French shoe brand JB Martin ceases to exist
French shoe brand JB Martin, which celebrated its 99th anniversary this year, was eliminated in June by a decision of the Paris Commercial Court. After many difficulties that the brand experienced in recent years, it could not pass the test ...
July 7 2020 64
adidas Originals released a collaboration with American actor Jonah Hill
adidas Originals has redefined his iconic Superstar running shoe in collaboration with American director and actor Jonah Hill.
July 7 2020 56
Wildberries increased its turnover in April-June 2020 more than doubled
Wildberries turnover in the second quarter of 2020 increased by 123% to 103,4 billion rubles. (net turnover of the company, including returns). The sales growth in units amounted to 200% compared to the same period last year. Sales ...
July 6 2020 149
About 4,5 million shoe marking codes are issued per day.
The Ministry of Industry and Trade and the labeling operator Center for the Development of Advanced Technologies (CRPT) summed up the first week of the mandatory labeling of shoes in Russia, speaking at the RIA Novosti online conference. Ban on unmarked traffic ...
July 6 2020 168
Prada celebrates double-digit sales growth in Asia
Prada CEO Patricio Bertelli is confident that this trend will continue in the coming months.
July 3 2020 220
adidas Originals has released a second collaboration with London-based designer Craig Green
London-based designer Craig Green turned to two iconic adidas Boston Super and Samba silhouettes and created two innovative designs for men's sneakers made in the original technique, which Green himself calls the “ghost layers”.
July 2 2020 295
Vetements introduced a new version of painted sneakers
The next collaboration of Vetements and Rebook will be released in the spring-summer'21 season. At the heart of the new Vetements x Reebok sneakers is again taken the classic silhouette of the Reebok model - InstaPump Fury. This time, the price of sneakers will be more than ...
July 2 2020 351
The ban on the circulation of unmarked shoes came into force
On July 1, 2020, the law on mandatory labeling of shoes in Russia began to operate. From this date on, the manufacture, import, wholesale and retail sale of shoes without marking is prohibited.
July 2 2020 966
New sneakers made of plastic appeared in the adidas and Parley for the Oceans collaboration
adidas and the environmental organization Parley for the Oceans celebrate five years of cooperation, the main mission of which is to solve the global environmental crisis by creating eco-innovation and phasing out plastic in production.
30 2020 June 429
Wortmann Brands at GARDA DAYS
The Wortmann group in Detmold challenges the coronavirus pandemic and creates an innovative exhibition format with great potential.
30 2020 June 443
The number of users of the Detsky Mir network application has exceeded 3 million
Detsky Mir Group notes that in just six months since the launch, more than 3 million people have downloaded the mobile application for the network of children's goods. The situation of the coronavirus pandemic only accelerated this process.
30 2020 June 357
MDGT: Until August 1, information on the remains of marked shoes should be transferred to the Honest Sign system
Participants in the shoe market must submit detailed information on the balances of shoes marked but not sold before July 1, 2020, to the Honest SIGN marking system by August 1, 2020. Such shoes can be in legal ...
29 2020 June 1066
Collaboration of St. Fride Socks and Mumiy Troll band released
The lines of the MumiyTroll hits - “I spend all my money”, “There will be no carnival”, “Without cheating” and others decorated the new collection of St. Fride Socks socks, the release of which was dedicated to the 20th anniversary of the album “Exactly Mercury Aloe” ".
29 2020 June 334
Wildberries will build a large logistics complex in Udmurtia
Russian online retailer Wildberries will build a logistics complex in Udmurtia with an area of 50 square meters. Investments in the project will amount to 000 billion rubles.
26 2020 June 510
Arbat suffered from a pandemic
According to the JLL real estate analytical agency, in the second quarter of 2020, the share of vacant premises on one of the main tourist streets of the capital Arbat increased by 4,6 percentage points. compared to the previous quarter, amounting to ...
25 2020 June 829
The Ministry of Industry and Trade and the labeling operator CRPT calculated the labeling costs for small businesses
The costs of small enterprises to work with branded goods can be up to 22 thousand rubles, in case of production, and can be about 8-9 thousand rubles for a small retail outlet, these figures were cited by the deputy head of the Ministry of Industry and Trade Viktor Yevtukhov and ...
25 2020 June 827
Philipp Plein boutique opens at The Outlet Moscow
Luxury brand Philipp Plein has opened in the new outlet center of the capital - The Outlet Moscow. The boutique presents men's, women's and children's clothes, as well as shoes and accessories from collections of past seasons.
25 2020 June 521
Kate Moss tried on Jimmy Choo shoes and handbags in the brand’s new campaign
The top model became the face of the fall 2020 pre-collection advertising campaign for British luxury shoe brand Jimmy Choo. Moss introduced several key models of the collection - suede mules with high heels, sneakers on massive soles, ankle boots, ...
24 2020 June 564
The Dmitrovsky plant of rubber goods and the Detsky Mir Group recycled almost two tons of shoe and textile waste
Detsky Mir Group of Companies and the RTI Dmitrov Plant held a joint campaign to collect and process unnecessary clothes and shoes. The collection of clothes and shoes was carried out for a month in 24 Detsky Mir stores in Moscow and the Moscow Region. It was collected and transferred ...
24 2020 June 622
A new shopping center “Kosino City” will open in Moscow
A new shopping and entertainment center is preparing to open in Moscow at the intersection of Kosinskoye Shosse and MKAD. The total area of the mall is about 130 square meters. meters.
24 2020 June 602
Luxury brands raise prices after a pandemic
Gucci raises bag prices to offset economic damage due to the Covid-19 pandemic. Over the past month, prices for Dionysus ($ 2290) and Zumi ($ 2980) bags in boutiques in China, Italy and the UK have risen ...
23 2020 June 653
Geox Launches Noovae Spring / Summer 2020 Sneakers
High-tech textile upper and breathable outsole are the distinctive elements of the new model of women's shoes Geox - Noovae. Lightweight, flexible and breathable shoes, created in the tradition of the Italian brand, look bright ...
23 2020 June 582
Retailers turned to the Supreme Court of the Russian Federation with a list of questions on the topic of regulation of rental relations
Retailers, tenants of retail real estate appealed to the Supreme Court of the Russian Federation with a list of issues requiring resolution. The appeal was signed by 32 companies, representatives of the retail business.
22 2020 June 658
June 25 will be a direct line on the labeling of goods
In anticipation of the start of mandatory labeling of medicines, shoes and tobacco on July 1, the operator of the national labeling system, the Center for Advanced Technology Development, will hold the All-Russian Direct Labeling Line on June 25. From 10 to 15:30 (Moscow time).
19 2020 June 862
New Detsky Mir stores opened in Voronezh and Astrakhan
Detsky Mir Group continues its expansion in central and southern Russia. This time, two new chain stores appeared in Voronezh and Astrakhan.
19 2020 June 543
About SKB Kontur Online Labeling Conference Gathered About 2000 Participants
From July 1, 2020, the labeling of tobacco, shoes and medicines in Russia becomes mandatory. On June 10, SKB Kontur software development company held an online conference “Mandatory product labeling: how to prepare for changes and ...
19 2020 June 594
Adidas released sneakers in collaboration with McDonalds
The collaboration of Adidas and McDonalds resulted in four models of sneakers and four T-shirts, the design of which was developed in the colors of the signature sauces of the famous American fast food chain.
19 2020 June 1773
New SHOESSTAR Exhibition Schedule Approved
Respectable partners! After a series of approvals, transfers and statements related to the establishment and subsequent abolition of the self-isolation regime in the cities of Russia, a schedule for exhibitions of shoes and accessories SHOESSTAR was determined.
18 2020 June 612
Crocs begins construction of a new distribution center in Europe
Crocs began construction of a large distribution center in Europe, in the city of Dordrecht in the Netherlands. It is expected that it will work in April next year. The area of the center will be more than 114 thousand square meters. meters. Will be created ...
18 2020 June 535
Russian Post has become the logistics operator of the online marketplace “Russian Shoes”
Russian Post will become the main logistics operator of the Shoe of Russia online marketplace and will deliver online orders to Westfalika retail outlets from the regional warehouse of the retailer, the Obuv Rossii GC press release says.
17 2020 June 619
Wortmann Group invites you to virtual exhibition GARDA DAYS
The coronavirus pandemic made the international exhibition ExpoRiva, the most important event for the exchange of experience and new information, go online. In this regard, the Wortmann group of companies from Detmold announces the opening of a digital exhibition.
17 2020 June 571
Gallery Shoes returns to its original planned dates
The Igedo Company, the organizer of the Gallery Fashion, Showroom Concept and Gallery Shoes exhibitions, decided to hold these exhibition events at the originally scheduled dates, that is, from August 28 to September 1, 2020 (instead of August 30 ...
17 2020 June 540
Converse and NBA basketball player Draymond Green presented 4 silhouettes of men's sneakers
The G4 is the personalized pack of NBA basketball player Dreymond Green, who recently signed with Converse. The release includes four silhouettes of sneakers, the design of which resembles classic basketball sneakers of the 1980s.
17 2020 June 455
Ozon launched its own line of clothing and accessories
Russian online retailer Ozon has released its first collection of clothing and accessories under its own brand. The limited range includes jackets, raincoats, t-shirts, sweatshirts and waist bags.
17 2020 June 473
Expo Riva Schuh and Gardabags will be held December 11-14, 2020
The organizer of Italian exhibitions of shoes and accessories Expo Riva Schuh and Gardabags - Riva del Garda Fierecongressi has set new dates for their holding. The 94th edition of Expo Riva Schuh and the 5th edition of Gardabags will be held at the Riva Expocenter ...
15 2020 June 505
Soho Fashion became a distributor of Camel Active brand in Russia
In 2020, Soho Fashion received the status of the exclusive distributor of Camel Active brand shoes in Russia, Ukraine, Belarus and Kazakhstan. The brand belongs to the German company HC Footwear GmbH, the brand ...
15 2020 June 580
Bikkembergs and Italian rapper Fedez launch capsule capsule collection
The Bikkembergs brand and the Italian rapper Fedez have created a capsule collection of unisex sneakers. Fedez is also known as the husband of the planet’s top fashionista, fashion blogger Chiara Ferragni.
15 2020 June 512
The Outlet Moscow opens in New Riga
The Outlet Moscow Outlet Center in New Riga, where fashion brands of the luxury and premium segments will be presented, opens its doors to visitors on June 18.
11 2020 June 741
Shoe retailers report increased traffic following quarantine removal
In the first days after the quarantine was lifted, shoe retailers noted increased consumer traffic, but retailers believe that the effect of deferred demand will not last long.
11 2020 June 1165
Customs and labeling operator complete integration of shoe import systems
The Federal Customs Service (FCS) and the operator of the national labeling system, Center for Advanced Technology Development (CTC), have completed the integration of information exchange systems necessary for the import of marked shoes. About it…
10 2020 June 1146
Obuv Rossii GC increased the number of non-shoe products in its retail to 43,5%
According to the results of the 1st quarter, the share of non-shoe products in the retail revenue of Obuv Rossii Group reached 43,5%, in general, at least half of the sales for such goods will be in the year.
10 2020 June 916
Wildberries will leave employees "in the distance"
Wildberries, the Russian online retailer, decided after leaving the pandemic period to leave more than 50% of central office employees working remotely.
10 2020 June 891
St. Fride Socks and PetShop.ru have released a collection of socks in support of stray animals
The special project St.Friday Socks and PetShop.ru called “Peace, Friendship, Paws!” His main goals are to attract the attention of the audience to the problem and help four-legged friends find their family.
9 2020 June 667
Pitti postponed until January 2021
All Pitti Immagine events, including the Pitti Uomo men's fashion show, have been rescheduled from June to early September. Currently, all the efforts of the event organizers will be focused on the development of the Pitti Connect digital platform, ...
8 2020 June 643
Brunello Cucinelli Launches Retro Style Bag Collection
In the spring-summer 2020 season, Italian luxury brand Brunello Cucinelli introduced a new line of City handbags. The lineup contains 4 models that vary in shape and size. The design and color scheme of the collection refers to the era ...
8 2020 June 706
Two new PUMA Select stores will appear in Moscow
German sports giant Puma opens two new retail outlets in Moscow in June. New stores are fundamentally different from the traditional Puma retailers, as they emphasize the presentation of brand collaborations with artists, designers and ...
8 2020 June 591
Jimmy Choo sales return to last year's level
A statement by Capri Holdings, which owns the luxury brand of shoes Jimmy Choo, said the gradual resumption of stores in the global Jimmy Choo chain, and the restoration of brand sales in China.
4 2020 June 702
Nielsen: Share of online sales of FMCG products for the year may reach 4%
Nielsen Russia Retail Director Konstantin Loktev suggested that by the end of the year, the share of online sales in the FMCG segment in Russia could be 4%. Before Covid-19 quarantine, it was 1,7%, writes Retail.ru.
4 2020 June 677
CCC has released a collection of children's shoes and accessories with Disney cartoon characters
Polish shoe retail CCC has released a collection of shoes and accessories of its own Lasocki brand with Disney cartoon characters.
3 2020 June 778
The resumption of shopping centers did not cause a stir
On June 1, after a two-month period of the ban on trading activities of non-food retail, the shopping centers of the capital again started working at full capacity. However, Muscovites were not in a hurry to shop, ”Kommersant writes.
2 2020 June 1091
Wildberries noted an increase in sales of clothing and shoes for the office
In the last weeks of May, Wildbrerries noted an increase in sales of clothing and footwear for the office and links it to the fact that the Russians began to prepare for their return to business. Online market analysts compare sales figures for various categories of clothing and ...
1 2020 June 888
Furla Metropolis New Collection Released
On the first day of summer, the Furla accessories brand has updated its Metropolis bag collection. Furla Metropolis is the most recognizable model of the Italian brand.
1 2020 June 844
Crocs introduced two new products: sandals and slippers
In anticipation of the summer, Crocs has created two versatile models for the long-awaited city walks and active suburban weekends. Brooklyn sandals and Classic Slide slippers.
May 30 2020 966
Collaboration of Puma and designer Billy Walsh
The collaboration between German sports brand Puma and stylist and designer Billy Walsh has resulted in a capsule collection, the key element of which is the new Cell Dome sneaker.
May 28 2020 1004
Muscovites will need a pass for a shopping trip
If you want to go shopping at a distant shopping center or retail store using public or personal transport in self-isolation mode, Muscovites will have to obtain a pass, as for a trip for personal purposes. And to realize this intention ...
May 28 2020 967
Shoes "Econika" appeared in online stores in Europe
Since April 2020, collections of footwear and accessories of the Russian brand Econika are presented at leading European online platforms, including Amazon and Zalando.
May 28 2020 812
Gucci leaves the traditional fashion calendar
The luxury brand Gucci has announced a decision to abandon the traditional fashion calendar and intends to organize shows of its collections only twice a year, without reference to the seasons. This was announced by brand creative director Alessandro Michele on ...
May 27 2020 856
In Moscow will be allowed to resume work non-food retail
Moscow Mayor Sergei Sobyanin proposed lifting the ban on the work of non-food retail and part of the service sector in Moscow from June 1. According to the mayor, about 300 thousand people are employed in this area in the capital.
May 27 2020 1524
Wildberries Opens Four New Examination Centers
New Wildberries Expertise Centers appeared in Moscow, Tambov, Ryazan and Irkutsk Regions. Examination centers allow entrepreneurs from the regions, Wildberries partners to optimize their own logistics costs, as ...
May 26 2020 1048
New Balance has released a new model of sneakers "327" in the style of the 70s.
The design of the new model of the American brand of New Balance "327" sneakers combines the style of the 70s era. of the last century and elements of the best-selling models from the New Balance archives.
May 26 2020 1002
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
Emotions and communication will return buyers to offline stores
Why do sellers need to develop emotional intelligence? Why is a system of intangible motivation for sellers necessary to increase sales?
How is changing the content of the fashion brand in social networks
In this article, we will not talk about obvious things: a turn on online sales, cost reduction, support for staff and ourselves. A lot has already been written about this, and every second article continues to be published. Expert SR Elena Vinogradova shares her observations and ideas on the work of a retail store of shoes and accessories on social networks.
Rich color, flora, eco style and abstraction. Four main trends in this year's window dressing
The summer season 2020 in the design of shop-windows of fashion shops will be held under the sign of brightness, abstract and floral motifs. Laconicism, environmental friendliness, a conscious attitude to nature, its biodiversity and planetary resources, recycle-materials and technologies still remain in the trend. More precisely, the eco-direction has come first and is decisive for retail. Marina Polkovnikova, SR visual visual merchandising and window dressing expert, presents a photo gallery of the most interesting fashion storefront storefront displays and talks about the four main trends in summer window dressing in 2020.
Scandinavian wind and military aesthetics. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season
For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes, created in order to protect from any inclement weather, keeping the wearer's feet in comfort and dryness; in the second - a pronounced military aesthetics, emphasizing strength, quality and at the same time minimalism; the third theme is a classic, rethought and updated thanks to catchy and even elaborate elements and decor. In the first part of the article, SR expert Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, talks in detail about the features and nuances of two topics - TEMPEST (Storm) and JETTISON (Reset).
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
Comfort, techno and rethought history. Fashion trends fall-winter 2020/21
At the autumn exhibition MICAM, experts from the British trend bureau WGSN spoke about the trends that will dominate shoe fashion in the fall-winter 2020/21 season. There are three main fashionable topics for shoes: Considered Comfort (“Calculated, thoughtful comfort”) focuses on soft, comfortable materials for home and street shoes; Tech-Tility (“Technological”) focuses on the relationship between real and virtual reality, which uses technological materials and innovations used to create futuristic accessories; The Reconstructed Legacy looks to the past in order to find new ideas and solutions for the future, sharing the emphasis on the sustainable development of the shoe industry.
How to optimize the three main cost items: the purchase of goods, rent of retail space and pay for staff?
Today it’s fashionable to talk about business process optimization, automation, digital technology and the digitalization of sales. We listen to speakers and read the news of the retail, we are surprised at modern technologies, we are at war with marketplaces and ... WE DO NOT UNDERSTAND HOW TO CHANGE YOUR OWN SHOE SHOPPING STORE, how to make it successful and how, in the end, to attract customers to your point of sale. Where the key to success is hidden, says SR expert Natalya Chinenova.
Is it necessary to reduce shoe purchases for the fall-winter 2020/21 season
The recession of the Russian economy in 2020 and, as a result, the reduction in shoe consumption per capita, unfortunately, is the inevitability we will have to face. In April, Yevgeny Danchev, a regular writer and expert with Shoes Report magazine, a business consultant, held a series of webinars for shoe business executives that discussed the right strategies for adapting retail stores to new economic conditions. One of the main issues that concerns all entrepreneurs working in the footwear sector now is the purchase of shoes and accessories for the fall-winter 2020/21 season.
Caprice, Jürgen Kölsch: “Bad times always end”
Caprice has prepared a package of supporting events for the shoe industry. In this interview, Caprice CEO Mr. Jürgen told us what drives him.
Why do we love coarse shoes and what does the new season offer us?
Massive shoes, as if from the wardrobe of a retired colonel, firmly entrenched in the hearts of fashionistas. Black, white, with inscriptions - rough boots have become a universal classic. In the new season, they are still leading the list of trends and do not plan to lose ground. Why did we love them so much? Where to look for the most fashionable models and how to style them? The experts of the fashion brand Baden will tell us about all this.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In the pursuit of a buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. The shoe market experts were divided into two camps: some advocate that they keep their margins with all their might, while others recommend starting to make discounts almost from the beginning of the season. The truth, as usual, is somewhere in between. We deal with our expert Maria Gerasimenko when the discount is really needed, and when it can be fatal.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
10 main colors of the season 2020
The fashionable colors of the upcoming seasons are one of the most used components of forecasting commercial trends in fashion. A review of 10 macro colors, the most attractive and demanded by the fashion industry in the 2020 year, is presented by SR expert Galina Kravchenko, director of the Assortment department of Fashion Consulting Group, head of trend analytics at FCG / FashionSnoops.
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three different topics: Designing Emotion, Code Create, Empower Up.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
The State Duma approved a bill prohibiting the use of UTII and PSN in the trade of marked goods
The State Duma adopted in the first reading a bill with amendments to tax legislation. Among the amendments, a ban was adopted on the use of special tax regimes (patent and UTII) by shops selling goods that are subject to mandatory labeling, Kommersant writes.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
