What is the mistake of suppliers of children's shoes in working with wholesale companies
The topic of the work of suppliers and wholesalers has been repeatedly raised on the pages of our magazine by Alexander Borodin, an expert in the sale of children's shoes, the manager of the Mila company. In an interview with SR, Alexander told why difficulties arise, what are the mistakes ...
18.07.2022 1778
How to work with marketplaces to avoid competition between the online assortment and the offline store
Many shoe retailers and manufacturers work with marketplaces today. However, this cooperation has both its pluses and minuses. One of them is the competition of the assortment online and offline, the outflow of real buyers to marketplaces,…
01.02.2022 3586
Brazilian shoe manufacturers invite buyers from Russia and CIS countries to business meetings in online format
From June 21 to July 2 in Russia and neighboring countries, online b2b meetings of the largest Brazilian manufacturers and Russian buyers will be held. The events are sponsored by Brazilian Footwear, a government program that ...
07.06.2021 5592
Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.
The German shoe brand ARA has been known and loved in Russia for a long time, since Soviet times. This year the brand will be 72 years old. The company has overcome the difficulties and challenges caused by the current coronavirus pandemic and continues to implement its plans. On the…
17.05.2021 7151
Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva
A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. The shoes of the Danish brand have long been known and loved in Russia. ...
06.04.2021 11467
The Nordman factory develops online sales channels and relies on import substitution
Alexey Sorokin, marketing director of the Nordman factory, answers SR's questions. For 24 years of work, the team of a small industrial enterprise from Pskov has transformed into a large Russian enterprise and a team of specialists that works ...
02.02.2021 5053
DEOX strengthens its market position
SR decided to find out what problems Russian shoemakers had to live and work with, and to ask manufacturers about their work in today's realities. This collection of materials will focus on the impact of the coronavirus pandemic on the domestic shoe business, ...
02.02.2021 5499
Is it necessary to reduce shoe purchases for the fall-winter 2020/21 season
The recession of the Russian economy in 2020 and, as a result, the reduction in shoe consumption per capita, unfortunately, is the inevitability we will have to face. In April, a regular author and expert of Shoes Report magazine, ...
06.05.2020 11902
Romer: "Who does not keep up with the times - may close in 2020"
Dmitry Gaidarovich, Deputy General Director for Sales, with the company for 4 years. About business, market changes, sales secrets and good ...
11.02.2020 8965
GEOX: “Today’s fashion retail, like air, needs business diversification and new technologies”
The Italian shoe brand Geox has been known in the Russian market for a long time, more than 20 years. The company produces men's, women's and children's shoes, as well as a line of clothing and accessories. All lines are presented in Russia, moreover: the Russian market is part of ...
28.01.2020 8823
Market expert's view on attempts by manufacturers of children's shoes to monopolize the market
Manufacturers of children's shoes in Russia often consciously refuse to choose their target audience and, trying to win over as much market share as possible, strive to work with all parts of the distribution chain. What could such a policy lead to ...
10.12.2019 4919
Children's shoes and labeling. New rules of work will not help bring the children's segment out of the shadows
Five months later, from July 1 to 2019, labeling of shoes will become mandatory for all companies operating in the Russian market. This event is inevitably approaching, but questions to the developers of the new system from manufacturers, wholesalers, ...
11.02.2019 9489
Partners Caprice - on cooperation with the company, brand and its shoes
“Our company has been cooperating with the Moscow representative office of Сarice 7 for years. 5 Caprice stores are currently operating in Moscow. Thanks to our collaboration, Caprice has become a national, beloved and recognizable brand. The main part of the collection is ...
26.12.2018 6550
What should we clearly understand about shoe marking?
We asked about this a member of the working group on labeling under the Ministry of Industry and Trade of the Russian Federation, General Director of SmartLines, Maxim ...
25.12.2018 13677
Marking with the eyes of a wholesaler. AXA executives talk about the first results of the new system
In accordance with the decision of the Government of the Russian Federation, mandatory marking of shoes will begin on July 1, 2019 of the year, before that a little more than six months remain. SR asked how the pilot labeling project was going on, what difficulties its first faced ...
21.12.2018 14837
Shoe marking is a challenge for IT
Alexey Chernyshev, Akfa: “A company that does not have competent IT specialists in its staff cannot solve the problem with marking.”
31.10.2018 20188
Customs dictates new rules
Member of the working group on the "Marking" project in the National Shoe Union of Russia and the Ministry of Industry and Trade of the Russian Federation, CEO of Smartlines Maxim Lebedev - about the new customs ...
14.08.2018 6405
Soho Fashion expands portfolio of children's brands
Jacob Treskov, the founder and head of the largest Russian ... spoke about the state of the Russian market of children's shoes, about how it will be in the short term, about the change in parents’s approach to buying children's shoes today in an interview with SR
26.03.2018 6290
“The marking will be, and it will affect not only the shoes”
In the near future, a voluntary experiment on shoe labeling will begin, in which any company can take part, for now, we repeat ...
26.03.2018 13285
Purchase without installments. Credit product for small retail
Modulbank offered small shoe retailers an alternative to buying goods from a wholesaler by installments.
20.11.2017 6783
BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Euro Shoes@CPM set attendance records
From August 30 to September 2, the key event for the Russian fashion industry was held in Moscow at the main exhibition complex of the Expocentre Central Exhibition Complex - the professional exhibition of shoes, clothes and accessories Euro Shoes@CPM. For four days, the event has become a place of attraction for all representatives of the fashion industry: buyers, retailers, manufacturers and distributors of fashion brands from around the world.
Moscow hosts Euro Shoes premiere collection
The largest exhibitions of clothing and footwear - EURO SHOES and CPM - are held from August 30 to September 2 at the Expocentre
Which shoes will please your feet, and which will not?
The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend for comfortable sports and casual shoes. Doctors do not approve of this approach. How to come to a compromise? SR asked Olga Chizhevskaya, an expert and executive director of the League of Podiatry, about how different models of shoes affect the health of the foot and the entire musculoskeletal system, and which shoes are ideal for foot health. Podiatry is a branch of medicine that deals with the treatment of diseases of the feet and lower legs, combining knowledge of orthopedics, traumatology and surgery.
Indian footwear manufacturer Nuova Shoes presents its spring-summer 2023 collection at Euro Shoes
Indian Nuova Shoes makes shoes for many European brands, including Bata, Benetton, Lasocki, Bugatti, Gino Rossi, Wrangler and others. The company has a long history and experience of working with Soviet shoe factories. The crisis of 1998 caused the termination of the Indian company's activities in the Russian market. But today Nuova Shoes wants to return to cooperation with Russia and presents its production capabilities at Euro Shoes. Sushil Kumar, Business Development Manager of Nouova Shoes in Russia, talks about possible ways of cooperation.
MASCOTTE relaunches retail format with focus on digital technology
On August 30, the opening of a new MASCOTTE salon in an updated concept took place in St. Petersburg. Particular attention in the concept is paid to digital content that creates a comfortable and exciting shopping experience: screens in the showcase and central areas with image content, information screens around the perimeter of retail equipment, tablets with a convenient user application in the lounge area and at the checkout.
CPM: development in a changing market
On September 02, the 38th CPM - Collection Premiére Moscow and the 30th Euro Shoes premiere collection - the two largest b2b platforms for the fashion, footwear and accessories industry in Russia and the CIS - ended. The leading international alliance of the two largest exhibitions has been showing high attendance and an increase in professional audience for the second season.
Commercial Models for Outdoor Sneakers and Footwear Range
Sneakers are the most comfortable and versatile type of footwear, combined with clothes of any style. Models of sneakers, sneakers and low shoes occupy an increasing share of sales in the footwear market, replacing the classic models of oxfords, derbies, monks and loafers. The article discusses the current design solutions that will be in demand in the spring-summer and autumn-winter seasons over the next two years.
Turkish footwear brand Dogo will start retail development in Russia
Bright prints with funny koalas, with images of newspaper news about Harry Potter or famous paintings by Van Gogh on shoes and bags - such a positive collection was presented at the autumn Euro Shoes exhibition in Moscow by the Turkish brand of shoes and accessories Do Go. The company aims to develop branded retail in Russia and promises to open the first stores in early 2023. Do Go CEO Ali Sunnetcioglu told Shoes Report about these plans during the Euro Shoes exhibition in Moscow.
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
TM Kotofey will take part in the Euro Shoes exhibition
In Moscow, preparations continue for the grand exhibition event Euro Shoes@CPM, which will unite two key Russian exhibitions of footwear and clothing Euro Shoes and CPM Moscow, as well as present new sections - bags and accessories, leather, materials and components. Among the exhibitors of Euro Shoes this year there will be a popular in Russia brand of children's shoes "Kotofey".
The balance in the market will be determined by the availability of shoes
Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakersEconomic conditions have changed radically in recent months, but the full realization of the new reality will come later. For the time being, something continues to be done by inertia, on the basis of old stocks of components and materials, and production plans, current business tasks have not been canceled. Operational activities do not provide an opportunity to immerse ourselves in reflections on the uncertainty in which we find ourselves. About how much retail prices for shoes will grow, whether Russian manufacturers will be able to replace imported components and materials for shoes, what is dangerous for shoe companies parallel imports, about adjusting development plans, in an exclusive interview with SR, said the CEO of the Russian shoe company Unichel Vladimir DENISENKO.
Dagestan shoe manufacturers are preparing to launch a new brand on the market
By the end of the year, Dagestan shoe manufacturers are planning to launch a new brand on the market. It is also planned to launch the production of arch supports for shoes in the republic, TASS reports.
BELWEST is a new exhibitor at Euro Shoes
A large Belarusian footwear manufacturer BELWEST will present a new collection for the first time at Euro Shoes@CPM in Moscow.
Adidas Collaborate With South African Designer Tebe Magugu
A wide range of sportswear and footwear has been released in a new collaboration between Adidas and South African designer Tebe Magugu.
TJ Collection implemented an omnichannel service
Shoe brand TJ Collection has introduced a new service for its customers in all regions of Russia. In the online store of the brand, you can reserve any product from the collection presented on the website and pick it up at any conveniently located store of the branded retail chain.
What is the mistake of suppliers of children's shoes in working with wholesale companies
The topic of the work of suppliers and wholesalers has been repeatedly raised on the pages of our magazine by Alexander Borodin, an expert in the sale of children's shoes, the manager of the Mila company. In an interview with SR, Alexander told why difficulties arise, what are the mistakes in the work of suppliers with wholesale companies, and offered his own solution to the problem.
In the Pinko collection - rhinestones, sequins and faux fur
A distinctive feature in the design of the current collection of the Italian luxury brand Pinko is sparkling jewelry - rhinestones and sequins. They adorn heels and graceful straps of shoes and sandals, are present in a neat scattering on the top of shoes, and reveal themselves as brilliant elements in the design of bags and dresses.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Directions in the style of clothing and footwear that will remain in fashion for a long time
The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, SR expert, fashion-analyst of FCG Galina Kravchenko talks about this phenomenon, called "long trends". The material uses posts and photos from the Instagram account of Galina Kravchenko - galina_kravchenko79.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
La Pinta is a participant of the February Euro Shoes exhibition
The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022.
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
The psychological profile of the sales assistant
If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. SR expert Evgeny Danchev talks about the criteria for effectively hiring people for the position of a sales assistant.
Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
