Business breakfast at the height of the 85th floor Moscow-City strengthened the alliance of EURO SHOES and CPM exhibitions
Last Monday, August 14, in a very atmospheric Ruski restaurant, located on the 85th floor of the OKO tower in Moscow City, a business breakfast of partner exhibition projects CPM, Euro Shoes and Textile salon was held. The organizers invited partners, journalists, bloggers and the expert community to the event, the official occasion for which was the 40th anniversary exhibition CPM - Collection Première Moscow. For the 4th season, the international business platform CPM will be held in alliance with the main shoe exhibition in Russia and the CIS - Euro Shoes.
The Euro Shoes @ CPM exhibition will be held from August 29 to September 1 in Moscow at the Expocentre Fairgrounds. This season, the Textile salon project joined the alliance of the two leading fashion exhibitions of the country, which will be held on the same dates in the Afimall City shopping center. The heads of all three business platforms shared the latest news with the audience and agreed in a high assessment of the synergy of the largest projects in their segments of the fashion market.
Yan Belyaev, General Director of the National Footwear Union (NOBS) , delivered a welcoming speech . "The main thesis of the National Footwear Union of Russia is unification, consolidation, cooperation, and alliance. Therefore, the alliance of three exhibition projects is a very necessary and important event for the fashion industry today," Yan Belyaev told the audience.
On behalf of the CPM team, General Director Alexander Shainikov and CPM Project Director Nikolai Yartsev spoke. Among the important news, CPM organizers especially noted a significant increase in exhibitors from Turkey, Italy, China and some other countries, as well as the fact that the number of brands that present new collections to buyers has already exceeded 800, demonstrating an increase of more than 30% by the February purchasing session. The business forum RFRF - Russian Fashion Retail Forum will also develop in the coming season: according to the curators, its schedule includes numerous public talks, lectures, seminars and lectures.
Another significant event of the season will be the return of the CPM fashion stage catwalk show program: its schedule will include collective presentations Made in Russia and Made in Turkiye, a CPM designerpool special project, individual shows of fashion brands from different countries, timed to coincide with the anniversary of the exhibition.
Anastasia Kornilyeva, director of the Euro Shoes exhibition, spoke to business breakfast guests about the format, exhibitors—both established and new companies and brands—and business events : "The Euro Shoes exhibition is constantly evolving and expanding its geographic reach, responsively responding to current market challenges and the current geopolitical and economic situation. In August 2023, for the first time, we will host a large delegation of participants from Southeast Asia. At the same time, despite logistical difficulties and a number of other issues, our regular European exhibitors continue to participate consistently. Traditionally, Turkish footwear factories and companies are well represented at Euro Shoes."
During the August session of Euro Shoes, the exhibition organizers will announce a new project: the B2B exhibition "EURO SHOES Open Warehouse." This project will serve as a business platform for manufacturers, importers, and sellers of footwear, bags, and accessories from Russia, Belarus, Kazakhstan, Kyrgyzstan, and Armenia interested in selling/purchasing, disposing of remaining stock, sorting, and reordering current collections mid-season. The "EURO SHOES Open Warehouse" exhibition will be held from October 17 to 19, 2023, in Moscow's new, modern, multifunctional exhibition space, the Danilovsky Event Hall.
At the same time, Expocentre will restart the Selections by open sklad [S'] exhibition project, the first b2b outlet in Russia for sorting fashion retail in the middle of the season, where about 100 brands from Russia, Turkey, China and others will be presented. countries.
Natalia Timashova, Editor-in-Chief of the leading industry publication - Shoes Report magazine, shared with colleagues and experts newsworthy news and announcements of premieres from the spring-summer 2024 shoe collections, which will be presented at the Euro Shoes exhibition.
Vadim Efremenkov, head of the exposition of the project, told the guests about the exhibitors and the business program of the Textile salon exhibition.
The event was attended by Alexey Lyutinsky (Expocentre Fairgrounds), Olga Zorikhina (Italo-Russian Chamber of Commerce), Victoria Krivoruchko (RAFI Association), Jurate Gurauskaite (U Magazine), as well as the teams of EuroShoes @CPM, Textile Salon, Russian-German Chamber of Commerce , Fashion Consulting Group, Retail.ru, Academy of Fashion Marketing, TG-channel "Fashion pumping", companies "Third Feeling", Laimalux Group, Natura Siberica, "Avito" and many others.
After the official part, the guests had an opportunity to communicate in an informal setting, exchange views and discuss the latest developments in the Russian fashion industry.
Only ten days left before the main international exhibition of shoes and accessories in Russia Euro Shoes premiere collection. The event will be held at the Expocentre Fairgrounds, Pavilion No. 1 from August 29 to September 1.
10 sneaker models at the Euro Shoes exhibition
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
New brands at Euro Shoes in August!
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Shoe retailers about plans for 2015 year
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ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our expertise in grip and technology. Since its inception, ICEBUG has been creating footwear with superior grip and is always striving to improve grip even further.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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How to sell more without losing customer trust?
Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
