The "Honest ZNAK.Business" application now has a scan function without authorization
The Center for the Development of Advanced Technologies has expanded the capabilities of the Chestny ZNAK.Business mobile application. The developers have implemented a new scanning function in the application. Users now have the ability to scan codes in the marking system without ...
October 20 2021 66
"Lockdown" announced in Russia from October 30 to November 7
Russian President Vladimir Putin approved the proposal of Deputy Prime Minister Tatyana Golikova to introduce non-working days in the country from October 30 to November 7. Non-working days are announced with payroll. This measure is forced due to the growth of ...
October 20 2021 81
Tamaris and Jana shoes to create the new Tamaris COMFORT range
The German brand Tamaris has decided to launch a new line in the segment of comfortable women's shoes and has attracted another brand of the Wortmann group - Jana shoes for cooperation. Now, in addition to developing its own collection, Jana shoes will be engaged in ...
October 20 2021 69
Adidas Originals has released new models of sneakers "for the winter"
In the collection of Adidas Originals there are models of shoes "for the winter", they complement the collection of insulated winter jackets and parkas for men and women. The collection includes men's low-top sneakers ZX1K BOOST and women's high-top sneakers SAMBA ...
October 20 2021 180
Malone Soulier launched an online service for making shoes to order
London-based shoe brand Malone Soulier has launched a global digital platform for bespoke footwear. The corresponding service appeared on the brand's website. Now for fans of the brand in different countries of the world the opportunity is available to create ...
October 20 2021 151
Moscow introduces new restrictions due to Covid-19
Due to the tightening of the epidemiological situation, from October 25, 2021 to February 25, 2022, employers operating in Moscow are required to send at least 30% of their employees to remote work, the mayor said ...
October 19 2021 338
Armani opens two stores in St. Petersburg
In the Northern capital, in the shopping and entertainment complex "Peter Raduga", two stores of clothing and footwear brands from the Armani family will open at once - the first mono-brand store of the Armani EA7 sports line in St. Petersburg and a boutique of a premium brand of clothing and casual-style footwear ...
October 19 2021 204
Collaboration Lesyanebo x GHŌUD is released
In March 2022, a joint collection of two premium brands is announced for release - the Italian sneaker brand Ghoud and the Russian brand of women's clothing ...
October 18 2021 186
Tod's calculated its CEO
Italian luxury group Tod's has announced the departure of its CEO, Umberto Macchi di Cellere. This position will be filled by the chairman Diego Della Valle and the vice-chairman Andrea Della Valle. The board of the company made a decision ...
October 18 2021 188
Attendance in Moscow shopping centers in October fell by 20%
Against the backdrop of an increase in the incidence of Covid-19, there is an uncharacteristic decline in traffic in the capital's shopping centers, uncharacteristic for autumn. According to the managing partner of Vanchugov & Partners, a new rise in the incidence in October 2021 led to a drop in traffic in ...
October 17 2021 256
Wildberries turnover in Q3 2021 grew by 101%
The Russian online retailer notes a steady growth in turnover. In Q3 2021, Wildberries' turnover increased by 101% to RUB 214,6 billion. year-on-year (sales of goods and services, including returns), reaching historical ...
October 17 2021 296
International transport organizations demand to lift restrictions due to Covid-19
The International Road Transport Union (IRU), the International Air Transport Association (IATA), the International Chamber of Shipping (ICS) and the International Transport Workers' Federation (ITF) have approached ...
October 15 2021 313
Michael Kors has released a collection in partnership with the 007 film franchise
The capsule collection MMK x 007, which appeared in the collaboration of the American brand Michael Kors with the 007 film franchise, can be called the beach one. It included swimwear, slippers and bags for going out and ...
October 15 2021 330
Benetton relocates production from Asia
The Italian holding United Colors of Benetton plans to transfer production from Asia and is considering the possibility of localizing production facilities in Serbia, Croatia, Turkey, Tunisia and Egypt. By the end of 2022, the production of ...
October 14 2021 437
Labeling helped to adjust statistics on the size of the footwear market
According to the IT company, the largest operator of the country's fiscal data, processing data from more than 1 million online cash registers in the country since the introduction of the labeling system in Russia, the volume of shoe sales in the country in kind turned out to be ...
October 14 2021 553
s.Oliver opened the first stores in Murmansk and Taganrog
Monobrand stores of the German footwear brand for the whole family s.Oliver opened this fall in Murmansk and Taganrog. The area of the shops is 140 sq. meters and 127 sq. meters respectively. In the retail space of the mono-brand ...
October 13 2021 393
Ralf Ringer has released new "kirzachi" in collaboration with STS TV channel
The collaboration of the STS TV channel and the Russian shoe brand Ralf Ringer is timed to coincide with the release of the series "The Oligarch's Wife" with actress Elena Podkaminskaya. The plot of the series revolves around a factory for the production of tarpaulin boots. Ralf Ringer created for ...
October 13 2021 486
All-Russian forum of light industry "Manufactura 4.0" will be held on October 14-15
On October 14-15, Ivanovo will host the All-Russian Forum of Light Industry "Manufactura 4.0", the theme of which will be "Transformation of Light Industry and Fashion Industry: Technological and Environmental ...
October 13 2021 374
The GAS footwear collection appeared on the Euroshoes.Market wholesale marketplace
Wholesale market place Euroshoes.Market announces the start of sales of the footwear collection of the Italian fashion brand GAS. This brand has won success in many countries around the world thanks to its collection of denim products. But accessories complementing the image and ...
October 12 2021 403
Under Armor launches smart running shoes
Under Armor has updated the Hovr running shoe with Run Connected technology that tracks and analyzes running data (speed, distance, cadence and length ...
October 12 2021 427
New women's collection Atelier by Vagabond - rethinking the events of the past year
In any incomprehensible situation - create. This is approximately the motto that the design bureau of the Swedish brand Vagabond Shoemakers was guided by during the creation of the capsule collection of women's shoes and accessories Atelier by Vagabond fall / winter 2021. ...
October 11 2021 379
Chanel Limits One-Hand Bag Sales in South Korea
French luxury house Chanel has decided to change its sales policy for its most popular Classic Flap Bag and Coco Handle in the South Korean market, writes ...
October 11 2021 578
Adidas by Stella McCartney presents a new eco-collection for the fall-winter 2021 season
The new collection, Adidas by Stella McCartney, was created in collaboration with model and activist Ella Emhoff, and is made with the concept of sustainable development. Items included in the collection ...
October 10 2021 417
Wildberries forces partners to participate in a sale on the occasion of their birthday
To celebrate its 17th anniversary, the Russian online retailer Wildberries is organizing a sale, in which sellers of the marketplace are invited to take part - the partners of the online retailer must set discounts on goods from 5 to 20%, depending on ...
October 10 2021 520
Eksposhoes fashion footwear exhibition starts in less than a month in Antalya!
Ladies and Gentlemen! We invite you to the exhibition of fashionable leather shoes EKSPOSHOES, which will be held from November 3 to 5 at the Granada Luxury Belek Hotel, Antalya.
October 8 2021 1140
Paris Fashion Week returns gladiator sandals and unusual heels to the catwalk
At Paris Fashion Week, which ran from 28 September to 6 October, one of the most notable trends was the return of gladiator sandals. What was read as a mini-trend last season, gained full strength in the spring-summer 2022 season - ...
October 8 2021 571
Timberland launches two new fully waterproof boots for women and men
Renowned for their yellow outdoor boots, Timberland's fall collection includes two new footwear for men and women in a recognizable yellow color. An important characteristic of the models is their complete water resistance, ...
October 7 2021 499
New Balance Presents Your Time Now Campaign in Moscow
In honor of the launch of the We Got Now campaign, on October 6, a party was held in the flagship store of the New Balance brand on Tverskaya Street in Moscow, where the new Balance-signed footballer Claudio was a special guest ...
October 7 2021 467
French footwear brand Minelli sold to owners of San Marino
French conglomerate Vivarte has completed the sale of the Minelli footwear and accessories brand to businessmen Stephane Collard and Laurent Portella, who also acquired the San Marino footwear brand in February 2020 ...
October 6 2021 524
Wildberries will build a distribution center in the Ryazan region
Wildberries will build a new logistics center on the territory of the Ryazansky industrial park. Construction is scheduled for 2022 - 2023. The area of the object will be 100 thousand square meters, the press service reports ...
October 6 2021 531
Vietnam's textile and footwear industries hit by quarantine measures
The textile and footwear industry in Vietnam continues to suffer losses due to strict and prolonged quarantine restrictions due to the coronavirus epidemic. Companies expect delays and shortages of goods, as well as rising labor prices and ...
October 6 2021 750
Stockmann will open in mini-format in Moscow
The Stockmann department store chain launches mini-format retail in Moscow. The first such mini-department store will open in the capital's Oceania shopping and entertainment center on Kutuzovsky Prospekt on October 7. Stockmann rents 1,7 thousand sq. M. In Oceania. meters, - says the consultant ...
October 6 2021 546
CCC Group has equipped its stores in Europe with electronic kiosks
The Polish footwear retailer CCC Group has equipped 750 CCC stores in Central Europe with electronic kiosks. In addition, the group announced the launch of the online platform ccc.eu in Greece and Croatia, writes ...
October 5 2021 547
Three large shopping centers in the capital may close by the end of the year
Due to a violation of the mask regime, three large shopping centers in Moscow are threatened with closure for 90 days, the shopping centers Metropolis, Gagarinsky, and Atrium may be subject to penalties, - reports Rossiyskaya ...
October 4 2021 745
Collaboration of two American brands COACH and SCHOTT NYC was released
The COACH x SCHOTT NYC collaboration is dedicated to New York City, and the collection's looks recreate the street style of the city of the 70s and 80s. Sheepleather has become the main material of the collection's clothing, footwear and accessories. Cozy clothes in oversized style, ...
October 4 2021 530
H&M is looking for options for localizing production in Russia
One of the largest fashion retailers in Europe, H&M, is considering the possibility of localizing production in Russia, - Interfax reports, citing Saed, the general director of H&M in Russia ...
October 4 2021 572
Balenciaga Unveils New Collaboration With Crocs At Paris Fashion Week
As part of the presentation of the new collection for the spring-summer 2022 season at Paris Fashion Week, the creative director of Balenciaga Demna Gvasalia organized a show - in front of the Théâtre de Châtelet ...
October 4 2021 709
CRPT estimates investments for the first five years of the development of the product labeling project at 70 billion rubles
The first five years of the development of the product labeling project will cost the operator of the labeling system, the Center for the Development of Advanced Technologies (CRPT), 70 billion rubles. This was announced by the chairman of the board of directors of the Center for the Development of Perspective ...
October 3 2021 577
Wildberries launched a subsidy program for branded affiliate points of issue
The Russian online retailer Wildberries has launched a partner subsidy program for opening new and branding existing pick-up points (PWP). The company is ready to spend about 80 million ...
October 3 2021 615
Collaboration Fendi and Versace became big news at Milan Fashion Week
The collaboration of two brands Fendi and Versace under the name Fendance became the brightest news of the last Milan Fashion Week, it presented a series of original shoe models, once again confirming the return to the fashion catwalk of graceful ...
October 1 2021 632
Vagabond Shoemakers expresses special attitude to men's footwear collection for fall-winter 2021
Swedish footwear and accessories brand Vagabond Shoemakers has expressed its desire to go back in time and pay tribute to its heritage. He recalled that his story began with the creation of men's shoes, and this season he approached the formation of ...
October 1 2021 541
Mascotte sings ode to boots for fall-winter 2021
The footwear brand Mascotte, a member of the Zenden Group, has presented a collection of men's and women's shoes for the fall-winter 2021 season, both in shoes for men and for women, a huge variety is presented in the brand's collection ...
30 September 2021 648
United Colors of Benetton footwear collection appeared at Euroshoes.Market
Wholesale marketplace Euroshoes.Market offers buyers a collection of shoes from the Italian brand United Colors of Benetton. The brand is known all over the world primarily for its democratic style and price policy ...
29 September 2021 622
Geox Unveils Spring-Summer 2022 Collection at Milan Fashion Week
Italian brand Geox has unveiled its Spring-Summer 2022 collection as part of Milan Week. The presentation took place in the center of Milan on the territory of the Castiglioni Palace - a building in the Art Nouveau style, or as it is called in Italy ...
29 September 2021 641
adidas Originals Collaborate with Ruby 9100M Digital Influencer
adidas Originals has released a new model of futuristic sneakers in collaboration with virtual girl Ruby 9100M, an Instagram blog with over 80 followers. The design of Ozrah sneakers symbolizes the blurring of the boundaries between ...
28 September 2021 700
Gianvito Rossi is pleased with the return of stiletto heels
“Heels make you look more energetic and look younger than sneakers,” says Italian designer Gianvito Rossi. At Milan Fashion Week, which ended on September 27, he announced the return of heels, elegance and ...
28 September 2021 586
Fendi's Spring / Summer 2022 collection brings back the 70s disco mood.
The new Fendi collection, which was presented at the recent Fashion Weeks in New York and Milan, gives a chance to return the festive atmosphere, critics write ...
27 September 2021 708
Vagabond Shoemakers presented a collection of bags in a minimalist design
Swedish footwear and accessories brand Vagabond Shoemakers did not change itself this fall and presented a collection of bags in the aesthetics of minimalism. The models of the collection create a free and relaxed image, which is supported by the color palette - from nude ...
26 September 2021 587
Crocs has released a collaboration with Coca-Cola
Crocs and Coca-Cola are, of course, not rum and Coca-Cola, but such a cocktail will surely meet its admirers. The collaboration of two American brands presents two collections of clogs in the style of the famous carbonated ...
26 September 2021 710
Portal has selected models for "capital stuff"
In the new collection of the Portal brand, shoes are presented, in the creation of which the designers were guided by the tastes of Moscow fashionistas. It is no coincidence that the collection's lookbook was filmed in the most recognizable selfie spots in Moscow - Triumfalnaya ...
24 September 2021 685
Geox unveils key mens sneakers for fall / winter 2021
Italian brand Geox introduces two key sneaker models for men, offering moisture protection and breathability. The Modual and Amphibiox models from the Fall / Winter 2021 collection are designed to provide ...
24 September 2021 680
MICAM organizers noted the high attendance of the exhibition
The organizers of the Italian MICAM footwear exhibition are summing up the results of the event, which took place in the traditional Milan format at the Fiera Milano Rho exhibition complex from September 19 to 21, and note the high attendance and activity ...
23 September 2021 752
Wildberries went to the Baltic states
The largest Russian online retailer Wildberries has launched online stores in Latvia, Lithuania and Estonia. Wildberries are now sold in 17 countries. In the Baltic countries, the delivery of goods is carried out using international ...
23 September 2021 863
The current collection of the Bugatti shoe brand appeared on Euroshoes.Market
The assortment of the wholesale marketplace Euroshoes.Market has a bright collection of sports-style shoes from the Bugatti brand. Buyers can choose from stylish and lightweight women's sneakers and ...
22 September 2021 783
Lamoda has increased the scale of its logistics network in Russia and the CIS by 60%
In the first half of the year, the online marketplace Lamoda, specializing in the sale of fashion category goods, expanded the capabilities of its own logistics network in Russia and the CIS countries by 60%, - the press release says ...
22 September 2021 692
Ozon checkpoints to appear in Westfalika stores
Ozon branded check-in terminals will appear in stores of the Westfalika retail chain, which is part of the OR Group. The partnership will cover 15 cities of Siberia and the Far East - Barnaul, Khabarovsk, Amursk, Komsomolsk-on-Amur, Blagoveshchensk, Usolye-Sibirskoye, ...
22 September 2021 695
Adidas Originals has released a collection dedicated to Moscow
adidas Originals dedicated the collection to Moscow and presented it in a joint lookbook with the sneaker community Sneakermania. The collection includes T-shirts and hoodies in iconic prints, as well as the Forum low-top sneaker, whose design reflects ...
22 September 2021 882
Hermès opens a professional leatherworking training center
The French fashion house Hermès opens the École Hermès des savoir-faire leather craft school. The school, located in Fitilieu, France, is ready to accept students who would like to ...
21 September 2021 729
Attendance in shopping centers in St. Petersburg and Moscow is recovering
According to analysts, the attendance of shopping centers in Moscow and St. Petersburg is recovering, along with this, the sales turnover of retailers also shows a positive trend, and the pre-pandemic level of rental ...
21 September 2021 706
MICAM has included a separate space for Chinese brands in the exposition
15 Chinese brands are participating in the MICAM international footwear exhibition in Milan, with the support of the China Chamber of Commerce for the Import and Export of Light Industry Products and Arts and Crafts. China presents for the first time on ...
20 September 2021 651
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
Extremist buyers. Who are they and how to work with them?
The topic of interaction between the buyer and the seller has been studied since the beginning of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - consumer extremism. Elena Vinogradova, SR expert in sales and purchasing in the fashion business, shares her thoughts and gives recommendations on how to interact with extremist buyers.
Assortment of bags, belts and gloves for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key accessory models for increasing shoe store sales: bags, belts and gloves for women's assortment in the season FW 2021/22. We present: mini bags, cross-body, box bag, hobo, oversized clutches, tote, bucket bag, frame bags, belt with a purse, classic belts of different widths, as well as the most current models of gloves.
Technical aspects of display space and current trends in its design
Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and retail space, founder of VMC Retail agency Marina Polkovnikova, talks about the main technical aspects of creating a shop window, and also answers questions about the current color scheme in fashion retail and trends in window dressing.
Eksposhoes fashion footwear exhibition starts in less than a month in Antalya!
Ladies and Gentlemen! We invite you to the exhibition of fashionable leather shoes EKSPOSHOES, which will be held from November 3 to 5 at the Granada Luxury Belek Hotel, Antalya.
The psychological profile of the sales assistant
If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. SR expert Evgeny Danchev talks about the criteria for effectively hiring people for the position of a sales assistant.
Rieker update
The new Rieker Evolution capsule collection will be presented at the next Euro Shoes premiere collection, which will be held from 24 to 27 August.In the new season, the popular brand of comfortable shoes Riker presented the capsule collection #RiekerEvolution - a modern and high-tech line of sports-style shoes for everyday wear. Models from the new collection are designed for a mobile lifestyle and meet the ever-growing needs of customers for comfortable and stylish everyday shoes.
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AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main one is the risk of delay in equipment deliveries, difficulties in construction control and other problems. In this article, we would like to reveal the topic of why it is profitable for a foreign brand to open with the participation of a local equipment supplier.
The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again
The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
Turkish brands Liba Shoes and GUERO on EURO SHOES
Turkish brands Liba Shoes and GUERO will take part in the upcoming Euro Shoes premiere collection on August 24-27 at the Main Stage.
TRIEN shoes at EuroShoes.Market
Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now there are 31 models for ordering on the market, prices are indicated with delivery and VAT included. Minimum lot is 1 box.
Turkish company FLO is a new participant of the Euro Shoes exhibition
The Turkish company FLO will take part in the August Euro Shoes exhibition for the first time. It was founded in 1960 by Ahmet Zilan as a small workshop. Today, FLO employs more than 10 thousand people, more than 55 million pairs of shoes are sold annually.
Children's footwear market: confident development and conscious consumption
Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, IMAC.
EURO SHOES PREMIERE COLLECTION exhibition opened in Moscow
Moscow, August 24, 2021. Today in the capital's event hall MAIN STAGE the only largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection in Russia and the CIS countries has started. The exhibition is open for 4 days - from 24 to 27 August - during which visitors will make wholesale orders for new collections of footwear and accessories of the SS'22 season.
Turkish concern Flo introduces 5 brands of footwear to the Russian market
The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the holder of the license for the production of shoes US Polo Assn. a large Turkish manufacturing concern Flo decided to independently enter Russia and introduce 5 key footwear brands from its portfolio on our market. Shoes Report talked about plans for the development of a Turkish company in our market with Alexey Davydov, Commercial Director of Flo's representative office in Russia.
Crocs releases collaboration with Little Big
In a collaboration between Crocs and the popular Russian band Little Big, bright clogs in black and pink with spikes, silver chains and rivets were born. The model's design is complemented by the exclusive Jibbitz charms, presented in the form of an angry and cheerful bear, created based on the tattoo on the back of the Litle Big soloist Ilya Prusikin.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
How to turn leftovers into a commercial assortment
In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of spring 2020, not as illiquid assets, but as resources that can ensure sales. In new conditions, it is important to compose a collection / lineup for the season, relying on the available models, adding new articles pointwise. How to reduce risks, optimize costs and, most importantly, how to turn leftovers into a commercially effective collection in a pandemic, says SR expert Galina Kravchenko, director of the Assortment department at Fashion Consulting Group, head of trend analytics at FCG / FASHIONSNOOPS.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
adidas Originals has released a collaboration with Noize MC
The adidas Superstar sneakers came out in a new design, customized by the Russian rapper Noize MC.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
The owner of Lamoda Global Fashion Group raised 120 million euros for the development of e-commerce
Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
