Vietnam COVID-19 outbreak could affect shoe exports
Stringent isolation measures to quell the COVID-19 outbreak in Vietnam threaten to lead to a drop in footwear exports in the second half of 2021. Companies like Nike are already facing supply chain disruptions, writes ...
August 4 2021 46
Zalando continues to expand its operations in Eastern Europe
Germany's largest online platform for the sale of footwear, apparel and fashion accessories, Zalando, continues to expand into Eastern European markets. After the company entered the markets of Lithuania, Slovakia and Slovenia at the beginning of the year, today ...
August 4 2021 47
Crocs collaborates with Chinese brand Sankuanz
Crocs collaborated with the Chinese fashion brand, a regular at Fashion Weeks, Sankuanz to launch a collection of three unique pieces. It was created in the concept of Shoes for Shoes from ...
August 4 2021 54
In the first half of 2021, the number of purchases in traditional retail grew by 69%
According to analysts from Russian Standard Bank, who analyzed purchasing activity for cards of all banks in its acquiring network, by the end of the first half of 2021, the number of purchases in traditional retail increased by ...
August 3 2021 295
Ara Shoes changes the image and chooses the sport
German comfort footwear brand Ara Shoes has taken a landmark turn in design over the past year with a new line of sporty footwear. The new Energystep line is distinguished by bright colors, it is focused on more ...
August 3 2021 342
Wildberries increased turnover in the 1st half of 2021 by 70%
According to the results of the first half of 2021, the sales turnover of the online retailer Wildberries increased by 70% year-on-year, and amounted to 303 billion rubles. The growth in sales of goods in pieces amounted to 82%, - noted in a press release ...
August 2 2021 224
World Footwear 2021 Yearbook: 2020 has been a tough year for the global footwear industry
2020 was a tough year for the footwear industry, but better than predicted. In 2020, footwear production and exports fell 15,8% and 19%, respectively, according to the Portuguese World Footwear 2021 Yearbook ...
August 2 2021 209
Adidas x Lego has released a new collection of Ultraboost DNA sneakers for adults and kids
The design of the latest sneaker collection created by the adidas and Lego collaboration is firmly associated with the most famous children's designer. Like the previous adidas x Lego collections, the models in this line feature a heel counter with ...
August 1 2021 207
YouTube Shoes Report: what awaits us in August?
In this issue of Shoes Report News we tell: when and where the Euro Shoes exhibition will take place, which brands and from which countries will be exhibitors, eco-trends in the production of shoes, the rise in prices for shoes and clothes, you can now buy wholesale shoes online, wholesale ...
July 30 2021 1314
A laboratory for testing labeled goods appeared in Russia
The Association of Retail Companies, the TrekMark company and the operator of the national labeling system, Honest Sign, have opened a laboratory for testing labeling codes on goods. The center appeared on behalf of the Ministry of Industry and Trade on the basis of ...
July 30 2021 322
The adidas by Stella Mccartney "Stellashine" collection is out
Through the collaboration, adidas and Stella McCartney continue to combine technological design with a conscious approach to fashion. The main color of the collection is metallic. It includes a sports bra with a zebra print in black and silver colors, leggings, ...
July 30 2021 301
Collaboration Todd Snyder x New Balance 327 "Farmers' Market" has been released
In collaboration with American fashion designer Todd Snader, New Balance has launched a collection of sneakers inspired by the products of farmers' markets. The appearance of the sneaker models corresponds to the grain product groups, ...
July 29 2021 408
Polish CCC has released an "ecological" collection of shoes and accessories
The Polish company CCC, a manufacturer of shoes and accessories, which develops a retail chain of the same name, has released a collection called Go For Nature. It includes shoes and accessories marked with special certificates indicating one way or another ...
July 29 2021 313
Lamoda opened a shopping area on the beach in Sochi
As part of the summer advertising campaign Lamoda with the slogan "Summer is good for you", an online retailer specializing in the sale of fashion goods opened a recreation area in Sochi on the VinoGrad beach and ...
July 28 2021 424
Crocs reports record revenue growth
The American shoe brand Crocs noted record revenue in the second quarter of the current fiscal year, it amounted to $ 640,8 million. Growth is noted in all regions of the global brand's presence, - writes ...
July 28 2021 502
Westfalika will take advantage of Wildberries' online showcase
In July, the Westfalika brand of footwear, clothing and accessories launched sales on Wildberries according to the marketplace model, that is, on the terms of the sale of goods from the seller's warehouses. In the first month of work, the owner of the Westfalika OR ...
July 27 2021 458
Vetements offered to put on Teddy Bears' feet for $ 2000
Following the trend towards relaxed style, the fashion brand Vetements is again dictating its own rules. Founded by Demna Gvasalia, the brand continues to amaze. Today he makes fluffy loafers in the form of popular fashion ...
July 27 2021 434
Dr. Martens has released a collaboration with JJJJound
A collaboration between British footwear brand Dr. Martens and Montreal-based fashion designer Justin Saunders, two classic Martens Archie II derby models have been released, featuring all the iconic details of Dr. Martens footwear. BUT…
July 27 2021 414
The first crypto auction of sneakers was held in Russia
Online sneaker store SuperStep invited four artists to create virtual sneaker models and exhibit them at Russia's first NFT sneaker auction. (NFT technology allows you to sell and resell pictures, gifs, music or ...
July 27 2021 390
In the first half of the year, only two new shopping centers were opened in Moscow
According to JLL, in the first half of 2021, Moscow recorded the minimum volume of new shopping centers commissioned over the past four years. In the first 6 months of the year, only two shopping centers were opened in the capital, with a total leasable area of 43,5 thousand ...
July 26 2021 425
Wildberries fell under Ukrainian sanctions
The Russian online retailer Wldberries was among the companies that are subject to economic sanctions, which were introduced in Ukraine by the decree of the President of this country, Vladimir Zelensky. About the relevant decree ...
July 26 2021 463
Prices for clothes and shoes may rise this fall
According to a number of Russian retailers, at the beginning of next year prices for clothing and footwear are expected to rise. The main reasons for the rise in price are the growth of costs for logistics and raw materials, - writes ...
July 23 2021 673
FCS: goods from the EAEU countries must be marked before being imported into the Russian Federation
The Federal Customs Service has explained the process of customs control in respect of goods subject to mandatory labeling. This was reported by the head of the department of the Main Department of Customs Control after the release of goods of the FCS of Russia ...
July 22 2021 539
Ekonika and Ushatava presented a collaboration
Econika announced a new collaboration with the popular Ushatava clothing brand. The leitmotif of the collection is a designer look at the basic models and shapes: deliberately elongated toes of ankle boots and pumps, perfectly rounded boots, ...
July 22 2021 582
Consumers actively control the quality of footwear through the "Honest Sign"
According to analysts of the Chestny ZNAK application, created to check the legality of goods within the framework of the mandatory labeling system, about 22,8 million people have already used the mobile application to check the quality of shoes, about 4,6 million ...
July 22 2021 563
Expo Riva Schuh finished in Italy
At the Expo Riva Schuh & Gardabags exhibition held from 18 to 20 July at the Riva Del Garda exhibition center, 406 exhibiting companies were presented. For three days of work, the event was attended by 2700 people from 79 different ...
July 22 2021 505
Investment company L Catterton bought the luxury brand Etro
The investment company L Catterton, controlled by the French billionaire Bernard Arnault, became the owner of 60% of the shares of the Italian fashion brand Etro. During the transaction, the brand was valued at 500 million euros. The children of the brand founder Gerolamo Etro will remain ...
July 21 2021 531
LVMH acquires majority stake in Off White
French luxury conglomerate LVMH will own 60% of the premium streetwear brand Off White, founded by American designer Virgil Abloh. The remaining 40% will remain with Abloh, who will continue ...
July 21 2021 746
Obuv Rossii followed the Crocs path
The production company Obuv Rossii has acquired a license from Universal Studios Limited for the right to produce and sell footwear under the brands Minions, Jurassic World, Trolls, Spirit in Russia and the CIS countries for a period of 2,5 years. Right…
July 21 2021 649
Patta and Vault by Vans Releasing Cats with Evil Eyes
Dutch streetwear brand Patta and Vault by Vans have renewed their long-standing partnership to return to the successful Mean Eyed Cats collection, which was first released in 2015 and featured ...
July 20 2021 486
Wim Wenders directed a promotional film for Salvatore Ferragamo
World-renowned filmmaker Wim Wenders helped create an advertising campaign for the Italian luxury brand Salvatore Ferragamo Fall-Winter 2021 collection, creating a film entitled “The Future ...
July 20 2021 436
Buffalo collection spring-summer 2022 will be presented at Euro Shoes in Moscow
For the first time, the Buffalo brand of striking sneakers with chunky soles will be presented at the Euro Shoes premiere collection with a separate stand. This means that at the leading Moscow exhibition of European footwear brands, which will be held in ...
July 19 2021 1093
Crocs Releases Shoes For Space Jam: The Next Generation Premiere
Following Converse, the American brand of Crocs clogs decided not to pass by such an event as the release of the new feature film "Space Jam: The New Generation" and presented its version of the design of the space ...
July 19 2021 643
Detsky Mir transferred almost two tons of clothing and footwear for processing in the first half of the year
The campaign for the collection of clothes and footwear for recycling takes place on an ongoing basis in 29 Detsky Mir stores in Moscow and the Moscow Region. For 6 months of this year, rubber goods were collected and transferred for processing to the Dmitrovsky plant, the largest in Russia ...
July 19 2021 394
Pou Chen Suspends Production at Vietnam Plant
One of the suppliers of Nike and Adidas shoes, Pou Chen, has decided to suspend production at a plant in Vietnam for 10 days due to an outbreak of coronavirus infection ...
July 16 2021 596
CCC rolls up retail in Austria
The Polish footwear company CCC is leaving the Austrian market, the decision will come into force by the end of September. 29 out of 46 CCC Austria stores are acquired by the large Polish retailer Pepco, offering a wide range of ...
July 16 2021 567
Sales of Detsky Mir Group in the second quarter of 2021 grew by almost a third
The total sales of Detsky Mir Group in the second quarter of 2021 increased by 32,2% to RUB 41,9 billion. The total volume of online sales of the group in Russia grew by 20,1% to 11,7 billion ...
July 16 2021 457
Representatives of shopping centers in St. Petersburg are aleatherg to resume the work of food courts
The managers of the shopping and entertainment centers of St. Petersburg appealed to the city government with a request to resume the work of food courts and island operators. They hope to get permission to resume the work of catering in the mall, provided ...
July 15 2021 474
Prada and adidas are expected to release another collaboration
Prada and Adidas have teamed up again. Following the presentation in December last year of the new joint model of Prada x Adidas A + P Luna Rossa 21 sneakers in white, the brands will release the same silhouette in new colors - black and silver on the next ...
July 15 2021 681
Tod's to release new T Factory capsule collection in September
Tod's plans to launch a new capsule collection, T Factory, in September, which will be the fourth in a row. This time, the brand is collaborating with the Japanese brand Hender Scheme, founded by designer Re Kashiwazaki, writes ...
July 15 2021 499
The attendance of shopping centers in the capital in June 2021 decreased by 30%
According to the Russian Union of Shopping Centers (RSTC), in June this year, the attendance of shopping centers in Moscow decreased by 30% compared to the traffic figures in June 2019. Landlord income fell by 15-20%, - ...
July 14 2021 518
adidas Originals redesigns iconic 1980s sneakers. - "Forum"
adidas Originals unveils an updated take on the iconic 1980s Forum silhouette. The collection is dedicated to a new generation, to people who are not afraid to experiment and shape the current fashion. In the bright colors of the Forum, you can meet artists ...
July 14 2021 557
Salvatore Ferragamo unveils new SF logo
Italian luxury brand Salvatore Ferragamo has developed a new logo in the form of the initials of the brand's founder - "SF". The logo was used in the design of a new line of shoes and ...
July 14 2021 517
Cardi B releases new sneaker silhouette with Reebok
American hip-hop artist Cardi B has released another sneaker silhouette in collaboration with Reebok. This is already the second release of the singer and the sports brand in the current ...
July 13 2021 527
Collaboration of Converse and New Feature Film "Space Jam: The Next Generation" released
Nike and Converse have unveiled a new line of apparel and footwear created in collaboration with the upcoming feature film Space Jam: A New Legacy. ...
July 13 2021 710
Traffic in shopping centers of Moscow and St. Petersburg dropped
According to Watcom Group, in the week of June 28 - July 4, the Shopping Index (the number of visitors per 1 sq. M of retail space) in Moscow was 16% lower compared to the same period in the pre-crisis 2019. IN…
July 12 2021 614
Crocs has released clogs with characters from the cartoon "Masha and the Bear"
A collaboration between Crocs and the popular animated series Masha and the Bear, created by the Animaccord animation studio, has been released. The debut release includes Crocs models in the corporate style and color palette of the cartoon: pink-purple clogs with the image of ...
July 12 2021 879
Ralf Ringer develops sustainable footwear packaging
Russian footwear brand Ralf Ringer continues to pursue a sustainable development strategy and is moving to the use of environmentally friendly product packaging. The brand's shoe boxes will henceforth be made of cardboard made from ...
July 12 2021 562
Crocs 'plastered' clogs in collaboration with Benefit Cosmetics
In collaboration with the American make-up brand Benefit Cosmetics, the Crocs footwear brand has released two models (clogs and sandals) for "real girls". Both models are available in bright pink with sparkling ...
July 9 2021 901
CRPT launched a business help center for working in the labeling system
The operator of the product labeling system in Russia, the Center for the Development of Advanced Technologies (CRPT), has developed and launched a help center that will help businesses find answers to questions about product labeling and the specifics of working with them. Service…
July 9 2021 1169
New Balance launches new collaboration with designer Salehe Bemberi
"Water Be The Guide" Salehe Bembury x New Balance is the novelty of the second collaboration between the American sneaker brand New Balance and the American shoe designer Salehe Bembury. The silhouette of New Balance sneakers became the basis for the release of the new model ...
July 9 2021 697
Moscow has a record number of closures of clothing and footwear stores in the Street-retail format
In the first half of 2021, the vacancy rate in the shopping streets of the capital, where the premises are mainly occupied by shops in the Fashion segment, increased from 13,3% to 17,2% year-on-year. We are talking about such streets as Petrovka, Stoleshnikov Lane and Tretyakovsky ...
July 8 2021 948
A new promising brand has appeared in the luxury footwear segment - Arielle Baron
The daughter of the famous French advertising director and art director Fabien Baron and the former fashion director of Vogue Italia Sciascia Gambaccini, Arielle Baron launches his own shoe brand, writes ...
July 8 2021 679
Amina Muaddi and Wolford have released a collaboration
American footwear designer Amina Muaddi and women's stockings and tights brand Wolford have released a joint collection of 17 items, including fishnet tights, leggings, socks and stockings decorated with crystals ...
July 7 2021 686
Dr. Martens grew at the end of the year
British shoe brand Dr. Martens sold 12,1 million pairs of shoes in the 12 months ended March 21, 2021, up 14,4% from the previous fiscal year, writes ...
July 7 2021 572
Suppliers and retailers are aleatherg for an extension of the mandatory vaccination period for staff
On June 16, the mayor of Moscow signed a decree obliging companies in the trade and services, catering, public transport and taxi sectors to vaccinate at least 60% of employees with the first component or single-component vaccine no later than July 15. However, due to ...
July 7 2021 604
Slippers made from coconut fibers made in Portugal
The Portuguese footwear brand Cubanas, following the trends of responsible production and consumption, has released an eco-line of slippers made from coconut fibers. The line of shoes with the characteristic name Feel the Nature includes 20 models of slippers of different ...
July 6 2021 510
Tamaris will open 40 more stores in Russia
By the end of 2021, the retail network of the German footwear brand Tamaris in Russia will increase by another 40 stores. We are talking about the development of the network according to the system of partnership and the opening of retail outlets of the format "Firm Shop" and "Shop in ...
July 6 2021 684
Moscow leads in sales of marked footwear
According to the statistics of the operator of the labeling of the Center for the Development of Advanced Technologies (CRPT), Moscow is the leader in the ranking of the constituent entities of the Russian Federation in terms of the number of pairs of marked shoes sold. According to the system "Honest Sign" from the moment of introduction ...
July 6 2021 592
Israel to ban the use of fur in the fashion industry
Israel will be the first country to ban the use of fur in the fashion industry and the sale of matching fur products. The ban will take effect in six months, and Israel will be the first country to ban the use of this material in ...
July 5 2021 491
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Japanese brand of massage shoes Kenkoh enters the Russian market
Japanese massage shoe brand Kenkoh has announced plans to launch a franchise project in Russia. With the development of the project, Russian consumers will be able to access a wide range of Kenkoh therapeutic sandals - by far the most fashionable therapeutic footwear. Kenkoh shoes are very popular in America, Europe and the Middle East, and recently the company entered the Indian market. Kenkoh plans to conquer the Russian market - to cover all major cities of the country.
AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main one is the risk of delay in equipment deliveries, difficulties in construction control and other problems. In this article, we would like to reveal the topic of why it is profitable for a foreign brand to open with the participation of a local equipment supplier.
TRIEN shoes at EuroShoes.Market
Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now there are 31 models for ordering on the market, prices are indicated with delivery and VAT included. Minimum lot is 1 box.
Truth and myths about TikTok. The five most common misconceptions about this unique social network
TikTok has become a striking phenomenon both among B2C users and among business representatives who seek to sell their product to this very audience. And, of course, it instantly became overgrown with myths and speculation! The purpose of this article is to separate the truth from the myths, to find out whether you should go to TikTok with the shoe business, and if everything is as obvious as it seems at first glance. We asked Maria Gerasimenko, SR expert, speaker of the business program of the Euro Shoes Premiere Collection, to share her knowledge and experience.
Crocs releases collaboration with Little Big
In a collaboration between Crocs and the popular Russian band Little Big, bright clogs in black and pink with spikes, silver chains and rivets were born. The model's design is complemented by the exclusive Jibbitz charms, presented in the form of an angry and cheerful bear, created based on the tattoo on the back of the Litle Big soloist Ilya Prusikin.
New collaboration between Balenciaga and Crocs explodes the internet again
Balenciaga unveiled its Spring'22 collection on Sunday, featuring bold footwear created by the luxury brand in partnership with Crocs. The collection, titled “Balenciaga Crocs 2: 0,” includes crocs transformed into rubber boots, platform flip-flops and flamboyant heeled mules that literally blew up the Internet, writes Footwearnews.com
Men's footwear range for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in the men's assortment for the FW 2021/22 season. Among the main designs: slip-ons, low shoes, sneakers and trainers, boots, all-terrain boots.
Online meetings with Brazilian shoe manufacturers
From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countriesThe meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and neighboring countries, conducting bilateral negotiations and developing cooperation.
The online event was organized by the Brazilian Footwear Manufacturers Association (Abicalçados) with the support of the Russian office of the Brazilian Export Promotion and Investment Promotion Agency (Apex-Brasil) as part of the Brazilian Footwear government program for the development of the Brazilian footwear industry.
Design rules for a shoe and accessories store
When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but cannot ; what kind of trade equipment and how it is located; Are the aisles between the trade equipment comfortable? These and many other questions are very important when designing a shoe and accessories store. Of course, all this is laid down at the stage of developing the design of the store and its adaptation to the area of a specific room. We asked Marina Polkovnikova, a permanent SR expert in visual merchandising, shop window design and retail space, and speaker of the business program of the Euro Shoes Premiere Collection exhibition, to tell about the basic rules for designing a shoe store.
Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.
The German shoe brand ARA has been known and loved in Russia for a long time, since Soviet times. This year the brand will be 72 years old. The company has overcome the difficulties and challenges caused by the current coronavirus pandemic and continues to implement its plans. At the Euro Shoes Premiere Collection exhibition, held from March 1 to March 4 this year in Moscow, the Russian ARA Shoes team presented men's and women's collections of footwear for the fall-winter 2021/22 season, including a new line of ENERGYSTEP sports shoes, and its unique novelty - waterproof footwear with patented Hydrophobic technology. At the Euro Shoes exhibition Natalya Timashova, Chief Editor of Shoes Report, spoke about how the company is going through the crisis caused by the pandemic, as well as its development strategy and plans in Russia, with Lilian Roor, ARA's Sales Director in Russia.
Pandemic-influenced visual merchandising transformation for shoe and accessories store
The pandemic and quarantine restrictions have led to global changes in all areas, including fashion retail. New conditions require adaptation. The client's solvency and behavior have changed significantly during the pandemic, the format of the work of most offices has changed to a remote one. SR expert Emina Ponyatova talks about how the standards of visual merchandising (VM) for shoe and accessories stores have changed, taking into account the life that has changed under the influence of the pandemic.
Spotted shoes. New reading
Leopard print almost never goes out of style. The trend for spotted shoes sometimes fades away, but immediately appears in some new reading or fits into the general context under the brand name “retro”. You can endlessly list famous brands that have included leopard-print shoes in their current collections - these are Prada, Roger Vivier, Amina Muaddi, Lanvin, Dolche & Gabbana ... But when designers go a little beyond the tradition, something fresh and original appears. The Shoes Report collection includes 4 pairs of interesting "spotted" shoes from current collections.
A new Russian brand of women's shoes Razumno entered the market
Qualitative simplicity is one of the main values of the new Razumno brand and its founder Alena Lozovskaya, daughter of a shoemaker (Mikhail Lozovsky) and sister of a tailor, as she positions herself on Instagram. The presentation of the brand's collection took place on May 16 in the quiet center of Moscow, in the sculpture workshop Oldich Art & Sculpture, located in the Zamoskvorechye district.
"FOOTWEAR OF RUSSIA" is already on EUROSHOES.MARKET
The OBUV RUSSIA factory, which is part of the OR GROUP, and the EUROSHOES exhibition company have signed a cooperation agreement. As part of the partnership, the company has posted on the website of the wholesale marketplace EUROSHOES.MARKET the main range of footwear under its own brands: all.go summer footwear models, S-TEP demi-season footwear collection, as well as Pioneer of Arctic Travel demi-season and winter boots. Cooperation with the online platform will allow the factory to attract new partners, expand its sales geography and increase sales.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
CAPRICE in the new spring-summer 2021 season: fresh, chic and dynamic
At a time of great change, it was especially important for CAPRICE to get a really creative approach to the upcoming season. The attention to detail makes CAPRICE shoes unique. Modern designs, perfect last, trendy colors and sophisticated leathers create the character of the collection, offering the perfect fusion of fashion and functionality for a stylish and trendy summer 2021. Let yourself enjoy the fun and fashionable world of Caprice and watch our new film.
MARCO TOZZI collection spring-summer 2021
MARCO TOZZI is constantly working to improve the quality, comfort, progressiveness of collections in terms of current fashion trends. We have done a tremendous job and put a lot of effort under the conditions of the "World Quarantine" in order to provide our regular and new promising clients with a balanced, commercial and very fashionable SPRING-SUMMER 2021 collection.
How to sell related products to a shoe store in the post-pandemic period?
Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will surely add variety to store shelves and bring joy to your customers. With the right approach, the soputka can bring from 10% to 20% of the turnover, which in the current conditions can greatly support the retail business. How and what to sell correctly, how to form an accompanying assortment offline and online, as well as how long masks and sanitizers have been registered in stores, we talk with a representative of the brands BNS Bergal, Nico & Solitaire in Russia, Yulia Belkina, a participant of the Euro Shoes Premiere Collection exhibition ...
TAMARIS SS'21 COLLECTIONS
In the new spring-summer 2021 season, the German brand Tamaris, in addition to the main collection, will present four capsule lines: Tamaris Fashletics, Heart & Sole, PureRelax and GreenStep. Admirers of high-quality and stylish footwear will surely find suitable models among the wide range of the brand.
Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
