Detsky Mir expands its presence in the Urals
New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
April 22 2021 17
Turkish Eksposhoes will be held in June
The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
April 21 2021 21
Tod's Group has appointed Chiara Ferragni to the Board of Directors
The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
April 21 2021 32
Expo Riva Schuh announced the dates of the summer exhibitions
The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
April 21 2021 171
Reseller sites LUXXY, themarket and commission WantHerDress announce merger
The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
April 21 2021 148
Accessories brand Genny launches a collection of eco-leather clutches from apple waste
Fashion brands compete in responsible manufacturing practices and come up with more and more unexpected moves. To celebrate Earth Day, April 22, the Italian brand of accessories Genny is releasing a collection of clutch bags made of eco-leather synthesized ...
April 21 2021 144
New brand of architectural footwear 4CCCCEES entered Russia
4CCCCEES footwear brand was created by Korean-born Sun Min Park, a graduate of the Royal College of Art in London, who was once the chief designer of the United Nude architectural shoe brand. Fans of the latter can rejoice, as ...
April 20 2021 247
Adidas has released sneakers from leather synthesized from mushrooms
Adidas has announced the launch of the first sneaker with an innovative mushroom-based material, Mylo, that looks and feels like leather. The first footwear created on the basis of mushroom leather was adidas Stan Smith sneakers, - ...
April 20 2021 265
Italy plans to reopen exhibitions from July
Italian Industry Minister Giancarlo Giorgetti announced the possible reopening of exhibitions in Italy from July 2021. Events are currently suspended due to the pandemic ...
April 19 2021 147
Euro Shoes launched a wholesale marketplace EUROSHOES.MARKET
Since March 2021, a wholesale marketplace for footwear, accessories, lasts and leather - Euroshoes.market - has been launched. This is the most convenient and efficient platform for brands to interact with retail. You can order products in bulk from the site right now ...
April 19 2021 547
UGG California Collaborates With Feng Chen Wan
Chinese-born London designer Feng Chen Wang has interpreted the style of UGG shoes in her own way. Her task was to create a shoe model for spring and summer, and in April a universal model came out (“three in ...
April 19 2021 211
Clarks Originals has released a collaboration with Ronnie Feig
British footwear brand Clarks Originals, known primarily for its iconic model of casual "deserters" boots, has turned to cooperation with one of the most influential people in the world of sneakers - the American young designer Ronnie ...
April 19 2021 234
The deadlines for marking shoe residues have been extended until June 15, 2021
The deadlines for marking shoe residues have been extended until June 15, 2021. Those participants in the shoe market who did not manage to sell unmarked shoe leftovers before July 1, 2020, can now mark them before June 1, 2021, and put them into circulation before 15 ...
April 16 2021 582
Stuart Weitzman supported the launch of the espadrilles capsule with an advertising campaign
American footwear brand Stuart Weitzman has launched an advertising campaign to support the release of a new capsule collection of espadrilles. The campaign is called "Towards the Sun" (STEP INTO THE SUN), its face is the Brazilian model Isabella Rangel ...
April 15 2021 239
Dior held a live show of the Fall'21 collection in Shanghai
On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show during Fashion Week in ...
April 15 2021 350
Reebok and Cardi B collaboration released
The first collaboration between sportswear brand Reebok and American hip-hop artist Cardi B includes clothes and two pairs of sneakers inspired by the 90s era ...
April 15 2021 310
Lamoda will double its IT staff
About 400 vacancies will be opened in the near future in the state of the Russian online retailer Lamoda due to the rapid growth of the business, - said in the official press release ...
April 14 2021 457
The results of the series of international exhibitions of shoes and accessories SHOESSTAR - presentation of collections for the fall-winter 2021/2022 season.
From the first days of March 2021 until the end of the month, a series of SHOESSTAR shoe exhibitions once again swept from Crimea to the Far East.
April 14 2021 309
The volume of imports of Russian footwear increased in early 2021.
According to customs statistics, the volume of imports of footwear by Russia from non-CIS countries in March 2021 amounted to $ 312,2 million. In March 2020, this figure was $ 227,9 million. The growth in imports of footwear in March 2021 compared to March 2020 ...
April 14 2021 356
Nike began accepting old shoes for recycling and restoration
Nike continues to work to extend the lifespan of its footwear and announces the launch of Nike Refurbished. As part of the program, it will be possible to return old Nike shoes for repair or ...
April 14 2021 339
Under Armor ditches rubber outsole
The American brand of sports equipment Under Armor has released a new model of running shoes using the innovative UA Flow technology, which completely eliminates the rubber sole, thereby reducing the average weight of the sneakers ...
April 13 2021 295
Wildberries launched an online store in the USA
Wildberries entered the US market. America has become the 14th country of presence of the largest Russian online retailer. To place orders in the United States, there is an online store us.wildberries.ru. Mobile phones are also available ...
April 13 2021 490
Sotheby's will exhibit sneakers for a million dollars - from Kanye West
Sotheby's will privately sell one of the most prized pairs of sneakers the market has ever offered. From April 16 to April 21, interested parties can make offers to purchase a prototype Kanye West Nike Air Yeezy 1 sneaker ...
April 13 2021 382
Rendez-Vous offers to find shoes by photo
The Rendez-Vous chain of stores has launched a new functionality on the website of its own online store - searching for the desired pair of shoes by photography. The functionality allows you to reduce the user's time to find the desired model and increase satisfaction ...
April 13 2021 401
Valentino factory in Tuscany burned to the ground
In early April, a fire broke out at the factory of the luxury brand Valentino in Italy, in Tuscany VSL - Valentino Shoes Lab. The fire captured 90% of the territory of the enterprise. Victims were avoided, as the fire fell on ...
April 12 2021 683
Scripts for handling price and discount objections
How to sell a new collection of shoes and accessories without discounts? The time of sales is over, and now it is not the size of the discount that comes to the fore, but the competence ...
April 12 2021 932
Birkenstock has released a collaboration with Toogood
German footwear brand Birkenstock has teamed up with British furniture, home and workwear brand Toogood to create a capsule that includes three shoe models, apparel and ...
April 12 2021 315
Salvatore Ferragamo officially announces the departure of Paul Andrew
After a month of rumors, Salvatore Ferragamo has officially announced that Paul Andrew is leaving his creative director position since 2019. The British designer will leave the company in May 2021. Ferragamo's creative and design directions ...
April 9 2021 356
Sales of footwear in Russia for the year decreased by 15%
In March 2021, the demand for footwear in Russia was lower than last year's figure. At the same time, the average bill in shoe retail increased due to the rise in prices, it follows from the data of the IT company ...
April 9 2021 578
Hermes spring'21 clogs are in high demand
The new model of the clogs of the French luxury house Hermes is already being compared with the most coveted bag of the same manufacturer - Birkin, which can be purchased only after waiting for your turn on the waiting list. At the moment, the clog of the actual spring ...
April 8 2021 866
H&M suffers losses and cuts retail
Recent quarantine restrictions due to the spread of Covid-19 have led to the closure of about a third of the stores of the Swedish retailer Hennes & Mauritz (H&M) worldwide. For three winter months, the retailer's sales fell to a loss, - writes ...
April 7 2021 655
Anya Hindmarch to launch five new retail concepts in London
British designer Anya Hindmarch, known for her unusual, light and upbeat design of bags, set out to return her customers to the hunt for visiting traditional retail, as during the pandemic many began to give preference to ...
April 7 2021 381
Adidas Originals Launches Advertising Campaign To Promote Its New Eco-Friendly Collection
Video blogger Yuri Dud, singer Manizha, rapper Gone.Fludd, as well as the inventor and author of the column “Crazy ...
April 7 2021 571
St.Friday Socks has released a collection based on the new film by Guy Ritchie "Human Wrath"
Designer socks brand St. Friday Socks together with Volga Film Company released a capsule collection of socks timed to coincide with the release of Guy Ritchie's new film Anger ...
April 6 2021 414
Live on Instagram account Shoes Report on April 7 at 13-00
Natalya Timasheva, editor-in-chief of Shoes Report, will broadcast live on April 7 at 13-00 on the shoes-report account.
April 6 2021 458
France announced the closure of non-food retail for another month
About 150 non-essential stores will remain closed in France until at least the end of April. Until now, strict quarantine measures have been introduced in 19 departments of the country (mainly in the Paris area), but since April 4 ...
April 6 2021 324
Reebok and American rapper A $ AP Nast have collaborated
In collaboration with American rapper A $ AP Nast, the sports brand Reebok has launched a new sneaker inspired by the London streetwear of the 80s and 90s. The classic Reebok silhouette - Classic Leather has undergone a rethinking ...
April 6 2021 409
Tamaris has created an information page for b2b partners in Russia
The German footwear brand Tamaris continues its active expansion in Russia and in March of this year launched a special information page for potential b2b partners, which details the scheme of interaction with the brand when ...
April 6 2021 698
Tax payment procedure for legal entities and entrepreneurs will be simplified
The Russian government has approved amendments to the Tax Code proposed by the Ministry of Finance, which make it possible to pay taxes for certain types of fees and insurance premiums to a single tax ...
April 5 2021 359
COMME des GARÇONS and Melissa release transparent pumps
In the spring-summer 2021 season, a number of interesting collaborations in footwear appeared, including the collaboration of the Japanese fashion house COMME des GARÇONS and the Brazilian shoe brand Melissa, which resulted in a pair of transparent ...
April 5 2021 325
Rick Owens x Dr. Martens Collaboration Released
The design of one of the most popular Dr. Martens models - Dr. Martens 1460 Bex has been reimagined by American designer Rick Owens. The model received a new interpretation mainly due to the addition of the original lacing. However, this one seemed ...
April 5 2021 361
Comme des Garçons and Converse launch new collaboration
Long-term partners Comme des Garçons and Converse are launching a new collaboration this week. In previous editions, the duo worked on the design for the Converse Chuck 70 sneaker, and now they are busy updating another model ...
April 2 2021 391
Portugal is developing an "anti-virus sole"
A group of Portuguese researchers with the participation of the universities of Aveiro, Porto and Minho is working on a project to create a soles for shoes protected from viruses, writes ...
April 2 2021 399
Tamaris flagship opened at MEGA Belaya Dacha shopping center
The flagship store of the German footwear brand Tamaris opened on March 25 in Moscow in the MEGA Belaya Dacha shopping center (Moscow region, the city of Kotelniki, 1st Pokrovsky proezd, 5, 1st floor). Shop area - 80 sq.m. Particular attention to the brand ...
April 1 2021 668
ECCO presented current collections 2021 in Moscow
Danish brand ECCO presented its new spring-summer and autumn-winter 2021 collections at the flagship store on Petrovka Street in Moscow. In the year of the pandemic, the brand gathered all its strength to take revenge and remind of itself in the world ...
April 1 2021 784
The eldest son of Natalia Vodianova created his own brand of sneakers
19-year-old Lucas Portman, the eldest son of Russian supermodel Natalia Vodianova, has released the first batch of Fashion Baby Xyz sneakers. One of the first owners of sneakers was Lucas' 15-year-old sister, Neva Portman, who ...
April 1 2021 1002
Nike fights off "satanic shoes"
Nike is suing MSCHF, which teamed up with rapper Lil Nas X to launch a pair of sneakers called Satan Shoes, a modified black and red version of the Nike Air Max ...
March 31 2021 609
Paul Andrew steps down as creative director of Salvatore Ferragamo
According to the Business of Fashion publication, designer Paul Andrew will step down as Creative Director of the Italian luxury brand Salvatore Ferragamo in early May, following the completion of the Spring ...
March 31 2021 376
The s.Oliver shoe collection S / S 2021: the perfect blend of urban chic and sporty convenience
The German brand s.Oliver presented its spring-summer collection to journalists and bloggers at the end of March. Despite the bright originality, retro style is clearly read in the models, and now it is at its peak ...
March 30 2021 612
Goldstar sues Birkenstok for sole production rights
The Italian company Goldstar won several courts against Birkenstock, challenging the right to manufacture a certain type of sole for sandals.
March 30 2021 442
Adidas Originals launches sneaker collection featuring Disney, Pixar, Star Wars and Marvel heroes
The collection is based on the popular adidas Originals Stan Smith sneaker. There were five design options, which were created using images of cartoon and movie characters. Disney's Kermit the Frog became the main character of the series. ...
March 30 2021 1450
OR Group's net profit in 2020 decreased by 66,6%
OR Group (formerly Obuv Rossii Group of Companies) announced its results for 2020, according to which the group's net profit for the year decreased by 66,6% to RUB 563 million. The group's net debt in the reporting period increased by 7,7% to ...
March 30 2021 507
Detsky Mir opened new stores in St. Petersburg and the Moscow region
The Detsky Mir supermarket chain for children's goods has two new stores in the Central and Northwestern Federal ...
March 29 2021 386
The exhibition "Silk" has opened at the Salvatore Ferragamo Museum
SILK is the name of the new exhibition project of the Salvatore Ferragamo Museum. The exhibition aims to illustrate, through the archives of the house, the creative process of creating silk prints for handmade scarves and neckerchiefs. Virtual tour of the exhibition ...
March 29 2021 359
Lacoste launches new AG-LT21 Ultra sneaker
A novelty from Lacoste - the AG-LT21 Ultra sneakers were presented by Russian tennis player Daniil Medvedev. He wore them at a match at the Miami Open on March 26. The appearance of the model was created taking into account the interests of their ambassador, inspiration for ...
March 29 2021 442
LaModa launches competition for young designers
In honor of its birthday, the Russian online retailer LaModa is launching a competition for young designers “Lamoda. Reality is in fashion. " The competition will be held in the format of a reality show in which 10 designers will compete for the main prize of the competition - 1 million rubles for ...
March 26 2021 431
Detsky Mir began to cooperate with SberLogistika
Detsky Mir Group began cooperation with the logistics service SberLogistika, Sber Ecosystems company. Thanks to cooperation with SberLogistics, Detsky Mir will increase the number of partner pickup points by 20%, according to a press release from Detsky ...
March 26 2021 441
Econik's sales turnover in 2020 decreased by 4%
To end the year of the pandemic with a relatively insignificant decrease in turnover of 4%, the Russian shoe brand Econika was helped by the growth of online sales, - said Sergey Sarkisov, vice president of Novard Group, co-owner of the Econika shoe chain during ...
March 25 2021 460
More than 50 stores closed in the UK in 2020
The pandemic has resulted in record store closures, with 50 retail outlets shutting down in 379. The biggest blow fell on retail in the fashion segment, writes Retail.ru citing a study by Local Data ...
March 25 2021 584
OR Group wholesale sales decreased 2021% in February 26
In February, OR Group's unaudited revenue, which includes revenues from the main activities of the holding (wholesales, development of the westfalika.ru trading platform and activities for issuing credit loans) decreased by ...
March 25 2021 466
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva
A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
The eldest son of Natalia Vodianova created his own brand of sneakers
19-year-old Lucas Portman, the eldest son of Russian supermodel Natalia Vodianova, has released the first batch of Fashion Baby Xyz sneakers. One of the first owners of sneakers was Lucas' 15-year-old sister, Neva Portman, who received a pair of sneakers for her birthday, and thus presented the new brand to a wide audience.
Hermes spring'21 clogs are in high demand
The new model of the clogs of the French luxury house Hermes is already being compared with the most coveted bag of the same manufacturer - Birkin, which can be purchased only after waiting in line on the waiting list. At the moment, the clogs of the brand's current spring collection, which were first shown on the catwalk of Paris Fashion Week in October 2020, have already been sold out, writes Footwearnews.com
ECCO presented current collections 2021 in Moscow
Danish brand ECCO presented its new spring-summer and autumn-winter 2021 collections at the flagship store on Petrovka Street in Moscow. In the year of the pandemic, the brand gathered all its strength to take revenge and remind of itself in the fashion world.
Tamaris has created an information page for b2b partners in Russia
The German footwear brand Tamaris continues its active expansion in Russia and in March of this year launched a special information page for potential b2b partners, which details the scheme of interaction with the brand when opening a Tamaris branded retail franchise.
Valentino factory in Tuscany burned to the ground
In early April, a fire broke out at the factory of the luxury brand Valentino in Italy, in Tuscany VSL - Valentino Shoes Lab. The fire captured 90% of the territory of the enterprise. Victims were avoided as the fire broke out over the weekend.
Pop up presentation
Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited to the Japanese luxury apparel, footwear and accessories brand Comme Des Garçons (CDG), founded in 1969 by Rei Kawakubo. In 2004, the first CDG pop-up store opened in an abandoned building in Berlin. For the third year in a row in Russia, the brand has been regularly opening pop-ups in the Moscow department store Tsvetnoy, created and designed by Anna Balandina and her agency VM Guru. We talk about the unique CDG format with the brand's representative in Russia Larisa Kolmykova, the buyer of the Moscow Air concept store, the distributor of the Comme des Garçons, Walter van Beirendonck, Kidill, Charles Jeffery Loverboy, Undercover brands.
Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.
International trend bureau FashionSnoops.com has presented four top fashion themes for the fall-winter 2021/22 season. In the previous issue, SR expert on fashion trends and the formation of fashionable assortment Galina Kravchenko / @ galina_kravchenko79, director of the assortment department at FCG / @ FCGMEDIA and head of trend analytics at FCG / FashionSnoops, spoke in detail about two fashion themes - DWELL and ASYLUIM. In this issue, we cover two other trendy themes for FW 2021/22 - PERSIST and RECOMPOSE. These topics, like the first two, can be viewed as long and functional trends.
Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
Despite the pandemic and the associated restrictions on international travel, Turkey's borders remain open to guests from Russia, and the Eksposhoes Antalya shoe exhibition is once again ready to host Russian buyers.
Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
In early March 2021, the largest international exhibition of footwear, bags and accessories in the total look format will once again open its doors to exhibitors and guests in the capital's event hall MAIN STAGE. Despite the difficult times that many industries are going through today, including the footwear sector, all the largest European footwear brands present on the Russian market - traditional participants of Euro Shoes - confirmed their participation in the event. The companies will present collections of women's, men's and children's footwear for the fall-winter 2021/22 season.
Italian bags MARINA CREAZIONI at Euro Shoes
At the Euro Shoes exhibition, a new participant from Italy is the Trade House company, representing the MARINA CREAZIONI (Marina C.) bag brand. MARINA CREAZIONI style is the right balance between functionality, attractiveness and elegance, it is associated with a sophisticated woman who does not abandon her femininity and in every possible way demonstrates her charm in clothes and accessories.
Models and footwear collections made from plant and recycled materials have appeared on the market
More and more footwear and apparel manufacturers are joining the ranks of supporters of sustainable fashion and conscious consumption, releasing new models and entire collections from recycled, plant materials, transferring production to energy-saving and environmentally friendly technologies with reduced consumption of natural resources and reducing the share of harmful technologies.
Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov
Despite the pandemic, German footwear brand Rieker is celebrating a good year and expects sales to rise in the coming season.
Italian brands go to Euro Shoes
The international footwear exhibition Euro Shoes Premiere Collection is preparing to open in Moscow and announces that even more Italian footwear and accessories brands will be presented in its March session.
Nike sues nearly 600 US sneaker sites
American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
Tamaris: the perfect fashion look
The collection of Tamaris bags for the fall-winter 2021 season includes 20 lines with a wide range of products and high-margin pricing. Fashionable models are made in environmentally friendly materials using innovative production technologies. This is a variety of colors, textures of materials and unique accessories. Bags, clutches and wallets are created in harmony with the range of shoes.
Nike has released sneakers that "shoe without hands"
The latest design of sneakers that can be shod without the help of hands was presented by the sports brand Nike.
Fashionable, comfortable, environmentally friendly. All about the brand MARCO TOZZI
The new MARCO TOZZI autumn-winter 2021/22 collection compares favorably with the previous ones with an even higher level of quality of the materials used and a more global renewal of the assortment. Laconic fittings in combination with the "correct" combination of colors, textures of materials, impeccably traced lines, ergonomics of models and impeccable comfort - this is not the whole list of priority characteristics of the autumn-winter collection.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
Scandinavian wind and military aesthetics. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season
For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes, created in order to protect from any inclement weather, keeping the wearer's feet in comfort and dryness; in the second - a pronounced military aesthetics, emphasizing strength, quality and at the same time minimalism; the third theme is a classic, rethought and updated thanks to catchy and even elaborate elements and decor. In the first part of the article, SR expert Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, talks in detail about the features and nuances of two topics - TEMPEST (Storm) and JETTISON (Reset).
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
