Expo Riva Schuh & Gardabags took place in Italy
The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
January 21 2022 192
OR Group made a technical default on bonds
OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
January 21 2022 237
The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40
In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
January 20 2022 179
MICAM postponed to March
The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
January 20 2022 259
Detsky Mir recycled about 3 tons of footwear and textile waste
Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
January 20 2022 357
Moscow extended the requirement for employers to transfer at least 30% of employees to remote work
In connection with the spread of a new strain of coronavirus, Moscow Mayor Sergei Sobyanin ordered the extension of the requirement for employers to transfer at least 30% of employees to remote work until April 1, 2022…
January 20 2022 192
Comme des Garçons presents two shoe collaborations for men's Fall/Winter 2022/23 collection
Rei Kawakubo, creative director of Comme des Garçons Homme Plus, presented the new men's collection for autumn-winter 2022-23 in Tokyo. The collection is called Nomad, which means "Nomad" in English. In addition to clothing - outfits made of woolen ...
January 19 2022 318
Euro Shoes news: Tamaris focuses on soles and heels in the autumn-winter 2022/23 collection
The German footwear brand Tamaris presents a collection of footwear for the autumn-winter 2022-2023 season. High-platform loafers, combat boots and colored-soled Chelsea boots, sophisticated triangular and cat-heeled shoes are the key models of the mainstream…
January 19 2022 741
Bally appoints Ruigi Villaseñor as new creative director
Ruigi Villaseñor, who has been developing his own fashion brand Rhude since 2015, has been appointed as the new creative director of the Swiss luxury clothing, footwear and accessories brand Bally, producing clothes and accessories sought after by celebrities in…
January 18 2022 220
JW Anderson offers a men's version of Mary Jane shoes
As part of Milan Fashion Week, the fall-winter 2022/23 collection of the British brand JW Anderson was shown. The show itself, which took place on the catwalk of the London club Scala, was stylistically reminiscent of the rave parties of the 90s, and in the presented extravagant…
January 18 2022 282
Tod's presented men's footwear collection autumn-winter 2022/23
Italian Tod's has unveiled a new collection of shoes for autumn-winter 2022/23, in which soft forms, suede and accessories take the consumer further away from sports style, offering a more intelligent alternative to urban…
January 18 2022 356
Vietnamese workers do not want to return to factories
Vietnam's manufacturing sector is experiencing an acute labor shortage. Despite the fact that companies offer higher wages and benefits, it is not possible to return workers to factories, writes ...
January 16 2022 503
The structures of the network of children's goods "Daughters-Sonochki" are preparing for bankruptcy
On January 12, five operating companies of the Daughters and Sons group published messages on Fedresurs about their intention to go to court with applications for their own bankruptcy, writes ...
January 16 2022 517
Sergio Rossi has announced the appointment of a new creative director
Evangelia Smirniotaki, art director and founder of the online magazine and style blog of the same name…
January 16 2022 318
Iran exports shoes, synthetic leather hit $100 million
Director of the Iranian Association of Shoemakers Rasul Shajari, speaking at the international exhibition of shoes, bags, leather and related industries MPEX 2022, noted that in the last financial year (ended March 20, 2021), there were…
January 13 2022 379
ASHYA x Michael Kors Collaboration Released
Michael Kors has announced the release of two unique bags created in collaboration with ASHYA, a young accessory brand founded by Jamaican-American duo Ashley Simone and Moya…
January 13 2022 286
The Italian government has proposed measures to support the leather industry
Italian Economic Development Minister Giancarlo Giorgetti has announced a €10 million grant to support the Italian leather industry.
January 13 2022 347
Dior unveils new silhouette for womens running shoes
The new silhouette of the Dior running shoe is called the Vibe. The shoe top is made of transparent rubber with silver or gold overlays. The design of the model was developed by the creative director of the luxury brand Maria Grazia ...
January 12 2022 400
Two Unichel stores looted during pogroms in Kazakhstan
The Chelyabinsk shoe manufacturer Unichel reported the looting of two stores of its branded network in Kazakhstan. Both stores were located in Alma-Ata. In total, 98 Unichel stores operate in Kazakhstan in 49…
January 12 2022 441
OR Group's online sales grow by one third on New Year's holidays
In the period 1-10 January, OR Group's online sales grew more than 30% compared to the same period in 2021. Household products became the leader in sales, their share reached 32% of the total online sales in physical terms, - ...
January 12 2022 317
Euro Shoes will take place on the scheduled dates at the Expocentre on Krasnaya Presnya in Moscow
The international exhibition of footwear and accessories Euro Shoes premiere collection will take place in Moscow, as previously planned, on February 21-24, in the pavilions of the Moscow Expocentre. We are not talking about the postponement of the exhibition, and this is very important for market participants, so ...
January 12 2022 1055
Timberland will recycle shoes
American footwear brand Timberland has announced a program to collect footwear and apparel for recycling and the creation of new items from recycled materials. The Timberloop program operates in the United States, writes ...
January 11 2022 341
Michael Kors launches ad campaign featuring supermodel Kendall Jenner
The release of the Michael Kors Collection Spring-Summer'22 is accompanied by a chic advertising campaign featuring American model Kendall Jenner. The campaign was filmed on the rooftop of the Prospect Tower in Manhattan. The main idea of the video and ...
January 11 2022 319
11 Grazie and Kimex stores were robbed in Kazakhstan
On the night of the riots in Almaty, 11 Grazie and Kimax clothing and footwear stores were smashed and robbed. Igor Kuznetsov, owner of the retail chain of stores Grazie and Kimax, which has 25 stores in the capital of Kazakhstan and 75 stores in the whole country, ...
January 11 2022 485
Pandemic plays into the hands of Birkenstock
German brand Birkenstock has been dubbed "the official shoe for work from home." So, starting from 2020, the Birkenstock business has shown steady growth, largely due to the changed consumer preferences during the pandemic, writes ...
January 10 2022 411
Turkmen footwear brand Sada enters the Russian market
The Sada dostluk individual enterprise located in the Mary velayat of Turkmenistan has signed an agreement on the export of footwear under the Sada trademark to Russia starting in 2022, writes ...
January 10 2022 415
Cher became the face of California UGG
American pop diva Cher starred in an advertising campaign for California sheepleather shoe brand UGG. The Cozy At Home campaign is out in the spring of 2022. In cozy UGG boots and slippers, the femme fatale Cher unexpectedly appears in a relaxed home ...
January 10 2022 338
Caprice predicts annual revenues of over 100 million euros
A week before the New Year, the German footwear manufacturer Caprice awarded its employees who have been working in the company for many years and announced that despite the difficult general conditions of development, despite the pandemic, the company's turnover according to the results of ...
January 9 2022 462
2022 shopping centers to open in Moscow in 10
In the new year, 10 new shopping centers are expected to be commissioned in Moscow, with a total area of 408,7 thousand. sq. meters, - calculated in the real estate agency Knight Frank. At the same time, according to experts, the share of vacant space in new shopping centers ...
January 9 2022 502
Prada and Adidas continued cooperation
Another collaboration between Prada and Adidas presents a new look at luxury sportswear. The collection includes clothes, shoes, bags and accessories. Its peculiarity is its use in the manufacture of fabric products ...
January 9 2022 402
The holiday comes to us!
The partners of the Caprice Vostok company are in a hurry with New Year's greetings to our readers, clients and market participants.
December 29 2021 489
Happy New Year and Merry Christmas
Dear readers, subscribers, advertisers, colleagues, authors, experts and partners!
December 29 2021 526
The first exhibition of paintings on the fight against postcoid syndrome has opened in the Aviapark shopping center
Retail is actively looking for non-standard ways to attract visitors on these New Year's Eve days, using the current topic of the pandemic. An unusual exhibition has opened in the largest shopping center in Moscow - the Aviapark shopping center: 14 paintings were adorned with a temporary ...
December 28 2021 618
Shoes Report took part in the charity project "Books as a Gift for Children"
The last weeks of December are the time for New Year's gifts. This year the Shoes Report magazine took part in the charity program "Books as a Gift for Children", which is held annually by the "Illustrated Books for Little Blind Children" Foundation and ...
December 28 2021 449
PUMA opened its XNUMXth store in Russia
The hundredth PUMA brand store in Russia has opened in the new shopping and entertainment complex of the capital "Paveletskaya Ploschad", - writes ...
December 27 2021 494
Detsky Mir sums up the results of the 10th anniversary of its presence in Kazakhstan
The first store of the Detsky Mir chain in the Republic of Kazakhstan was opened on December 9, 2011 in Astana in the Tulpar shopping center. Today the retailer is the leader in the segment of children's goods on the market ...
December 26 2021 548
Crocs buys Italian casual shoe brand Hey Dude
Crocs has signed an agreement to buy Italian footwear brand Hey Dude for $ 2,5 billion. The deal is slated to close in the first half of 2022. With the acquisition of Hey Dude, Crocs expands its presence in ...
December 26 2021 619
In St. Petersburg, a QR code mode is introduced for visiting retail, cafes and restaurants
The authorities of St. Petersburg decided to restrict visits to catering and retail outlets in order to combat the spread of coronavirus infection, and from January 2, 2022, they are introducing the QR code regime, - RIA reports ...
December 24 2021 680
Crocs has opened a new concept store in Tsvetnoy department store
The opening of a new Crocs store in the Moscow department store "Tsvetnoy" took place on December 23. The store area is 25 sq. m, it is located on the second floor of a department store. The new store has become 94 points in the brand's retail network in Russia and countries ...
December 24 2021 566
Lacoste opened a new flagship in Moscow
On December 21, in the capital's Paveletskaya Plaza shopping center, a new flagship boutique of the French brand Lacoste was opened. The flagship, with an area of 439 square meters, has become the largest Lacoste retail space in Russia. The boutique is open in a new ...
December 24 2021 553
Stylists for blind people to appear in Moscow
The "Fashionable Blind" project was launched in Moscow, aimed at helping blind and visually impaired residents of the city of Moscow in creating and maintaining an attractive external image. The initiators were a team of visually impaired Muscovites, which became the winner ...
December 23 2021 491
5 Russian designers and "Moscow Longevity" have created the collection "Seniors for Seniors"
On December 9, Moscow hosted a show of fashion collections created by 50 participants of the Moscow Longevity program under the mentorship of famous Russian designers - Igor Gulyaev, Ksenia Seroy, Leonid Alekseev, Galina Kryuchkova and Sergei ...
December 23 2021 544
In Belarus, shoes made of genuine leather and imitation leather will be put on different shelves
On the national Internet portal In Belarus, a resolution of the Council of Ministers of December 21, 2021 No. 729 was published, which establishes a new rule for displaying shoes in retail. Now retailers of Belarus are obliged to place shoes with natural uppers ...
December 23 2021 792
Wildberries notes an increase in demand for felt boots
The December frosts in Russia provoked an increase in demand for felt boots, earflaps and fur coats, says Wildberries. From December 1 to December 20, compared to the same period last year, sales of felt boots in pieces increased 2,5 times. To buy felt boots and ...
December 22 2021 558
The Detsky Mir chain has grown to 900 stores
The Detsky Mir chain opened a 900 retail store, which opened in Krasnokamensk, in the Prodmix shopping center, with an area of 1200 sq. M. meters. As noted in the retailer's press release for 9 months of 2021, 39 ...
December 22 2021 391
Shoe brand Premiata launched a clothing line
For the first time in its more than 130-year history, the Italian footwear brand Premiata has decided to launch a collection of clothing. The idea of its creation is the initiative of a new generation of family brand owners ...
December 22 2021 520
Happy Socks is housed in L'Etoile
Soho Fashion Group, a distributor of footwear and accessories of world brands in Russia and the CIS, announces the beginning of cooperation with the L'Etoile perfumery and cosmetics chain, in whose stores branded racks of the Dutch sock brand from ...
December 22 2021 429
In the Sverdlovsk region, they refused from QR codes for retail
The Governor of the Sverdlovsk Region Yevgeny Kuyvashev announced the lifting of restrictive measures on visiting shopping centers. The requirement to present QR codes when visiting shopping centers and stores located in them for the period from December 22 to January 20 ...
December 22 2021 413
Wholesale and retail businesses are experiencing a shortage of professional staff
The international recruiting company Hays in Russia presented an overview of the opinions of employers and professionals on the situation on the labor market in 2021, writes Retail-News.com. According to the research results, the shortage of key specialists in Russia in ...
December 21 2021 473
The new version of the Adidas Yeezy Boost 700 MNVN is released
The latest version of Kanye West's famous Adidas Yeezy Boost 700 MNVN sneaker in Metallic has arrived on store shelves.
December 20 2021 527
Nike and Comme des Garçons collaborate on high-heeled sneakers
The new sneaker for women in the collaboration between Nike and Comme des Garçons is called Premiere, inspired by the silhouette of football boots from the 90s. The sneaker has a quilted upper, tapered heel and ...
December 20 2021 497
Wildberries entered the UK market
The largest Russian online retailer Wildberries has launched sales in the UK, which has become the 19th country in which the company operates. UK buyers can place orders in a separate online store uk.wildberries.ru and using mobile ...
December 20 2021 418
Giuseppe Zanotti has released sneakers with the figure of a cobra
A three-dimensional figure of a cobra wraps around the new sneakers of Italian brand Giuseppe Zanotti, which unexpectedly presented an eccentric shoe in the style of street fashion and invited hip-hop artist Young Thug to star in an ad ...
December 20 2021 496
Ministry of Industry and Trade of the Russian Federation: Production of leather and leather goods for 10 months of 2021 increased by 11,5%
The production of light industry products in January-October 2021 by the corresponding period of 2020 showed a noticeable growth by type of activity, - such a positive trend was noted in his speech by the Deputy Minister of Industry and ...
December 17 2021 540
Beinopen and DHL Express will hold an educational program for representatives of fashionable business in Yekaterinburg
Fashion Industry Development Institute Beinopen and international logistics company DHL Express will host an educational program for those working in fashion. The event will take place in Yekaterinburg, in the space Zarya, 18-19 ...
December 17 2021 471
The State Duma approved in the first reading the bill on access to public places by QR code
The State Duma adopted in the first reading the bill "On Amendments to the Federal Law" On the Sanitary and Epidemiological Well-Being of the Population. "
December 17 2021 459
Open shoes in stones and rhinestones are the main trends of the festive collections of fashion brands
Stones and rhinestones, as well as colors of silver and gold, metallic are the main attributes of the festive collections of world footwear brands. All the leading luxury brands with special collections for Christmas and New Years celebrations have been spotted in ...
December 16 2021 518
Guram Gvasalia officially became the creative director of Vetements
After leaving the post of creative director of Vetements Demna Gvasalia in September 2019, the position was empty. Although the co-founder of the brand, Demna's brother Guram Gvasalia, nominally took over the reins of the creative component of the popular brand. Now…
December 15 2021 574
Portuguese brand Suave at Euro Shoes
We continue to acquaint you with the participants of the Euro Shoes 2022 winter exhibition. Shoes of the SUAVE trademark have existed since 1993. She is known and appreciated all over the world for quality, comfort and ...
December 15 2021 1787
Wildberries has reduced the cost of international shipping up to 30%
The international online retailer Wildberries has updated the system of tariffs for the logistics of orders for buyers from foreign countries, due to which the cost of delivery of goods from Russia has significantly decreased. The most significant - by 30% - fell in price ...
December 15 2021 568
Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
La Pinta is a participant of the February Euro Shoes exhibition
The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022.
Instagram and the shoe business: how to make your account a seller?
Today, no one argues about the need to develop a brand on social networks. Every regional shoe store has its own Instagram account, not to mention the big federal players. But having an account does not guarantee sales. In order for your account to start selling, it is important to avoid mistakes and follow some rules. SR expert Maria Gerasimenko analyzes the most common mistakes that prevent effective work on Instagram and gives recommendations on how to improve the indicators of the SMM direction.
Viber and Facebook messenger: business opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix that effectively works at all stages of the marketing funnel. Messengers allow you to comprehensively solve a variety of brand tasks - from building brand knowledge to retaining an audience and automating many business processes. In this article, we talk about the features of Viber and Facebook Messenger.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
Extremist buyers. Who are they and how to work with them?
The topic of interaction between the buyer and the seller has been studied since the beginning of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - consumer extremism. Elena Vinogradova, SR expert in sales and purchasing in the fashion business, shares her thoughts and gives recommendations on how to interact with extremist buyers.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Assortment of bags, belts and gloves for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key accessory models for increasing shoe store sales: bags, belts and gloves for women's assortment in the season FW 2021/22. We present: mini bags, cross-body, box bag, hobo, oversized clutches, tote, bucket bag, frame bags, belt with a purse, classic belts of different widths, as well as the most current models of gloves.
Eksposhoes fashion footwear exhibition starts in less than a month in Antalya!
Ladies and Gentlemen! We invite you to the exhibition of fashionable leather shoes EKSPOSHOES, which will be held from November 3 to 5 at the Granada Luxury Belek Hotel, Antalya.
Technical aspects of display space and current trends in its design
Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and retail space, founder of VMC Retail agency Marina Polkovnikova, talks about the main technical aspects of creating a shop window, and also answers questions about the current color scheme in fashion retail and trends in window dressing.
The psychological profile of the sales assistant
If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. SR expert Evgeny Danchev talks about the criteria for effectively hiring people for the position of a sales assistant.
Directions in the style of clothing and footwear that will remain in fashion for a long time
The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, SR expert, fashion-analyst of FCG Galina Kravchenko talks about this phenomenon, called "long trends". The material uses posts and photos from the Instagram account of Galina Kravchenko - galina_kravchenko79.
Crocs releases collaboration with Little Big
In a collaboration between Crocs and the popular Russian band Little Big, bright clogs in black and pink with spikes, silver chains and rivets were born. The model's design is complemented by the exclusive Jibbitz charms, presented in the form of an angry and cheerful bear, created based on the tattoo on the back of the Litle Big soloist Ilya Prusikin.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
Italian bags MARINA CREAZIONI at Euro Shoes
At the Euro Shoes exhibition, a new participant from Italy is the Trade House company, representing the MARINA CREAZIONI (Marina C.) bag brand. MARINA CREAZIONI style is the right balance between functionality, attractiveness and elegance, it is associated with a sophisticated woman who does not abandon her femininity and in every possible way demonstrates her charm in clothes and accessories.
Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
In early March 2021, the largest international exhibition of footwear, bags and accessories in the total look format will once again open its doors to exhibitors and guests in the capital's event hall MAIN STAGE. Despite the difficult times that many industries are going through today, including the footwear sector, all the largest European footwear brands present on the Russian market - traditional participants of Euro Shoes - confirmed their participation in the event. The companies will present collections of women's, men's and children's footwear for the fall-winter 2021/22 season.
Hermes spring'21 clogs are in high demand
The new model of the clogs of the French luxury house Hermes is already being compared with the most coveted bag of the same manufacturer - Birkin, which can be purchased only after waiting in line on the waiting list. At the moment, the clogs of the brand's current spring collection, which were first shown on the catwalk of Paris Fashion Week in October 2020, have already been sold out, writes Footwearnews.com
Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
Despite the pandemic and the associated restrictions on international travel, Turkey's borders remain open to guests from Russia, and the Eksposhoes Antalya shoe exhibition is once again ready to host Russian buyers.
Instagram content ideas
The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting to such pages, you quickly scroll through them, and if you suddenly subscribe, then unsubscribing in the shortest possible time is inevitable. In this article, SR expert Elena Vinogradova decided to move away from theory and share practical cases that she liked from a professional and consumer point of view.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
