Rieker

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 115

New Balance is ready to present its version of clogs

A pair of New Balance clogs made of integrated EVA foam will be released before the end of the week in the South Korean market. The Boston-based brand is one of the latest to follow the water-resistant trend…
01.07.2022 114

21st Congress of the International Union of Shoe Industry Specialists UITIC will be held in Italy

The next UITIC Congress, the first since the 20th edition held in Portugal in 2018, will take place in September 2023 in Milan and Vigevano. This will mark the return of the event to…
01.07.2022 101

Fashion retailers in Shanghai are trying to get rid of stock

Nearly a month after Shanghai lifted its strict COVID-19 lockdown, retailers are struggling with a backlog of unsold items. While cautious consumers are still avoiding shopping...
01.07.2022 100

Off-White's second collaboration with British luxury brand Church's is out

Off-White has unveiled a second version of Second Church Oxfords featuring Virgil Abloh's signature meteorite craters.
30.06.2022 223

Birkenstock Collaborates With LA-based Brand Staud

An updated look was given to two popular models of sandals by the German brand Birkenstock Arizona and Gizeh Big Buckle as a result of the brand's collaboration with the Los Angeles-based brand Staud. The latter is known for the release of frame accessories,…
30.06.2022 186

"Honest Sign" will carry out additional control over the volume of shipment of goods

The national system of digital marking "Chestny Znak" has been supplemented with a function to search for deviations associated with the sale of unused…
30.06.2022 158

Anti-crisis method "Shoe House Pokrovsky"

The practical experience of colleagues in solving today's problems with the supply of new collections will certainly be of interest to many. Especially those shoe sellers who bought and continue to buy European products. We talk about the experience of a company from ...
29.06.2022 513

calendar of events

MosShoes

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CPM

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Textillegprom

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CJF - Children's fashion. Autumn

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Aymod

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Articles about the shoe business

What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.

In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, calluses, corns, irritation,…
20.06.2022 764

The largest event of the fashion industry will be held in Moscow

From August 30 to September 2, 2022, Expocentre in Moscow will host the largest international exhibition project, which includes the full cycle of the fashion industry: fashionable clothes, shoes, bags and accessories, leather, accessories,…
01.06.2022 891

World Footwear Yearbook: Russian footwear market statistics for 2020

The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Although currently in…
26.05.2022 1636

The dream Team. Sales Growth Factors in a Shoe Store

The personnel issue is one of the most acute in shoe retail. A good seller is difficult to find at first, to recognize among other candidates, and then it is difficult to keep in the company. SR expert and permanent speaker of the business program of the Euro Shoes exhibition Maria…
24.05.2022 1242

Light accents and nuances. New approaches to shoe store lighting

The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, in…
17.05.2022 1088

Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking

Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, for…
26.04.2022 1651

Soft manufacturability, convenient transformation. Key trends and innovations in athletic footwear

In this long article, Galina Kravchenko /@galina_kravchenko79, FCG Assortment Director /@FCGMEDIA and Head of Trend Analytics at FCG/FashionSnoops, talks about key innovations and trends in sportswear footwear for…
19.04.2022 1410

Shoes mixed with clothing and decor

Shoe manufacturers and retailers are increasingly bringing new lines to the market - clothing and accessories Globalistics and the general trend for the total look are capturing more and more fashion companies. And now shoemakers are bringing to the market lines of clothing and home ...
12.04.2022 1571

5 trendy bags of Italian brands for this spring

The fashion market in Russia froze, realizing the new economic reality, but despite the fact that we have to say goodbye to some brands, the offer of shoes and accessories in our retail is still diverse, and our consumer still appreciates…
11.04.2022 1745

EURO SHOES @ CPM - a powerful union in a new format

The beginning of 2022 was marked by the birth of a new strategic alliance of two leading exhibition projects in the fashion industry. From February 21 to February 24, Expocentre hosted the largest and only union of two professional fashion…
05.04.2022 1614

How the buyer makes a purchase decision and psychological methods to influence it

In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Far from...
29.03.2022 2917

Sustainability in the footwear segment. Where are we now, what are the main trends?

The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and manufacturing industry…
21.03.2022 3238

5 days before the start of the exhibition Euro Shoes premiere collection in Moscow

The international exhibition of footwear and accessories of European brands Euro Shoes premiere collection will open in Moscow next week. One of the most significant exhibition events for the Russian shoe market this year…
15.02.2022 2712

Mephisto will present the autumn-winter '22/23 collection at the Euro Shoes exhibition in Moscow

The French shoe brand Mephisto is preparing to present a new collection of shoes for men and women for the autumn-winter'22/23 season at the international exhibition of shoes and accessories Euro Shoes premiere collection, which will be held in Moscow from February 21 to 24 at…
14.02.2022 2994

Business program EURO SHOES PREMIERE COLLECTION

Within the framework of the international exhibition EURO SHOES on February 22-23, a rich business program will be held. For two days, leading fashion market experts, business coaches and retail consultants,…
04.02.2022 2746

EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya

The international wholesale exhibition of shoes, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - ...
01.02.2022 4028

PETER KAISER – into the future with renewed vigor!

In March 2021, the well-known German brand Peter Kaiser was taken over by two new shareholders.
01.02.2022 2820

How to work with marketplaces to avoid competition between the online assortment and the offline store

Many shoe retailers and manufacturers work with marketplaces today. However, this cooperation has both its pluses and minuses. One of them is the competition of the assortment online and offline, the outflow of real buyers to marketplaces,…
01.02.2022 2624

Assortment planning in an unstable demand environment

What opportunities and limitations does the transition from a traditional rigid planning system to a new flexible planning and fashion assortment management system conceal? In this article, a resident expert on fashion trends and management issues ...
11.01.2022 3199

WhatsApp and Telegram: Business Opportunities

Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various tasks of brands - ...
14.12.2021 3821

BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES

Leading Turkish manufacturers of shoes, bags and ...
09.12.2021 5104

La Pinta is a participant of the February Euro Shoes exhibition

The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022 ...
25.11.2021 5370

Mistakes in the lighting of the sales area that spoil the impression of a shoe store

Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting design ...
16.11.2021 4713

Footwear market players and fashion experts welcome Euro Shoes and CPM alliance

The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. ...
10.11.2021 4616

EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER

The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. Organizers of the two largest international professional business platforms in Russia, Eastern Europe and ...
01.11.2021 6701

Directions in the style of clothing and footwear that will remain in fashion for a long time

The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, expert SR, ...
19.10.2021 5366

The psychological profile of the sales assistant

If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. Expert SR Evgeny Danchev ...
12.10.2021 5156

Rieker commended the high professionalism of the Euro Shoes organization

Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. About…
28.09.2021 5654

Assortment of bags, belts and gloves for fall-winter 2021/22

In this article, Galina Kravchenko / @ galina_kravchenko79, a regular author and SR expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about key models ...
27.09.2021 5008

Technical aspects of display space and current trends in its design

Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and ...
16.09.2021 5343
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