Tamaris included a line of sneakers in the fall-winter 2020/21 collection
The German brand of women's shoes Tamaris does not forget about today's sport-chic style and has included feminine and bright sneakers Tamaris Fashletics in its collection of the fall-winter 2020/21 season.
4 April 2020 231
Swims released knitted tops
The Norwegian brand of rubber shoes Swims continues to produce shoes made of non-rubber materials. Rather, the sole is still rubber, and the upper part of the women's Swims Breeze Tennis Knit sneakers is made of knitted fabric.
4 April 2020 185
Italian shoe designer Sergio Rossi passed away
On April 2, at the age of 85, the famous Italian shoe designer Sergio Rossi died. Under the brand name Sergio Rossi, which was founded in 1968, women's shoes of the premium class were produced; the brand has always been very loved in Russia.
3 April 2020 153
Retailers respond to Wildberries' job offer
Wildberries launched a campaign to employ Russians who lost their jobs during the forced quarantine period and launched the website http: //vsrabotavb.rf, which places its own vacancies and also offers other retailers to leave ...
3 April 2020 156
Сrocs recalled spring in collaboration with Liberty London department store
A series of clogs with delicate floral prints was the result of a collaboration of the Crocs brand with the British department store Liberty London. Liberty London is known for its gorgeous intricate silk scarves.
3 April 2020 81
Summer Expo Riva Schuh and Gardabags Canceled
The leadership of the Italian exhibitions of footwear and bags Expo Riva Schuh and Gardabags has come to the conclusion that it will not be able to hold the exhibitions scheduled for the summer due to the difficult epidemiological situation in many countries of the world and in Italy itself, - writes ...
2 April 2020 232
Jana launches recycled plastic shoe collection
In the fall-winter 2020/21 season, all shoe models in the collection of the German brand Jana are made from recycled plastic bottles collected from the ocean.
1 April 2020 432
Ozon raised $ 150 investment
In the first quarter of 2020, the Russian online retailer Ozon attracted investments worth $ 150 million. Financing was provided by the shareholders of AFK Sistema and Baring Vostok ($ 100 million) and the American investment company Princeville Capital ...
1 April 2020 390
Iceberg unveils fantastic neon drop sneakers
In the spring collection of the Italian brand of clothes, shoes and Iceberg, ultra-positive neon sneakers appeared, the top of which is decorated with spreading drops of colored wax.
1 April 2020 671
Wildberries and Otkritie Bank launch an online lending service for their suppliers
The largest online retailer in Russia, Wildberries, in partnership with Otkritie Bank, has developed an online loan service for its suppliers. This initiative aims to support small and medium-sized businesses in the context of ...
March 31 2020 531
French Fashion Institute Launches Free Online Fashion Business Fundamentals Course
The online course Understanding Fashion: From Business to Culture started on March 30 and will last four weeks, three hours a week. The course will be useful for both students studying marketing and experienced professionals working in ...
March 31 2020 1503
Retailers have developed general rules of work during the epidemic
A number of online and offline retail and delivery companies have agreed on new rules to enhance the safety of customers and staff. Wildberries, M. Video-Eldorado, Lamoda, Ozon, Citylink, Svyaznoy, DPD, PEK, ...
March 30 2020 780
Fashion Weeks in Paris, Milan and London canceled or postponed
Due to the fact that no end to quarantine measures taken during the coronavirus epidemic in European countries is yet visible, summer Fashion Weeks in Paris, Milan and London have been canceled or postponed.
March 28 2020 574
Detsky Mir does not quarantine
Detsky Mir Group announces that it will continue to work during the announced week-long vacations. All the Detsky Mir stores in Russia will continue to operate normally.
March 27 2020 2737
The cost of participation in Euro Shoes is offset
The international shoes exhibition Euro Shoes Premiere Collection, which takes place twice a year in Moscow at the Sokolniki Exhibition and Convention Center, is supported and subsidized from the budget of Moscow and a number of Russian regions.
March 27 2020 1252
Portal explored a collection of Marilyn Monroe shoe models and created his
The key idea of the spring-summer collection of the Portal shoe brand has been a rethinking of elegance. Designers of the brand studied their favorite shoe models of the Hollywood star, the universally recognized standard of femininity Marilyn Monroe and decided to offer their ...
March 27 2020 547
Conceptual store of Georgian designers IERI store launches online store with worldwide delivery
On the IERIstore.com platform, items from the collections of 27 designers from Georgia or those who draw inspiration from this country are presented, ”the IERI store official press release says. Here are clothes, shoes, bags, jewelry and even carpets ...
March 27 2020 584
Wildberries opens 3500 new jobs during the crisis
Wildberries, the Russian online marketplace, is opening 3500 new jobs in 450 locations across the country. The Internet retailer invites those who have lost jobs due to compelled quarantine to enterprises to work.
March 26 2020 967
New Supreme and Timberland Collaboration Comes Out
Supreme and Timberland launched their first collaboration back in 2006. The results of past joint projects of the two brands were updated versions of Timberland models - the Chukka and Field boots. In the new collaboration, the central element becomes ...
March 25 2020 463
Vladimir Putin announced measures to support small and medium-sized businesses in connection with the coronovirus epidemic
Russian President Vladimir Putin made an official appeal to Russian citizens about the situation with the spread of coronavirus in the country. A number of announced measures to support the economy related to small and medium-sized businesses.
March 25 2020 2161
Owners of shopping centers ask for government support
Owners of shopping centers warn that a decline in attendance provoked by the coronavirus epidemic could result in a default of 1 trillion rubles to banks. The Russian Council of Shopping Centers (RSTC) addressed the chairman ...
March 25 2020 972
Geox and Diadora Donate 1 Million Euros to Support Veneto Region in Italy
Geox Group President Mario Moretti Polegato, along with his son Enrico, transferred 1 million euros in support of the Veneto region of Italy in connection with the coronavirus epidemic.
March 24 2020 568
Wildberries introduces free delivery of orders throughout Russia
The Russian online retailer Wildberries introduces free delivery of orders throughout Russia and offers customers to use the contactless order receipt service.
March 24 2020 525
Chanel closes production sites
French fashion house Chanel announced a decision to close its main production sites in three European countries in France, Italy and Switzerland, in whole or in part, writes Worldfootwear.com
March 24 2020 854
Collaboration of Razgulyaev x Blagonravova and Kokosha Brands Comes Out
The St. Petersburg brand of mules, loafers and slippers Razgulyaev-Blagonravova announces a collaboration with the Moscow brand of Kokosha premium class scarves.
March 23 2020 503
The initiative group from RSKO decided to appeal to the Government of the Russian Federation with a request to cancel the mandatory labeling of shoes and clothes
An initiative group from the Russian Union of Tanners and Shoemakers prepared a letter addressed to the Chairman of the Government of the Russian Federation Mikhail Mishustin with a request to cancel the mandatory labeling of shoes and clothes and collects signatures of market participants in ...
March 23 2020 4337
The Ministry of Economic Development is ready to review a number of laws coming into force
In a pandemic and a collapse of markets, some of the laws coming into force will provoke an increase in the financial or administrative burden on the business, the Ministry of Economic Development has asked business representatives to create a list of legislative initiatives, ...
March 21 2020 950
Obuv Rossii increased its network turnover by 1 billion rubles due to work in the marketplace format
Obuv Rossii GC gave 50% of the retail space for goods from third-party suppliers, after three months of working in this format, the retailer recorded a turnover of sales of third-party goods in its retail - more than 1 billion rubles.
March 20 2020 420
Retailers leverage online and implement contactless delivery
Retail stores during the coronavirus epidemic pay more attention to the development of online sales, offering their customers the opportunity of contactless delivery and payment of goods through contactless cards Apple and Android Pay.
March 20 2020 579
Detsky Mir captures sales growth in recent days
Due to the coronavirus epidemic in the country and the unstable economic situation, sales of goods in the Detsky Mir chain of stores and in the detmir.ru online store in Russia over the past few days have grown by 45%.
March 19 2020 247
AliExpress Russia is going to nullify the commission for Russian sellers
The coronavirus epidemic provoked an even greater outflow of consumers from traditional online retail. In a difficult period for the retail business, AliExpress Russia wants to stimulate the interest of Russian companies in selling their products ...
March 19 2020 475
Santoni founder launches fundraising campaign to help Italian region Marche
Giuseppe Santoni, the founder of Santoni, the Italian luxury shoe brand, has launched the launch of an online fundraising campaign for hospitals in the Marche region of Italy, which is at the epicenter of the coronavirus epidemic.
March 18 2020 377
Ozon no longer uses affiliate posts
Delivery of goods of the Ozon.ru online store will now be carried out only in Ozon.Box's own pedestals and in its own points of delivery of orders (pvz), the network of which the online retailer is also actively developing.
March 18 2020 550
Vagabond includes trend mini bags in the collection
Mini bags are one of the main trends of the season. The Swedish shoe brand Vagabond Shoemakers has supplemented the collection of shoes for the spring-summer 2020 season with miniature handbags in which only a telephone and a bank card are placed.
March 18 2020 580
AliExpress Russia: about 95% of suppliers from China resumed work
AliExpress Russia announces the restoration of work on the delivery of goods from China, due to the fact that about 95% of suppliers, Chinese manufacturers returned to work normally. Last month and a half quarantine in ...
March 17 2020 529
Nike stores in several countries will be temporarily closed
The sports giant has decided to close stores in several countries, including the United States, Canada, Western Europe, Australia and New Zealand to combat the spread of coronavirus.
March 16 2020 355
Turkey's largest Aymod shoe show not to take place
According to the Shoes Report, in connection with the developing epidemic of coronavirus worldwide, the largest international exhibition of shoes Aymod in Turkey, which was announced to be held from April 1 to 4 in Istanbul at the Istanbul CNR Expo, did not ...
March 13 2020 527
Converse has released three models for the new NBA season
The American shoe brand Converse presents the NBA Triple White collection, released in honor of the new NBA season. NBA Triple White refers to the brand's rich basketball past and sports culture of the 90s. In line…
March 13 2020 285
Italy closes all stores except food and drugstores
The Italian government has decided to close all stores in the country, except for food and pharmacies due to a sharp jump in the number of patients with coronavirus, writes Footwearnews.com.
March 13 2020 1312
Shoesstar - Asia shoe exhibition not held
Scheduled for March 16-18, the International Shoesstar - Asia Exhibition in Almaty will not take place.
March 13 2020 370
adidas Originals updated Superstar sneakers in collaboration with New York designers
Continuing successful collaboration with New York designers Ji Won Choi and Olivia O'Blanc, adidas Originals decided to redesign their popular Superstar sneaker.
March 12 2020 359
Russian clothing manufacturer Finn Flare launches shoe production
The Russian company Finn Flare, which produces men's and women's clothing of the mid-price segment and develops a network of single-brand stores in Russia, decided to expand the range of products by starting production of shoes. The first collection under the brand ...
March 12 2020 857
Caprice Introduces New Collection at Euro Shoes 2020
At the Euro Shoes Premiere Collection exhibition in Moscow, the German brand Caprice presented 200 exclusive models (from sandals to sneakers) from the spring-summer 2020 collection, which clearly demonstrate ...
March 12 2020 643
New adidas + Kanye West silhouette comes out - Yeezy Boost 350 V2 Desert Sage
The top of the new Yeezy Boost 350 V2 Desert Sage sneakers is made from the upgraded Primeknit material. The silhouette is complemented by a strip of monofilament, which is woven into the side of the sneaker.
March 12 2020 610
German shoe industry captures drop in sales
After several years of growth, in 2019 the negative trend in sales of German shoes returned, both within Germany and in foreign markets, ”the report of the Federal Association of German Footwear and Leather Industry (Federal ...
March 11 2020 1258
US shoe companies ask trump to lower business taxes on coronavirus
In order to mitigate the possible devastating effects of the coronavirus epidemic, shoe distributors and shoe retailers in the United States sent a letter to the White House urging them to freeze duties on shoes in order to compensate for the escalating effects of coronavirus on ...
March 11 2020 704
Organization of the exhibition “Shoes. World of leather 2020. Spring "is postponed to May 12-15
On the official website of the international exhibition of shoes “Shoes. World of leather 2020. Spring ”information appeared on the postponement of its dates to May 12-15, 2020. Initially, the exhibition was planned from March 17 to 20. The venue remains ...
March 10 2020 814
Detsky Mir Group opened a new store in Moscow
A new store for Detsky Mir children's goods retail chain has opened in Moscow, in the Isle of Dreams shopping center. The store area is more than 1500 square meters. m. The supermarket has become the 200th store in the Moscow region.
March 10 2020 287
Vagabond picked up cozy colors for the spring-summer'20 men's collection
The men's part of the spring-summer'20 collection of the Swedish brand Vagabond shoes includes all basic styles of shoes. At the same time, the models are made in colors that can more likely be attributed to the traditional shades of autumn. It is warm and cozy - brown, ...
March 6 2020 680
The State Duma thought over compensation in the event of a forced change in the tax system
The State Duma adopted on first reading a bill on compensation measures for taxpayers selling goods, including marked ones, in the event of a forced change in the tax regime, writes REGNUM.
March 6 2020 1480
Ralf Ringer shot in the advertisement the family of actors Ekaterina Vilkova and Ilya Lyubimov
The heroes of the advertising photo shoot launched by the Russian shoe brand Ralf Ringer in support of their spring-summer 2020 collection were the family of Russian actors Ilya Lyubimov and Ekaterina Vilkova, as well as their children Peter and Pavel. Promotional ...
March 5 2020 423
In Detsky Mir Group CEO will be replaced
Vladimir Chirakhov, who heads the Detsky Mir Group for 8 years, will be dismissed, the deputy director general of the holding in April 2020, Maria Davydova, will take the place of the holding’s general director, ...
March 5 2020 523
Converse introduced a collaboration with the American brand Midnight Studios
Converse has launched a collaboration with the American apparel brand Midnight Studios. In collaboration with a brand that creates things combining punk styles and modern street fashion, Converse has developed Midnight Studio Pro Leather sneaker.
March 5 2020 312
Spring session of the exhibition "Shoes World of Leather 2020" will not be held on the dates
The international exhibition “Shoes World of Leather 17”, scheduled for March 20-2020, 2020, will not take place in Moscow due to the outbreak of the coronavirus epidemic in Italy, this information was reported to the Shoes Report from a source close to the organizers ...
March 4 2020 1116
Jana designers took into account all the trends in the spring-summer'20 collection
In the spring-summer 2020 season, designers of the German brand of shoes Jana drew attention to the classics and naturalness, the flavor of travel, expressed in the style of a safari, and also took into account the not passing fashion for a sporty style.
March 4 2020 407
Prada and Adidas Collaboration Continues
This time, the brands released a new joint model of low Superstar sneakers in three colors: black and white, black and black, silver - white-metallic. Recall that the debut model of sneakers Prada x adidas - ...
March 4 2020 416
The new deadline for the introduction of mandatory labeling of shoes in Russia is July 1
The Government approved the postponement of the introduction of mandatory labeling of shoes. Information on the decision to postpone the introduction of mandatory labeling of shoes in the Russian Federation appeared today on the portal of the Government of Russia.
March 3 2020 3498
Balenciaga released another strange shoe model
Balenciaga creative director Demna Gvasalia presented shoes at the fall-winter 2020/21 brand show in Paris, which caused an mixed reaction from fashion critics.
March 3 2020 458
![Paris hosts Christian Louboutin: L'Exhibition [niste]](https://www.shoes-report.ru/upload/resize_cache/iblock/ee4/200_200_2/ee4223cc54c95a09dae5652bbb0fbf9e.jpg "Paris hosts Christian Louboutin: L'Exhibition [niste]")
Paris hosts Christian Louboutin: L'Exhibition [niste]
From February 26 to July 26, an exhibition dedicated to the 30th anniversary of the luxury brand of shoes Christian Louboutin takes place at the Port D'ore Palace in Paris.
March 2 2020 297
Shoe marking is now required
From March 1, 2020, the rule on mandatory shoe marking has been in force in Russia - from this date the wholesale and retail sale of unmarked shoes in the country is prohibited, and the transfer of information about production, import, wholesale and retail sales in ...
March 2 2020 604
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
Where to get intrinsic motivation for sales in a period of decline in consumer activity
If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our regular author, an expert in the fashion retail market, Evgeny Danchev, offers to talk about the internal motivation of the staff, the attitudes of sellers of shoes and accessories and their leaders, the factors that influence them, and sources of inspiration for ordinary and senior employees of the retail store.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, expert SR Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, Terraform and Curio Parlor, and about shoe models relevant in the FW 2020/21 season. In the December issue of the magazine - a detailed analysis of the fourth fashionable theme Gattaca - Updated Futurism.
Shoesmarket will attend Euro Shoes Premiere Collection February 25-28
Since 1998, Shoesmarket has successfully established itself in the market of wholesale shoe companies, and is one of the largest manufacturers of European shoes in Russia. To follow the style of urban life, create its face, colorize it and share its mood - this is the philosophy of the company. Shoesmarket has an extensive branch network with offices in Yekaterinburg, Chelyabinsk and Novosibirsk, as well as in Istanbul. At the moment, the company has two trademarks in its arsenal: SANDM and MADELLA. Stamps successfully complement each other, significantly expanding the range.
Econika will launch a new collaboration in the spring-summer 2020 season
After the successful launch of two capsule collections with the Ruban designer duet last year, the Russian footwear brand Econika is preparing to launch a new collaboration.
5 models of men's winter shoes at Euro Shoes Premiere Collection
The warm winter, which is celebrated in the central part of Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. Five new brands at once at the Moscow shoes exhibition Euro Shoes Premiere Collection, which will be held from February 5 to 25 at Sokolniki Exhibition and Convention Center, are ready to compete for a place on the Russian market and present their shoe models that have water-repellent properties and can withstand temperatures up to -28 C. We present 5 unique models of boots for the fall / winter 20/21 season from brands from Norway, Canada, Poland, Italy and Russia.
Econika has released a collaboration with Julia Vysotskaya
The Russian brand of shoes and accessories Econika has released a new collaboration with theater and film actress Julia Vysotskaya. The collection was presented last night in Moscow at the Art Maison mansion on Bolshaya Nikitskaya.
Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales
The world-famous Opening Ceremony concept store in Soho, New York, will be closed, and in a sense, this marks the end of the era of concept stores, BoF writes.
Jennifer Lopez again became the face of the new collection Guess
American singer and actress Jennifer Lopez for the second time participates in the advertising campaign of the Italian fashion brand Guess Jeans & Marciano Guess. The inspiration for the Guess Jeans & Marciano Guess campaign spring-summer'20 was the cult female images of the 60s and 80s: Sophia Loren and Madonna.
Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020
The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages by mail and instant messengers, as well as sms and calls. Sometimes, the employees responsible for the traffic of visitors have a head around thinking and thinking about what else to come up with and how to surprise the buyer! Specialist SR for sales and purchases in the fashion business, Elena Vinogradova, especially for our readers, compiled a calendar of events important for a retail store of clothes, shoes or both, which can help significantly increase traffic and sales.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Life after labeling. Ministry of Finance is preparing to abolish preferential tax regimes
The Russian shoe market is storming; it has not yet had time to get used to the idea of the need for mandatory labeling of shoes, as a new change to the law is being prepared. The Ministry of Finance proposed to deprive sellers of goods that are subject to labeling of the opportunity to use special tax regimes - the Single imputed income tax (UTII) and patents.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In the pursuit of a buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. The shoe market experts were divided into two camps: some advocate that they keep their margins with all their might, while others recommend starting to make discounts almost from the beginning of the season. The truth, as usual, is somewhere in between. We deal with our expert Maria Gerasimenko when the discount is really needed, and when it can be fatal.
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three different topics: Designing Emotion, Code Create, Empower Up.
From a novice to the soul of a company. Secrets of adapting new employees
The first days at the workplace can be decisive for an entire career in an enterprise or company. How to spend the period of adaptation is not just painless, but the most effective? When is it important for a new employee to prove his abilities, be accepted into the team, understand the rules and regulations of the company, and also show his first results? An expert in the field of crisis communication and HR, business coach Anya Pabst shares the secrets of competent adaptation of a new employee with SR readers.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
10 main colors of the season 2020
The fashionable colors of the upcoming seasons are one of the most used components of forecasting commercial trends in fashion. A review of 10 macro colors, the most attractive and demanded by the fashion industry in the 2020 year, is presented by SR expert Galina Kravchenko, director of the Assortment department of Fashion Consulting Group, head of trend analytics at FCG / FashionSnoops.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
