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Fashion Tech Day: market experts discussed current trends and development models

New business models, online sales, marketplaces and consumers - this and much more were discussed by experts at Fashion Tech Day as part of the New Retail Forum on September 10 at the Technopark ...
17.09.2021 185

Teva has released a collaboration with socks brand Stance

Two American brands - Teva sandals and Stance socks - have teamed up to create a unique set of responsible development. The included Teva Hurricane XLT2 sandals and Stance performance adventure socks ...
17.09.2021 192

Prada will present the Spring 2022 collection at a show in Milan and Shanghai at the same time

Prada is returning to the traditional catwalk format, but doesn't want to give up the benefits of online streaming. In this regard, the collection of the luxury brand for the spring-summer 2022 season will be demonstrated simultaneously in Milan and in ...
17.09.2021 198

Wildberries will build distribution centers in the Tula and Samara regions

The Russian online retailer Wildberries is investing over 30 billion rubles in the construction of two large regional warehouses, which will appear in Tulka and ...
16.09.2021 169

Modified loafers and birkenstocks are key Proenza Schouler spring-summer 2022 models

Proenza Schouler unveiled its new Spring / Summer 2022 collection at New York Fashion Week from September 8 to 12. The main shoes of the collection are loafers with widened soles and open platform sandals, which can be called ...
16.09.2021 242

Karl Lagerfeld launches new line of K / Saddle bags

The new K / Saddle from luxury brand Karl Lagerfeld is a cross-body bag that is shaped like a saddle. The brand's new logo in the form of the initials "KL" is displayed on the lock in the center ...
16.09.2021 221

Streetwear brand A Bathing Ape founder Nigo becomes Kenzo's new creative director

Luxury brand Kenzo has announced the appointment of Japanese designer founder of streetwear brand A Bathing Ape Nigo (full name Tomoaki Nagao) as Creative Director. Nigo will start work on September 20 and show his first ...
16.09.2021 262

The current collection of the British shoe brand Clarks appeared at Euroshoes.Market

The new collection of the cult British brand Clarks for the spring-summer 2022 season is presented at the Euroshoes.Market wholesale marketplace. The Clarks brand produces footwear for men, women and children. Clarks uses natural leather, ...
15.09.2021 645

calendar of events

International Exhibition of Shoes and Leather Goods SHOESSTAR

The event has begun!
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Micam

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CJF - Children's Fashion. Spring

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Aymod

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Articles about the shoe business

Technical aspects of display space and current trends in its design

Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and ...
16.09.2021 256

The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again

The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 ...
31.08.2021 2243

Children's footwear market: confident development and conscious consumption

Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, ...
31.08.2021 1256

Turkish concern Flo introduces 5 brands of footwear to the Russian market

The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the owner ...
26.08.2021 717

EURO SHOES PREMIERE COLLECTION exhibition opened in Moscow

Moscow, August 24, 2021. Today in the capital's event hall MAIN STAGE the only largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection in Russia and the CIS countries has started. The exhibition is open for 4 days - from ...
25.08.2021 812

TRIEN shoes at EuroShoes.Market

Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now on…
23.07.2021 2781

The Tamaris Experience

The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main thing is the risk of delayed deliveries ...
19.07.2021 3193

AXA SHOES presents innovative and very comfortable indoor shoes from Italy

Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and ...
19.07.2021 3363

The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE

Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in a single ...
14.07.2021 10490

Japanese brand of massage shoes Kenkoh enters the Russian market

Japanese massage shoe brand Kenkoh has announced plans to launch a franchise project in Russia. With the development of the project, Russian consumers will be able to gain access to a wide range of Kenkoh therapeutic sandals - today ...
07.07.2021 4221

Truth and myths about TikTok. The five most common misconceptions about this unique social network

TikTok has become a striking phenomenon both among B2C users and among business representatives who seek to sell their product to this very audience. And, of course, it instantly became overgrown with myths and speculation! The purpose of this article is to separate the truth from ...
06.07.2021 1566

Men's footwear range for fall-winter 2021/22

In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in ...
11.06.2021 3936

Brazilian shoe manufacturers invite buyers from Russia and CIS countries to business meetings in online format

From June 21 to July 2 in Russia and neighboring countries, online b2b meetings of the largest Brazilian manufacturers and Russian buyers will be held. The events are sponsored by Brazilian Footwear, a government program that ...
07.06.2021 2054

Design rules for a shoe and accessories store

When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but not ...
31.05.2021 3892

Online meetings with Brazilian shoe manufacturers

From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countries. The meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and ...
25.05.2021 3781

Pandemic-influenced visual merchandising transformation for shoe and accessories store

The pandemic and quarantine restrictions have led to global changes in all areas, including fashion retail. New conditions require adaptation. The client's solvency and behavior have changed significantly during the pandemic, the format ...
25.05.2021 3116

A new Russian brand of women's shoes Razumno entered the market

Qualitative simplicity is one of the main values ​​of the new Razumno brand and its founder Alena Lozovskaya, daughter of a shoemaker (Mikhail Lozovsky) and sister of a tailor, as she positions herself on Instagram. The presentation of the brand's collection took place ...
19.05.2021 2857

Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.

The German shoe brand ARA has been known and loved in Russia for a long time, since Soviet times. This year the brand will be 72 years old. The company has overcome the difficulties and challenges caused by the current coronavirus pandemic and continues to implement its plans. On the…
17.05.2021 3168

Spotted shoes. New reading

Leopard print almost never goes out of style. The trend for spotted shoes sometimes fades away, but immediately appears in some new interpretation or fits into the general context under the brand name “retro”. You can endlessly list famous brands, ...
12.05.2021 2655

User generated content as a way to promote and increase sales

The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting on such pages, you quickly flip through them, and if suddenly and ...
12.05.2021 2408

How to form an assortment of shoes so that the ratio of basic and fashion models is optimal

In the previous issue in this section, we wrote about what influences the formation of the optimal assortment of a shoe store, and how to draw up a perfectly balanced assortment matrix. In this issue, SR expert on assortment ...
27.04.2021 3981

Shoe business management in 2021: what to look for

The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 4247

Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.

International trend bureau FashionSnoops.com has presented four top fashion themes for the fall-winter 2021/22 season. In the previous issue, SR expert on fashion trends and the formation of a fashionable assortment Galina Kravchenko / @ galina_kravchenko79, director ...
20.04.2021 4439

Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva

A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. The shoes of the Danish brand have long been known and loved in Russia. ...
06.04.2021 5520

Pop up presentation

Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited with the Japanese luxury brand of clothing, footwear and ...
02.04.2021 3547

Fashionable, comfortable, environmentally friendly. All about the brand MARCO TOZZI

The new MARCO TOZZI autumn-winter 2021/22 collection compares favorably with the previous ones with an even higher level of quality of the materials used and a more global renewal of the assortment. Laconic fittings combined with the "right" combination ...
17.03.2021 5202

Tamaris: the perfect fashion look

The collection of Tamaris handbags for the fall-winter 2021 season includes 20 lines with a wide range and high-margin pricing. Fashionable models are made in environmentally friendly materials using innovative production technologies. ...
16.03.2021 4708

Caprice: the future after the crisis

2020 is already history. The new year is likely to bring new challenges to the shoe industry. And footwear manufacturer CAPRICE from Germany's Pirmasens is well prepared for this. In an interview, Caprice Managing Director Jürgen Kölsch explains ...
16.03.2021 3816

Fashionable themes for the women's shoe range: DWELL and ASYLUM.

In two articles, SR expert on shaping and working with fashionable assortment Galina Kravchenko / @ galina_kravchenko79, director of the assortment department at FCG / @ FCGMEDIA and head of trend analytics at FCG / FashionSnoops, will talk about fashion topics ...
10.03.2021 4043
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