Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador
The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked…
December 9 2022 273
In St. Petersburg and the region, the volume of commissioning of warehouse real estate approached a record
According to the consulting company Nikoliers, in 2022, about 343 sq. m of quality warehouse space. This is 2,1 times higher than the figure for the whole of 2021, when…
December 8 2022 334
Uzbek shoemakers gather at Euro Shoes
Yan Belyaev, founder of the Euro Shoes premiere collection exhibition, and Uzcharmsanoat Fahriddin Boboev, chairman of the Association of Footwear Manufacturers of Uzbekistan, met at the BIOT-2022 international exhibition in Moscow and confirmed the importance of participation…
December 8 2022 261
Bata launches shoe collection made from recycled plastic bottles
Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
December 7 2022 317
Stores of Turkish brands will open instead of Mark & Spencer and Gap in Russia
Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
December 7 2022 501
Thomas Munz will add clothes to the assortment
The Russian shoe retailer Thomas Munz has taken on the development of a new retail format Thomas Munz Store, where, in addition to shoes and accessories of its own and other international brands, clothes under its own trademarks will also be presented ...
December 7 2022 436
H&M closed all stores in Russia
The Swedish chain H&M has finally curtailed its work in Russia. 172 shops were closed. New stores of Melon Fashion Group (Zarina, befree, Love Republic), Lime, Snow Queen, Turkish…
December 6 2022 420
Portugal will direct 600 million euros to the development of the footwear industry in the next 8 years
The Portuguese Association of Manufacturers of Footwear, Components and Leather Goods (APICCAPS) has presented a new Strategic Plan for the development of the footwear sector until 2030, writes…
December 6 2022 429
MICAM organized a promotional tour in December
The Italian International Footwear Fair MICAM will hold three teaser events in Berlin, Seoul and Brussels in December to anticipate the upcoming event scheduled for February 2023.
December 5 2022 394
Export of leather and footwear products to Russia from Uzbekistan in 2022 increased by 61%
According to the Uzcharmsanoat association, over the year, exports of leather and footwear products from Uzbekistan to Russia increased by 61% and reached $82,5 million in 2022. And next year, the association predicts an increase in exports of these products to Russia to…
December 5 2022 451
Camper launches regenerative wool Wabi slippers
Spanish brand Camper celebrated the 22nd anniversary of its Wabi slippers with a limited edition collection of regenerative wool slippers made in Mallorca.
December 5 2022 460
Pantone names 2023 color of the year
The Color of the Year 2023 is “powerful, fearless, inspiring” as Pantone 18-1750 Viva Magenta Carmine Red is described. Its other name is “new vibrating ...
December 3 2022 672
Fila collaborates with Haider Ackermann
South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,…
December 2 2022 534
Pakistan ramps up shoe exports
Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)…
December 2 2022 516
On Black Friday, Wildberries sold goods for 106 billion rubles.
The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost…
December 1 2022 530
Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.
As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through…
November 30, 2022 750
The sports industry from equipment and materials to collections of ready-made clothes and shoes - at the Sport Casual Moscow exhibition
From January 16 to January 18, 2023 in Moscow, in the Izmailovo Hotel, the XVI exhibition-presentation SPORT CASUAL MOSCOW of sports, casual and tourist clothing, shoes, accessories, as well as technologies, materials and equipment for their…
November 30, 2022 545
Pharrell Williams reimagines the classic Adidas Originals Samba silhouette
American rapper, singer, songwriter, and fashion designer Pharrell Williams and Adidas Originals continue to develop their collaborative Humanrace collection, this time with an update to the look of Adidas Originals sneakers…
November 30, 2022 884
Dior buys Art Lab, a print and leather-finishing company
According to the Milanese business newspaper Il Sole 24 Ore, the Parisian house of Dior has acquired the Tuscan company Art Lab, which specializes in the production of digital printing on leather and hand-finishing…
November 30, 2022 440
Pinko opened a concept boutique in Milan
Italian handbags and accessories brand Pinko has opened a concept boutique in the prestigious Galleria Vittorio Emanuele II department store in Milan, presenting a limited collection dedicated to the brand's Italian heritage. Pinko Galleria presents…
November 29, 2022 457
Record share of vacancies in Moscow shopping centers
According to the international consulting company NF Group (ex-Knight Frank Russia), by the end of the year the volume of vacant retail space in shopping centers in Moscow may reach 16-17%. This is the highest figure since 2014, writes Fashion…
November 29, 2022 605
Wildberries notes increased demand for led access
Due to the freezing rains and ice that hit Russia in the last week, there is an increased demand for…
November 29, 2022 607
China sees decline in online sales of luxury goods
In the first 9 months of 2022, luxury goods sales in China were down 1% from the same period a year earlier, after sales slowed in the second and third quarters.
November 28, 2022 430
Ecco Leather is going to scale the production of "mushroom leather"
Global tannery Ecco Leather, part of the Danish shoe brand Ecco, has partnered with Ecovative to develop and commercialize mycelium materials (fibrous root structure…
November 25, 2022 754
Gucci creative director Alesandro Michele steps down
Italian fashion house Gucci, part of the Kering Group, announced the departure of Alessandro Michele from the post of creative director, which he held since 2015. He worked as a designer in the company itself since 2002…
November 25, 2022 609
Factory S-Tep "Shoes of Russia" can avoid bankruptcy
Shoe factory S-Tep, which is part of OR Group (formerly Obuv Rossii), is negotiating a peace agreement with its key creditor, ChOP Brest Plus, and thus may avoid bankruptcy, reports…
November 24, 2022 1390
The Federal Tax Service wants to recover almost 1,5 billion rubles in tax deductions and fines from Ralf Ringer
From the Russian shoe company Ralf Ringer, tax inspectorates No. 15 and No. 18 want to recover about 1,5 billion rubles in tax fees, fines and penalties. The retailer is trying to challenge the actions of the tax authorities through the Moscow Arbitration Court, - ...
November 24, 2022 1240
French shoe brand Both Paris has collaborated with Yohji Yamamoto
An interesting collaboration between the French shoe brand Both Paris and the Japanese brand Yohji Yamamoto was presented on November 18th. The result of the collaboration of the two brands is a unisex high boot model that attracts the attention of the original…
November 24, 2022 549
Bikkembergs starts cooperation with Factory for the production of leather clothing
Clothing and accessories brand Bikkembergs has decided to partner with Factory, a leading Italian leather clothing company based in Fucecchio, Florence. A new project that will debut in the autumn-winter season…
November 23, 2022 531
Casadei founder Quinto Casadei dies
Quinto Casadei, the founder of one of Italy's iconic women's footwear brands Casadei, died Tuesday at the age of 88.
November 23, 2022 978
Podshofe rabbits and avant-garde deer - in the festive collection of St.Friday Socks
Petersburg brand of designer socks St.Friday Socks has released a New Year's collection. Some of the models are dedicated to the Rabbit, the symbol of the coming year, and the other to winter and holiday themes. Plots with Christmas trees, deer and gifts are intertwined with hints ...
November 23, 2022 799
In 2022, the growth in prices for shoes in Russia amounted to about 20%
This year, shoe prices have been rising all over the world. The increase in the price of footwear products was most noticeable in countries with high inflation (more than 10%), these include Argentina, Turkey, the Netherlands, Russia, Italy, and the UK. In these countries...
November 23, 2022 589
Vietnam hosted the International Shoe and Leather Exhibition
The 20th Vietnam International Footwear & Leather Fair was held from November 16 to 18 in Ho Chi Minh City, bringing together major manufacturers and suppliers from Vietnam and around the world, reports…
November 22, 2022 786
France launches sneakers made from grapes
Omar Camara, the founder of the new French shoe brand COG, was born near Grenoble, in Echirol. Pursuing the goal of releasing unique vegan shoes, he launched the production of sneakers, for which artificial leather is made from grapes ...
November 22, 2022 910
Puma releases the second release of the collaboration with American basketball player Lamello Ball
A month ago, the first sneaker model was released, created by Puma in collaboration with American basketball player Lamello Ball. The collaboration debuted in a bright orange colorway, while the second model debuted in black with blue…
November 22, 2022 560
Raf Simons is closing his own brand
Belgian designer Raf Simons, who gave the fashion world the iconic Ozweego sneaker he co-designed with adidas, is shutting down his own brand after 27 years. The Raf Simons spring collection will be the latest line…
November 21, 2022 1574
Farfetch reports third quarter 2022 loss
The luxury online retailer reported a slight 1,9% increase in revenue and a 4.9% decrease in GMV (Gross Merchandise Value) in the third quarter of 2022 compared to the same period last year, which…
November 21, 2022 1319
In 16 regions of Russia, there is a decrease in rental rates in retail real estate
In the third quarter of 2022, real estate rental rates in shopping centers decreased in 16 out of 56 regions of Russia, RBC-Nedvizhimost writes, citing analysts from a consulting company ...
November 18, 2022 775
The Beinopen forum creates an ecosystem for fashion industry companies
On November 2-6, the 8th Beinopen New Fashion Industry Forum was held. This year, the main task of the Forum was to give an idea of how the fashion market in Russia will be transformed, to unite professionals and develop joint…
November 18, 2022 1215
Ekonika invited top make-up artist Elena Krygina to form a New Year's collection
For the New Year holidays, Ekonika has assembled a collection of spectacular models and singled out a capsule in it, created in collaboration with top makeup artist and beauty expert Elena Krygina - Econika evening shoes and accessories complement ...
November 18, 2022 1076
Brands Wolford and Sergio Rossi have released a collaboration
Austrian luxury hosiery brand Wolford has chosen one of the brands from its parent Lanvin Group for its new collaboration, and has teamed up with Sergio…
November 17, 2022 614
TSUM launched a platform for the sale of used items of luxury brands
The new Tsum Collect resale platform enables individuals to sell and purchase used clothing, footwear and accessories from luxury and premium brands. Sales are carried out through an online application, writes ...
November 16, 2022 986
Nike launches online virtual sneaker store
Nike will open an online store and Swoosh platform to present virtual sneakers, users will be able to collect virtual models of the brand, and integrate digital items into…
November 16, 2022 1840
Largest duty-free shopping complex opens on Hainan Island
In China, on the island of Hainan in the city of Haikou, the world's largest duty-free shop has opened. The complex was built by China Duty Free Group (CDFG) and is located on the west coast of Haikou, next to Xinhai Port, a major transport…
November 16, 2022 1362
The owner of Blind Chicken will open a luxury department store in Afimoll
After opening a shoe store under the Blind Chicken brand in October 2022 in the metropolitan shopping and entertainment center Afimall City, Mikhail Molchanov, the owner of the Blind Chicken optics salon network, is going to open a luxury store next year in the same Afimoll…
November 15, 2022 894
Street Beat chain expands its range of clothing under its own brand
The network of multi-brand stores of shoes and sportswear is expanding the range of goods presented in retail under its own trade…
November 14, 2022 636
Rendez-Vous brought in fashion experts Buro 24/7 to present the latest collection
Rendez-Vous, a network of multi-brand shoe and accessory stores, now has separate spaces with models of shoes and accessories marked with the Buro_Choice hashtag. The models presented in these spaces were selected by experts from the…
November 14, 2022 597
MM6 Maison Margiela and Salomon have released their own version of trekking shoes
Belgian-based fashion brand MM6 Maison Margiela and French athletic shoe brand Salomon have launched a collaborative sneaker collection for the fall/winter season…
November 14, 2022 1380
Clarks recalls 8 shoes from sale due to the presence of toxic substances in them
The British shoe company Clarks has announced a recall of 8 shoes from the spring-summer 2022 collection from the sale. The reason is the excessive level of chemicals hazardous to health, which was identified as a result of testing samples ...
November 13, 2022 588
Suspended factory S-Tep want to involve in the service of government orders
The authorities of the Novosibirsk region offered the Faraday company to place part of the orders for the production of military footwear at the S-Tep shoe factory (Berdsk, an asset of the OR Group), which has suspended its activities. This was announced by the Minister of Industry, ...
November 11, 2022 732
All-Russian forum of light industry "Manufactura 4:0" will be held in Moscow
On November 17-18, 2022, the All-Russian light industry industry forum "Manufactura 4.0" will continue its work at the site of the Grand balroom congress center in Moscow. The event is supported by the Ministry of Industry and Trade of the Russian…
November 11, 2022 645
Pinko released a collection of bags for the NFT metaverse MetaLoveBag
The Italian brand of women's clothing and accessories Pinko has presented another project that marks the brand's entry into virtual reality. Pinko has released its first NFT collection dedicated to the iconic world of Pinko Love bags…
November 10, 2022 821
Ferragamo reports nine-month 2022 revenue and profit growth
In the first nine months of the year (as of September 30, 2022), Italian luxury house Ferragamo's revenue grew by 17,2% to 921 million euros. Net profit increased by 69,2% to 67 million euros compared to 40 million euros for…
November 10, 2022 520
Turkish brand Dogo will re-present its collection at Euro Shoes in February 2023
Dogo, a shoe brand from Izmir, has confirmed its participation in the next Euro Shoes premiere collection in Moscow, which will be held from February 20 to 23, 2023 at the Central Exhibition Complex…
November 9, 2022 1124
A Bathing Ape and adidas Superstar Collaboration Released This Week
On Thursday, bape.com will feature a new collaboration between Japanese streetwear brand A Bathing Ape and adidas. One of the iconic models of the German sports giant adidas received a new reading…
November 9, 2022 649
The first pop-up store of the Turkish brand Ipekyol opened in the capital's "Afimoll"
In Moscow, in the Afimall shopping center, a pop-up store of the Turkish brand of clothing, shoes and accessories Ipekyol has been launched. We wrote about plans to bring this brand to the Russian market…
November 8, 2022 1086
Detsky Mir Group may become a non-public company
The Board of Directors of Detsky Mir Group intends to consider the issue of reorganizing the group from a public company to a private company (from PJSC to LLC). The procedure for the transformation of the company involves the sale of PJSC shares for shareholders who have not transferred to the LLC, - ...
November 8, 2022 715
Delivery service PickPoint received claims from contractors for 322 million rubles
A number of large online retailers have filed lawsuits against PickPoint. Among them are Kupishuz (the legal entity of Lamoda), Esolutions (part of Otto Group Russia), Ile de Bote and Techport. The largest amount of the claim from Kupishuz is over 262 million rubles, ...
November 8, 2022 676
Nike store opened in Moscow under a different sign
On November 4, the first store of the sportswear manufacturer Nike opened in Outlet Village Belaya Dacha after the suspension of work in Russia. The store has changed its name and operates under the NSP banner. As Izvestia writes, Nike was bought by the Russian ...
November 6, 2022 902
Russia will strengthen security measures at trade facilities and catering establishments
At retail facilities in Russia, security posts are being strengthened, instructions for working in emergency situations are being updated, actions are being worked out in case of a threat of a terrorist attack, and the operation of fire extinguishing and warning systems is being checked, according to the recommendations ...
November 3, 2022 765
Nike launches online virtual sneaker store
Nike will open an online store and Swoosh platform to present virtual sneakers, users will be able to collect virtual models of the brand, and integrate digital items into video games.
Raf Simons is closing his own brand
Belgian designer Raf Simons, who gave the fashion world the iconic Ozweego sneaker he co-designed with adidas, is shutting down his own brand after 27 years. The spring collection of Raf Simons will be the latest line of the brand.
Factory S-Tep "Shoes of Russia" can avoid bankruptcy
The S-Tep shoe factory, part of the OR Group (formerly Obuv Rossii), is negotiating a peace agreement with its key creditor, ChOP Brest Plus, and thus can avoid bankruptcy, TASS reports.
MM6 Maison Margiela and Salomon have released their own version of trekking shoes
Belgian-based fashion brand MM6 Maison Margiela and French athletic shoe brand Salomon have launched a collaborative sneaker collection for the fall/winter 2023 season.
Largest duty-free shopping complex opens on Hainan Island
In China, on the island of Hainan in the city of Haikou, the world's largest duty-free shop has opened. The complex was built by China Duty Free Group (CDFG) and is located on the west coast of Haikou, next to Xinhai Port, a major transportation hub, and has a total building area of 280 square meters, writes Worldfootwear.com
Farfetch reports third quarter 2022 loss
The luxury online retailer reported a slight 1,9% increase in revenue and a 4.9% decrease in GMV (gross merchandise value) in the third quarter of 2022 compared to the same period last year, reflecting a decrease in activity on the trading platform and downgrades its financial guidance for the year, writes Worldfootwear.com
The Federal Tax Service wants to recover almost 1,5 billion rubles in tax deductions and fines from Ralf Ringer
Tax inspectorates No. 15 and No. 18 want to collect about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. The retailer is trying to challenge the actions of the tax authorities through the Moscow Arbitration Court, Vedomosti reports.
The Beinopen forum creates an ecosystem for fashion industry companies
On November 2-6, the 8th Beinopen New Fashion Industry Forum was held. This year the main task of the Forum was to give an idea of how the fashion market in Russia will be transformed, to unite professionals and develop joint business strategies. 
Turkish brand Dogo will re-present its collection at Euro Shoes in February 2023
Dogo, a shoe brand from Izmir, has confirmed its participation in the next Euro Shoes premiere collection in Moscow, which will be held from February 20 to 23, 2023 at the Expocentre Fairgrounds.
Ekonika invited top make-up artist Elena Krygina to form a New Year's collection
For the New Year holidays, Ekonika has assembled a collection of spectacular models and singled out a capsule in it, created in collaboration with top make-up artist and beauty expert Elena Krygina - Ekonika evening shoes and accessories complement KRYGINA cosmetics beauty sets.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Turkish footwear brand Dogo will start retail development in Russia
Bright prints with funny koalas, with images of newspaper news about Harry Potter or famous paintings by Van Gogh on shoes and bags - such a positive collection was presented at the autumn Euro Shoes exhibition in Moscow by the Turkish brand of shoes and accessories Do Go. The company aims to develop branded retail in Russia and promises to open the first stores in early 2023. Do Go CEO Ali Sunnetcioglu told Shoes Report about these plans during the Euro Shoes exhibition in Moscow.
Mexico ramps up shoe exports amid US-China trade war
According to the results of the year, the growth of footwear exports in Mexico may amount to more than 50% and reach by the end of 2002 the volume from 32 million to 35 million pairs. Alfredo Padilla Villalpando, President of the Chamber of Footwear Industry of Guanajuato (CICEG), said that the prediction was that Mexico benefited from the trade war between the US and China.
MASCOTTE relaunches retail format with focus on digital technology
On August 30, the opening of a new MASCOTTE salon in an updated concept took place in St. Petersburg. Particular attention in the concept is paid to digital content that creates a comfortable and exciting shopping experience: screens in the showcase and central areas with image content, information screens around the perimeter of retail equipment, tablets with a convenient user application in the lounge area and at the checkout.
How to turn an unprofitable store into a profitable one
Last year, we published several materials by our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeny Danchev, in which the expert analyzed cases from his practice in detail. These are real stories of the Russian retail shoe business, which experienced certain problems, was inefficient, but managed to overcome difficulties and the point of unprofitability, and reached a new level. These materials received a great response from our readers, so we continue the topic. Evgeny Danchev shares his experience and gives recommendations on how to make a loss-making store profitable.
Commercial Models for Outdoor Sneakers and Footwear Range
Sneakers are the most comfortable and versatile type of footwear, combined with clothes of any style. Models of sneakers, sneakers and low shoes occupy an increasing share of sales in the footwear market, replacing the classic models of oxfords, derbies, monks and loafers. The article discusses the current design solutions that will be in demand in the spring-summer and autumn-winter seasons over the next two years.
Fashion brand boutiques remain on the main fashion street of St. Petersburg
Despite the sanctions announced by Western countries and the decision of many foreign brands to suspend their work in Russia, fashion brands have made an exception for the main fashion street of St. Petersburg. – Boutiques of fashionable luxury and premium brands continue to operate on Bolshoy Prospekt of the Petrogradskaya Side. Among them are Karl Lagerfeld, Pal Zilieri, Marella, Baldinini and others.
7 pairs of dutikov boots for the city and country walks
Half boots - dutiks - a chance not to change the dynamic urban sports style in the Russian winter, when even insulated sneakers cannot save you from snow porridge, snowdrifts and ice. At the same time, you can not refuse the still popular over size in clothes, choosing bright positive colors that contrast well with the main colors of the landscape - white, gray and black. The model of short soft boots is present in the winter collections of a huge number of brands represented in Russia. The Shoes-Report review contains 7 attractive dutik models, the main advantages of which are informal style and convenience.
Managing the shoe business during turbulence
We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
How to work in VKontakte and Telegram
If your content was interesting to your target audience in social networks banned in Russia, then it will be interesting to them in other social networks. A social network is just a tool that connects you and your target audience. Fashion brands were sold not because some network sells them better, but because your customers spent more time in it because of bloggers, publics and a variety of quality content. What will happen next? Why shouldn't you panic? SR digital expert Katerina Diveeva talks about how to work in other social networks - VKontakte and Telegram. 
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
Sustainability in the footwear segment. Where are we now, what are the main trends?
The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and textile industries, known to have a big impact on the environment, are at the forefront of change and sustainability. Innovative materials created from materials recycled and recycled in the future, new technologies in traditional leather industries, collaborations with environmental experts, and most importantly, complete transparency of the entire chain - these are the main vectors for the development of the shoe industry today. Let's look at the best practices of market leaders in order to understand what steps are possible in order to start in this direction. Understanding sustainability trends with expert Olga Steinberg.
EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
How the buyer makes a purchase decision and psychological methods to influence it
In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Not every employee can master the skill of active sales, since its development requires the right internal psychological attitudes. In this article, Evgeny Danchev analyzes the psychological portraits of both the buyer and the seller, since the head of a retail store needs to clearly understand what connection exists between the psychology of sales and the financial results of the store. The overall global retail trend is now towards more personalization. Against the backdrop of falling customer traffic, the seller is required to find individual access keys to each of the customers.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
Mephisto will present the autumn-winter '22/23 collection at the Euro Shoes exhibition in Moscow
The French shoe brand Mephisto is preparing to present a new collection of shoes for men and women for the autumn-winter'22/23 season at the international exhibition of shoes and accessories Euro Shoes premiere collection, which will be held in Moscow from February 21 to 24 at Expocentre. Buyers will be presented with the iconic men's Rainbow boots, Mobils orthopedic shoes, elegant women's ankle boots with small heels, trendy Chelsea and moccasins, as well as light and stylish sneakers from the new Allrounder by Mephisto line.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
