Roses and fur - trends in shoe design
In the shoe collections of fashion brands for the autumn-winter 2023 season, several bright trends can be noted, including the use of fur and…
March 31 2023 60
Shoe sales in Russia decreased by 10,5%
According to the results of 2022, shoe sales decreased by more than 10%, TASS reports with reference to the analysis of the operator of the mandatory labeling system in Russia, the Center for the Development of Advanced Technologies and the National Scientific Competence Center ...
March 31 2023 68
Lamoda personalized the catalog using artificial intelligence
Lamoda, an online platform for the sale of fashion, beauty and lifestyle products, has simplified and accelerated the process of searching for products in its catalog. With the help of artificial intelligence, the service has learned to predict which products will be of interest to a particular…
March 30 2023 71
Santoni unveils new 'Sneak-Air' sneaker
The new model of the Italian luxury shoe brand Santoni has been named "Sneak-Air", and is distinguished by the original coloring. The upper of the shoe does not have a uniform color, it is decorated with many graphic shades. This visual effect is achieved in…
March 30 2023 162
Footwear production grows in Moscow
Over the year, the volume of footwear production in Moscow increased by 1,5 times. In January 2023, shoe factories produced 148,8 thousand pairs of shoes, an annual growth of 48,3%, according to the website of the Moscow Mayor. More than 200…
March 29 2023 173
Brunello Cucinelli launches its own line of fragrances
The Italian brand of clothing, shoes, bags and accessories Brunello Cucinelli continues to expand its range. After adding a line of glasses, the brand presents the first line of fragrances for men and…
March 29 2023 199
Ekonika relaunched its online store
The footwear and accessories chain Ekonika has relaunched its own online store operations with a new fulfillment provider, ProFashion Solutions.
March 29 2023 314
The Museum of Moscow and Trend Island department store organize a series of fashion events
In the Russian capital as part of the exhibition “House of Models. Image Industry” The Museum of Moscow and Trend Island department store will hold a series of events “Rethinking Fashion”. Theater and film costume designers, fashion editors, restorers and fashion researchers…
March 29 2023 229
CDEK.Shopping has included luxury sneakers in its range
CDEK.Shopping offers unique limited-edition designer sneakers from Nike, Adidas, Reebok, New Balance and Asics on its platform. Prices for some models reach up to 2,8 million rubles. Shoes are shipped from…
March 28 2023 348
Beyoncé ends her partnership with Adidas and starts with Balmain
American singer Beyoncé and German sportswear giant Adidas have announced the end of a partnership that began in 2018. As part of the partnership, Beyoncé relaunched her Ivy Park sportswear line and also designed…
March 28 2023 299
Since April 2022, 108 new outlets have opened in the center of St. Petersburg
Over the past 12 months, the vacancy on the five main shopping corridors of St. Petersburg has almost halved - from 10,2% in the first quarter of 2022 to 5,6% in the first quarter of 2023, Nikoliers analysts calculated. Number of openings...
March 27 2023 260
CAPRICE received a very high customer satisfaction score in Germany's Favorite 2023
CAPRICE is one of the most popular shoe brands in Germany. In the "Favorites of Germany 2023" ranking, the Pirmasens shoe manufacturer was rated "very high overall satisfaction" and ranked second among the top 19…
March 27 2023 368
Dr.Scholl collaborates with denim brand RE/DONE
The Dr.Scholl and RE/DONE collaboration reimagines the acclaimed Dr.Scholl Pescura sandal with wooden soles. The limited capsule collection went on sale in the spring-summer season…
March 27 2023 309
The online trading market in Russia grew by almost 40% in 2022
According to Data Insight, by the end of 2022, the turnover of online retail trade in Russia grew by 38% and reached 5,7 trillion rubles. In physical terms, the growth was 65%, up to 2,8 billion…
March 24 2023 412
Wildberries accepted the second phase of the logistics complex in Krasnodar
The Russian online retailer Wildberries is strengthening its own logistics infrastructure in various regions of Russia. In February 2023, the construction of the second stage of the logistics complex in Krasnodar was completed. The total area of the logo center…
March 24 2023 372
Hey Dude aims to increase sales to $1 billion in 2023
Crocs Inc., which completed its acquisition of the Hey Dude brand in February last year, said the shoe brand's 2022 revenue exceeded initial expectations to reach $986,2 million. Crocs CEO Andrew Ries…
March 24 2023 423
Converse collaborates with streetwear brand Stüssy
Until the end of March, the iconic Converse Chuck 70 sneakers will appear in an updated version, thanks to the forthcoming collaboration between Converse and another American streetwear brand.
March 23 2023 471
Amazon to cut 9 more jobs
Online retail giant Amazon has announced that it will lay off more than 9 employees in the coming weeks, in addition to previously announced layoffs that began at the company in November and lasted until January.
March 23 2023 414
Accessories of the German brand Caprice at the Euro Shoes exhibition
The German brand Caprice at the Euroshoes exhibition, presenting the autumn/winter 2023/24 collection, for the first time offered its customers a new range - accessories. During fashion shows, models could see a variety of sunglasses that are relevant ...
March 22 2023 434
COMME des GARÇONS SHIRT and Asics unveil the new VIC NBD capsule
Concise in design, all black and all white sneakers with synthetic uppers and rubber soles are presented in the new capsule of Japanese brands COMME des GARÇONS and…
March 22 2023 387
Clarks, Adidas and Ronnie Feig collaborate
American designer Ronnie Feig is a big name in the sneaker world and has had many successful collaborations with both adidas and Clarks. This time, he seems to have managed to combine both of these brands to create a new model…
March 22 2023 660
GC Detsky Mir donated 1,5 tons of textile waste for recycling
Over the past three months, Detsky Mir Group has transferred for recycling 1,5 tons of footwear and textile waste, which were collected as a result of the Detsky Mir retail campaign “New life for unwanted clothes and shoes with benefits for you”. This promotion…
March 21 2023 331
Markets are organized in shopping centers as part of Moscow Fashion Week
Moscow Fashion Week invites designers from all over Russia to present their collections at the markets that will work in the capital's shopping centers - the Europolis shopping center, the Metropolis shopping center, the Oceania shopping center, the Paveletskaya Plaza shopping center ...
March 21 2023 367
Sacai and Nike collaboration sneaker images appear
At the end of this year, Nike is expected to release a new collaboration with Japanese luxury clothing brand Sacai. A feature in the design of the new sacai x Nike LDV Waffle Woven shoe model will be a textile mesh…
March 20 2023 409
A new concept store Kari Kids has opened in Moscow
The new Kari Kids store opened on March 14 in Evropeisky shopping center in Moscow. The capital's flagship of the Kari Kids chain presents a concept store of clothes and shoes, accessories and educational toys for children from 0 to 12 years old, where an important role in…
March 20 2023 388
Capital Department Store Tsvetnoy is reloading
The main "conceptual" department store Tsvetnoy in Moscow will become even more conceptual. The department store management has announced the restart of the project, which includes updating the logo, floor concept, brand portfolio and the return of the cultural…
March 20 2023 405
Ralf Ringer stops selling shoes in third-party multi-brand stores
The Russian shoe manufacturer Ralf Ringer, which is developing a retail chain of the same name, has decided to stop or significantly reduce shoe sales in independent multi-brand shoe stores in order to focus on developing its…
March 19 2023 549
Puma and Ottolinger collaborate at Paris Fashion Week
Berlin-based fashion brand Ottolinger unveiled a catchy collaboration with…
March 17 2023 657
Fendi to host fashion show at its new factory in Tuscany
Luxury brand Fendi will be a special guest at the Pitti Uomo menswear show and show the men's spring-summer 2024 collection at its new factory in Bagno a Ripoli in the Italian region of Tuscany. The event is scheduled for 15…
March 17 2023 429
Jennifer Lopez launches shoe collection in collaboration with Revolve
American pop star Jennifer Lopez has launched a line of women's shoes in partnership with Revolve, an online marketplace for clothing, footwear, accessories and cosmetics. The line includes 16 models - spectacular sandals on a high platform, sparkling ...
March 16 2023 655
Germany increased footwear exports in 2022 by 19,4%
According to the Federal Association of the German Footwear and Leather Industry (HDS/L), German footwear exports in 2022 increased in value terms by 19,4% compared to the previous year and amounted to 9,6 billion euros.
March 16 2023 601
Gucci and Adidas are preparing to release a collaboration
Adidas continues to release collections in collaboration with luxury brands. Following Prada, the German brand announced a collaboration with Gucci last year, and images of sneakers from the Gucci and Adidas joint collection appeared on the Web, which ...
March 16 2023 517
Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without ...
March 15 2023 1196
French brand Bruno Frisoni continued the theme of "denim shoes"
At Paris Fashion Week, French women's footwear brand Bruno Frisoni, which was relaunched by its designer and founder Bruno Frisoni last year, unveiled its second collection since reincarnation. One of the brightest models of the luxury brand in the season…
March 15 2023 476
Puma and Palomo Spain use the surf theme in a new collaboration
Puma has announced a new collaboration with Spanish fashion brand Palomo Spain, featuring clothes, shoes and accessories inspired by surfer culture. This is Puma's first surf-themed collection and second collaboration...
March 14 2023 504
Italian Geox increased revenue by 21% in 2022
Geox founder and president Mario Moretti Polegato was pleased with the company's 2022 results. Geox increased revenue by 21% to 735,5 million euros. The company is seeing a double-digit increase in sales across all…
March 14 2023 477
Lamoda launches smart visual product search
Online marketplace Lamoda, which specializes in the sale of fashion, beauty and lifestyle products, has announced the launch of a beta version of a visual product search based on artificial intelligence. A smart assistant will…
March 13 2023 515
Welcome to China Exhibition of Shoes, Components and Machinery
The 24th Jinjiang International Footwear Fair and the 7th Jinjiang International Sports Industry Exhibition (hereinafter referred to as “Jinjiang Fair”) are among the largest and most respected professional events in China: Jinjiang Fair has already existed…
March 13 2023 557
Prada earns record revenue in 2022
The Italian Prada Group, whose portfolio in addition to the brand of the same name also includes Miu Miu and Church's, announced a record annual revenue in 2022, it amounted to 4,2 billion euros, which is 21% higher than in 2021. ...
March 13 2023 508
Sales of Vibram soles up 2022% in 50
2022 proved to be a favorable year for Italy's Vibram Group, with the company increasing sole sales by more than 50%, to almost 320 million euros. This is a new historical high of the Italian group, which coincided with a new production peak, which…
March 13 2023 515
Zalando reports growth slowdown
German online retailer Zalando, which develops Europe's largest online platform for the sale of clothing, footwear and accessories, reports an increase in the gross value of GMV goods by 3,2% in 2022 to 14,8 billion euros, revenue from…
March 10 2023 526
Adidas records loss after breaking up with Kanye West
Sportswear and footwear maker Adidas posted a fourth-quarter 2022 operating loss of €724m and a net loss of -€513m, up from a profit of €66m a year earlier.…
March 10 2023 484
Footwear Distributors Association of America urges its members to leave China
Footwear Distributors of America President and CEO Matt Priest said it's time for American shoe companies to diversify their operations and look for alternatives for…
March 9 2023 979
Birkenstock close to completion of new shoe factory in Germany
German footwear brand Birkenstock is nearing completion of a plant in Pasewalk, Germany, which began in August last year. The 120 million euro ($127 million) project was launched in an industrial park…
March 9 2023 578
Germany's online shoe sales down 2022% in 16,6
Consumer activity in Germany declined in 2022, online sales fell by 8,8% year-on-year, and the footwear sector was hit the hardest, according to a statistical report from the German e-commerce and mail-order association BEVH.…
March 9 2023 1092
Slouchy boots from the new Loewe collection are the most talked about model
Soft leather slouchy boots are one of the highlights of Loewe's fall/winter 2023/24 collection, which was presented at Paris Men's Fashion Week. This silhouette turned out to be the most quoted image in…
March 7 2023 1033
Andreas Kronthaler presented the first Vivienne Westwood collection without Vivienne
Vivienne Westwood's husband, longtime collaborator and creative director Andreas Kronthaler unveiled the brand's fall/winter 2023 collection at Paris Fashion Week as a fitting tribute to his late wife, ...
March 7 2023 641
Christian Louboutin celebrates the 30th anniversary of the famous red sole
Christian Louboutin at Paris Fashion Week recalled the 30th anniversary of his red sole. To celebrate the anniversary, the French designer staged a dance show at the Opéra Comique, one of the oldest and most famous musical theaters…
March 6 2023 532
E-Bay UK to open sneaker swap pop-up store in London
Swap 'Em Out, the first eBay UK pop-up store, will launch on March 25 in London. The store will provide sneaker lovers the opportunity to trade in their old sneakers for new, more desirable ones that are “more valuable or triple the price…
March 6 2023 486
Dr. Martens has released a collection of shoes made from leftover leather
British shoe brand Dr. Martens has launched the Made in England Deadstock collection, which uses high quality leftover leather from various tanneries as part of the company's commitment to reducing waste.
March 5 2023 766
Prada returns attention to pumps with flat soles
“Paper” Prada cat-heeled pumps have become one of the most memorable models of the past Milan Fashion Week.
March 3 2023 1170
Nearly 400 shoe factories destroyed by earthquakes in Turkey
About 400 shoe factories were destroyed in the Antakya shoe cluster during two earthquakes in southern Turkey and northwestern Syria on February 6, 2023, writes Shoe…
March 3 2023 1331
Zalando to cut hundreds of jobs
German online retailer Zalando, which develops Europe's largest online platform for the sale of clothing, footwear and accessories, has announced its intention to cut hundreds of jobs due to the difficult macroeconomic situation.
March 2 2023 649
Marketplace "Children's World" canceled the commission for new suppliers
The Detsky Mir marketplace announced the introduction of a zero commission and a change in tariffs for new providers of the online platform.
March 2 2023 1516
Taiwanese shoe maker Pou Chen to cut 6000 jobs in Vietnam
Taiwanese shoe maker Pou Chen, a supplier to brands like Nike, adidas and Asics, has cut 3000 jobs in Vietnam due to low demand. In addition, the company will not renew employment contracts until the end of the year for another 3000…
March 2 2023 589
Coccinelle added shoes and jewelry to its collection
As part of Milan Fashion Week, the showroom of the Italian premium brand Coccinelle presents the autumn-winter 2023 collection, which, in addition to women's bags and leather accessories, this season includes shoes and…
March 2 2023 565
Bottega Veneta pleased with the abundance of spectacular shoes at Milan Fashion Week
The show for luxury brand Bottega Veneta at Milan Fashion Week, which ended on February 27, was an abundance of silhouettes, shapes and materials, especially in shoes and accessories. The signature intrecciato leather weave is back as a decoration…
March 1 2023 679
Lineapelle attendance returns to pre-pandemic levels
The international trade fair for leather, textiles, synthetic materials, accessories and components Lineapelle was held in Milan at Fiera Milano Rho from 21 to 23 February. The organizers note the high attendance of the event and the return of the activity of buyers,…
February 28 2023 504
Balmain updates its Court basketball shoes with Puma
French fashion house Balmain has once again partnered with Puma to redesign the Balmain Court basketball shoes and create a unique pair that combines sporty style with…
February 28 2023 592
A new advertising campaign for Pinko with Irina Shayk has been released
The heroine of the new advertising campaign of the Italian fashion brand Pinko is the Love Bag Clic mini bag. In order to demonstrate the advantages of a women's handbag from his new collection, Pinko once again invited super-model Irina to participate in advertising ...
February 28 2023 763
Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko https://t.me/galina_krav/ , will talk about the key commercial models for the range of women's shoes and bags of the SS'23 season.
Marketplace "Children's World" canceled the commission for new suppliers
The Detsky Mir marketplace announced the introduction of a zero commission and a change in tariffs for new providers of the online platform.
Nearly 400 shoe factories destroyed by earthquakes in Turkey
About 400 shoe factories were destroyed in the Antakya shoe cluster during two earthquakes in southern Turkey and northwestern Syria on February 6, 2023, writes Shoe Intelligence.
International shoe exhibition Euro Shoes successfully held in Moscow
The main event of last week was the largest international exhibition of shoes and accessories Euro Shoes premiere collection in Moscow. The large-scale exhibition event was held from February 20 to 23 in the capital's Expocentre, where on the same dates two more major fashion exhibitions were held - CPM Moscow and CJF - Children's Fashion 2023.
Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
On March 4, in Chelyabinsk, the opening of the second MASCOTTE salon in a new concept took place, located on the 2nd floor of the Almaz shopping center at 64 Kopeyskoye sh. (area - about 200 m²). We remind you that the first one is located in the shopping center "Rodnik" (Truda street, 203, 2nd floor). The main emphasis in the space of the new salon is made on natural materials and eco-design, and in the interior - on the elements of fashion style with the addition of wood texture and graphic black lines. Particular attention should be paid to the new directions of the brand: the MASCOTTE Lite collection - soon it will turn into an independent sub-brand, and a new product category - clothing. It should be noted that the interior has a digital content, without which no modern store can be imagined. It creates a comfortable and exciting shopping, opening up new opportunities for customers: a screen in the showcase area with image content and information screens around the perimeter of the shop equipment.
Germany's online shoe sales down 2022% in 16,6
Consumer activity in Germany declined in 2022, online sales fell by 8,8% year-on-year, the footwear sector was hit the hardest, according to a statistical report from the German e-commerce and mail order association BEVH. BEVH analysts attribute the decline in online sales to the impact of the military conflict in Ukraine on the country's economy, according to shoeintelligence.com.
Slouchy boots from the new Loewe collection are the most talked about model
Soft leather slouchy boots are one of the highlights of Loewe's fall/winter 2023/24 collection, which was presented at Paris Men's Fashion Week. This silhouette turned out to be the most quoted image in social networks.
Footwear Distributors Association of America urges its members to leave China
Footwear Distributors of America President and CEO Matt Priest said it's time for U.S. shoe companies to diversify their operations and seek options outside of China as U.S.-China tensions hit an all-time high. com.
Welcome to China Exhibition of Shoes, Components and Machinery
The 24th Jinjiang International Footwear Fair and the 7th Jinjiang International Sports Industry Exhibition (hereinafter referred to as “Jinjiang Fair”) are among the largest and most respected professional events in China: Jinjiang Fair has been in existence for over 20 years. The nearest exhibition will be held from April 19 to April 22, 2023 at the Jinjiang International Convention and Exhibition Center both offline and online.
Prada unveils new chunky models at Milan Fashion Week
Of all the Prada pieces the Italian luxury brand showcased for the fall-winter 2023 season at Milan Men's Fashion Week, the brand's chunky shoes generated the most fans, which is understandable.
Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Jimmy Choo Collaborates With Sailor Moon Anime Series
Following Vans, another American shoe brand, Jimmy Choo, released a capsule collection of shoes based on the Japanese anime Sailor Moon. Images of scenes from the popular anime series adorn the shoes and bags of the capsule collection, and her most striking model was a pair of pink boots embellished with Swarovski crystals, according to WWD.
Nike announces collaboration with Tiffany & Co
Tiffany & Co. sneakers The x Nike Air Force 1 Low will be housed in a signature mint-colored jewelery brand box adorned with Nike's signature comma in the center, Hypebeast.com writes.
Less than three months left to relabel shoes
Participants in the turnover of footwear products should relabel shoes with a simplified code before April 1, 2023, after which it will be impossible to sell unsold balances. Such footwear will be equated to unmarked. By March 1, 2023, the number of such commodity residues should be determined, described in full attributive composition and re-labeled.
Tiffany and Nike Unveil Joint Air Force Capsule
The result of the Tiffany-Nike collaboration was briefly kept under wraps with the Nike Air Force 1 in black suede with Nike's signature comma in Tiffany Blue. The shoe jewelry brand also got a square-shaped silver pendant placed on the heel of the sneaker and a blue box with a red interior. The shoes come with three extra pairs of laces.
CAPRICE brand will present a new collection autumn/winter 2023/2024 at Euro Shoes
In the rhythm of the big cityThe nobility and elegance inherent in the philosophy of the CAPRICE brand offer us a special bright appeal in the new collection - with a strong character inspired by nature itself.
AIDINI has created a new line of shoes. Presentation at Euro Shoes
In the fashion industry, AIDINI has been successfully developing for over 30 years, creating models of elegant shoes and stylish accessories that meet the latest fashion trends.
RICONTE will present a new "space" collection at the Euro Shoes exhibition in Moscow
The promising Russian brand RICONTE has been offering its customers highly profitable, high-quality, comfortable and fashionable shoes made of genuine leather and nubuck for the 4th season. The new Fall-Winter 23/24 Milky Way collection is inspired by advances in space technology. With the development of scientific and technological progress, the flight of fantasy of RICONTE fashion designers is becoming ever larger. Brand designers use metallic sheen, futuristic shapes, interesting textures and shades. Space motifs can be traced in geometric 3D prints.
GERCHEK is a new brand on Euro Shoes from Turkmenistan
The footwear business under the GERCHEK brand began its development in 2015 in Turkmenistan and, in just a few years, the company managed to increase its production capacity from 2 to 22 million pairs of shoes per year
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
World Footwear Yearbook: Russian footwear market statistics for 2020
The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
5 trendy bags of Italian brands for this spring
The fashion market in Russia froze, realizing the new economic reality, but despite the fact that we have to say goodbye to some brands, the offer of shoes and accessories in our retail is still diverse, and our consumer still appreciates Italian design and Italian quality. Shoes Report presented in the review five trendy bags of Italian brands for the spring-summer 2022 season, which can now be purchased in Russian retail and online stores.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking
Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, fitness, tennis, jogging and Nordic walking, casual sneakers or sneakers, shoes for hiking and active movement through the forests - in the mountains, for a wide or problematic foot ... How can a person without special education navigate all this variety of models, and what salespeople in stores must know in order to competently advise a client and help him choose exactly the pair that is necessary for his needs and features of his feet? We understand in this article.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
