Shoes Report – business magazine of the shoe market – shoes as a business
US May Impose 50% Tariff on Brazilian Exports
The US threat to impose a 50 percent tariff on Brazilian imports from August 1 is putting pressure on shoe companies that produce shoes in Brazil, writes… 11.07.2025 56
Sportmaster sues Kari
Sportmaster is suing Kari, according to information from the Arbitration Court's card index, for violating exclusive rights to a trademark. In March, the sports goods chain filed a claim for 1,3 million rubles in the Moscow Arbitration Court, and the hearing… 11.07.2025 72
Fly on Euro Shoes
Fly, a regular participant in the Euro Shoes shoe exhibition, is preparing to present new collections of its brands at the August exhibition in Moscow – Italian W6YZ, French Laura Vita, Spanish Pitas and… 11.07.2025 91
Multi-brand store chain Hiker has launched a dacha advertising campaign
The heroes of the Hiker campaign, entitled “The Shape of Your Freedom,” were the retailer’s customers, who were photographed wearing clothes and shoes that they had purchased in Hiker stores in a country-style… 10.07.2025 207
Christian Louboutin Releases Capsule Collection of Cassia Lace Up Shoes in Nude Shades
French designer Christian Louboutin picked up the ballet shoe trend with the release of the Cassia Lace Up shoes. These high-heeled shoes have a square “pointe” toe and ribbons that tie at the… 10.07.2025 210
The third Aquazzura x Mytheresa collaboration has been released
Italian luxury brand Aquazzura and online platform Mytheresa released their third collaboration on July 2. The Aquazzura x Mytheresa collection includes six new styles that feature sculptural shapes, luxurious satin finishes and… 09.07.2025 263
US President Postpones Introduction of Foreign Trade Tariffs and Announces New Rates
US President Donald Trump has formally delayed the imposition of higher tariffs on foreign trade until August 1 and sent letters to 14 countries, including Japan and Korea, detailing the rates they will have to pay on exports to the US. 09.07.2025 261
The entry into force of the "Law on the Platform Economy" has been postponed until 2027.
The Platform Economy Law, which regulates the activities of online marketplaces, will come into force on March 1, 2027. Previously, the new rules were supposed to come into force on March 1, 2026, but the authorities decided that online trade market participants need… 08.07.2025 517
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
New participant of Euro Shoes exhibition – wellness footwear brand Kenkoh
For the first time, the Euro Shoes premiere collection footwear exhibition, which will be held in Moscow from August 27 to 30, will feature a collection of wellness shoes from the Japanese brand Kenkoh.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How a fashion brand can get into ChatGPT recommendations
Experts say ChatGPT could become a shoe search tool and even a style consultant. According to a report from Dutch payment company Adyen on retail, more than a third of shoppers worldwide are already using AI.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin
On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools that train in the field of design and construction of footwear and accessories.
Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
PETER KAISER IS BACK! The oldest shoe brand in Europe will again be presented in Russia, Caprice Vostok CEO Viktor Kunz spoke about this in an exclusive interview with SR
"Peter Kaiser is back!" – with this slogan, the German brand Caprice opens the spring-summer 2025 season. At the end of December 2023, it became known that Caprice acquired Peter Kaiser, one of the oldest, rich in tradition and most respected shoe brands in Europe. Caprice will continue the unique history of the Peter Kaiser brand and retain its essence. The new owner promises to maintain maximum comfort and quality of shoe materials, a younger audience will be attracted, and prices will become very attractive. “In the mid-price segment, Caprice and I offer excellent value for money. Thanks to the Peter Kaiser trademark, registered in more than 70 countries around the world, we will be able to position ourselves in a higher price segment. The lower and luxury segments are dominated by vertically integrated suppliers. The segment with the greatest potential for our non-vertical partners is in between. This is where Caprice and Peter Kaiser will be positioned,” says Managing Director of CAPRICE Schuhproduktion GmbH & Co. KG Jurgen Kölsch.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors –…
08.07.2025 1332
New participant of Euro Shoes exhibition – wellness footwear brand Kenkoh
For the first time, the Euro Shoes premiere collection shoe exhibition, which will be held in Moscow from August 27 to 30, will feature a collection of wellness shoes from the Japanese brand…
24.06.2025 890
Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin
On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools training in…
05.06.2025 1236
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of its 20th anniversary…
30.05.2025 1898
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
29.05.2025 2604
How a fashion brand can get into ChatGPT recommendations
Experts say ChatGPT could become a shoe search tool and could even be used as a style consultant, according to a report from Dutch payment company Adyen on retail…
22.05.2025 2860
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, ...
06.05.2025 4198
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented at the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the company for…
29.04.2025 4756
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever the aesthetic of your collection - artisan heritage, elegant minimalism inspired by tradition or, on the contrary, futuristic forms - if your customer strives to be fashionable and you need to regularly update…
22.04.2025 3399
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya…
15.04.2025 3618
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates the brand’s continuing relevance, impeccable quality and global recognition. Since its founding in 1825, the company has not only…
14.04.2025 3735
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader of e-commerce in the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit.…
08.04.2025 3005
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of fashion industry goods and services that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business,…
31.03.2025 3721
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one - the legendary Beverly Hills Polo Club (BHPC). This is an international brand that has become…
21.03.2025 4784
Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is being held for the fourth season in cooperation with the largest Russian…
04.03.2025 4487
The 35th Euro Shoes exhibition took place in Moscow!
Last week, Moscow hosted the 35th international exhibition of footwear and accessories Euro Shoes Premiere Collection. The four days of the event were intense and productive. The organizers of Euro Shoes noted an increase in the number of visitors to the exhibition…
25.02.2025 3146
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new ones…
11.02.2025 4826
Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
28.01.2025 6148
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
20.01.2025 4652
How to Conduct an Effective Strategy Session for a Shoe Business?
Every business owner imagines a cloudless future for his company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for his company. Do you want to get closer to…
09.01.2025 4119
How to Choose Winter Shoes: Expert Advice
With the arrival of cold weather, the issue of choosing good winter footwear becomes extremely relevant. Comfort, warmth and protection from moisture are the main requirements for footwear in the cold season. An expert of the German brand of footwear and accessories…
17.12.2024 5575
Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
16.12.2024 7031
Shoe factories in Russia are closing one after another
The footwear industry in Russia is in a severe crisis. A number of Russian shoe manufacturers have announced the end of their…
13.12.2024 23536
Three Main Trends in Visual Merchandising Based on Events
Today, fashion stores are trying to adapt under pressure from marketplaces. This is happening not only in Russia, but all over the world, as marketplaces are capturing an ever-increasing share of the market in different countries. There is a battle for the buyer,…
26.11.2024 4466
Service and Marketing Tips in Fashion Retail
Selling in the modern sense is not just solving a customer’s problem, it is creating a positive emotional customer experience. And 86% of customers are willing to pay for a positive experience…
12.11.2024 6647
Euro Shoes@CAF to be held in Almaty again
From March 10 to 12, 2025, the international exhibition of clothing, footwear and accessories Euro Shoes@CAF will be held in Almaty.
07.11.2024 4371
Euro Shoes will be held from February 18 to 21 in Moscow!
The international exhibition of footwear and accessories Euro Shoes Premiere Collection will be held in the capital's Expocentre from 18 to 21 February!
05.11.2024 5306
Lessons and Conclusions from Moscow Fashion Week and BRICS+ Fashion Summit
The third Moscow Fashion Week and BRICS+ Fashion Summit highlighted the problem of the almost complete absence of shoe brands at the Week events. Is there a chance for our shoe industry to grow to the level of fashion, and for Fashion Week in…
01.11.2024 4283
Online and offline - eternal battle or cooperation?
The rapid growth of the "Clothing and footwear" category on marketplaces makes us think about the decline in consumer interest in purchasing goods in traditional fashion retail. However, according to experts from Fashion Consulting Group, it is not worth…
25.10.2024 6773
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts, fashion trend forecasters, have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of images from dozens of shows at fashion weeks in Milan, London, New York and…
22.10.2024 7994
