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Theme of the issue: Sales analytics and shoe classification
Rules for constructing a commodity classifier. -
The end of the era of shopping centers
Huge malls are losing ground to small, local spaces. -
In snake leather
Animalism is in trend, and reptile leather, or rather, its imitation - especially. -
Comfort, techno and a rethought story
Fashion trends for fall-winter 2020/21, presented at MICAM. -
Trainings and seminars
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Working with microbloggers will give a maxi result
How to turn your own employees into evangelists of your brand or store. Ekaterina Zheleznyakova shares the experience in leading the direction for the development of the Unichel brand. -
We mobilize hidden opportunities
What hidden resources will help a shoe store resist the difficulties of 2020. Recommendations from expert SR Evgeny Danchev. -
Holiday as a marketing tool
Calendar of events for the fashion store for 2020, the author is Elena Vinogradova, sales expert and purchase in the fashion business (part 2). -
CAPRICE: perfect innovation
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Euro Shoes Premiere Collection
From February 25 to 28, an exhibition of shoe brands from Poland will be presented at an exhibition in Moscow for the first time.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Shoesmarket will attend Euro Shoes Premiere Collection February 25-28
Since 1998, Shoesmarket has successfully established itself in the market of wholesale shoe companies, and is one of the largest manufacturers of European shoes in Russia. To follow the style of urban life, create its face, colorize it and share its mood - this is the philosophy of the company. Shoesmarket has an extensive branch network with offices in Yekaterinburg, Chelyabinsk and Novosibirsk, as well as in Istanbul. At the moment, the company has two trademarks in its arsenal: SANDM and MADELLA. Stamps successfully complement each other, significantly expanding the range.
5 models of men's winter shoes at Euro Shoes Premiere Collection
The warm winter, which is celebrated in the central part of Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. Five new brands at once at the Moscow shoes exhibition Euro Shoes Premiere Collection, which will be held from February 5 to 25 at Sokolniki Exhibition and Convention Center, are ready to compete for a place on the Russian market and present their shoe models that have water-repellent properties and can withstand temperatures up to -28 C. We present 5 unique models of boots for the fall / winter 20/21 season from brands from Norway, Canada, Poland, Italy and Russia.
Small business asks to reduce tax burden
The Ministry of Economic Development of the Russian Federation selected more than 200 proposals from business for consideration and inclusion in the national project “Small and medium-sized enterprises and support for individual entrepreneurial initiatives”.
5 brands of premium shoes Euro Shoes Premiere Collection
Style, architecture, spectacular image - one of the new exhibitors at the Euro Shoes Premiere Collection exhibition, which will be held in Moscow from February 25 to 28, will be Rendez-Vous, a large Russian distributor and retailer, which means that the list will be significantly expanded at the exhibition represented premium brands. The company’s portfolio contains very interesting brands, not just high-quality, comfortable or fashionable shoes, they offer models that create a special image, form a personal style. In our review - 5 of these unique "stylish" brands.
Econika has released a collaboration with Julia Vysotskaya
The Russian brand of shoes and accessories Econika has released a new collaboration with theater and film actress Julia Vysotskaya. The collection was presented last night in Moscow at the Art Maison mansion on Bolshaya Nikitskaya.
12 Timberland stores close in the UK
73 Retail franchising partner of the American brand of shoes and clothes outdoor Timberland in the UK closes half of the brand's stores under its management.
SIOUX launches collaboration with famous German director Thiel Schweiger
The most famous actor and director of Germany, Til Schweiger (Til Schweiger), created together with the designers of the team of the German brand SIOUX a shoe collection that fully meets his taste and ideas about what real high-quality shoes should be like. At the first stage, this collection consisted of three everyday models: sneakers, high biker boots and the cult model of the German shoe brand Grashopper.
Exposition of shoe brands from Poland will be presented for the first time at the February Euro Shoes Premiere Collection exhibition
The shoe market is actively developing and the Euro Shoes Premiere Collection exhibition with it. The organizers of the event have a great responsibility, because for most buyers this exhibition is the main working platform for writing large wholesale orders. One month is left until the next exhibition, SR is talking with the director of the exhibition Anastasia Kornilyeva about what awaits visitors and exhibitors in 2020.
Former Crocs CEO and his son launch a new brand of injection shoes
Former CEO of Crocs, an American shoe brand, and his son are launching a new brand of molded shoe in the United States called Joybees, writes Worldfootwear.com.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, expert SR Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, Terraform and Curio Parlor, and about shoe models relevant in the FW 2020/21 season. In the December issue of the magazine - a detailed analysis of the fourth fashionable theme Gattaca - Updated Futurism.
Features of holiday sales
He comes every year. The same New Year season. A time of wild sales and wild shoppers scurrying between stores in search of gifts and new outfits for the holiday. How to catch the wave of wild demand for everything, to cope with the increased consumer flow, to keep the blow of sales from competitors and to remove all the cream of the season? Rather, take a mandarin duck, pour hot mulled wine into a beautiful cup and sit back comfortably - our permanent expert and author Maria Gerasimenko will tell you, readers, a New Year's fairy tale for entrepreneurs.
Nike x Dior Air Jordan 1 sneakers will be released in April
Nike and Dior confirmed the first collaboration this week, which resulted in a luxury version of Air Jordan 1 sneakers.
Rendez-Vous engaged in wholesale
The multi-brand retail network of shoes and accessories Rendez-Vous, in which a large number of European premium brands are represented, has announced the launch of a new direction - wholesale sales. In this regard, already in February 2020, Rendez-Vous will appear among the exhibitors at the major Moscow exhibition of shoes Euro Shoes Premiere Collection.
Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales
The world-famous Opening Ceremony concept store in Soho, New York, will be closed, and in a sense, this marks the end of the era of concept stores, BoF writes.
How to achieve maximum benefits by guessing the wishes of the buyer?
What does the buyer want? What is long-term customer loyalty and what is its benefit? What are the main principles for increasing sales? What needs to be changed in your store for sales growth right now? All these questions are answered by SR expert in the field of management and development of fashion retail Maria Gerasimenko.
Econika will launch a new collaboration in the spring-summer 2020 season
After the successful launch of two capsule collections with the Ruban designer duet last year, the Russian footwear brand Econika is preparing to launch a new collaboration.
Jennifer Lopez again became the face of the new collection Guess
American singer and actress Jennifer Lopez for the second time participates in the advertising campaign of the Italian fashion brand Guess Jeans & Marciano Guess. The inspiration for the Guess Jeans & Marciano Guess campaign spring-summer'20 was the cult female images of the 60s and 80s: Sophia Loren and Madonna.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Life after labeling. Ministry of Finance is preparing to abolish preferential tax regimes
The Russian shoe market is storming; it has not yet had time to get used to the idea of the need for mandatory labeling of shoes, as a new change to the law is being prepared. The Ministry of Finance proposed to deprive sellers of goods that are subject to labeling of the opportunity to use special tax regimes - the Single imputed income tax (UTII) and patents.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
The start of mandatory shoe marking may be delayed for 7 months
The initial deadline for the introduction of mandatory labeling, which imposes liability on participants in the Russian shoe market for the turnover of unlabelled products, and was determined by the Government of the Russian Federation on 1 on July 2019, can be postponed to 1 on February 2020. Relevant recommendations for revising the timing of the introduction of phased marking were prepared Advanced Technology Development Center, ACORT Association and the National Shoe Union.
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In the pursuit of a buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. The shoe market experts were divided into two camps: some advocate that they keep their margins with all their might, while others recommend starting to make discounts almost from the beginning of the season. The truth, as usual, is somewhere in between. We deal with our expert Maria Gerasimenko when the discount is really needed, and when it can be fatal.
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three different topics: Designing Emotion, Code Create, Empower Up.
From a novice to the soul of a company. Secrets of adapting new employees
The first days at the workplace can be decisive for an entire career in an enterprise or company. How to spend the period of adaptation is not just painless, but the most effective? When is it important for a new employee to prove his abilities, be accepted into the team, understand the rules and regulations of the company, and also show his first results? An expert in the field of crisis communication and HR, business coach Anya Pabst shares the secrets of competent adaptation of a new employee with SR readers.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
The State Duma approved a bill prohibiting the use of UTII and PSN in the trade of marked goods
The State Duma adopted in the first reading a bill with amendments to tax legislation. Among the amendments, a ban was adopted on the use of special tax regimes (patent and UTII) by shops selling goods that are subject to mandatory labeling, Kommersant writes.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
