Flagship stores have become a key element in promoting fashion brands.
Flagship stores in Russia are becoming a key tool for brand development: 34 stores were opened in 2025, according to the NF report…
December 10 2025 133
Chanel Metiers d'Art 2026 show held in the New York subway
The Chanel Métiers d'Art 2026 show took place in the abandoned Bowery subway station in New York City. "I think it's the only city in the world where all walks of life use the subway, and it's the only place where there's no hierarchy," he explained.
December 9 2025 361
Expo Riva Schuh and Gardabags will take place in Riva del Garda from 10th to 13th January
The international footwear, bag, and accessory exhibition Expo Riva Schuh and Gardabags will once again take place in Riva del Garda, Italy, from January 10th to 13th, and will showcase the latest footwear and accessories and emerging consumer trends.
December 9 2025 302
St. Petersburg sees rising vacancy rates in street retail
Since the beginning of 2025, the vacancy rate in St. Petersburg's main retail corridors has risen to 7%, an increase of 1,4 percentage points over the year. The increase in vacant space is due to a decline in consumer activity and more selective behavior…
December 8 2025 445
A Birkin bag sold for almost €2,5 million in Abu Dhabi.
"Le Birkin Voyageur" - one of Jane Birkin's Hermès Birkin bags, named "The Voyager" - was sold for €2,45 million (including fees) at auction in Abu Dhabi on Friday, months after…
December 8 2025 495
Vans sneakers are decorated with pearls and stones.
Designer Matthias Gollin used approximately 2000 pearls and stones to transform a pair of Vans Authentic sneakers from a mass-market product into a unique, handcrafted piece.
December 5 2025 816
The CLOT x BAPE x Adidas Superstar collaboration has been released.
Two streetwear brands – Hong Kong's CLOT and Japan's BAPE – have transformed the Adidas Superstar sneaker in a recent collaboration with the German brand.
December 5 2025 1580
The Pitas brand presented its new Fall-Winter 2026 collection in Madrid.
A diverse collection featuring signature Pitas moccasins in a variety of styles—insulated, sherpa- and faux-fur-lined, more versatile, summer-to-early-autumn options—with a leather upper.
December 4 2025 944
Wortmann invests €100 million in Tamaris brand promotion
The German Wortmann Group has allocated €100 million to increase consumer interest in the Tamaris brand and boost sales. The budget will primarily focus on enhancing brand awareness and its relevance in retail. In 2012…
December 3 2025 1109
Puma opens flagship in London
The Oxford Street store has become Puma's largest flagship store in Europe. It covers 2220 square meters and is located near Selfridges and Bond Street tube station. The store showcases key Puma innovations, such as…
December 2 2025 1061
Street Beat expands its presence in Moscow and St. Petersburg
Street Beat, a chain of multi-brand sportswear and footwear stores, has opened two new locations in Moscow and St. Petersburg.
December 2 2025 1083
Registration for Euro Shoes 2026 is open!
The Euro Shoes premiere collection awaits you at the premium venue, the WTC Congress Center in Moscow, from March 4 to 7, 2026.
December 1 2025 1005
Labubu has graced bags again – in the Moynat x Kasing Lung collaboration
French bag and travel accessories brand Moynat is releasing a vibrant collaboration with Hong Kong artist Kasing Lung, creator of the popular…
December 1 2025 1046
Hong Kong reports growth in retail sales
In October, Hong Kong retail sales in value terms increased by 6,9% year-on-year to HK$35,2 billion (US$4,52 billion). This growth has been recorded since May 2025. In physical terms, retail sales in October…
December 1 2025 752
Dr. Martens opened a two-story flagship store in London.
The new two-story Dr. Martens store is located on Brewer Street in London's Soho. The store, covering approximately 315 square meters, is the largest retail space in the UK…
November 28, 2025 1129
The sixth Moscow Fashion Week will be held in March 2026.
Applications for the sixth Moscow Fashion Week are now open. The event will take place from March 12 to 17, 2026, at the Manege Central Exhibition Hall. Designers and brands of clothing, footwear, and accessories are welcome to participate. Applications are open…
November 27, 2025 1221
Portugal is ready to compete with China in the shoe manufacturing sector.
Over the past three years, Portugal has invested €120 million in automation and robotics for the footwear industry, according to the president of APICCAPS, the Portuguese Association of Footwear, Components, Leather Goods, and Artificial Leather Manufacturers.
November 27, 2025 1115
McKinsey Research: Global Fashion Industry Expects Challenging 2026
McKinsey forecast the fashion industry for 2026 based on a survey of company executives. Approximately 46% of respondents expect the industry to worsen in 2026. The reasons include macroeconomic uncertainty, cautious…
November 27, 2025 1380
Italy, Spain, and Portugal have released data on footwear exports in 2025.
Footwear exports from three European countries – Italy, Spain and Portugal – showed relative stability in 2025.
November 26, 2025 1323
Chinese footwear exports to Russia fell by 6,8% in the first ten months of 2025.
According to the World Trade Organization (WTO), China's footwear exports fell by 8,1% in the first ten months of 2025 compared to the same period in 2024, reaching $38,3 billion. The decline increased from -9,9% in the third…
November 26, 2025 1221
China's Orbico Group will distribute Dockers in Europe.
American clothing and footwear brand Dockers has entered into a distribution partnership with China's Orbico Group and intends to expand its presence in Europe, particularly in markets such as Italy, Spain, Portugal and…
November 26, 2025 1041
SALITA Trading House celebrated its 30th anniversary
In 2025, SALITA celebrated a significant milestone—its thirtieth anniversary. Over the course of its existence, the company has undergone a significant transformation from small shoe stores to a modern retail chain, and this is a great…
November 25, 2025 1091
Britain's oldest leather manufacturer, Metropolitan Leather, is closing.
One of the UK's oldest suppliers of high-quality leather, Metropolitan Leather, founded in 1919, is going out of business.
November 25, 2025 780
Geox presented its Spring-Summer 26 collection in Moscow.
On November 19, the Italian brand's new collection of footwear, clothing, and accessories was presented in one of the converted spaces of the former Krasny Oktyabr factory in central Moscow.
November 24, 2025 876
France tries to resist Shein's dominance
More than 80 members of parliament, led by Sandrine Le Feur (EPR), chair of the National Assembly's Sustainable Development Committee, are calling for a ban on Shein in France to "protect workers, public health and...
November 24, 2025 1284
Not everyone participates in Black Friday!
Shoe retailers are preparing for Black Friday, which, according to the event's official website, starts on November 28th. But in reality, a number of retailers are launching discount programs this weekend; some have started their sales early, while others...
November 21, 2025 1267
The third Avavav x Adidas Originals collaboration is all about silhouette transformation.
Like the debut joint collection between the young Italian brand Avavav and Adidas Originals, released in May of this year, the third part of the collaboration is the result of an artistic reimagining of classic shoe geometry. Iconic silhouettes…
November 21, 2025 1141
OrthoLite localizes production in Vietnam
OrthoLite has opened a new factory in Ninh Binh Province, Northern Vietnam. The launch of the new OrthoLite North Vietnam factory will allow the company to consolidate its entire product manufacturing process from start to finish in one region – Northern Vietnam.
November 20, 2025 1246
Clarks is doubling its digital presence with a series of new projects launched on online platforms around the world.
Clarks shoes will now be available on Chinese marketplace Shein, and the British brand is also expanding its digital presence with the launch of sales on TikTok Shop, Walmart, and…
November 20, 2025 1758
Lacoste is stepping up its expansion in Spain, opening a pop-up in Madrid and a boutique in Gran Canaria.
French sportswear and footwear brand Lacoste has opened a pop-up store in Madrid at Gran Via 46, which will be open until November 23. As part of its expansion strategy in Spain, the brand has also opened a boutique on…
November 20, 2025 1135
Scholl releases collaboration with ViBi Venezia
American footwear brand Scholl has released its signature velvet-upper Pescura clogs in collaboration with footwear brand ViBi Venezia, known for its elegant slippers inspired by the Venetian shoe tradition.
November 20, 2025 1026
Sport Casual Moscow Exhibition and presentation of sportswear and footwear will be held in Moscow on January 19-21, 2026.
From January 19th to 21st, 2026, the 22nd SPORT CASUAL MOSCOW exhibition and presentation of sportswear, casual wear, and travel clothing, footwear, accessories, as well as technologies, materials, and equipment for their production will be held in Moscow at the Izmailovo Alfa Hotel.
November 19, 2025 1132
Grate x Choux presented a collection of shoes and bags on Lamoda.
A collaboration between two young local brands—women's footwear brand Grate and clothing and accessories brand Choux—has been released. The joint Grate x Choux shoe and bag collection is available on Lamoda. It includes boots, ankle boots, ballet flats, sandals, shoes, and bags made from…
November 18, 2025 1326
EKONIKA has released a capsule collection of women's footwear, SENSE.
The SENSE capsule collection from footwear and accessories brand EKONIKA includes high-heeled shoes, slingbacks, and clogs for evening wear. The brand continues its elegant style and…
November 18, 2025 973
A new Dr. Martens Kiko Kostadinov collaboration is coming out.
Meet the new Dr. Martens collaboration with Kiko Kostadinov! These shoes are crafted from recycled leather and are part of the limited-edition "Made in England" collection. The capsule collection includes women's shoes with embossed green suede and patent leather uppers…
November 17, 2025 1166
France is experiencing a Shein invasion as French brands close their stores.
Chinese fast-fashion giant Shein is opening stores in some of the hottest shopping spots, including the spaces of Galleries department stores that are closing across France…
November 17, 2025 1095
French shoe retailer André is looking for options to save its business.
In France, options are being discussed for preserving the business of the historic shoe retailer André, which has been under external…
November 17, 2025 852
Ralf Ringer opened an outlet in his own factory building.
Russian footwear brand Ralf Ringer announces the opening of a new flagship outlet in Moscow. This unique 500-square-meter space, located within its own factory, is located at 18 Otkrytoye Shosse, Bldg.…
November 14, 2025 1294
Sportmaster Group has closed its Urban Vibes retail project.
Sportmaster Group has closed its Urban Vibes retail project, which launched in 2020. All 17 stores of the multi-brand sportswear chain and the Urban Vibes online store have ceased operations. Experts believe the retail chain is not…
November 14, 2025 1311
Geox's revenue fell 6,2% in the first nine months to €492,8 million.
Geox's revenue for the first nine months of 2025 was €492,8 million, down 6,2% from the same period in 2024. Excluding the closure of subsidiaries in China and the US, the decline was…
November 14, 2025 1158
The first Casa Loewe boutique opened in Paris.
Spanish luxury brand Loewe has opened its first boutique, Casa Loewe, in France on Avenue Montaigne, Paris's most prestigious shopping street.
November 13, 2025 1113
Golden Goose is being acquired by Chinese company HSC – HongShan Capital for 2,5 billion euros.
Negotiations that could lead to the transfer of luxury sneaker brand Golden Goose from its current controlling shareholder, British fund Permira, to Chinese fund HSC – HongShan Capital are nearing completion, writes…
November 12, 2025 1768
Marc Jacobs and Dr. Martens unveiled a new version of the Kiki boots.
Marc Jacobs and Dr. Martens have released an updated version of the Kiki boots, which have been a signature piece of Marc Jacobs' collection since 2016.
November 12, 2025 1465
Converse x Vaquera's new collaboration features sneaker boots
The sneaker-boot trend is driven by Converse's new collaboration with New York brand Vaquera. Vaquera's penchant for outrageousness plays into Converse's hands, and with this young brand, they're once again highlighting their…
November 12, 2025 1280
The dispute between the tax authorities and Ralf Ringer continues.
Federal Tax Service Inspectorate No. 15 for Moscow filed a lawsuit in the Arbitration Court against Ralf Ringer Production LLC, a subsidiary of the shoe retailer Ralf Ringer, seeking 1,28 billion rubles. As Andrey Berezhnoy, the company's CEO and owner, told Kommersant, the claim is related to…
November 11, 2025 1529
Online second-hand platforms are investing in product authentication.
The latest high-profile lawsuit—Dior's case against luxury stock marketplace Showroomprivé—has forced online platforms to pay even closer attention to the authentication of luxury brand products they list on…
November 11, 2025 872
EKONIKA launched a campaign in support of its holiday collection.
Footwear and accessories brand EKONIKA supported the launch of its New Year's collection with a space-themed advertising campaign, "Once Upon a Time in the Universe."
November 11, 2025 940
The US has postponed tariff increases on Chinese shoe imports for a year.
American footwear companies have received a one-year deferment on increasing tariffs on footwear imports from China. An executive order published on the White House website clarifies that the US will suspend "increased reciprocal tariffs" on imports from China until 00:01 AM.
November 10, 2025 1557
Tanners champion leather as a sustainable material at COP 30
The COP 30 climate summit begins in Brazil. Tanners are demanding a rethinking of natural leather and its recognition as a sustainable biomaterial that supports a circular economy.
November 10, 2025 1028
Analysts at the Honest Sign system report an increase in sales of felt boots, ugg boots, and mukluks.
According to the Honest Sign, a system for monitoring goods subject to mandatory labeling, sales of faux- and real-fur felt boots—ugg boots and mukluks—have increased 2,2-fold, with 836 sold since the beginning of the year.
November 7, 2025 1147
PUMA's revenue in Q3 2025 fell by 10,4%.
Puma reported a 10,4% decline in revenue for the third quarter of 2025 to €1,96 billion, due to a strategic reset.
November 7, 2025 1332
The number of retail projects in the fashion segment is declining
According to NF GROUP, in the first nine months of 2025, only six new players developing retail businesses entered the Russian fashion sector. This is half the number seen last year…
November 6, 2025 1424
The Lamoda x Hikes collaboration featuring Ilya Kutoboy has been released.
Lamoda and Russian brand Hikes have launched a collaboration and invited artist Ilya Kutoboy to collaborate.
November 6, 2025 1670
Footwear price growth in 2025 will remain at the level of inflation
Price increases for footwear and clothing in Russia for the first three quarters of 2025 were in line with inflation – 6% and 9%, respectively, Kommersant reports, citing analysis from the My…
November 6, 2025 1729
A major Hollywood shopping mall is expected to open in St. Petersburg.
The Hollywood shopping mall is expected to open in St. Petersburg on November 27. At 60 square meters, it's the largest shopping center to open in the Northern Capital in the last 10 years.
November 5, 2025 1446
Clarks launches concept store network for its Cloudsteppers line
Clarks will open dedicated concept stores for its Cloudsteppers line in the US and Southeast Asia. The first two stores will open in Shah Alam and Kuala Lumpur, Malaysia, in November, with more to follow in December…
November 5, 2025 1187
Timberland boots come out with a patchwork upper!
Timberland's signature six-inch patchwork upper boots are the result of a new collaboration between British brand Timberland and American streetwear brand…
November 5, 2025 1201
Coats Group completes $770 million acquisition of OrthoLite
Coats has become a "super-tier two" footwear component supplier after completing its $770 acquisition of premium insole maker OrthoLite.
November 1, 2025 1458
China and the US have agreed to a trade truce.
During their first face-to-face meeting in six years, US President Donald Trump and Chinese President Xi Jinping reached a trade truce, halting the recent escalation of the trade war over rare earth elements, writes…
October 31 2025 1496
Reebok opens headquarters in London
Reebok has opened its European headquarters in London and appointed Marc Le Roux as the new regional general manager of Reebok Europe.
October 30 2025 1467
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin
On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools that train in the field of design and construction of footwear and accessories.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
How a fashion brand can get into ChatGPT recommendations
Experts say ChatGPT could become a shoe search tool and even a style consultant. According to a report from Dutch payment company Adyen on retail, more than a third of shoppers worldwide are already using AI.
Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
On the eve of the purchasing season, the buyer’s main task is to prepare for the formation of a new assortment. If we pass this stage efficiently, then we increase the efficiency of our work by at least 2 times, reduce the risk of outsider models appearing in the collection and increase overall liquidity and the share of hits. SR expert on purchasing and sales in the fashion business, Elena Vinogradova, shares recommendations based on her extensive practical experience as a fashion buyer, and has also compiled a checklist especially for readers of the magazine to assess your readiness to purchase a new collection.
Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
