Tamaris included a line of sneakers in the fall-winter 2020/21 collection
The German brand of women's shoes Tamaris does not forget about today's sport-chic style and has included feminine and bright sneakers Tamaris Fashletics in its collection of the fall-winter 2020/21 season. 04.04.2020 230
Swims released knitted tops
The Norwegian brand of rubber shoes Swims continues to produce shoes made of non-rubber materials. Rather, the sole is still rubber, and the upper part of the women's Swims Breeze Tennis Knit sneakers is made of knitted fabric. 04.04.2020 184
Italian shoe designer Sergio Rossi passed away
On April 2, at the age of 85, the famous Italian shoe designer Sergio Rossi died. Under the brand name Sergio Rossi, which was founded in 1968, women's shoes of the premium class were produced; the brand has always been very loved in Russia. 03.04.2020 152
Retailers respond to Wildberries' job offer
Wildberries launched a campaign to employ Russians who lost their jobs during the forced quarantine period and launched the website http: //vsrabotavb.rf, which places its own vacancies and also offers other retailers to leave ... 03.04.2020 155
Сrocs recalled spring in collaboration with Liberty London department store
A series of clogs with delicate floral prints was the result of a collaboration of the Crocs brand with the British department store Liberty London. Liberty London is known for its gorgeous intricate silk scarves. 03.04.2020 81
Summer Expo Riva Schuh and Gardabags Canceled
The leadership of the Italian exhibitions of footwear and bags Expo Riva Schuh and Gardabags has come to the conclusion that it will not be able to hold the exhibitions scheduled for the summer due to the difficult epidemiological situation in many countries of the world and in Italy itself, - writes ... 02.04.2020 231
Jana launches recycled plastic shoe collection
In the fall-winter 2020/21 season, all shoe models in the collection of the German brand Jana are made from recycled plastic bottles collected from the ocean. 01.04.2020 428
Ozon raised $ 150 investment
In the first quarter of 2020, the Russian online retailer Ozon attracted investments worth $ 150 million. Financing was provided by the shareholders of AFK Sistema and Baring Vostok ($ 100 million) and the American investment company Princeville Capital ... 01.04.2020 390
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
Where to get intrinsic motivation for sales in a period of decline in consumer activity
If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our regular author, an expert in the fashion retail market, Evgeny Danchev, offers to talk about the internal motivation of the staff, the attitudes of sellers of shoes and accessories and their leaders, the factors that influence them, and sources of inspiration for ordinary and senior employees of the retail store.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, expert SR Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, Terraform and Curio Parlor, and about shoe models relevant in the FW 2020/21 season. In the December issue of the magazine - a detailed analysis of the fourth fashionable theme Gattaca - Updated Futurism.
Shoesmarket will attend Euro Shoes Premiere Collection February 25-28
Since 1998, Shoesmarket has successfully established itself in the market of wholesale shoe companies, and is one of the largest manufacturers of European shoes in Russia. To follow the style of urban life, create its face, colorize it and share its mood - this is the philosophy of the company. Shoesmarket has an extensive branch network with offices in Yekaterinburg, Chelyabinsk and Novosibirsk, as well as in Istanbul. At the moment, the company has two trademarks in its arsenal: SANDM and MADELLA. Stamps successfully complement each other, significantly expanding the range.
Econika will launch a new collaboration in the spring-summer 2020 season
After the successful launch of two capsule collections with the Ruban designer duet last year, the Russian footwear brand Econika is preparing to launch a new collaboration.
5 models of men's winter shoes at Euro Shoes Premiere Collection
The warm winter, which is celebrated in the central part of Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. Five new brands at once at the Moscow shoes exhibition Euro Shoes Premiere Collection, which will be held from February 5 to 25 at Sokolniki Exhibition and Convention Center, are ready to compete for a place on the Russian market and present their shoe models that have water-repellent properties and can withstand temperatures up to -28 C. We present 5 unique models of boots for the fall / winter 20/21 season from brands from Norway, Canada, Poland, Italy and Russia.
Econika has released a collaboration with Julia Vysotskaya
The Russian brand of shoes and accessories Econika has released a new collaboration with theater and film actress Julia Vysotskaya. The collection was presented last night in Moscow at the Art Maison mansion on Bolshaya Nikitskaya.
Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales
The world-famous Opening Ceremony concept store in Soho, New York, will be closed, and in a sense, this marks the end of the era of concept stores, BoF writes.
Jennifer Lopez again became the face of the new collection Guess
American singer and actress Jennifer Lopez for the second time participates in the advertising campaign of the Italian fashion brand Guess Jeans & Marciano Guess. The inspiration for the Guess Jeans & Marciano Guess campaign spring-summer'20 was the cult female images of the 60s and 80s: Sophia Loren and Madonna.
Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020
The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages by mail and instant messengers, as well as sms and calls. Sometimes, the employees responsible for the traffic of visitors have a head around thinking and thinking about what else to come up with and how to surprise the buyer! Specialist SR for sales and purchases in the fashion business, Elena Vinogradova, especially for our readers, compiled a calendar of events important for a retail store of clothes, shoes or both, which can help significantly increase traffic and sales.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Life after labeling. Ministry of Finance is preparing to abolish preferential tax regimes
The Russian shoe market is storming; it has not yet had time to get used to the idea of the need for mandatory labeling of shoes, as a new change to the law is being prepared. The Ministry of Finance proposed to deprive sellers of goods that are subject to labeling of the opportunity to use special tax regimes - the Single imputed income tax (UTII) and patents.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In the pursuit of a buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. The shoe market experts were divided into two camps: some advocate that they keep their margins with all their might, while others recommend starting to make discounts almost from the beginning of the season. The truth, as usual, is somewhere in between. We deal with our expert Maria Gerasimenko when the discount is really needed, and when it can be fatal.
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three different topics: Designing Emotion, Code Create, Empower Up.
From a novice to the soul of a company. Secrets of adapting new employees
The first days at the workplace can be decisive for an entire career in an enterprise or company. How to spend the period of adaptation is not just painless, but the most effective? When is it important for a new employee to prove his abilities, be accepted into the team, understand the rules and regulations of the company, and also show his first results? An expert in the field of crisis communication and HR, business coach Anya Pabst shares the secrets of competent adaptation of a new employee with SR readers.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
10 main colors of the season 2020
The fashionable colors of the upcoming seasons are one of the most used components of forecasting commercial trends in fashion. A review of 10 macro colors, the most attractive and demanded by the fashion industry in the 2020 year, is presented by SR expert Galina Kravchenko, director of the Assortment department of Fashion Consulting Group, head of trend analytics at FCG / FashionSnoops.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
Почему торговые центры должны обучать свои магазины основам мерчандайзинга?
Еще 5-6 лет назад казалось, что начавшаяся эра огромных торгово-развлекательных центров не закончится никогда. Проекты становились все больше и масштабнее, только в Москве один за другим открылись «Авиапарк», «Метрополис», «Ривьера» и другие…
05.04.2020 1
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, usually ...
24.03.2020 1921
Where to get intrinsic motivation for sales in a period of decline in consumer activity
If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our constant ...
11.03.2020 1640
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
11.03.2020 6568
Inconvenient labeling. There is a solution! So says the CEO of Tandem Logistic Dmitry Lavrukhin.
The word “marking” no longer causes such a panic among shoe makers as before. Why? In previous issues of Shoes Report magazine, we wrote about the possibility of outsourcing the marking of shoes
23.02.2020 2280
Caprice always keeps up to date
The German brand of women's shoes Caprice is known for its innovative developments and innovations. The new collection of the fall-winter 2020/21 season, in which there will be a shoe line with a new, unique Blue Soft development, was no exception. The entire collection ...
23.02.2020 936
New Midinblu Collection. Impeccable comfort for every day
Russian-Italian shoe holding MIDINBLU introduced a new collection of shoes for the fall-winter 2020/21 season. Shoes became widely known in Russia thanks to the company's technologists and designers who create light, durable and comfortable shoes for ...
23.02.2020 1912
Fashion, ecology, innovation by MARCO TOZZI
In addition to promoting the brand, MARCO TOZZI has been actively working on the new fall-winter 2020/21 collection in recent months.
23.02.2020 1497
MARCO TOZZI continues large-scale collaboration with Ksenia Borodina
Continuing exclusive cooperation with Ksenia Borodina is one of the key tools for the MARCO TOZZI brand to achieve one of the main goals - global brand recognition in Russia.
23.02.2020 449
RYŁKO will attend Euro Shoes Premiere Collection February 25-28
RYŁKO is a Polish shoe brand founded in 1964 by Stanislav Ryłko as a small family-owned shoe business. The brand produces men's and women's shoes, as well as collections of leather accessories and bags.
21.02.2020 960
5 brands of premium shoes Euro Shoes Premiere Collection
Style, architecture, spectacular image - one of the new exhibitors of the Euro Shoes Premiere Collection exhibition, which will be held in Moscow from February 25 to 28, will be Rendez-Vous, a major Russian distributor and retailer, and this ...
18.02.2020 2690
Retail store: starting from scratch. How to develop a store design project, including interior, lighting and visual merchandising, and implement it?
How to open a store in a period of low consumption? How can beginners not step on the "rake" that experienced retailers have stepped on more than once? How can a merchandising system help save money and nerves when opening a shoe store? Life hacks and ...
17.02.2020 1201
Romer: "Who does not keep up with the times - may close in 2020"
Gaydarovich Dmitry Vitalyevich, Deputy General Director for Sales, in the company for 4 years. About business, market changes, sales secrets and good branding.
11.02.2020 1970
5 models of men's winter shoes at Euro Shoes Premiere Collection
The warm winter, which is celebrated in central Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. 5 new brands of Moscow at once ...
06.02.2020 4350
Exposition of shoe brands from Poland will be presented for the first time at the February Euro Shoes Premiere Collection exhibition
The shoe market is actively developing and the Euro Shoes Premiere Collection exhibition with it. The organizers of the event have a great responsibility, because for most buyers this exhibition is the main working platform for writing large wholesale ...
03.02.2020 1887
Shoesmarket will attend Euro Shoes Premiere Collection February 25-28
Since 1998, Shoesmarket has successfully established itself in the market of wholesale shoe companies, and is one of the largest manufacturers of European shoes in Russia. Follow the style of urban life, create his face, colorize and ...
31.01.2020 5929
GEOX: “Today’s fashion retail, like air, needs business diversification and new technologies”
The Italian shoe brand Geox has been known in the Russian market for a long time, more than 20 years. The company produces men's, women's and children's shoes, as well as a line of clothing and accessories. All lines are presented in Russia, moreover: the Russian market is part of ...
28.01.2020 1565
The accompanying assortment can bring a shoe store up to 10-30% of revenue in the autumn-winter period
Autumn and winter are the highest season for related products. In the specialized shoe trade, approximately 65% of the turnover is in autumn and winter. Reception numbers suggest that with warm autumn and winter it can sell poorly ...
27.01.2020 1291
Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales
The world-famous Opening Ceremony concept store in Soho, New York, will be closed, and in a sense, this marks the end of the era of concept stores, BoF writes.
24.01.2020 3915
Largest fashion companies sign environmental commitment
We are talking about campaigns and activities against climate change, the conservation of biodiversity of the planet and oceans. A new trend for conscious consumption and a benchmark for the use of processed raw materials, the introduction of energy-saving and other "green" ...
20.01.2020 1440
Online fitting rooms and 3D avatars have already become a reality. What's next?
Artificial Intelligence (AI) is rapidly moving from the realm of science fiction to our daily lives, to the reality familiar to all of us. Modern devices already recognize human speech, can answer questions, perform ...
20.01.2020 1198
Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020
The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages on ...
16.01.2020 2945
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, SR expert Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, ...
13.01.2020 8322
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and about which models ...
09.01.2020 8507
How to achieve maximum benefits by guessing the wishes of the buyer?
What does the buyer want? What is long-term customer loyalty and what is its benefit? What are the main principles for increasing sales? What needs to be changed in your store for sales growth right now? All these questions are answered by an SR expert in the field of ...
30.12.2019 3755
Marking is now in English
Now all work on the data collection terminal in the licenses of “Kirovka”.
23.12.2019 1695
Exclusive. Interview with Unichel CEO Vladimir Denisenko
This year, as never before, the Russian brand Unichel does not disappear from the information agenda. New stores in the capital, high-profile collaborations with fashion designers, first lines in federal ratings, government and charity projects. ...
18.12.2019 2714
How can the seller not “burn out” at work during the New Year’s sales?
The end of the year is the hardest season to trade. How to make your employees approach him in the best possible way? The HR expert, business trainer Daria Artyukhova shares her thoughts and recommendations with readers.
17.12.2019 2832
Features of holiday sales
He comes every year. The same New Year season. The time of wild sales and wild shoppers scurrying between stores in search of gifts and new outfits for the holiday. How to catch a wave of wild demand for everything, to cope with the increased ...
16.12.2019 4588
Market expert's view on attempts by manufacturers of children's shoes to monopolize the market
Manufacturers of children's shoes in Russia often consciously refuse to choose their target audience and, trying to win over as much market share as possible, strive to work with all parts of the distribution chain. What could such a policy lead to ...
10.12.2019 1612
