Comfort, techno and rethought history. Fashion trends fall-winter 2020/21
At the autumn exhibition MICAM, experts from the British trend bureau WGSN spoke about the trends that will dominate shoe fashion in the fall-winter 2020/21 season. There are three main fashionable topics for shoes: Considered Comfort (“Calculated, thoughtful ...
17.04.2020 4265
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, SR expert Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, ...
13.01.2020 9730
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and about which models ...
09.01.2020 10046
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, ...
09.12.2019 21191
Analpa chose trend colors for spring-summer'20 collection
Analpa has unveiled the SS20 collection in a new way, adding vibrant and fashionable shades according to the Pantone Institute. Bright neon officially returned to fashion: saturated coral, deep pink, bright orange and neon green.
15.10.2019 5144
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three ...
07.10.2019 14571
High Top Sneakers and Slippers - Next Summer's Fashion Hits 2020
The key models of men's shoes for the spring-summer 2020 season, which you must have in the collection of the fashion brand, are told by expert SR Galina Kravchenko, director of the assortment department of Fashion Consulting Group and head of ...
17.09.2019 6083
MIDINBLU Unveils New Spring-Summer 2020 Sneakers
A distinctive feature of the collection is its lightness and "flexibility". Thanks to polyurethane, the wear resistance of which is many times higher than rubber, so the shoes have excellent shock-absorbing properties. A unique method of firmware and injection ...
03.09.2019 2487
10 main colors of the season 2020
The fashionable colors of the upcoming seasons are one of the most used components of forecasting commercial trends in fashion. A review of 10 macro colors, the most attractive and sought-after fashion industry in 2020, is presented by expert SR Galina ...
05.08.2019 13932
Slippers took the place of "daddy's" sneakers
All conversations in a fashionable environment recently revolve around slippers. It seems that the sandals on the straps have conquered the fashion world today, having received an incredible amount of attention from fashion brands and fashion experts in this season, - writes ...
11.07.2019 1611
7 pairs of women's sandals at average prices
The beginning of summer in the central part of Russia turned out to be extremely hot, so sandals immediately became the most relevant shoes. It turned out that the mid-price shoe brands represented on our market are quite ready to respond to the increased ...
13.06.2019 2437
Three models of luxury sneakers of original design in the spring-summer'19 season
Sneakers do not go out of fashion, so shoe brands that specialize in sports-style shoes and not continue to diversify their collections with new original sneakers. In the spring-summer'19 season, a lot of interesting ...
02.04.2019 4738
The main digital trends of this year, which the fashion retail will have to consider in their work
A market with all possible niches is moving into virtual reality. E-commerce - the main driver of economic growth in the world - now occupies a share of 13% and is growing annually by 16%. This is a long and flat trend of sustainable growth, which cannot be ...
29.03.2019 3427
"Predatory print" at the peak of popularity
The so-called "predatory prints" are again at the peak of popularity. And you can see them not only in clothes, but also in shoes. By predatory prints include all the colors of the leopard and snake. Also, along with a predatory variety, any other animals are popular ...
28.03.2019 3293
Massive sole - ugliness or an exciting trend?
Today, neat and miniature shoes are left only for special occasions. The fashion for shoes in the ugly style has made changes even to the shoe models that have long been familiar to us, the silhouette of which had to adapt to modern fashionable realities. Now massive ...
27.03.2019 4340
Keddo: Trendsetting as a Success Strategy
The Keddo brand remains one of the flagships of the fashion casual segment, which is confirmed by the results of the 2018 year, which has become very productive for the brand. According to the international analytical publication Shoe Intelligence, Keddo as part of a portfolio of ...
25.02.2019 3756
From the diplomat to the string bag. Key models of the assortment of men's bags for the spring-summer season 2019
Bags are an integral part of not only women's, but also men's wardrobe. As the key models of the SS19 season assortment, the main types of men's bags were selected, which are worth paying attention to. About models, decor and materials of the season ...
11.02.2019 2006
The main trends of the past Milan Men's Fashion Week
Men's Fashion Week has been held since 11-14 in January in Milan. Fashion brands presented their fall-winter 2019 / 20 collections. On the agenda of the Week is the theme of travel, including space.
15.01.2019 3216
5 models of warmed sneakers that can be worn in the Russian winter
It's no secret that sneakers and sneakers today are the most trendy shoes. Fashion dictates a sporty style, and many are not ready to part with it even during the winter colds. Sometimes, even at the end of November, you can meet warmly dressed in the streets of Moscow ...
07.12.2018 3662
Current athleisure trend in Riconte shoe collections
Sneakers have long ceased to be just an attribute for sports. Today it is shoes for walking, meeting with friends and business trips.
16.10.2018 3148
Is it necessary to reduce shoe purchases for the fall-winter 2020/21 season
The recession of the Russian economy in 2020 and, as a result, the reduction in shoe consumption per capita, unfortunately, is the inevitability we will have to face. In April, Yevgeny Danchev, a regular writer and expert with Shoes Report magazine, a business consultant, held a series of webinars for shoe business executives that discussed the right strategies for adapting retail stores to new economic conditions. One of the main issues that concerns all entrepreneurs working in the footwear sector now is the purchase of shoes and accessories for the fall-winter 2020/21 season.
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
Caprice, Jürgen Kölsch: “Bad times always end”
Caprice has prepared a package of supporting events for the shoe industry. In this interview, Caprice CEO Mr. Jürgen told us what drives him.
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
Comfort, techno and rethought history. Fashion trends fall-winter 2020/21
At the autumn exhibition MICAM, experts from the British trend bureau WGSN spoke about the trends that will dominate shoe fashion in the fall-winter 2020/21 season. There are three main fashionable topics for shoes: Considered Comfort (“Calculated, thoughtful comfort”) focuses on soft, comfortable materials for home and street shoes; Tech-Tility (“Technological”) focuses on the relationship between real and virtual reality, which uses technological materials and innovations used to create futuristic accessories; The Reconstructed Legacy looks to the past in order to find new ideas and solutions for the future, sharing the emphasis on the sustainable development of the shoe industry.
Where to get intrinsic motivation for sales in a period of decline in consumer activity
If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our regular author, an expert in the fashion retail market, Evgeny Danchev, offers to talk about the internal motivation of the staff, the attitudes of sellers of shoes and accessories and their leaders, the factors that influence them, and sources of inspiration for ordinary and senior employees of the retail store.
How to optimize the three main cost items: the purchase of goods, rent of retail space and pay for staff?
Today it’s fashionable to talk about business process optimization, automation, digital technology and the digitalization of sales. We listen to speakers and read the news of the retail, we are surprised at modern technologies, we are at war with marketplaces and ... WE DO NOT UNDERSTAND HOW TO CHANGE YOUR OWN SHOE SHOPPING STORE, how to make it successful and how, in the end, to attract customers to your point of sale. Where the key to success is hidden, says SR expert Natalya Chinenova.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In the pursuit of a buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. The shoe market experts were divided into two camps: some advocate that they keep their margins with all their might, while others recommend starting to make discounts almost from the beginning of the season. The truth, as usual, is somewhere in between. We deal with our expert Maria Gerasimenko when the discount is really needed, and when it can be fatal.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three different topics: Designing Emotion, Code Create, Empower Up.
10 main colors of the season 2020
The fashionable colors of the upcoming seasons are one of the most used components of forecasting commercial trends in fashion. A review of 10 macro colors, the most attractive and demanded by the fashion industry in the 2020 year, is presented by SR expert Galina Kravchenko, director of the Assortment department of Fashion Consulting Group, head of trend analytics at FCG / FashionSnoops.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
The State Duma approved a bill prohibiting the use of UTII and PSN in the trade of marked goods
The State Duma adopted in the first reading a bill with amendments to tax legislation. Among the amendments, a ban was adopted on the use of special tax regimes (patent and UTII) by shops selling goods that are subject to mandatory labeling, Kommersant writes.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
