Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 155

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 212

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 335

Prada introduced shoes with ultra-thin soles

One of the brightest trends of the Men's Fashion Week in Milan, which took place from June 15 to 19, was a new interpretation of classic shoe models. Thus, the Italian brand Prada presented the usual classic styles of men's shoes on ultra-thin...
20.06.2024 325

Rosakkreditatsiya checked the safety certificates of goods on marketplaces

As part of a joint project of Rosaccreditation and leading Russian marketplaces, a total of 722,5 thousand documents were checked - declarations and certificates posted in the Federal State Information System of Rosaccreditation and confirming the safety of goods in cards...
19.06.2024 351

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 1562

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 1507

Munz Group launches multi-brand chain Salamander Store

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, leathercare cosmetics, related products and shoes of such brands...
17.06.2024 1586

Calendar of events

CPM

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MosShoes

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International Exhibition of Shoes and Leather Goods SHOESSTAR

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Aymod

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Micam

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Textillegprom

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CJF - Children's fashion. Autumn

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Articles about the shoe business

How to differentiate yourself from competitors and earn more?

Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower...
18.06.2024 1681

Fashionable classics from PETER KAISER

PIRMAZENS MEETS THE NEW SPRING-SUMMER 2025 COLLECTION FROM PETER KAISER.
10.06.2024 1026

In the footsteps of Shoes Style. Interview with the finalist of the international competition of footwear and accessories designers Alexander Grigoriev

In April, an international competition for designers of shoes and accessories, Shoes Style, was held in Moscow, founded by the Russian State University. A.N. Kosygina, this university trains specialists in the field of shoe production -…
05.06.2024 1033

What decorative items can be used as retail equipment to effectively present shoes and bags?

More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR’s resident expert in the field of visual...
04.06.2024 2274

Trade equipment in a modern shoe and accessories store

For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today commercial equipment is not just shelves, racks, tables, but one of the effective tools for visual...
28.05.2024 2470

Sales through marketplaces. Growth points and pitfalls

Over the past few years, marketplaces have been actively growing, taking away share from offline retail. And shoe brands are eager to sell their products through these online platforms, hoping to earn a lot more and scale their business. Marketplaces are really...
27.05.2024 2700

Current techniques in lighting a shoe store

Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool, through...
07.05.2024 3224

Seven “sins” of the shoe business. How do owners harm the company with their own hands?

Why is Company X able to create a strong, profitable brand, but Company Y is struggling to make ends meet? Many people prefer to attribute success to luck, luck, or the support of strong patrons. And few people ask themselves the question: “What am I not doing...
03.05.2024 2187

Coach turned to Big Data analysis and won the interest of a young audience

American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability...
12.04.2024 2932

We are ready for active development in the Russian market

Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and…
29.03.2024 3979

Why is it so important to work with customer reviews, analyze them and use them in your work?

Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. IN…
26.03.2024 2275

The Euro Shoes @ CAF exhibition was successfully held in Almaty

The Euro Shoes @ CAF exhibition was successfully held in Almaty. From March 11 to 13, the international exhibition of clothing, footwear and accessories Euro Shoes @…
19.03.2024 3357

Omnichannel on the shelves. What is it, which companies are it suitable for and should they follow this trend?

The technologies we use in life and business are developing rapidly: in the last 10 years alone, many new sales channels and communication with audiences have appeared. This progress influences consumer behavior in ways that cannot be...
18.03.2024 2028

The Euro Shoes@CAF exhibition will be held in Almaty

From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present clothing collections,…
29.02.2024 4558

The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow

Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main platform for the meeting of fashion brands and...
29.02.2024 4420

Bright colors of the approaching spring: shoe brand TAMARIS showed a new collection SS'24

The German shoe and accessories brand Tamaris presented a new collection for the spring-summer 2024 season, which included stylish and comfortable models for any occasion. The collection combines several fashionable themes, and any woman will find the perfect one for herself...
27.02.2024 3882

Turkish brand Vaneda on Euro Shoes

Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
20.02.2024 4183

IGI&Co presented at EURO SHOES a new line of Urban active sneakers with a GORE-TEX membrane

The Italian shoe brand IGI&Co, known to Russians for its comfortable shoes made of genuine leather, has released a new line IGI&Co Extra. It includes men's and women's sneaker models (high and low sneakers) in several options...
19.02.2024 3596

Euro Shoes will start operating on February 19 in Moscow!

The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from countries...
13.02.2024 4079

Turkish shoe brand iLVi will present a collection at Euro Shoes

The Moscow international exhibition of footwear and accessories Euro Shoes premiere collection is once again becoming the main platform for presenting fashion brands from Turkey. Among the brands participating in the February Euro Shoes, it is worth paying attention to the collection...
13.02.2024 3378

SELM – shoes from Vladimir for the first time on Euro Shoes

At the international shoe exhibition Euro Shoes, which will be held in Moscow from February 19 to 22, collections of Russian shoe manufacturers will be presented along with European brands. Among them, located in Vladimir, is the Russian shoe factory SELM. IN…
12.02.2024 2869

Quality and tradition come from Pirmasens

Shoe manufacturer Caprice Schuhproduktion GmbH & Co. KG acquired the Peter Kaiser company. This event caused a storm of positive emotions in the shoe world. Both CAPRICE and Peter Kaiser have similar histories and common...
07.02.2024 2686

Footwear manufacturer from Turkmenistan Rowshen will take part in Euro Shoes

The leather shoe factory “Röwşen” (Rowshen) is the first footwear production to open in Turkmenistan, which has been successfully developing for more than twenty years. The Rowshen brand produces men's and women's casual shoes in classic and…
07.02.2024 3308

Euro Shoes introduces new members from Portugal - BSB Group

The Portuguese BSB Group, which includes its own production and a number of casual and sport shoe brands, will for the first time present the collections of its brands at the international shoe exhibition Euro Shoes premiere collection in Moscow in…
02.02.2024 3217

VAGA SHOES is a new participant in the Euro Shoes premiere collection

The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in…
29.01.2024 4027

Euro Shoes starts in a month in Moscow!

There is less than a month left before the main exhibition of shoes and accessories in Russia - Euro Shoes Premiere Collection. The event will take place from February 19 to 22 in Moscow at the Expocenter, and, as always, in partnership with Russia’s largest International…
23.01.2024 3710

Specifics of shoe assortment management on marketplaces and growth points

One of the most pressing questions for many shoe retailers today is whether to enter the marketplace or should they wait, and if they wait, then what? SR expert on working with assortment, analytics and category management Emina Ponyatova...
11.01.2024 4208

5 shoe models from Russian brands for New Year's Eve

Analysts at the Lamoda online platform note increased interest among Russian users in festive clothing, shoes and accessories this year. In response to the request, Russian shoe brands hastened to release holiday capsule collections and offer...
26.12.2023 4407

CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands

Shoe manufacturer CAPRICE from Pirmasens has acquired the PETER KAISER brand, one of the oldest and most respected women's shoe brands in Europe. Caprice will continue the unique history of the PETER KAISER brand and preserve the essence of the brand. Wherein…
14.12.2023 5052

The Euro Shoes exhibition expanded its geography of influence and added components to the new pavilion

A key event is expected in February 2024, which has been the most significant event for the fashion industry in Russia and the CIS countries for many years. We are talking about the largest international exhibition of shoes, bags and accessories, Euro Shoes. In 2024 by…
30.11.2023 3419
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