Heineken launches sneakers with beer soles
The German brewing company has teamed up with Le Pub, BBH and sneaker designer Dominic Siambrone to create a unique Heinekicks sneaker featuring…
August 7 2022 283
Labeling reached marketplaces
On July 29, Russian Prime Minister Mikhail Mishustin signed a resolution according to which, from March 1, 2023, marketplaces will be required to label goods, and online platforms will be held liable for the lack of labeling, - writes ...
August 7 2022 146
The halt in sales in Russia cut Adidas' revenue in the 2nd quarter by 100 million euros
Quarantine in China and store closures in Russia are having a negative impact on Adidas' business. On Thursday, the German brand reported that currency-adjusted sales in the second quarter rose 4%, although net income fell to 360 million euros…
August 4 2022 250
Giovanna Ceolini named Acting Chairman of Assocalzaturifici
Following the recent resignation of Assocalzaturifici Chairman Ciro Badon, the Italian Association of Footwear Manufacturers (Assocalzaturifici) has announced the appointment of an Acting Chairman. This role was taken by Giovanna Ceolini, ...
August 4 2022 307
Ralf Ringer moved IT systems to the cloud #CloudMTS
Russian footwear manufacturer and retailer Ralf Ringer has moved its IT systems to the #CloudMTS cloud. The optimal infrastructure in the cloud, which was proposed by the Russian provider of digital, media and telecommunications services MTS,…
August 4 2022 287
Timberland Collaborates With Hong Kong Brand Clot
Timberland and Hong Kong fashion brand Clot have teamed up for the first time to create a footwear and apparel collection. Timberland's signature 3-Eye Lug Handsewn pumps have been reimagined with an updated design featuring signature Clot details…
August 4 2022 301
Clarks Originals has released a collection of moccasins with Pokemon
In a fresh collaboration by footwear brand Clarks, classics from the British shoe brand are paired with classics from the Japanese gaming company Nintendo. The shoe brand has adorned its iconic Wallabee boots with Pokemon designs. The collaboration is dedicated to...
August 4 2022 294
Zenden lost in court to tax authorities
The arbitration court supported the side of the tax inspectorate, which accused the structure of Zenden Group LLC "Dom Odezhdy" of "deliberately splitting the business" through individual entrepreneurs in order to reduce taxes, writes ...
August 3 2022 330
Registration for Euro Shoes@CPM Moscow is open
Registration for the exhibition of fashionable clothes, shoes, bags and accessories - Euro Shoes @ CPM Moscow has opened on the official website of Euro Shoes premiere collection.
August 3 2022 325
"Razgulyaev Blagonravova" released a collaboration with Andrey Bartenev
The St. Petersburg luxury brand of mules and exquisite house slippers Razgulyaev Blagonravova (RxBshoes) has released a new collection of shoes "Bears" in collaboration with the famous Russian artist Andrey…
August 3 2022 683
Adidas Collaborate With South African Designer Tebe Magugu
A wide range of sportswear and footwear has been released in a new collaboration between Adidas and South African designer Tebe Magugu.
August 2 2022 1066
DEOX switched to the production of shoes on domestic raw materials
The Rostov shoe brand DEOX this year replaced foreign leather suppliers with Russian ones. Now the shoe company from Rostov-on-Don is provided with high-quality leather by Razan, Yaroslavl, Kursk tanneries and Belarusian ...
August 2 2022 515
4 new shopping centers will be built in Moscow
Under the incentive and job creation program, which was launched in Moscow in 2020, 4 new shopping centers will be built in the capital.
August 1 2022 450
Milan Fashion Week will be rich in debuts
Milan Fashion Week will be held from September 20 to 26 and promises to be eventful: 67 shows, long-awaited debuts and many designer brands that return to the iconic runway and again take part in ...
July 31 2022 595
Puma posts highest quarterly sales ever
Sportswear giant Puma topped €2022 billion in Q2 19 revenue. Sales rose in all regions except Greater China due to quarantine measures related to COVID-XNUMX, writes…
July 31 2022 837
MARCO TOZZI has a new logo
The German brand of shoes and bags MARCO TOZZI has announced a change in the visual component of the brand.
July 29 2022 757
American shoe brand Steve Madden enters the Moroccan market
Mid-price American footwear and accessories brand Steve Madden has announced the launch of a franchised retail chain in Morocco. Nesk Investment, a company specializing in…
July 29 2022 787
Ciro Badon steps down as Chairman of Assocalzaturifici
The head of the Association of Italian Manufacturers (Assocalzaturifici), Ciro Badon, who was elected to the post of chairman of the organization in June 2019, resigned on July 26, citing both personal and professional…
July 28 2022 685
CRPT formed a stock of components and consumables for marking
Center for the Development of Advanced Technologies, the operator of the national system of digital marking and traceability "Chestny Znak" guarantees a supply of components and consumables for marking products for all those involved in the mandatory…
July 27 2022 943
In the Pinko collection - rhinestones, sequins and faux fur
A distinctive feature in the design of the current collection of the Italian luxury brand Pinko is sparkling jewelry - rhinestones and sequins. They adorn heels and graceful straps of shoes and sandals, are present in a neat scattering on the top ...
July 27 2022 1017
Italian manufacturers seek to reduce dependence on the Russian and Ukrainian markets
At a meeting of the Association of Italian Manufacturers (Assocalzaturifici), the chairman of the association, Ciro Badon, noted the importance of digitalization processes and the desire to meet the standards of sustainable production, and spoke about serious…
July 27 2022 752
The number of shoe brands on the Detsky Mir marketplace has more than doubled
Detsky Mir Group, the leader in the children's goods market in Russia, Belarus and Kazakhstan, has increased the number of brands on the marketplace by 2,7 times. One of the growing product categories was children's…
July 27 2022 624
A resident of Switzerland buys 6 pairs of shoes a year
According to the latest figures from the World Footwear Yearbook, in 2020 domestic footwear consumption in Switzerland was 55 million pairs, down 10% from the previous year. This equates to an average of 6 pairs of shoes per person…
July 26 2022 911
TJ Collection implemented an omnichannel service
Shoe brand TJ Collection has introduced a new service for its customers in all regions of Russia. In the online store of the brand, you can reserve any product from the collection presented on the website and pick it up at any convenient location ...
July 26 2022 1168
In the Furla collection - sneakers with a new brand logo
As we wrote earlier, the Italian brand of bags and accessories Furla at the spring exhibition MICAM presented a full collection of shoes for the autumn-winter 2022 season, which included boots, boots, pumps and ankle boots and, of course, ...
July 25 2022 752
Rental rates in street retail decreased in the capital
On the central streets of Moscow, retail real estate rental rates have decreased from 10% to 45%. This is due to the departure of international brands and limited demand for vacant premises from retailers remaining in the country, writes…
July 25 2022 586
OR Group will suspend the work of its factory in Berdsk
The Novosibirsk-based OR Group (former Obuv Rossii Group of Companies) is restructuring its business, as part of which it closes part of unprofitable stores. To optimize operating costs, it is also planned to suspend the activities of the owned…
July 22 2022 901
Russian fashion brands increased revenue up to 40% after the exit of foreign companies
President of the Russian Trade Center (RSTC) Dmitry Moskalenko said that the revenue of Russian clothing brands has grown to 40% after the departure of foreign companies, retailers are increasing their retail space, reports…
July 22 2022 773
Pop-up store "Two Balls" opened in the Museum of Soviet Slot Machines in Moscow
The Two Balls sneaker brand opened a pop-up (temporary) store in Moscow at the Museum of Soviet slot machines on Rozhdestvenka. The footwear brand born in the USSR will present its classic 1965 and 1971 sneaker models in the museum space, as well as present…
July 21 2022 565
Aquazzura opens flagship boutique in Paris
Italian luxury brand Aquazzura has opened a flagship boutique in Paris on rue Faubourg-Saint-Honore. The opening of the flagship is dedicated to the tenth anniversary of the brand, founded by designer Edgardo Osorio, writes…
July 20 2022 525
Detsky Mir Group increased its total sales by 11,6% in the second quarter of 2022.
Total sales of Detsky Mir Group in the 2nd quarter of 2022 increased by 11,6% year-on-year to RUB 46,7 billion. At the same time, goods in the category “Clothes and Footwear” were in the greatest demand, the share of this category in the sales structure amounted to 36,3%…
July 20 2022 523
Manolo Blanik won the right to sell shoes under his own brand in China
After 22 years of legal battle, British luxury footwear brand Manolo Blahnik won a trademark dispute and was able to sell shoes and accessories under its own brand in China, according to Financial…
July 19 2022 518
Dagestan shoe manufacturers are preparing to launch a new brand on the market
By the end of the year, Dagestan shoe manufacturers are planning to launch a new brand on the market. It is also planned to launch the production of arch supports for shoes in the republic, reports…
July 19 2022 1251
H&M has decided to leave Russia for good
Four months after the suspension of activities in Russia, the H&M Group decided to leave the country.
July 18 2022 481
Comme des Garçons temporarily stops sales in Russia
In an Instagram blog (the social network is blocked in Russia, owned by Meta, which the court in Russia recognized as an extremist organization, its activities are prohibited) of the Japanese luxury brand Comme des Garçons…
July 18 2022 423
CRPT opened for manufacturers access to data from the labeling system
In order to support business, the operator of the marking system, the Center for the Development of Advanced Technologies (CRPT), decided to open these marking systems for…
July 17 2022 605
Wildberries opened new logistics centers in the Vologda and Lipetsk regions
The largest Russian online marketplace, Wildberries, has opened new logistics facilities in the Vologda and Lipetsk regions, where supplies are accepted from representatives of local businesses, which will expand the range of products…
July 15 2022 482
Clarks Loafers Revisited in Vandy the Pink Capsule
American designer Vandy The Pink added humor to the design of the most famous model of the British shoe brand Clarks - the Wallabee moccasin. An image of a skeleton appeared on the top of the shoe ...
July 15 2022 537
Russian Post will deliver goods to marketplace warehouses in 75 cities of the country
The new Russian Post service - a delivery service to the warehouses of the largest online trading platforms operates in 75 cities of Russia, while the cost of the service is 20% lower than the market average, - writes ...
July 14 2022 506
Coats acquires footwear manufacturer Texon
The British company Coat, a manufacturer of technical yarns, has acquired the manufacturer of engineering materials Texon for $237 million in order to strengthen its presence in the sports footwear market.
July 14 2022 531
US footwear companies expect sales to decline
According to Footwear Distributors & Retailers of America (FDRA), in the US, shoe makers are slashing hiring and investment as sales are expected to drop significantly over the next six months.
July 14 2022 486
About 12% of retail space has been vacated on the pedestrian streets of Moscow
According to Knight Frank Russia There are more shops of foreign retailers temporarily stopped working in Russia on the pedestrian streets of the capital, 11,9% of the total space in this corridor. This is due to the fact that…
July 12 2022 444
SMART CASUAL Style is the trend of this summer
Smart Look is a new commercial trend that manifests itself especially brightly in the summer in the metropolis. Shoe stores can present a separate smart shoe line and offer it to customers precisely under the sauce of a seasonal trendy trend.…
July 12 2022 746
Carmela is a new brand in the SOHO Fashion collection
The portfolio of SOHO Fashion, the leading distributor of world brands of footwear and accessories in Russia and the CIS, has a new name - the Spanish brand of footwear and accessories Carmela, which is part of the Spanish holding Xti Footwear…
July 12 2022 635
The Moscow Kremlin Museums and Radical Chic have released a collection of accessories
The Russian brand of accessories Radical Chic and the Moscow Kremlin Museums have launched a joint line of silk scarves and textile accessories. Product designs are inspired by the works of the famous artist Nadia…
July 12 2022 488
Versace launches new Odissea sneaker
Italian luxury brand Versace continues to strengthen its footwear business with a new Odissea sneaker model hitting stores this week.
July 11 2022 632
Italy's shoe industry recovery under threat
Although Italian footwear exports and household spending increased in the first quarter of 2022, analysts predict a slowdown in growth from the beginning of the second quarter. The reason is the special operation of Russia in Ukraine, - writes ...
July 7 2022 798
CRPT identified 10 million violations in the footwear market in the first half of 2022.
The operator of the product labeling system "Center for the Development of Advanced Technologies" identified about 10 million violations in the footwear market in the first half of 2022. According to analysts of the "Honest Sign" labeling system, the cost of goods with fixed…
July 7 2022 805
The accessory collection of the Euro Shoes@CPM exhibition includes a new brand of umbrellas
The large-scale exhibition project Euro Shoes@CPM, which is being prepared for holding in Moscow at the Expocentre from August 30 to September 2, is pleased to introduce a new participant - Dice, a manufacturer and supplier ...
July 7 2022 868
Children's zones appeared in SOHO stores
SOHO shoes and accessories stores now have a special place dedicated to children's shoes. Bright spaces have appeared where kids can play, measure their height and pick up sneakers, boots or ...
July 7 2022 473
Gucci builds a factory for the production of uppers in Italy
Gucci expands shoe manufacturing capacity. Pigini, a specialist in the production of high-quality footwear and part of the industrial park, part of the Kering Group Gucci, has begun construction of a plant in the Italian…
July 6 2022 539
US shoe imports from Brazil up substantially in 2022
Brazil has seen a significant increase in footwear exports this year. This growth is a consequence of the trade war between the US and China. Brazil's footwear exports to the US in the five months of 2022 are more than 80% higher than the same period in 2021, -…
July 6 2022 517
In 2022, the number of openings in St. Petersburg shopping centers decreased by a third
According to Nikoliers, in the first half of 2022, the average vacancy rate in the shopping centers of the Northern capital was 6,6%, having increased by 1,2 p.p. over six months. In a number of high-quality projects, vacancy…
July 5 2022 537
The volume of sales of retailers that suspended their activities in Russia is almost 100 billion rubles
Analysts of the national labeling system "Honest Sign" studied the data on sales of footwear and light industry goods of the largest brands that have suspended their activities in Russia. The total sales volume of offline stores of such companies is…
July 5 2022 623
Shoe designer Bruno Frisoni relaunches his own brand
In Paris, a new collection of the Bruno Frisoni brand for women was presented. The launch of the collection marks the return of the Bruno Frisoni brand to the fashion world. Frisoni launched his own brand back in 2000, but was forced to close ...
July 5 2022 510
In Germany, there is a decrease in consumer activity in fashion retail
Despite the lifting of coronavirus restrictions in February, Germany has seen a downward trend in the retail sales index in the categories of textiles, clothing and footwear, writes Worldfootwear.com. Negative impact on consumer activity…
July 5 2022 617
Aizel suspends work in Russia
The Russian online store of luxury fashion brands Aizel is forced to suspend its work in Russia due to logistics problems that appeared with the introduction of anti-Russian sanctions, The Blueprint writes in its telegram channel with…
July 4 2022 461
Alexander Rogov became the face of the Ozon advertising campaign in the fashion category
After participating in an advertising campaign for the Russian shoe chain Kari this spring, stylist and TV presenter Alexander Rogov will appear in an Ozon advertisement. As part of cooperation with Ozon, he will take part in federal advertising campaigns, SMM integrations, in…
July 4 2022 838
Hundreds of Russian brands took part in Moscow Fashion Week
The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
July 1 2022 613
New Balance is ready to present its version of clogs
A pair of New Balance clogs made of integrated EVA foam will be released before the end of the week in the South Korean market. The Boston-based brand is one of the latest to follow the water-resistant trend…
July 1 2022 741
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
Dagestan shoe manufacturers are preparing to launch a new brand on the market
By the end of the year, Dagestan shoe manufacturers are planning to launch a new brand on the market. It is also planned to launch the production of arch supports for shoes in the republic, TASS reports.
TJ Collection implemented an omnichannel service
Shoe brand TJ Collection has introduced a new service for its customers in all regions of Russia. In the online store of the brand, you can reserve any product from the collection presented on the website and pick it up at any conveniently located store of the branded retail chain.
Adidas Collaborate With South African Designer Tebe Magugu
A wide range of sportswear and footwear has been released in a new collaboration between Adidas and South African designer Tebe Magugu.
In the Pinko collection - rhinestones, sequins and faux fur
A distinctive feature in the design of the current collection of the Italian luxury brand Pinko is sparkling jewelry - rhinestones and sequins. They adorn heels and graceful straps of shoes and sandals, are present in a neat scattering on the top of shoes, and reveal themselves as brilliant elements in the design of bags and dresses.
What is the mistake of suppliers of children's shoes in working with wholesale companies
The topic of the work of suppliers and wholesalers has been repeatedly raised on the pages of our magazine by Alexander Borodin, an expert in the sale of children's shoes, the manager of the Mila company. In an interview with SR, Alexander told why difficulties arise, what are the mistakes in the work of suppliers with wholesale companies, and offered his own solution to the problem.
CRPT formed a stock of components and consumables for marking
The Advanced Technologies Development Center, the operator of the national digital marking and traceability system Chestny Znak, guarantees a stock of components and consumables for marking products for all industries involved in the mandatory marking program for at least six months. The stock is formed in a warehouse in the Moscow region.
A resident of Switzerland buys 6 pairs of shoes a year
According to the latest figures from the World Footwear Yearbook, in 2020 domestic footwear consumption in Switzerland was 55 million pairs, down 10% from the previous year. This corresponds to an average of 6 pairs of shoes per person per year, writes Worldfootwear.com.
OR Group will suspend the work of its factory in Berdsk
The Novosibirsk-based OR Group (former Obuv Rossii Group of Companies) is restructuring its business, as part of which it closes part of unprofitable stores. To optimize operating costs, it is also planned to suspend the activities of the S-TEP shoe factory owned by the group in the city of Berdsk near Novosibirsk, TASS reports.
TM Kotofey will take part in the Euro Shoes exhibition
In Moscow, preparations continue for the grand exhibition event Euro Shoes@CPM, which will unite two key Russian exhibitions of footwear and clothing Euro Shoes and CPM Moscow, as well as present new sections - bags and accessories, leather, materials and components. Among the exhibitors of Euro Shoes this year there will be a popular in Russia brand of children's shoes "Kotofey".
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
Nike x Jacquemus Collaboration Released
Nike is celebrating its XNUMXth anniversary with a collaboration with French fashion brand Jacquemus. In addition to women's sportswear, the collection will also feature a reimagining of the iconic Nike Humara sneaker by French designer Simon Porte Jacquemus.
World Footwear Yearbook: Russian footwear market statistics for 2020
The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
The dream Team. Sales Growth Factors in a Shoe Store
The personnel issue is one of the most acute in shoe retail. A good seller is difficult to find at first, to recognize among other candidates, and then it is difficult to keep in the company. SR expert and permanent speaker of the Euro Shoes business program Maria Gerasimenko shares her knowledge in the field of recruitment for a retail store, talks about the role of a manager in the rapid adaptation of new employees and their motivation, and also gives a recipe for a quick increase in sales and the role of sellers in this process.
Italian handbag brand Furla launches a minimalist and sustainable collection
Minimalism has become the main theme of the design of the new line of bags by the Italian brand Furla “Furla Linea Futura”. The austere design is offset by a variety of color palette, which features 11 cheerful shades that are best suited for the summer season.
Adidas and Gucci are collaborating
The joint collection of Gucci and Adidas includes clothes, shoes and accessories. Earlier this week, the collaboration between the two brands was featured in a nostalgic 80s aerobics lookbook.
Polish CCC and Swedish Vagabond Shoemakers stop working in Russia
One of the largest shoe companies in Central Europe, the Polish CCC, announced on the home page of its online store that it would stop working in Russia. The announcement of the temporary suspension of the online store and retail network in Russia also appeared on the home page of the online store of the Swedish shoe brand Vagabond Shoemakers.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
Light accents and nuances. New approaches to shoe store lighting
The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, there is a tendency in stores to reduce the number of sales staff. All this makes the quality presentation of the product important, in which lighting plays a key role. This article contains recommendations from Natalya Frolova, an SR expert on lighting solutions in fashion retail, about new approaches to store lighting.
Turkish concern Flo introduces 5 brands of footwear to the Russian market
The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the holder of the license for the production of shoes US Polo Assn. a large Turkish manufacturing concern Flo decided to independently enter Russia and introduce 5 key footwear brands from its portfolio on our market. Shoes Report talked about plans for the development of a Turkish company in our market with Alexey Davydov, Commercial Director of Flo's representative office in Russia.
Rieker update
The new Rieker Evolution capsule collection will be presented at the next Euro Shoes premiere collection, which will be held from 24 to 27 August.In the new season, the popular brand of comfortable shoes Riker presented the capsule collection #RiekerEvolution - a modern and high-tech line of sports-style shoes for everyday wear. Models from the new collection are designed for a mobile lifestyle and meet the ever-growing needs of customers for comfortable and stylish everyday shoes.
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The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again
The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Children's footwear market: confident development and conscious consumption
Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, IMAC.
Directions in the style of clothing and footwear that will remain in fashion for a long time
The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, SR expert, fashion-analyst of FCG Galina Kravchenko talks about this phenomenon, called "long trends". The material uses posts and photos from the Instagram account of Galina Kravchenko - galina_kravchenko79.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
La Pinta is a participant of the February Euro Shoes exhibition
The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022.
Technical aspects of display space and current trends in its design
Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and retail space, founder of VMC Retail agency Marina Polkovnikova, talks about the main technical aspects of creating a shop window, and also answers questions about the current color scheme in fashion retail and trends in window dressing.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
