Wildberries will build a large logistics center in Karelia

Wildberries is going to build a logistics center in Petrozavodsk. It can become the largest logo center for an online retailer in the North-West region, reports RBC...
28.02.2024 134

Adidas continues to release products under the Yeezy brand

Germany's Adidas has announced further releases of its Yeezy range, with a number of existing products being made available in stages around the world in the coming weeks, writes...
28.02.2024 162

Street Beat opened a store in Tula

The Street Beat chain of stores opened a store for the first time in Tula in the Gostiny Dvor shopping center. The store area is 300 sq. m. meters.
27.02.2024 310

The Telegraph network was divided into two retail projects

Shareholders of the Telegraph chain of department stores of Russian designers disagreed on the operational development of the business. After the business division, part of the department store chain rebranded and changed its positioning. Under the new name “NAMES” there will be...
27.02.2024 321

Birkenstock reimagines Zurich sandals

German footwear brand Birkenstock has decided to redesign the Zürich sandal model, sixty years after the silhouette was released on sale. The updated version of the model was called “Zürich…
27.02.2024 363

Milan's Lineapelle noted an increase in attendance

The international leather exhibition Lineapelle, held in Milan in February, attracted 25 professional buyers who came from around the world. Organizers note an increase in attendance at the event compared to last year’s two…
26.02.2024 307

Moscow Fashion Week starts this week

Moscow Fashion Week will be held in the Russian capital from March 1 to 8 at two venues - in the Manege Central Exhibition Hall and in Pavilion No. 75 at VDNH - one of the spaces of the International Exhibition and Forum...
26.02.2024 375

Global footwear consumption will grow by 9,5% in 2024

In the weekly analytical review of World Footwear, “Study of the conditions of the global footwear business,” experts predict an increase in footwear consumption in the world in pairs by 2024% year-on-year for 9,5. The analytical review was compiled based on the results…
26.02.2024 440

Calendar of events

Aymod

The event has begun!
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MosShoes

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Expo Riva Schuh

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CPM

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Articles about the shoe business

The Euro Shoes@CAF exhibition will be held in Almaty

From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present clothing collections,…
29.02.2024 32

The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow

Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main platform for the meeting of fashion brands and...
29.02.2024 41

Bright colors of the approaching spring: shoe brand TAMARIS showed a new collection SS'24

The German shoe and accessories brand Tamaris presented a new collection for the spring-summer 2024 season, which included stylish and comfortable models for any occasion. The collection combines several fashionable themes, and any woman will find the perfect one for herself...
27.02.2024 281

Turkish brand Vaneda on Euro Shoes

Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
20.02.2024 811

IGI&Co presented at EURO SHOES a new line of Urban active sneakers with a GORE-TEX membrane

The Italian shoe brand IGI&Co, known to Russians for its comfortable shoes made of genuine leather, has released a new line IGI&Co Extra. It includes men's and women's sneaker models (high and low sneakers) in several options...
19.02.2024 507

Euro Shoes will start operating on February 19 in Moscow!

The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from countries...
13.02.2024 1832

Turkish shoe brand iLVi will present a collection at Euro Shoes

The Moscow international exhibition of footwear and accessories Euro Shoes premiere collection is once again becoming the main platform for presenting fashion brands from Turkey. Among the brands participating in the February Euro Shoes, it is worth paying attention to the collection...
13.02.2024 852

SELM – shoes from Vladimir for the first time on Euro Shoes

At the international shoe exhibition Euro Shoes, which will be held in Moscow from February 19 to 22, collections of Russian shoe manufacturers will be presented along with European brands. Among them, located in Vladimir, is the Russian shoe factory SELM. IN…
12.02.2024 847

Quality and tradition come from Pirmasens

Shoe manufacturer Caprice Schuhproduktion GmbH & Co. KG acquired the Peter Kaiser company. This event caused a storm of positive emotions in the shoe world. Both CAPRICE and Peter Kaiser have similar histories and common...
07.02.2024 899

Footwear manufacturer from Turkmenistan Rowshen will take part in Euro Shoes

The leather shoe factory “Röwşen” (Rowshen) is the first footwear production to open in Turkmenistan, which has been successfully developing for more than twenty years. The Rowshen brand produces men's and women's casual shoes in classic and…
07.02.2024 1392

Euro Shoes introduces new members from Portugal - BSB Group

The Portuguese BSB Group, which includes its own production and a number of casual and sport shoe brands, will for the first time present the collections of its brands at the international shoe exhibition Euro Shoes premiere collection in Moscow in…
02.02.2024 1353

VAGA SHOES is a new participant in the Euro Shoes premiere collection

The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in…
29.01.2024 2003

Euro Shoes starts in a month in Moscow!

There is less than a month left before the main exhibition of shoes and accessories in Russia - Euro Shoes Premiere Collection. The event will take place from February 19 to 22 in Moscow at the Expocenter, and, as always, in partnership with Russia’s largest International…
23.01.2024 1775

Specifics of shoe assortment management on marketplaces and growth points

One of the most pressing questions for many shoe retailers today is whether to enter the marketplace or should they wait, and if they wait, then what? SR expert on working with assortment, analytics and category management Emina Ponyatova...
11.01.2024 1860

5 shoe models from Russian brands for New Year's Eve

Analysts at the Lamoda online platform note increased interest among Russian users in festive clothing, shoes and accessories this year. In response to the request, Russian shoe brands hastened to release holiday capsule collections and offer...
26.12.2023 2275

CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands

Shoe manufacturer CAPRICE from Pirmasens has acquired the PETER KAISER brand, one of the oldest and most respected women's shoe brands in Europe. Caprice will continue the unique history of the PETER KAISER brand and preserve the essence of the brand. Wherein…
14.12.2023 2991

The Euro Shoes exhibition expanded its geography of influence and added components to the new pavilion

A key event is expected in February 2024, which has been the most significant event for the fashion industry in Russia and the CIS countries for many years. We are talking about the largest international exhibition of shoes, bags and accessories, Euro Shoes. In 2024 by…
30.11.2023 1935

Another European patent for CAPRICE

The European Patent Office has once again granted CAPRICE Schuhproduktion GmbH & Co. KG its mark of approval, namely a document certifying the exclusive right, authorship and priority of the invention. The famous shoe company from…
27.11.2023 2770

A new look at Giotto. Interview with the head of the company Vladimir Timofeev

The corner of the Russian women's shoe brand Giotto in the fashionable metropolitan department store Trend Island became the first application of a famous Moscow shoe factory to develop and promote its own brand. Until now, the company has focused...
22.11.2023 2995

How to implement sales funnels in the shoe business

Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company...
21.11.2023 2438

What to consider when expanding the assortment of a shoe store to include clothing

2022 was a turning point for everyone and brought strong changes to all industries. Suppliers, manufacturers, the raw materials market, logistics, even software and familiar means of communication began to require a new approach and elaboration. Let's discuss...
15.11.2023 2729

Effective methods that will help improve the effectiveness of sellers

Many store managers face the problem of staff burnout who work on the sales floor. Previous motivation schemes for salespeople - “salary +%” no longer work today, and therefore new ways are needed to interest employees...
30.10.2023 3551

Service in the store: successes and mistakes

What is service in a fashion store? What are customer expectations from shopping today? And how do the quality of services provided, and, therefore, the level of sales and store revenue depend on the competence and motivation of salespeople? SR Sales Expert and…
24.10.2023 3091

Health and comfort in Relax Anatomic dress shoes

For many years, the Greek company Relax Anatomic has been producing innovative anatomical shoes that meet the requirements of orthopedic doctors. The Relax Anatomic design meets all the needs of the modern woman who needs style and...
16.10.2023 3661

House shoes for men and women AXA SHOES from Italy: Beauty in comfort

The Italian brand AXA is one of the most popular and largest manufacturers of indoor footwear for Russia and Europe. In Russia, the AXA brand appeared in 1998 and is currently one of the most popular and beloved home brands…
16.10.2023 3584

Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks

We already wrote about how to work in the Russian social network “VKontakte” and the Telegram messenger, about the features of these platforms in the 195th issue of the magazine; the expert was digital expert from Fashion Consulting Group Katerina Diveeva. In this issue we…
10.10.2023 4151

Does an online store need omnichannel?

According to experts, the assortment of offline and online stores should be different, because their target audience is different. What is the difference between the target audiences of a regular retail store and its online clone? Is omnichannel necessary...
10.10.2023 2789

How the mule became a mule. A very feminine and relevant model of women's shoes today appeared in ancient Rome.

We continue the joint educational and educational project of Shoes Report magazine and the State Historical Museum (GIM), dedicated to the history of shoes and shoe craft. Women's mule shoes are fashionable footwear for rich city women for going out.…
02.10.2023 3367

How to correctly apply category management when managing the assortment of shoes for the marketplace

The assortment management tool “Category Management” is gaining momentum, and almost every fashion businessman has either implemented category management or outlined a plan for its implementation. Category management (CM) is exactly that...
26.09.2023 3819

Results of the round table of shoemakers with the Ministry of Industry and Trade of the Russian Federation, CRPT, NOBS and Wildberries

On September 15, a strategic meeting of representatives of the Ministry of Industry and Trade of the Russian Federation, CRPT, the National Shoe Union (NOBS) and the largest Russian marketplace Wildberries was held at the Holiday Inn Sokolniki hotel in Moscow. The meeting was attended by...
18.09.2023 4137
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