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Season score

Seasonality in the shoe business, what it is and how to work with it

Seasonality can be controlled in any business and footwear - one of the most revealing examples for such strategies. Fashion sales expert SR, author of the business blog, Elena Vinogradova, analyzes in detail the causes of seasonal fluctuations in the shoe business and ...
11.11.2019 2628

Euro Shoes Premiere Collection: results of the summer exhibition in numbers

In Moscow, the key industry exhibition of shoes, bags and accessories Euro Shoes Premiere Collection, which took place from 26 to 29 in August in two large pavilions of one of the main exhibition complexes of the Russian capital - the Exhibition Center, ended in Moscow ...
04.09.2019 1023

Birkenstock and Pantolets showed the maximum sales growth on Wildberries

The largest Russian multi-brand online store Wildberries has prepared statistics on sales of the category shoes for 2018 year. According to an online retailer, the most popular shoe model for last year at the Wildberries venue was ...
25.03.2019 2581

Leading Russian shoe exhibition Euro Shoes Premiere Collection celebrates anniversary

In August 2018, Euro Shoes Premiere Collection marks the entire 10 years. For us it is a huge reason for pride! In anticipation of the anniversary, we decided to share with you interesting facts about the history of the exhibition.
23.07.2018 3282

Sneakers are still at the peak of popularity among consumers of all ages and social groups.

The sports shoe segment is one of the most growing today, it turned out to be the most resistant to the crisis, and even against the backdrop of the crisis showed growth. This is due, on the one hand, to the promotion of a sports image in fashion and the growing popularity of various types ...
23.07.2018 5083

Sales of the spring collection shifted to the second quarter of the year

“Business is affected by climatic conditions,” shoe retailers say. The shoe market participants note that the late winter affected the shift in sales of spring-summer collections to the second quarter of the year. With the arrival of spring heat - sales revive, ...
23.04.2018 2890

Sokolniki successfully hosted the professional exhibition of shoes, bags and accessories Euro Shoes Premiere Collection

From 26 February to 1 March 2018, Sokolniki Exhibition Center hosted a professional exhibition of shoes, bags and accessories Euro Shoes Premiere Collection.
13.03.2018 2131

Shoe retailers noted sales growth in the New Year period and sluggish beginning of the year

December 2017 was fruitful for many companies. An unprecedented surge in sales in the New Year period in Russia was noted by Econika, Geox, Thomas Munz, Obuv Rossii, and the St. Petersburg shoe network Burgerschuhe.
31.01.2018 8990

Euro Shoes Premiere Collection has gathered 500 brands and about 6 of thousands of visitors

The largest Russian exhibition of shoes was held in Moscow with great success, leading manufacturers presented the collections of the spring-summer 2018 season.
29.08.2017 2906

Retailers note sluggish demand for sandals and increased sales of galoshes and umbrellas

It's no secret that shoe sales are highly dependent on the weather. The end of May and the beginning of June this year were rainy, and consumers were in no hurry to buy summer shoes, but their interest in galoshes was naturally growing. Demand for galoshes Swims grew by 20%.
20.06.2017 3578

Features of consumption during the period of "post-turbulence"

Currently, fashion retail is experiencing a period of "post-turbulence", which began in the 2016 year.
25.04.2017 3111

Ephemeral trading and other retail trends 2016

While Russian companies are summing up the results of last year and making plans for the next, we decided to give the opinions of their foreign colleagues about what trends in retail will be relevant in the new 2016.
13.01.2016 7307

The results of the cold spring. Why are shoe sales falling.

Sales of shoes and clothes continue to fall. According to the results of the first quarter, compared with the same period last year, they decreased in physical terms by 42% and by 19% in money terms to 523,4 trillion rubles, Y-Consulting recently reported.
13.05.2015 7380

Retailers will open a new season in anti-crisis colors

In almost all forecasts of fashion retail experts for 2015, the expectation of a restrained assortment policy, starting with the spring-summer collections, was read. Less risky models, narrow choice, calm colors, style moderation.
11.02.2015 4329

Brand promotion in crisis

The crisis justifies any decisions made by management to optimize the business: the dismissal of part of the staff, cutting salaries, cutting budgets for PR and marketing. The main goal is to maintain the same level of income.
28.01.2015 6592

Shoe retailers about plans for 2015 year

At the beginning of the year, it is customary to take stock of the previous one and share plans for the future. However, most shoe retailers, for obvious reasons, refrain from comments of this kind.
21.01.2015 4361

Euro Shoes Premiere Collection - world standards and European quality

The summer session confirmed the high status of the exhibition. Every year, she systematically wins from her competitors the right to be considered the leading event in the shoe market of Russia. High standards of services, an ever-growing pool of participants and ...
16.09.2014 8208

How did the Autumn-Winter 2013 / 14 sales season go?

Our traditional survey of buyers showed that the past sales season was very weak. Most shoe makers complain about the warm and late winter, as a result of which completely unimaginable remnants have accumulated in storehouses, sometimes ...
26.03.2014 3661

How to masterfully spoil the impression

How did the stores respond to recovering demand? How did they please buyers on the eve of the main holiday of the year? Were there any special promotions for selling evening shoes? Did she stand out even with special price tags? And as far as sellers ...
27.10.2011 9502

"Footwear. The world of leather ”2008:“ So far we are only afraid of the crisis, but we don’t feel it ”

Spring exhibition “Shoes. The World of leather ”was a record for the number of visitors - more than 7000 people. The success of the autumn session, which was held on October 21-24 at the Expocenter (Moscow), was not so unambiguous.
31.08.2011 7146
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