Ozon reduces the tariff for sales in the Fashion category

Russian online retailer Ozon seeks to increase sales of the “fashion” category on its site. To do this, from April 1, 2024, the marketplace will reduce the tariff for the sale of clothing, shoes and accessories to 13% of the price...
18.03.2024 169

PUMA has released a shoe capsule in collaboration with Formula-1

Puma and Formula 1 have launched their first joint collection since the sportswear brand became the official supplier of international automotive...
18.03.2024 160

SELECTIONS: the relevance of subsorting is increasing

From April 16 to 18, Moscow will host the selections exhibition, an outlet for off-season selection of fashion collections of clothing and accessories for retail. As in October last year, the exhibition will be located in pavilion 2.4 of the Expocentre Fairgrounds and will include…
18.03.2024 173

Jimmy Choo releases Beach 2024 collection

British footwear brand Jimmy Choo took inspiration from the beaches of the French Riviera with its Beach 2024 collection, which was unveiled last Thursday along with an accompanying advertising campaign. The capsule features a variety of shoe styles and…
17.03.2024 302

APLF 2024 International Leather Fair will be held in Hong Kong

Representatives of the global leather industry will gather in Hong Kong from 19 to 21 March. The APLF Leather & Materials exhibition is returning home, as for the past two years the event was forced to be held in Dubai, writes...
15.03.2024 397

Why Rendez-Vous and Yandex Lavka released a “bread bag”

Shoe retailer Rendez-Vous announced the launch of a spring collaboration with Yandex Lavka and released a roll that resembles the shape of a woman’s handbag. This “Bread Bag” is presented in the Yandex.Lavka application at a price of 249 rubles. On the…
15.03.2024 486

How was Moscow Fashion Week

At Moscow Fashion Week, which took place in the Russian capital from March 1 to 8, more than 230 designers and brands from Russia and 10 friendly countries presented their collections. Among them are Brazil, China, Indonesia, Costa Rica and...
14.03.2024 397

Nevsky Center has updated its windows for spring

The Nevsky Center shopping complex, located in the very center of St. Petersburg (on Nevsky Prospekt), has undergone a seasonal renovation...
14.03.2024 618

Calendar of events

MosShoes

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Expo Riva Schuh

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CPM

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Articles about the shoe business

Omnichannel on the shelves. What is it, which companies are it suitable for and should they follow this trend?

The technologies we use in life and business are developing rapidly: in the last 10 years alone, many new sales channels and communication with audiences have appeared. This progress influences consumer behavior in ways that cannot be...
18.03.2024 120

The Euro Shoes@CAF exhibition will be held in Almaty

From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present clothing collections,…
29.02.2024 2695

The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow

Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main platform for the meeting of fashion brands and...
29.02.2024 907

Bright colors of the approaching spring: shoe brand TAMARIS showed a new collection SS'24

The German shoe and accessories brand Tamaris presented a new collection for the spring-summer 2024 season, which included stylish and comfortable models for any occasion. The collection combines several fashionable themes, and any woman will find the perfect one for herself...
27.02.2024 1012

Turkish brand Vaneda on Euro Shoes

Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
20.02.2024 1403

IGI&Co presented at EURO SHOES a new line of Urban active sneakers with a GORE-TEX membrane

The Italian shoe brand IGI&Co, known to Russians for its comfortable shoes made of genuine leather, has released a new line IGI&Co Extra. It includes men's and women's sneaker models (high and low sneakers) in several options...
19.02.2024 1000

Euro Shoes will start operating on February 19 in Moscow!

The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from countries...
13.02.2024 2306

Turkish shoe brand iLVi will present a collection at Euro Shoes

The Moscow international exhibition of footwear and accessories Euro Shoes premiere collection is once again becoming the main platform for presenting fashion brands from Turkey. Among the brands participating in the February Euro Shoes, it is worth paying attention to the collection...
13.02.2024 1428

SELM – shoes from Vladimir for the first time on Euro Shoes

At the international shoe exhibition Euro Shoes, which will be held in Moscow from February 19 to 22, collections of Russian shoe manufacturers will be presented along with European brands. Among them, located in Vladimir, is the Russian shoe factory SELM. IN…
12.02.2024 1242

Quality and tradition come from Pirmasens

Shoe manufacturer Caprice Schuhproduktion GmbH & Co. KG acquired the Peter Kaiser company. This event caused a storm of positive emotions in the shoe world. Both CAPRICE and Peter Kaiser have similar histories and common...
07.02.2024 1255

Footwear manufacturer from Turkmenistan Rowshen will take part in Euro Shoes

The leather shoe factory “Röwşen” (Rowshen) is the first footwear production to open in Turkmenistan, which has been successfully developing for more than twenty years. The Rowshen brand produces men's and women's casual shoes in classic and…
07.02.2024 1767

Euro Shoes introduces new members from Portugal - BSB Group

The Portuguese BSB Group, which includes its own production and a number of casual and sport shoe brands, will for the first time present the collections of its brands at the international shoe exhibition Euro Shoes premiere collection in Moscow in…
02.02.2024 1703

VAGA SHOES is a new participant in the Euro Shoes premiere collection

The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in…
29.01.2024 2334

Euro Shoes starts in a month in Moscow!

There is less than a month left before the main exhibition of shoes and accessories in Russia - Euro Shoes Premiere Collection. The event will take place from February 19 to 22 in Moscow at the Expocenter, and, as always, in partnership with Russia’s largest International…
23.01.2024 2100

Specifics of shoe assortment management on marketplaces and growth points

One of the most pressing questions for many shoe retailers today is whether to enter the marketplace or should they wait, and if they wait, then what? SR expert on working with assortment, analytics and category management Emina Ponyatova...
11.01.2024 2266

5 shoe models from Russian brands for New Year's Eve

Analysts at the Lamoda online platform note increased interest among Russian users in festive clothing, shoes and accessories this year. In response to the request, Russian shoe brands hastened to release holiday capsule collections and offer...
26.12.2023 2727

CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands

Shoe manufacturer CAPRICE from Pirmasens has acquired the PETER KAISER brand, one of the oldest and most respected women's shoe brands in Europe. Caprice will continue the unique history of the PETER KAISER brand and preserve the essence of the brand. Wherein…
14.12.2023 3367

The Euro Shoes exhibition expanded its geography of influence and added components to the new pavilion

A key event is expected in February 2024, which has been the most significant event for the fashion industry in Russia and the CIS countries for many years. We are talking about the largest international exhibition of shoes, bags and accessories, Euro Shoes. In 2024 by…
30.11.2023 2170

Another European patent for CAPRICE

The European Patent Office has once again granted CAPRICE Schuhproduktion GmbH & Co. KG its mark of approval, namely a document certifying the exclusive right, authorship and priority of the invention. The famous shoe company from…
27.11.2023 3032

A new look at Giotto. Interview with the head of the company Vladimir Timofeev

The corner of the Russian women's shoe brand Giotto in the fashionable metropolitan department store Trend Island became the first application of a famous Moscow shoe factory to develop and promote its own brand. Until now, the company has focused...
22.11.2023 3267

How to implement sales funnels in the shoe business

Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company...
21.11.2023 2746

What to consider when expanding the assortment of a shoe store to include clothing

2022 was a turning point for everyone and brought strong changes to all industries. Suppliers, manufacturers, the raw materials market, logistics, even software and familiar means of communication began to require a new approach and elaboration. Let's discuss...
15.11.2023 2977

Effective methods that will help improve the effectiveness of sellers

Many store managers face the problem of staff burnout who work on the sales floor. Previous motivation schemes for salespeople - “salary +%” no longer work today, and therefore new ways are needed to interest employees...
30.10.2023 3825

Service in the store: successes and mistakes

What is service in a fashion store? What are customer expectations from shopping today? And how do the quality of services provided, and, therefore, the level of sales and store revenue depend on the competence and motivation of salespeople? SR Sales Expert and…
24.10.2023 3353

Health and comfort in Relax Anatomic dress shoes

For many years, the Greek company Relax Anatomic has been producing innovative anatomical shoes that meet the requirements of orthopedic doctors. The Relax Anatomic design meets all the needs of the modern woman who needs style and...
16.10.2023 3958

House shoes for men and women AXA SHOES from Italy: Beauty in comfort

The Italian brand AXA is one of the most popular and largest manufacturers of indoor footwear for Russia and Europe. In Russia, the AXA brand appeared in 1998 and is currently one of the most popular and beloved home brands…
16.10.2023 3830

Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks

We already wrote about how to work in the Russian social network “VKontakte” and the Telegram messenger, about the features of these platforms in the 195th issue of the magazine; the expert was digital expert from Fashion Consulting Group Katerina Diveeva. In this issue we…
10.10.2023 4453

Does an online store need omnichannel?

According to experts, the assortment of offline and online stores should be different, because their target audience is different. What is the difference between the target audiences of a regular retail store and its online clone? Is omnichannel necessary...
10.10.2023 3059

How the mule became a mule. A very feminine and relevant model of women's shoes today appeared in ancient Rome.

We continue the joint educational and educational project of Shoes Report magazine and the State Historical Museum (GIM), dedicated to the history of shoes and shoe craft. Women's mule shoes are fashionable footwear for rich city women for going out.…
02.10.2023 3613

How to correctly apply category management when managing the assortment of shoes for the marketplace

The assortment management tool “Category Management” is gaining momentum, and almost every fashion businessman has either implemented category management or outlined a plan for its implementation. Category management (CM) is exactly that...
26.09.2023 4040
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