Nike sues nearly 600 US sneaker sites
American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
January 21 2021 146
Revenue of Detsky Mir Group in 2020 increased by 11%
At the end of 2020, the consolidated revenue of Detsky Mir Group amounted to 142,9 billion rubles, an increase of 11%. In the 4th quarter of 2020, the group's consolidated revenue increased by 14,4% compared to the same ...
January 21 2021 82
Adidas Reveals Ultraboost 21 Running Shoes
The updated silhouette of the adidas Ultraboost 21 running shoe features increased cushioning. LEP (Linear Energy Push) technology integrated into the outsole provides 15% more stability in the forefoot and midfoot, - ...
January 21 2021 111
Christian Louboutin announces orange as the "new black"
In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this ...
January 20 2021 276
Portugal introduces new quarantine restrictions
The beginning of 2021 in Portugal was marked by an increase in the number of cases of Covid-19 (more than 10000 daily, with about 150 deaths every day). In this regard, the country is forced to tighten quarantine measures. Retail clothing stores and ...
January 19 2021 215
Vans released sneakers with zodiac signs
Vault by Vans has unveiled a new collaboration with Swedish designer and vintage collector Johannes Wieser.
January 19 2021 175
The safety certificate can be verified by GTIN
“By the end of the first quarter of this year, information on the documents confirming their safety check will appear for all goods entered into the national labeling system,” said the head of the Federal Accreditation Agency Nazariy Skrypnik in an interview with Rossiyskaya ...
January 18 2021 306
AliExpress Russia launches in-store pick-up service
The “Pick up at the store” service will appear in the product card and in the user's basket on the AliExpress platform. By choosing this option, the buyer will be able to organize delivery of the goods to the nearest store of the seller - the partner of the marketplace and pick it up at ...
January 18 2021 250
Bikkembergs opened two new boutiques in Russia
Bikkembergs continues to open new stores in Russia in partnership with Vogue Dialogue. The brand's recent discoveries are a boutique in the capital's Vegas Crocus City shopping mall and a store in the Krasnodar mega-center Krasnaya Ploschad. Boutiques occupy ...
January 18 2021 226
The "Honest Mark" product labeling system app has been downloaded over 2 million times
The operator of the goods labeling system, the Center for the Development of Advanced Technologies (CRPT), notes that the "Honest Sign" application, which serves to check the legality of goods by consumers and obtain additional information on ...
January 18 2021 259
Paris has banned the holding of Fashion Week with the presence of the public
The two Fashion Weeks that were scheduled to take place in Paris in January - men's ready-to-wear and haute couture - will be exclusively digital as the French authorities decided to keep the ban on events with ...
January 18 2021 196
London Fashion Week will be digital
London Fashion Week will be held from 19 to 23 February 2021, taking into account the latest government restrictions in connection with the Covid-19 quarantine, the event will be digital.
January 18 2021 180
Gallery Shoes & Fashion postponed to April
The dates of the Gallery Shoes & Fashion exhibition in Dusseldorf have been postponed again. The event organizers decided to postpone the exhibition until April.
January 15 2021 305
Louis Vuitton launches pop-up to support Virgil Abloh's vintage sneakers
On the eve of Paris Men's Fashion Week, on January 8, a new Louis Vuitton pop-up project called “Louis Vuitton: Walk in the Park” was launched in the French capital.
January 15 2021 344
Wildberries entered the German market
The Russian online retailer Wildberries began operating in Germany and intends to continue its expansion to other European countries - France, Italy and Spain. Currently Wildberries is developing its activities in the markets of 10 countries, including Poland, ...
January 14 2021 466
Dr. Martens has released a collection with drawings by Keith Haring
A collection of martens with drawings by the famous New York graffiti artist who died of AIDS in 1990 was published in the collaboration of Dr. Martens and the Keith Haring Foundation. The collection includes the iconic Dr. Martens 1460 and two ...
January 14 2021 496
Prada returns pre-crisis sales in December 2020
The second half of 2020 for the Prada brand was a period of a gradual recovery in retail sales, even despite the closure of some branded stores (9% of the chain). In December 2020, Prada sales recovered to ...
January 14 2021 352
January Gallery Fashion & Shoes will be held in digital format only
Due to the extension of the quarantine in Germany, Gallery Fashion & Shoes, a professional footwear show scheduled for January, will be held exclusively in digital format. Previously, the event organizers hoped to hold a hybrid exhibition, ...
January 13 2021 307
Detsky Mir will deliver online orders to Svyaznoy
Detsky Mir Group is expanding the number of delivery points for online orders and for this purpose has entered into cooperation with the tech retailer Svyaznoy. Now an order placed in the detmir.ru online store or a mobile application of the children's goods network can be ...
January 13 2021 326
New rules for the sale of goods at retail came into force
A new government decree regulating the procedure for selling goods at retail entered into force on January 1, 2021. The new Rules contain a number of useful innovations, dictated by the practice of applying the previous rules, which should ...
January 13 2021 742
Shopping centers did not wait for a surge in traffic during the holidays
Shopping index reflecting the number of visitors per 1 sq. M. meters of retail space, in Moscow and St. Petersburg during the holidays was a quarter lower than the value for the holiday period last year, writes Kommersant with ...
January 13 2021 385
Nike adorns women's sneakers with a gold chain
Launched on January 1, 1, the new Nike Air Force 2021 Pixel Women's Sneakers have a New Year's Eve look. White leather upper with corduroy and satin inlays adorns a gold chain with charm threaded through the lacing.
January 12 2021 503
The export of footwear from Italy to Russia decreased by 25%.
In the first nine months of 2020, Italy's footwear production declined 29,4%, while shoe sales fell 33,1%, Worldfootwear.com writes, citing statistics from the Italian Shoe Industry Association.
January 12 2021 349
Lending rates for soft loans for small and medium-sized enterprises have been reduced
The Russian government has lowered lending rates for soft loans for small and medium-sized enterprises and self-employed to 7%. Previously, the rate on such loans was 8,5%, writes Kommersant.
January 12 2021 293
Zenden Group launched a new retail format - 4: 0 store
On New Year's Eve, the Zenden Group, which operates shoe retailers Zenden, Mascotte and Thomas Munz, launched a new retail format. A store in a new concept under the Digital Fashion Lounge (FAGE) brand was opened in the metropolitan mall ...
January 11 2021 1007
Wildberries fixes the growth in demand for felt boots and galoshes
In the first week of the new year, the largest Russian marketplace Wildberries noted an increase in demand for traditional Russian winter shoes - felt boots and galoshes.
January 11 2021 359
Ombudsman proposed to expand the package of business support measures
Boris Titov, plenipotentiary for the protection of the rights of entrepreneurs of Russia, at a meeting with Russian President Vladimir Putin, proposed an additional set of measures.
30 December 2020 564
World fashion legend Pierre Cardin dies at 98
The French fashion designer died at the Neuilly hospital, near Paris, with an undisclosed cause of death.
30 December 2020 525
New rules for registration and import of light industry goods come into force
From January 1, 2021, the labeling rules will apply to new products - blouses, bedding, some types of clothing, coats. Experts of CRPT about the features of registration of the marked goods of the light industry in detail ...
29 December 2020 816
Detsky Mir opened a flagship hypermarket with interactive space
A new flagship hypermarket of the Detsky Mir chain has opened in the metropolitan shopping and entertainment center Mega Teply Stan. The store covers an area of over 6000 sq. meters, and is a shopping and entertainment space with interactive games and art objects.
29 December 2020 502
Unicel optimizes its retail network
The Russian footwear manufacturer Unichel records a decline in sales over the year and continues to optimize its retail network by closing low-margin stores and opening new retail outlets in more profitable locations.
29 December 2020 627
s.Oliver Shoes opened the first store in St. Petersburg
On December 22, the first store of the German brand s.Oliver Shoes was opened at the Mercury shopping center in St. Petersburg. The store area is 60 sq. meters.
28 December 2020 587
Orange boots are a hot trend for 2020
Heavy boots with thick rough soles have become a bright trend of the outgoing year, - experts of the American Footwearnews note, calling these shoes post-apocalyptic armor.
28 December 2020 638
ECCO presented a collection of premium indoor shoes
In December 2020, the Danish brand ECCO presented a new collection of luxury indoor shoes - ECCO HYGGESOFT. The shoes are designed to give your feet warmth, comfort and true enjoyment throughout the winter. It's also a great option ...
25 December 2020 523
Soho Fashion has added JOOP footwear brand to its portfolio!
The Russian distributor and retailer Soho Fashion is actively expanding its portfolio of its own brands this year. In December, she received the right to distribute the shoe line of the German fashion brand JOOP !.
25 December 2020 701
Russian shopping centers have lost 250 billion rubles since the beginning of the pandemic
The Russian Council of Shopping Centers (RSTC) has calculated the cumulative losses of shopping centers in Russia in 2020. At a press conference on Thursday, the President of the RSTC, First Deputy General Director of the A.N.D. Corporation Dmitriy…
25 December 2020 839
Under Armor and Stephen Curry release rubber-free sneakers
A collaboration between high-tech sportswear brand Under Armor and NBA leading player, three-time world basketball champion Stephen Curry, the new Curry 8 sneakers are created without the use of rubber.
24 December 2020 495
ECCO Russia opens 7 offline stores in Russian cities in December
By December 31, ECCO Russia will have a total of 7 new retail stores, all in new trade concepts: Pop up is a modern concept of equipment, distinguished by simplicity and speed of assembly, high mobility, and ...
24 December 2020 860
Casadei Spring-Summer 2021 collection is filled with joy and love of life
The new collection of women's shoes of the Italian luxury brand Casadei is filled with light, positiveness and love, it is a kind of response to the dramatic events of this year that shocked the whole world, - reads the Casadei spring-summer press release ...
24 December 2020 569
The St. Friday Socks fined for immoral behavior
The brand of socks with a non-trivial design St.Friday Socks was accused of immoral behavior and was fined in a shopping center in Yaroslavl, where a small island with St.Friday Socks products is located, - wrote about this on his Facebook account ...
24 December 2020 400
New Street Beat opened in Rostov-on-Don
The opening of a new multi-brand clothing and footwear store Street Beat took place in the Rostov shopping and entertainment complex "Horizont".
23 December 2020 466
Femininity and lightness - features of the Geox SS'21 women's collection
Ballet shoes and sandals with a woven top are hits of the women's shoe collection of the Italian brand Geox spring-summer'21. Presenting the collection of the coming season, Italian designers proclaim the main trends - beauty and femininity.
23 December 2020 509
Two main colors of 2021 named
The Pantone Color Institute has announced the flagship colors of 2021 as Illuminating and Ultimate Gray. Pantone described the combination of gray and yellow as inspiring and hopeful.
22 December 2020 5227
adidas + KANYE WEST Present YZY BSKTBL Frozen Blue and YZY QNTM Frozen Blue
Another pair of silhouettes in the adidas / Kanye West collaboration in the iconic YZY family will go on sale this week. The futuristic design of sneakers in cold colors is in tune with the modern times - ...
22 December 2020 637
Gallery Fashion & Shoes prepares to go digital
The professional shoe exhibition Gallery Fashion & Shoes, taking place in Dusseldorf, is preparing a new format for a hybrid virtual exhibition for January 2021, which will run from January 28 to February 15.
21 December 2020 576
Children's World opened in Kalmykia
The Detsky Mir Group of Companies opened the first store in the Republic of Kalmykia, in the city of Elista. The store of the Detsky Mir chain is located in the Mega shopping center, the largest shopping center in the city. The store area is over 1400 sq. meters.
17 December 2020 886
A package of business support measures for 2021 approved in Moscow
Among the measures approved by the capital's mayor Sergei Sobyanin to support business for 2021 are compensation for equipment leasing costs and interest on loans, reducing the cost of renting premises and others.
17 December 2020 817
Adidas and LEGO launch their first collaboration
In collaboration with the sports brand adidas and the toy company LEGO Group, a collection of children's clothing and shoes has been released, which will be available in Russia.
16 December 2020 915
Live on Instagram this Thursday!
Tomorrow, December 17, at 11:00 Moscow time, in our Instagram account, the editor-in-chief of Shoes Report magazine Natalya Timashova will conduct a live broadcast with Ekaterina Zheleznyakova, the head of retail development of the shoe company Unicel.
16 December 2020 888
St.Friday Socks and pop group Little Big release a joint collection for the New Year
The main idea of the joint collection of St. Friday Socks and Little Big was to say goodbye to the outgoing year 2020. As stated in a press release of the collaboration, this collection of socks is intended for those who are ready to send the outgoing year to hell and forget how ...
16 December 2020 1047
Crocs and American pop singer Post Malone launch fifth collaboration
The new Post Malone x Crocs Duet Max Clog II comes in two colors - pink and black. It features a chunky sole and pivoting heel straps with adjustable Velcro fasteners, snap hooks and Post logo studs ...
16 December 2020 1149
Shoes Report news released in video format
At the end of November, the Shoes Report video blog on the Youtube channel featured regular Shoes Report news reviews. Ekaterina Sergeeva talks about the most important news of the shoe market in the video blog.
15 December 2020 894
Paris confirmed to host fashion seasons in January 2021
The Paris Federation of Haute Couture and Couture (Fédération de la Haute Couture et de la Mode (FHCM) has announced the dates for the next seasons of menswear and haute couture in January 2021.
15 December 2020 891
Soho Fashion's portfolio includes a new shoe brand - Sergio Tacchini
In November 2020, Soho Fashion Group became the distributor of the footwear line of the Italian fashion brand Sergio Tacchini. It became the twentieth brand in the portfolio of a Russian distributor company.
15 December 2020 759
John Lobb celebrates 75 years of his William model
British luxury menswear brand John Lobb celebrates in 2020 the 75th anniversary of one of its iconic models, the classic mens William monk boot, featuring a double buckle design.
14 December 2020 613
Wildberries buys Bank Standard-Credit
The largest Russian online retailer acquires a small bank "Standard-Credit" in order to implement card loyalty programs on its basis, including gift cards, as well as make settlements with suppliers of goods, ...
14 December 2020 939
Geox presented a collection of shoes for children spring-summer 2021
Italian footwear and apparel brand Geox recalls that its history began with the release of children's shoes and continues to create a truly diverse collection of models for boys and girls. The main model of the children's collection ...
14 December 2020 821
BrandMonitor: the market size of fake sneakers in Russia is 63 billion rubles
According to a recent study by BrandMonitor, the market for fake sneakers in Russia in 2020 amounted to 63 billion rubles. At the same time, sales of original products reached 150 billion rubles.
11 December 2020 1603
The next version of the YEEZY BOOST of the adidas + KANYE WEST collaboration is released
Two new models of the iconic YEEZY BOOST trainers will be available this week - the YEEZY BOOST 380 Azure RF and YEEZY BOOST 380 Azure. The familiar silhouette comes in a new color scheme of brown, blue and beige.
11 December 2020 1419
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
Zenden Group launched a new retail format - 4: 0 store
On New Year's Eve, the Zenden Group, which operates shoe retailers Zenden, Mascotte and Thomas Munz, launched a new retail format. A store in a new concept under the Digital Fashion Lounge (FAGE) brand has opened in the capital's Kashirskaya Plaza shopping and entertainment center.
Marketing for a retail shoe store. How to incentivize customers to buy with gifts
In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally beneficial for both the company and the client.
How does mystery shopping help expose the gaps in your store's service?
Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after visiting the store, are rapidly losing sales and leaving the market. It is sometimes not easy to identify hidden problems in the work of sellers, and here you need an outside perspective - for example, by checking a mystery shopper. SR expert Maria Gerasimenko tells about the specifics of this service.
Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
Shoes Report launches a series of video interviews with leading players on the Russian footwear market
Anti-crisis bulletin - watch video interviews with the leading companies of the Russian footwear market, participants of the Moscow international exhibition of shoes Euro Shoes Premiere Collection on the Shoes Report Youtube channel.
The owner of Lamoda Global Fashion Group raised 120 million euros for the development of e-commerce
Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
adidas Originals has released a collaboration with Noize MC
The adidas Superstar sneakers came out in a new design, customized by the Russian rapper Noize MC.
Geox Russia opens new stores and records sales growth
“For ourselves, we set a plan to grow by 2019 at least 15%”, - Sergey Shuvalov, General Manager of Geox Russia, gave such a completely unexpected positive assessment of the development of sales of the Geox brand in Russia in a short interview with Shoes Report. Despite the complete uncertainty of the situation, the general drop in traffic in traditional retail, this fall Geox records an increase in sales in its stores in Russia.
CCC tests shoe delivery service in 60 minutes
The threat of a resumption of quarantine and the closure of retail stores in Poland prompted the CCC Group to begin testing a new service in which goods ordered online will be delivered to the buyer's doorstep within 60 minutes, writes Worldfootwear.com.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
Ozon and Wildberries offer their pickup points to partners for management
Two large Russian online retailers have begun to offer pick-up points (Pickup points) to their partners to manage. The cost of buying out the rights to lease the pickup point is 0,8-1 million rubles, depending on the location and turnover, writes Kommersant.
The volume of imports of shoes in September 2020 remained at the level of September 2019
According to the Federal Customs Service, the volume of imports of footwear in Russia from non-CIS countries in September 2020 amounted to $ 311,8 million and compared to September 2019 increased by only 0,3%.
SberIndex showed a record reduction in spending by residents of Russia on goods and services
For the week from October 26 to November 1, the drop in consumer spending on goods and services was a record one since the end of May 2020. Russian spending in the category of non-food products decreased by 5% year-on-year, in the service sector by 32%, economists from Sberbank note.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
5 models of men's winter shoes at Euro Shoes Premiere Collection
The warm winter, which is celebrated in the central part of Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. Five new brands at once at the Moscow shoes exhibition Euro Shoes Premiere Collection, which will be held from February 5 to 25 at Sokolniki Exhibition and Convention Center, are ready to compete for a place on the Russian market and present their shoe models that have water-repellent properties and can withstand temperatures up to -28 C. We present 5 unique models of boots for the fall / winter 20/21 season from brands from Norway, Canada, Poland, Italy and Russia.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
