In the capital's Expo Center from August 26 to 29, Euro Shoes will be held in alliance with the leading international clothing exhibition CPM...
23.08.2024 8910
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