Rieker

adidas Originals and Alexander Wang released the final collection from the collaboration

A collection of adidas Originals and American designer Alexander Wang called Season 6 is inspired by the world of disco and computer technology.
16.12.2019 24

Reebok redesigns its retail

Updated Reebok stores were launched in Aviapark, Metropolis, MEGA Teply Stan, Atrium and Tsvetnoy shopping centers in Moscow. On March 2020, it is planned to open a retail store in a new format in the MEGA Belaya Dacha shopping center.
13.12.2019 233

Econika will give tablets to sellers

The network of shoe stores and accessories "Econika" decided to give tablets to their sales consultants in order to improve customer service. With their help, sellers assist buyers, helping them in choosing a product.
13.12.2019 315

New Balance reissues models released in 1996

In the fashion of the nineties, New Balance decided to reissue its hits released in 1996.
12.12.2019 511

Jimmy Choo and Agent Provocateur outlets to open at The Outlet Moscow

The new Outlet Moscow premium outlet center will feature Jimmy Choo and Agent Provocateur boutiques. They will be the first outlet stores of these brands in Russia.
12.12.2019 294

AFOUR released cycling shoes

The St. Petersburg brand of handmade sneakers AFOUR participated in a collaboration with the Chain Gang SPB cycling club, created under the patronage of the iconic craft brewery Brewdog. The collaboration resulted in unique cycling sneakers for skiing ...
12.12.2019 284

Turkish company Heya Shoes will present in Moscow its collection of autumn-winter 2020 / 21 shoes

At the February exhibition Euro Shoes Premiere Collection (25-28 February 2020 year), Turkish shoe manufacturer Heya Shoes will present a fashionable and practical collection of women's shoes.
12.12.2019 184

Shoe brand Razgulyaev-Blagonravova opened a boutique in Moscow

A small boutique of the St. Petersburg brand of mules, loafers and handmade slippers Razgulyaev-Blagonravova earned in the metropolitan hotel.
11.12.2019 371

calendar of events

Expo Riva Schuh

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Sport Casual Moscow

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Micam

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International Exhibition of Shoes and Leather Goods SHOESSTAR

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CPM

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Gallery Shoes

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Mosshoes

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Articles about the shoe business

Market expert's view on attempts by manufacturers of children's shoes to monopolize the market

Manufacturers of children's shoes in Russia often consciously refuse to choose their target audience and, trying to win over as much market share as possible, strive to work with all parts of the distribution chain. What could such a policy lead to ...
10.12.2019 692

Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21

The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, ...
09.12.2019 9763

How to create an attractive New Year's shop window?

Emotional design is the basis of high New Year sales! Our constant expert on visual merchandising and store design Anna Balandina is sure of this. We asked her to tell about the main rules for creating a festive showcase.
03.12.2019 1916

Multichannel shoe business: growth areas in online sales channels

Today it is impossible to imagine a successful company that would not use digital tools in its work. Let's talk about modern online sales channels for a shoe store and SMM marketing. We will analyze the main areas of work and growth areas ...
29.11.2019 1211

Today, the formats of the so-called "spontaneous" retail are gaining popularity. Talk about the store pop up store

In retail today there are new trading formats, new services for customers, new opportunities for marketing and communication with the target audience. One of the new products on the Russian market is pop-up stores, which in recent years have been quite ...
25.11.2019 3448

How to increase sales in a shoe store and accessories using visual merchandising tools

Today's demand of the time is to go from customer needs. Retail seeks to please customers in everything, for this, sellers and managers must constantly learn something new, relevant, which can immediately be implemented in the work and applied to ...
19.11.2019 2269

Winter 2019 / 2020: the main trends in the design of festive showcases

The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space to ...
18.11.2019 11518

Silent revolution in the shoe market

“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being ...
13.11.2019 6000

Is the market ready for labeling? Opinions of the leaders of the shoe industry

Much has been written about mandatory shoe marking, which has been introduced in Russia since 1 on March 2020, but we decided once again to ask the business itself about its readiness to work on the new system. Representatives of companies talk in detail about their current ...
12.11.2019 5568

Seasonality in the shoe business, what it is and how to work with it

Seasonality can be controlled in any business and footwear - one of the most revealing examples for such strategies. Fashion sales expert SR, author of the business blog, Elena Vinogradova, analyzes in detail the causes of seasonal fluctuations in the shoe business and ...
11.11.2019 2627

How to create a meaningful shoe brand

Deborah Cianciotta is one of the most respected, reputable experts in the world of shoes. Marketing consultant, staff training guru, product branding specialist, she is a co-founder of the American ...
05.11.2019 2154

How to increase the stress resistance of sellers?

Today, one of the most popular topics for discussion among HR specialists who work in retail is the topic of how to increase sales stress resistance. Sales have always been a pretty tough environment. In the conditions ...
05.11.2019 2631

How to attract a customer from social networks to the store and do everything so that he leaves with the purchase

In today's market, the winner is the one who “makes friends” of online and offline promotion channels and uses traffic from these two sources. The main thing now is not the presence of a trading space, but the ways to attract buyers to it. An ordinary store, no way ...
28.10.2019 2850

Six steps to increase retail sales

Business consultants work with a variety of companies, including retail, in particular shoe stores. They have accumulated vast practical experience, which they are always happy to share. We asked one of our regular ...
22.10.2019 3741

Released software that eliminates errors in the process of marking shoes

The Russian software developer, Kleverens, went to one of the shoe factories in China to test its new software product that eliminates errors in the process of pasting marking codes on ...
15.10.2019 2529

How to use the capabilities of social networks in daily work with customers?

Digitalization has captured all areas of the economy, including retail. On the pages of our magazine we constantly talk about new ways of communicating with customers using digital technologies that help increase traffic, increase sales, ...
15.10.2019 2190

Analpa chose trend colors for spring-summer'20 collection

Analpa has unveiled the SS20 collection in a new way, adding vibrant and fashionable shades according to the Pantone Institute. Bright neon officially returned to fashion: saturated coral, deep pink, bright orange and neon green.
15.10.2019 2701

How to increase sales of shoes and accessories?

Working life hacks in the new book of business coach and organizational consultant Evgeny Danchev. In the fall of 2019, the book “A Practical Guide to Increasing Sales of Shoes and Accessories” appeared on sale, its author is a permanent expert of the magazine ...
14.10.2019 1504

Why and why is a KPI system needed in a retail store

As a rule, in retail the effectiveness of the store and sellers is evaluated based on the sales plan. Fulfilled the plan - work efficiently, did not fulfill - not effective. And material motivation is tied to revenue and plan, that is, the seller, as a rule, ...
08.10.2019 3656

The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions

Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three ...
07.10.2019 9238

Delegate, acknowledge errors. How to avoid mistakes in communication between management and subordinates and build transparent communication in the company.

The culture of relations within the company, the transparency of the hierarchy, the ability to delegate authority and treat errors correctly are the necessary, necessary elements of teamwork. A good leader is also a mentor ...
02.10.2019 2601

E-mailing: personal approach and unobtrusiveness

With the right approach, emails can increase sales and profits, mistakes will cost money and good reputation.
24.09.2019 1658

What determines the development of a franchise network

It is difficult to overestimate the influence of personality on business development. Of particular importance is this aspect for franchise networks, where the ability to find the right partner has a decisive influence on the success of the entire enterprise model. About the human factor ...
18.09.2019 1419

High Top Sneakers and Slippers - Next Summer's Fashion Hits 2020

The key models of men's shoes for the spring-summer 2020 season, which you must have in the collection of the fashion brand, are told by expert SR Galina Kravchenko, director of the assortment department of Fashion Consulting Group and head of ...
17.09.2019 2985

Offended and displeased. How to work with negative in social networks and on the site?

No one is safe from complaints; this is normal. Moreover: if there are no dissatisfied - something goes wrong. Often, customer negativity is an occasion to review individual business processes, adjust standards, and even strategy. Therefore, ideally, you need ...
10.09.2019 1793

Euro Shoes Premiere Collection: results of the summer exhibition in numbers

In Moscow, the key industry exhibition of shoes, bags and accessories Euro Shoes Premiere Collection, which took place from 26 to 29 in August in two large pavilions of one of the main exhibition complexes of the Russian capital - the Exhibition Center, ended in Moscow ...
04.09.2019 1023

Euro Shoes Exhibition: “They Come to Work with Us!”

In Moscow, the key wholesale exhibition of shoes and accessories, Euro Shoes Premiere Collection, ended this time, from 26 to 29 on August. The exhibition has been held for more than 10 years and is the leading professional business platform in the country, ...
04.09.2019 1169

The practice of marking shoes. Software solutions

Alfasens has developed a unique software solution on the 1С platform, which, together with a mobile application, allows marking shoes in the framework of the system implemented by the operator of the central distribution center today. What is unique about ...
04.09.2019 2195

MIDINBLU Unveils New Spring-Summer 2020 Sneakers

A distinctive feature of the collection is its lightness and "flexibility". Thanks to polyurethane, the wear resistance of which is many times higher than rubber, so the shoes have excellent shock-absorbing properties. A unique method of firmware and injection ...
03.09.2019 1725

Bags and Clutches Tamaris

Tamaris is the perfect fashion look. The main German brand in this concept includes not only shoes, but also a collection of bags. For the spring-summer season, 2020 Tamaris has presented a collection of bags, clutches and backpacks in eco-friendly materials with ...
28.08.2019 2197
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