Until recently, it was believed that about a third of the goods on the shoe market was counterfeit. Both buyers in search of high-quality, but inexpensive shoes, not noticing who is hiding under the brand, as well as businesses losing their sales revenue, suffered from fakes. The introduction of a shoe labeling system should help in the fight against the gray market, stop illegal trafficking and supplant counterfeit goods.
In 2020, a ban on the sale of unmarked shoes and clothing of a number of categories will begin to apply in Russia. All market participants are required to register in the system and mark all the goods. Starting March 1, 2020, it will be prohibited to sell unmarked shoes. For violation of labeling laws, fines and even real prison sentences are provided.