adidas Originals and Alexander Wang released the final collection from the collaboration
A collection of adidas Originals and American designer Alexander Wang called Season 6 is inspired by the world of disco and computer technology.
16 December 2019 23
Reebok redesigns its retail
Updated Reebok stores were launched in Aviapark, Metropolis, MEGA Teply Stan, Atrium and Tsvetnoy shopping centers in Moscow. On March 2020, it is planned to open a retail store in a new format in the MEGA Belaya Dacha shopping center.
13 December 2019 231
Econika will give tablets to sellers
The network of shoe stores and accessories "Econika" decided to give tablets to their sales consultants in order to improve customer service. With their help, sellers assist buyers, helping them in choosing a product.
13 December 2019 313
New Balance reissues models released in 1996
In the fashion of the nineties, New Balance decided to reissue its hits released in 1996.
12 December 2019 510
Jimmy Choo and Agent Provocateur outlets to open at The Outlet Moscow
The new Outlet Moscow premium outlet center will feature Jimmy Choo and Agent Provocateur boutiques. They will be the first outlet stores of these brands in Russia.
12 December 2019 293
AFOUR released cycling shoes
The St. Petersburg brand of handmade sneakers AFOUR participated in a collaboration with the Chain Gang SPB cycling club, created under the patronage of the iconic craft brewery Brewdog. The collaboration resulted in unique cycling sneakers for skiing ...
12 December 2019 283
Turkish company Heya Shoes will present in Moscow its collection of autumn-winter 2020 / 21 shoes
At the February exhibition Euro Shoes Premiere Collection (25-28 February 2020 year), Turkish shoe manufacturer Heya Shoes will present a fashionable and practical collection of women's shoes.
12 December 2019 183
Shoe brand Razgulyaev-Blagonravova opened a boutique in Moscow
A small boutique of the St. Petersburg brand of mules, loafers and handmade slippers Razgulyaev-Blagonravova earned in the metropolitan hotel.
11 December 2019 370
adidas Originals will hold a vintage market in Moscow
December 21 at the flagship store adidas Originals on Kuznetsk bridge will host a Christmas party, organized in partnership with the conceptual Moscow store Legacy Vintage Store. At the Legacy Vintage Store event will present ...
11 December 2019 415
Timberland introduced the "Christmas" boots
Timberland, the American shoe brand, has added a festive mood to the design of its classic yellow shoes and launched the Timberland Christmas Pack women's shoe collection.
11 December 2019 536
The share of clothing and footwear stores in the eСommerce market is 38%
About 38% of all online orders of the largest 1000 stores in Russia for the period from July 2018 to June 2019 came from online clothing and footwear stores, says a Data Insight study under the general title “Online clothing and ...
10 December 2019 456
adidas Originals launches collaboration with skateboarder and designer Blondie McCoy
Skateboarder, artist, designer and part-time model - Blondie McCoy rethought her favorite silhouette of adidas Originals Superstar 80s sneakers. The inspiration for the new design was the spirit of the London quarter of Soho that was special for him.
10 December 2019 431
Avon has released a collection of accessories with the Moscow Solstudio Textile Design
Avon and Solstudio Textile Design, a Moscow textile design studio, have released a collaboration. The collection includes two models of bags, a purse and a kerchief in the colors of the main palette of the autumn-winter season 19 / 20.
9 December 2019 598
Baldinini launched a line of watches and launched an online store in Russia
Italian luxury shoe brand Baldinini introduced in 2019 the new Baldinini Watches line created in Switzerland. December 9 2019 of the year Baldinini Watches brand officially comes to Russia and launches an online store ...
9 December 2019 471
Wildberries sold 35 billion rubles worth of goods on Black Friday.
The Wildberries online store held a Black Friday sales promotion from November 22 to December 4 2019. During this period, customers ordered goods worth more than 35 billion rubles, which is three times more compared to last year, ”...
6 December 2019 1375
Nike x Dior Air Jordan 1 sneakers will be released in April
Nike and Dior confirmed the first collaboration this week, which resulted in a luxury version of Air Jordan 1 sneakers.
6 December 2019 1492
Geox has released a collection of children's shoes with the symbols of the Disney cartoon FROZEN II
The Italian brand Geox has released a joint collection with The Walt Disney. The collection of sneakers and shoes for girls is dedicated to the release of the full-length cartoon "Frozen II". Shoes are decorated with prints with images of the main characters of the cartoon.
5 December 2019 528
The main color of 2020 of the year is determined
Pantone Institute named the main color of the upcoming 2020 year. It will be the classic blue (Classic Blue, 19-4052).
5 December 2019 968
Reebok created sneakers based on plant materials
Following the concept of environmental friendliness, Reebok sports ammunition brand has developed running shoes made exclusively from plant materials. The company investigated every element in shoes, trying to find him ...
4 December 2019 613
Detsky Mir Group has opened the eighth Detmir store in Belarus
A new store of the Detmir retail chain opened today in Minsk at the Rakovsky Kirmash shopping center. Retail area - about 1000 sq. m. The supermarket has become the fourth chain store in the city and the eighth store in the Republic of Belarus.
4 December 2019 1252
AFOUR x ARC x LATUSH - a new collaboration of three St. Petersburg brands
The AFOUR brand of sneakers has launched a collaboration with the manufacturer of the JAG bag and the LATUSH bracelet workshop. All participants in the collaboration are creative workshops from St. Petersburg.
3 December 2019 561
Golden Goose will be auctioned
Owner of the luxury brand Golden Goose, the Carlyle Private Equity Fund will sell the brand through an auction held by Bank of America. He sent out invitations to submit his applications to a small group of bidders by mid-December. It…
3 December 2019 502
TSUM will give the floor for the sale of luxury clothing and shoes for children
The Moscow Central Department Store plans to re-equip the fifth floor for the sale of children's clothing and luxury brand shoes. The space will consist of brand corners and will work at the TSUM already in the 2020 year, the Vedomosti newspaper writes.
3 December 2019 407
Reebok unveils new Instapump Fury Boost model
In honor of the 25 anniversary of the iconic Instapump Fury sneaker, the 2019 Reebok released its updated version with shock absorption technology - Boost. In Moscow, the presentation of the anniversary novelty was held in the Tsvetnoy department store at the Rebook 23 November corner.
2 December 2019 741
Detsky Mir Group opened new stores in Ufa and Barnaul
The new Detsky Mir stores were launched in Barnaul at the Galaxy Mall and in Ufa at the Aquarin Mall. By area, the new Detsky Mir retail outlets are about 900 sq. meters.
2 December 2019 559
Louis Vuitton became the owner of the store in Stoleshnikov
The French luxury group LVMH, whose portfolio includes the luxury brand Louis Vuitton, has acquired a mansion in Moscow in Stoleshnikov Lane, where its brand’s flagship boutique has been located for 16 years, Kommersant writes.
2 December 2019 498
Missoni is about to enter the stock market
Missoni, an Italian luxury home, plans to enter the stock market in the next three years. This was reported in the Italian newspaper Il Sole 24 Ore, which cites a comment by Missoni President Angela Missoni.
November 29 2019 458
Obuv Rossii has calculated points of issue of orders
Obuv Rossii GC notes that the number of points of delivery of orders (PVZ) on the basis of its own retail network already totals 1250. The number of parcels issued since the launch of the PVZ development program on November 2018 exceeded 270 thousand
November 28 2019 495
adidas + Kanye West presented another silhouette of Yeezy Boost
A distinctive feature in the design of the new Yeezy Boost model is a monofilament strip, which smoothly weaves into the side of the shoe, the top of which is made of Pimkenit stretch material. The rubber outsole is equipped with an innovative ...
November 27 2019 1055
"Econika" introduced the New Year's collection of shoes and accessories
The first day of 2020 of the year “Econika” offers to meet in the classics. In the New Year's collection of the brand - classic models of shoes and ankle boots, as well as reticule bags and clutches.
November 27 2019 697
On Black Friday, buyers are interested in electronics, household appliances, clothes and shoes
A survey of Russian consumers by the Hi-Tech Mail.ru service showed that one in five respondents is interested in Black Friday (22%), while electronics were named the most attractive product categories ...
November 27 2019 634
The London Design Museum has announced two major fashion exhibitions for the 2020 year: sneakers and Prada
Shoes and fashion will be the center of attention at the London Design Museum in 2020. Two major exhibitions will be devoted to these topics. In May 2020, an exhibition will be opened exploring the phenomenon of sneakers, subculture and fashion ...
November 26 2019 626
Obuv Rossii organizes an offline marketplace
Obuv Rossii GC finally went beyond the shoe retail format and announced its intention to build work with new partners on the basis of the marketplace, that is, provide 30-50% of retail space (more than 700 of their own ...
November 26 2019 780
Street Beat network will offer shoe cleaning and restoration services
At the end of November, the Street Beat sneaker and trainer chain will start providing sneaker dry cleaning services. At Street Beat stores in Moscow, shoes can be cleaned, and sneakers can be returned by courier delivery. Later…
November 25 2019 644
Prada and Adidas officially announce the collaboration of Superstar Sneaker
All items from the Prada x Adidas Superstar Sneaker collaboration will be produced in Italy at Prada factories. It included - sneakers and a bowling bag.
November 25 2019 1644
The share of online trading in Russia continues to grow
The share of online trading in Russia in the non-food segment at the end of the 2019 year will be 13%, analysts at Data Insight predict.
November 22 2019 584
"Shoe marathon" was held in TD Spring on Novy Arbat
On November 21, the Shoe Marathon was held in the capital's Vesna Trade House on Novy Arbat –– world brand innovations were presented at the best deals.
November 22 2019 684
"Econika" attracted the soloist of "A'Studio" Keti Topuria to the shooting of Alla Pugachova
The soloist of the A'Studio group Keti Topuria starred for the lookbook of the new year’s collection of the sub-brand Econika Alla Pugachova.
November 21 2019 1213
Jennifer Lopez became the face of the brand Coach
Coach, a New York-based bag and accessory brand, has chosen American actress and singer Jennifer Lopez to be the face of its spring collection. Coach's advertising campaign with 50-year-old pop star will take place worldwide.
November 21 2019 965
Polish companies compensated for participation in Euro Shoes Premiere Collection
Within the framework of POLSHOES, a working meeting was held between colleagues from the Ministry of Economy of Poland and the organizers of Euro Shoes Premiere Collection. The parties agreed on partial state compensation for the participation of Polish shoe companies ...
November 20 2019 774
Adidas x Star Wars Space Battle capsule collection comes out
The German brand of sports equipment adidas, in partnership with the film company Lucasfilm, is launching the capsule series of adidas x Star Wars Space Battle sneakers. It contains the three most technologically advanced running silhouettes: The Ultraboost S&L, Ultraboost 19 and Alphaedge ...
November 20 2019 758
The Honest SIGN mobile application is already working
The number of downloads of the Honest SIGN application, with which customers can verify the legality of marked products, has been installed more than 105 thousand times. The number of scans for three months from the moment the application was launched, ...
November 20 2019 1121
Ralf Ringer did not regret the fur
In the collection of the Russian shoe brand Ralf Ringer, winter 2019 / 20 real fur is present in models of women's shoes, boots, men's high sneakers and in the form of a fringe on children's models of lace-up boots.
November 20 2019 1521
Tamaris opened a store in Murmansk
On November 1 On November 2019, the German shoe brand Tamaris opened a single-brand store at the Plazma shopping center in Murmansk (Rogozerskaya St. 4). The store presents shoes, bags, accessories and cosmetics for the care of shoes, including models of the new season ...
November 19 2019 762
ECCO wants to buy back the business of its Russian distributor
ECCO Sko A / S, a Danish shoe manufacturer, has applied to the Federal Antimonopoly Service (FAS) for the acquisition of 100% EKKO-Ros LLC and the rights to determine the conditions for LLC ...
November 19 2019 1376
The exhibition "Marche et démarche, une histoire de la chaussure" opened in Paris
In Paris, the Museum of Decorative Arts (Musée des Arts Décoratifs) from November 7 to February 23 hosts an exhibition entitled "Marche et démarche, une histoire de la chaussure", which introduces the history of ...
November 18 2019 1161
In the first half of 2019, the volume of shoe exports in Italy grew by 7,1%
According to the Confindustria Moda Research Center for Assocalzaturifici, for the first six months of 2019, shoe exports to Italy in value terms grew by 7,1%. At the same time, the volume of exports of Italian shoes to Russia ...
November 18 2019 561
NBA x Timberland Collaboration Released
A new round of collaboration between the Timberland shoe brand and the National Basketball Association has resulted in a limited collection of NBA x Timberland Collection shoes.
November 18 2019 1004
Textile Design Talents Textile Design Competition Announced In Russia
The third international competition for textile designers Textile Design Talents is supported by the Ministry of Industry and Trade of the Russian Federation, the Russian Textile and Light Industry Week, and the Intertkan exhibition. The work of designers on ...
November 15 2019 723
Sibearian shoe care brand partners with Reima retail
Sibearian, a young Russian brand of shoe care products, has partnered with Finnish retail for children’s clothing and footwear Reima. Sibearian products will now be available in all Reima stores.
November 15 2019 547
Trussardi redesigned The Leila bag
The luxury brand Trussardi has updated the design of its archived model - The Leila bags and released it in four color options and in two sizes - small and medium.
November 14 2019 648
Detsky Mir Group opened the 34 store in Kazakhstan
Detsky Mir Group opened a new store in Kazakhstan, in the city of Aktobe, in the Dream Shopping Center. Shop area 1000 sq.m. became the second account in the city of Aktobe and 34 in the account store in the Republic of Kazakhstan.
November 14 2019 893
Nike ends two-year partnership with Amazon
The brand of sports equipment Nike announced the termination of its cooperation with Amazon Retail, which was launched in 2017 and the cessation of sales of its products on the Amazon website, writes Worldfootwear.com
November 14 2019 575
Vans introduces updated Era sneaker
The new Vans Ripstop ComfyCush Era retains its classic silhouette and introduces innovative technology that provides even greater comfort when playing sports.
November 13 2019 563
The events of the VIII St. Petersburg International Cultural Forum began in the Northern capital
On November 12, master classes by designers of Italian shoe brands Gimmi Baldinini and Salvatore Caputo Shoes were held at the "Center for the Development and Support of Entrepreneurship of St. Petersburg".
November 12 2019 558
The Association of Retail Stores (AMART) appeared on the market
The first association of small-chain and non-chain grocery retail stores on the Russian market, the Association of Retail Stores (AMART), formed in August 2019 of the year, revealed the total annual partner stores of…
November 11 2019 1461
Marketplace goods.ru began selling shoes, clothes and accessories
Another major player has been added to the online shoe sales market. Marketplace goods.ru, which is part of the M.Video - Eldorado group of companies, added the category “Clothing, shoes and accessories”. Now on the site are presented 72000 products from 5 large ...
November 11 2019 713
Nike released sneakers in collaboration with k-pop star G-Dragon
The Nike Air Force 1 sneaker model has been released, created in collaboration with the star of the South Korean music scene G-Dragon and his own brand PEACEMINUSONE. The sneakers are called Parra-Noise, and feature a black leather upper, decorated with contrasting ...
November 8 2019 2936
Prada and Adidas announced a collaboration on Instagram
Italian luxury brand Prada and sports brand Adidas have announced a collaboration on Instagram. The announcement took place immediately in three accounts - Prada, Adidas and Adidas Original.
November 8 2019 1005
Converse has updated its popular Pro Leather model
The classic Pro Leather silhouette, which became popular in the 1970's thanks to NBA style icon Dr.J (Julius Irving), has returned to the Converse main line. This year, the brand rethought the classics and created a unique version - PRO ...
November 8 2019 695
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Today, the formats of the so-called "spontaneous" retail are gaining popularity. Talk about the store pop up store
In retail today there are new trading formats, new services for customers, new opportunities for marketing and communication with the target audience. One of the new products on the Russian market is pop-up stores, which in recent years have been quite popular in the United States and European countries. There is reason to believe that the format will take root in Russia, luxury and premium brands are already trying a new type of small mobile store, and there are successful examples. About what the pop up store is, how American retailers use them, what are the advantages of this format and to whom it suits, says SR expert Kristina Morozova.
How to increase sales in a shoe store and accessories using visual merchandising tools
Today's demand of the time is to go from customer needs. Retail seeks to please customers in everything; for this, sellers and managers must constantly learn something new, relevant, which can immediately be put into work and put into practice. Business trainers understand this very well and try to give staff the most concise practical recommendations and applied knowledge. Anna Balandina, an expert in visual merchandising at SR, is confident that if you go beyond the needs of the buyer, your product presentation and your windows will not only be beautiful and seasoned in the brand concept, but also commercially effective and selling.
How to create an attractive New Year's shop window?
Emotional design is the basis of high New Year sales! Our constant expert on visual merchandising and store design Anna Balandina is sure of this. We asked her to tell about the main rules for creating a festive showcase.
Ralf Ringer did not regret the fur
In the collection of the Russian shoe brand Ralf Ringer, winter 2019 / 20 real fur is present in models of women's shoes, boots, men's high sneakers and in the form of a fringe on children's models of lace-up boots.
ECCO wants to buy back the business of its Russian distributor
The Danish shoe manufacturer ECCO Sko A / S applied to the Federal Antimonopoly Service (FAS) to acquire 100% of EKKO-Ros LLC and the rights to determine the conditions of EKKO-Petersburg LLC, Kommersant writes with reference to message from the Ministry of November 18.
Multichannel shoe business: growth areas in online sales channels
Today it is impossible to imagine a successful company that would not use digital tools in its work. Let's talk about modern online sales channels for a shoe store and SMM marketing. We will analyze the main areas of work and business growth areas in the development of multi-channel communications on the Internet using the example of shoe companies in Siberia, the native region of our fashion sales expert, Elena Vinogradova, the author of a business blog.
The exhibition "Marche et démarche, une histoire de la chaussure" opened in Paris
In Paris, the Museum of Decorative Arts (Musée des Arts Décoratifs) from November 7 to February 23 hosts an exhibition entitled "Marche et démarche, une histoire de la chaussure", which introduces the history of shoes.
NBA x Timberland Collaboration Released
A new round of collaboration between the Timberland shoe brand and the National Basketball Association has resulted in a limited collection of NBA x Timberland Collection shoes.
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three different topics: Designing Emotion, Code Create, Empower Up.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
Six steps to increase retail sales
Business consultants work with a variety of companies, including retail, in particular shoe stores. They have accumulated vast practical experience, which they are always happy to share. We asked one of our regular experts and participants in the business program of the Euro Shoes Premiere Collection exhibition, Evgeny Danchev, to share our latest experience, information on statistics of retail sales in the shoe segment, and tell our readers about the secrets of increasing sales. All the examples that are given in this article are based on practice and supported by the positive results of corporate clients.
Why and why is a KPI system needed in a retail store
As a rule, in retail the effectiveness of the store and sellers is evaluated based on the sales plan. Fulfilled the plan - work efficiently, did not fulfill - not effective. And material motivation is tied to revenue and plan, that is, the seller, as a rule, receives some minimum salary, and the rest - as a percentage of personal or total sales. But this approach is not always effective and does not always reflect the real situation with the work of a person or the whole team. Why should the performance of the store and its sales floor employees be evaluated not only by their financial indicators, but also by KPI, says SR expert, business trainer Daria Artyukhova.
High Top Sneakers and Slippers - Next Summer's Fashion Hits 2020
The key models of men's shoes for the spring-summer season 2020, which must be included in the collection of the fashion brand, are told by expert SR Galina Kravchenko, director of the assortment department of Fashion Consulting Group and head of trend analytics at FCG / FashionSnoops.
Nike released sneakers in collaboration with k-pop star G-Dragon
The Nike Air Force 1 sneaker model was released, created in collaboration with the star of the South Korean music scene G-Dragon and his own brand PEACEMINUSONE. The sneakers are called Parra-Noise and feature a black leather upper, decorated with a contrasting white or red checkmark - the Nike logo. White laces and a white sole complement it.
How to attract a customer from social networks to the store and do everything so that he leaves with the purchase
In today's market, the winner is the one who “makes friends” of online and offline promotion channels and uses traffic from these two sources. The main thing now is not the presence of a trading space, but the ways to attract buyers to it.An ordinary store, not represented on the Internet, is losing competitiveness today. On the other hand, brands selling only online want to grow their business and open a real trading platform. Not only for the possibility of trying on the collection by customers, but also for getting to know customers and understanding their target audience, the opportunity to "touch" your business in reality.
How to work with clients online and offline? Let's start with the urgent task: SR fashion sales expert, blogger Elena Vinogradova shares professional secrets on how to attract a client from social networks to the store.
Analpa chose trend colors for spring-summer'20 collection
Analpa has unveiled the SS20 collection in a new way, adding vibrant and fashionable shades according to the Pantone Institute. Bright neon officially returned to fashion: saturated coral, deep pink, bright orange and neon green.
How to increase the stress resistance of sellers?
Today, one of the most popular topics for discussion among HR specialists who work in retail is the topic of how to increase the stress resistance of sellers. Sales have always been a pretty tough environment. In modern conditions, and even with the crisis, after which the Russian market has not yet recovered, this area has become even more stressful. Expert SR, business trainer Daria Artyukhova gives recommendations on working with sales staff in terms of increasing stress resistance and invulnerability on the part of buyers.
Life after labeling. Ministry of Finance is preparing to abolish preferential tax regimes
The Russian shoe market is storming; it has not yet had time to get used to the idea of the need for mandatory labeling of shoes, as a new change to the law is being prepared. The Ministry of Finance proposed to deprive sellers of goods that are subject to labeling of the opportunity to use special tax regimes - the Single imputed income tax (UTII) and patents.
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In the pursuit of a buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. The shoe market experts were divided into two camps: some advocate that they keep their margins with all their might, while others recommend starting to make discounts almost from the beginning of the season. The truth, as usual, is somewhere in between. We deal with our expert Maria Gerasimenko when the discount is really needed, and when it can be fatal.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
The start of mandatory shoe marking may be delayed for 7 months
The initial deadline for the introduction of mandatory labeling, which imposes liability on participants in the Russian shoe market for the turnover of unlabelled products, and was determined by the Government of the Russian Federation on 1 on July 2019, can be postponed to 1 on February 2020. Relevant recommendations for revising the timing of the introduction of phased marking were prepared Advanced Technology Development Center, ACORT Association and the National Shoe Union.
The technique of selling shoes and accessories against customer manipulation
Most likely, you are already tired of listening to complaints from your sellers that your shoes are no different from competitors' shoes, moreover, in other stores prices are lower, discounts are higher, and the assortment is wider. A familiar picture, isn't it? Why is this happening? Yes, because the vast majority of customers want to save and pay as little as possible, but at the same time get everything to the maximum, even contrary to common sense. Tricky customers begin to manipulate sellers who, without recognizing the manipulation, fall into this bait from time to time. As a result, such concessions to customers result in loss of profit and a decrease in the profitability of the retail business. How to avoid this and how to work with client manipulations, says SR expert Yevgeny Danchev.
The State Duma approved a bill prohibiting the use of UTII and PSN in the trade of marked goods
The State Duma adopted in the first reading a bill with amendments to tax legislation. Among the amendments, a ban was adopted on the use of special tax regimes (patent and UTII) by shops selling goods that are subject to mandatory labeling, Kommersant writes.
6 models of women's bags from the upcoming Euro Shoes Premiere Collection
On February 25, an exhibition of European shoes and accessories Euro Shoes Premiere Collection will start in Moscow. Accessories, bags, belts, gloves, - all that is the so-called accompanying product of any shoe retail - an important part in the exhibition. In its review, the Shoes Report presents six handbags of six different brands of the February Euro Shoes.
Turkish shoes are coming. Turkish manufacturers increase sales in Russia
Sales volumes of Turkish shoes in the Russian market have been steadily growing for the last 2 years - in 2017-2018. New brands of shoes, bags and other leather goods appear on our market, expansion from Turkey will continue in the 2019 year, market experts predict. At the February exhibition Euro Shoes Premiere Collection, which will be held in the pavilions No. 4 and 4.1 of the Sokolniki Exhibition Center from 25 to 28 on February this year, there will again be a large area of Turkish manufacturers. This is the third exhibition at which the footwear sector of Turkey's light industry is widely represented. The participation of Turkish companies in Euro Shoes is officially supported by the Turkish government. The upcoming exhibition will be attended by about 30 companies that will present brands of shoes, bags and accessories to Russian buyers of 36. These will be the collections of the fall-winter season 2019 / 20.
Marking with the eyes of a wholesaler. AXA executives talk about the first results of the new system
In accordance with the decision of the Government of the Russian Federation, mandatory marking of shoes will begin on July 1, 2019 of the year, before that a little more than six months remain. SR asked how the pilot labeling project was going on, what difficulties its first members had and what they came to. Experts of the shoe market - Dmitry Lavrukhin, CEO of AXA, and Alexander Senko, Director of IT at AXA, answer questions of the editorial office in detail.
A new “X” hour of obligatory marking of shoes has been determined
The Government of the Russian Federation approved a new deadline for the phased introduction of mandatory labeling of shoes. According to the Decree of the Government of the Russian Federation of 5 on July 2019, the application of identification means on consumer packaging, or on shoe products, or on the product label of shoe products is mandatory from 1 on March 2020 of the year. From this date, a ban on putting into circulation, circulation and withdrawal from circulation of unlabeled shoe products is also introduced.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Sales promotion. Are there only sales?
The first sales (or sales in English) began in Europe from the end of the 18th century, and in Russia from the beginning of the 19th century.
