Rieker

Converse Launches Love Fearlessly Campaign

Converse launched a campaign to support the identity and identity of Love Fearlessly, translated from English the name means "Love without fear." The brand encourages you to learn to listen to yourself and not change under the pressure of others. ...
26.02.2020 21

In Moscow, an exhibition of shoes Euro Shoes Premiere Collection

The Euro Shoes Premiere Collection shoe exhibition began work in Moscow at the Sokolniki Exhibition and Convention Center, the event will last from February 25 to 28. Traditionally, the exhibition features shoe brands from European countries - Germany, Spain, Italy, Poland, ...
25.02.2020 205

Furla presented the collection autumn-winter 2020/21 in Milan

The Italian accessories brand Furla presented the fall-winter 2020/21 collection at Teatro Gerolamo in Milan. Among the invited guests were model Irina Shayk, who is the face of the brand, fashionable instagram bloggers Caroline Daur, Mary List and others ...
21.02.2020 189

Obuv Rossii will launch an online marketplace based on westfalika.ru

The Obuv Rossii group of companies will launch an online marketplace based on the online store of its main brand - westfalika.ru. According to the model of the marketplace, an assortment that is not represented in the group’s stores will be implemented - this is ...
21.02.2020 266

New Caprice store opens in Belarus in Grodno

The first Caprice store in the Belarusian city of Grodno was opened on February 12 in the new shopping and entertainment complex TRINITI. This is the seventh store in Belarus operating under the guise of “Caprice. German Shoes. "
20.02.2020 719

Golden Goose passes Permira

A company supported by Permira Funds has agreed to acquire a controlling stake in Carlyle in Golden Goose, writes Worldfoootwear.com
20.02.2020 238

Santoni released a series of photos and a short film on the project On Beauty

Santoni, the Italian luxury brand of shoes and accessories, continues to explore the idea of ​​true beauty. In the third part of the On Beauty project, the brand released a series of photographs and a short film in which designers, architects, top managers ...
19.02.2020 338

New York brand DKNY celebrates 30th anniversary with collaboration with singer Halsey

Popular American singer Halsey became the face of the DKNY spring-summer'20 ad campaign. The DKNY office, which is located in New York, celebrates its 30th anniversary and dedicates an advertising campaign for the new collection to his hometown, admiring him ...
19.02.2020 458

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Articles about the shoe business

Inconvenient labeling. There is a solution! So says the CEO of Tandem Logistic Dmitry Lavrukhin.

The word “marking” no longer causes such a panic among shoe makers as before. Why? In previous issues of Shoes Report magazine, we wrote about the possibility of outsourcing the marking of shoes
23.02.2020 937

Caprice always keeps up to date

The German brand of women's shoes Caprice is known for its innovative developments and innovations. The new collection of the fall-winter 2020/21 season, in which there will be a shoe line with a new, unique Blue Soft development, was no exception. The entire collection ...
23.02.2020 424

New Midinblu Collection. Impeccable comfort for every day

Russian-Italian shoe holding MIDINBLU introduced a new collection of shoes for the fall-winter 2020/21 season. Shoes became widely known in Russia thanks to the company's technologists and designers who create light, durable and comfortable shoes for ...
23.02.2020 1278

Fashion, ecology, innovation by MARCO TOZZI

In addition to promoting the brand, MARCO TOZZI has been actively working on the new fall-winter 2020/21 collection in recent months.
23.02.2020 955

MARCO TOZZI continues large-scale collaboration with Ksenia Borodina

Continuing exclusive cooperation with Ksenia Borodina is one of the key tools for the MARCO TOZZI brand to achieve one of the main goals - global brand recognition in Russia.
23.02.2020 128

RYŁKO will attend Euro Shoes Premiere Collection February 25-28

RYŁKO is a Polish shoe brand founded in 1964 by Stanislav Ryłko as a small family-owned shoe business. The brand produces men's and women's shoes, as well as collections of leather accessories and bags.
21.02.2020 471

5 brands of premium shoes Euro Shoes Premiere Collection

Style, architecture, spectacular image - one of the new exhibitors of the Euro Shoes Premiere Collection exhibition, which will be held in Moscow from February 25 to 28, will be Rendez-Vous, a major Russian distributor and retailer, and this ...
18.02.2020 2149

Retail store: starting from scratch. How to develop a store design project, including interior, lighting and visual merchandising, and implement it?

How to open a store in a period of low consumption? How can beginners not step on the "rake" that experienced retailers have stepped on more than once? How can a merchandising system help save money and nerves when opening a shoe store? Life hacks and ...
17.02.2020 713

Romer: "Who does not keep up with the times - may close in 2020"

Gaydarovich Dmitry Vitalyevich, Deputy General Director for Sales, in the company for 4 years. About business, market changes, sales secrets and good branding.
11.02.2020 1453

5 models of men's winter shoes at Euro Shoes Premiere Collection

The warm winter, which is celebrated in central Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. 5 new brands of Moscow at once ...
06.02.2020 3924

Exposition of shoe brands from Poland will be presented for the first time at the February Euro Shoes Premiere Collection exhibition

The shoe market is actively developing and the Euro Shoes Premiere Collection exhibition with it. The organizers of the event have a great responsibility, because for most buyers this exhibition is the main working platform for writing large wholesale ...
03.02.2020 1583

Shoesmarket will attend Euro Shoes Premiere Collection February 25-28

Since 1998, Shoesmarket has successfully established itself in the market of wholesale shoe companies, and is one of the largest manufacturers of European shoes in Russia. Follow the style of urban life, create his face, colorize and ...
31.01.2020 5463

GEOX: “Today’s fashion retail, like air, needs business diversification and new technologies”

The Italian shoe brand Geox has been known in the Russian market for a long time, more than 20 years. The company produces men's, women's and children's shoes, as well as a line of clothing and accessories. All lines are presented in Russia, moreover: the Russian market is part of ...
28.01.2020 1288

The accompanying assortment can bring a shoe store up to 10-30% of revenue in the autumn-winter period

Autumn and winter are the highest season for related products. In the specialized shoe trade, approximately 65% ​​of the turnover is in autumn and winter. Reception numbers suggest that with warm autumn and winter it can sell poorly ...
27.01.2020 1006

Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales

The world-famous Opening Ceremony concept store in Soho, New York, will be closed, and in a sense, this marks the end of the era of concept stores, BoF writes.
24.01.2020 3375

Largest fashion companies sign environmental commitment

We are talking about campaigns and activities against climate change, the conservation of biodiversity of the planet and oceans. A new trend for conscious consumption and a benchmark for the use of processed raw materials, the introduction of energy-saving and other "green" ...
20.01.2020 1203

Online fitting rooms and 3D avatars have already become a reality. What's next?

Artificial Intelligence (AI) is rapidly moving from the realm of science fiction to our daily lives, to the reality familiar to all of us. Modern devices already recognize human speech, can answer questions, perform ...
20.01.2020 1002

Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020

The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages on ...
16.01.2020 2363

Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season

In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, SR expert Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, ...
13.01.2020 7816

Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season

We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and about which models ...
09.01.2020 7904

How to achieve maximum benefits by guessing the wishes of the buyer?

What does the buyer want? What is long-term customer loyalty and what is its benefit? What are the main principles for increasing sales? What needs to be changed in your store for sales growth right now? All these questions are answered by an SR expert in the field of ...
30.12.2019 3138

Marking is now in English

Now all work on the data collection terminal in the licenses of “Kirovka”.
23.12.2019 1491

Exclusive. Interview with Unichel CEO Vladimir Denisenko

This year, as never before, the Russian brand Unichel does not disappear from the information agenda. New stores in the capital, high-profile collaborations with fashion designers, first lines in federal ratings, government and charity projects. ...
18.12.2019 2475

How can the seller not “burn out” at work during the New Year’s sales?

The end of the year is the hardest season to trade. How to make your employees approach him in the best possible way? The HR expert, business trainer Daria Artyukhova shares her thoughts and recommendations with readers.
17.12.2019 2580

Features of holiday sales

He comes every year. The same New Year season. The time of wild sales and wild shoppers scurrying between stores in search of gifts and new outfits for the holiday. How to catch a wave of wild demand for everything, to cope with the increased ...
16.12.2019 4278

Market expert's view on attempts by manufacturers of children's shoes to monopolize the market

Manufacturers of children's shoes in Russia often consciously refuse to choose their target audience and, trying to win over as much market share as possible, strive to work with all parts of the distribution chain. What could such a policy lead to ...
10.12.2019 1375

Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21

The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, ...
09.12.2019 16003

How to create an attractive New Year's shop window?

Emotional design is the basis of high New Year sales! Our constant expert on visual merchandising and store design Anna Balandina is sure of this. We asked her to tell about the main rules for creating a festive showcase.
03.12.2019 2760

Multichannel shoe business: growth areas in online sales channels

Today it is impossible to imagine a successful company that would not use digital tools in its work. Let's talk about modern online sales channels for a shoe store and SMM marketing. We will analyze the main areas of work and growth areas ...
29.11.2019 2358

Today, the formats of the so-called "spontaneous" retail are gaining popularity. Talk about the store pop up store

In retail today there are new trading formats, new services for customers, new opportunities for marketing and communication with the target audience. One of the new products on the Russian market is pop-up stores, which in recent years have been quite ...
25.11.2019 5164
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