Asics Corp. wants to spin off Onitsuka Tiger's business into a separate entity
Japanese group Asics Corp. has decided to transform its Onitsuka Tiger business into a franchise model following four consecutive years of record profits. The new organizational structure will streamline decision-making and strengthen competitiveness…
11 2026 June 439
France continues to fight Chinese retailer Shein
French authorities have fined Chinese retailer Shein €22 million for consumer protection violations over issues with returns, product information, and order confirmations on the online store.
11 2026 June 404
Garden and vegetable garden footwear released in collaboration with Salomon and Uchi Ryunosuke
Salomon collaborated with Tokyo-based designer Uchida "Uchi" Ryunosuke to create the perfect footwear for the garden. Uchi reimagined the Salomon RX Slide recovery shoe, creating a new design inspired by meditative…
10 2026 June 2644
The PETER KAISER collection will include men's shoes.
German brand PETER KAISER will debut a line of premium men's footwear for the Spring/Summer 2027 season. A private preview of the men's collection took place at the HOUSE OF CAPRICE headquarters in Germany, attended by the brand's partners from around the world. Men's and…
9 2026 June 688
Christian Louboutin's first advertising campaign featuring Jaden Smith has been released.
What happens when you marry the Old and New Worlds, Paris and New York, classics and hip-hop, tradition and modernity, is well illustrated by the first advertising campaign of the French luxury brand Christian Louboutin with the American rap artist Jaden...
9 2026 June 672
Expo Riva Schuh & Gardabags reflects the transformation trends of the global footwear market
The 105th Expo Riva Schuh & Gardabags exhibition will take place from June 13 to 16 in Riva del Garda, Italy. The exhibition's organizers are documenting changes in the global structure of footwear production and trade, which can be traced to…
9 2026 June 699
Saucony and Engineered Garments have released a new hybrid shoe collaboration.
Two American brands, Saucony and Engineered Garments, have unveiled a new hybrid model, combining the silhouette of the Saucony Shadow Original sneaker with the design of classic…
8 2026 June 1068
John Lobb to move production to new Northampton, UK
John Lobb, the traditional Northampton shoemaker, will leave its historic workshop and move to a new production site in the city centre, scheduled for completion by 2029, writes Fashion…
8 2026 June 872
The Ekonika flagship store has opened on Patriarch's Ponds.
The long-awaited Ekonika flagship store opened on Malaya Bronnaya, in the capital's most fashionable spot, Patriarch's Ponds. The retailer prepared customers for the opening in advance, whetting their appetite with publications in…
5 2026 June 1156
Russian footwear brand Hikes has released two collaborations – with Krakatau and Street Beat.
Both Hikes collaborations promote the Marble clog, released in different prints. Both are accompanied by promotional photo shoots and vibrant in-store presentations aimed at a youthful audience…
5 2026 June 1132
Dior strengthens its presence in the Brazilian market
French fashion house Dior is strengthening its position in the Brazilian market and has confirmed the opening of a new boutique in São Paulo.
4 2026 June 1066
Manolo Blahnik unveiled a sleek shoe collection in collaboration with Emilia Wickstead.
British luxury brand Manolo Blahnik has released a capsule shoe collection in collaboration with Emilia Wickstead, a New Zealand-born fashion designer based in London. The designers have partnered with luxury marketplace Net-a-porter, where…
3 2026 June 1124
New Italian shoe brand PANCHIC at Euro Shoes
PANCHIC is an Italian shoe brand whose name translates as "affordable chic." Characterized by style, functionality, and comfort: an orthopedic last, a shock-absorbing sole, and Italian…
3 2026 June 1168
Chester shoe brand stores are being renamed TJ Studio.
KL Group, which operates stores for British brands Chester, TJ Studio, and TJ Collection, like many fashion brands, has experienced declining sales. Consumers' shift to online shopping and intense competition in…
3 2026 June 1202
Loewe celebrates 180 years!
The Spanish luxury brand is celebrating its 180th anniversary. To mark the occasion, Loewe has released a photo shoot dedicated to its history, a special capsule collection, and an animated short film, according to Fashion…
2 2026 June 1080
French brand Laura Vita at Euro Shoes
Laura Vita's vibrant, vibrant Spring/Summer 27 collection delights with new shades and soft, natural materials. These exquisite, unique pieces will make your look memorable and unique next time…
2 2026 June 1143
Fashion brands are preparing collaborations for the 2026 FIFA World Cup.
The Adidas x Coca-Cola collaboration, featuring footwear, T-shirts, and sporty accessories, launches on June 6th. Nike is collaborating with the French luxury brand…
2 2026 June 993
Celine has released sneakers with thin straps on the upper.
Luxury brands continue to experiment with footwear. New impractical shoes have appeared in the Celine collection.
1 2026 June 916
New Kiko Kostadinov x Asics collaboration
Bulgarian designer Kiko Kostadinov continues his collaboration with Asics as part of the Novalis Asics line.
1 2026 June 806
Geox introduces the Climasandal line with new ventilated cushioning technology
Italian footwear brand Geox continues to invest in innovation. On Thursday evening in Milan, Geox President Mario Moretti Polegato unveiled a new technology called the "Ventilated Cushioning System," which utilizes natural…
29 May 2026 5434
Golden Goose's revenue grew 10% in the first quarter of 2026.
Italian group Golden Goose, which came under Chinese control in 2025, posted strong results in the first quarter of 2026. Net revenue for the period reached €173,2 million, up 10% excluding foreign exchange…
28 May 2026 1083
Galeries Lafayette has closed in Beijing.
Parisian luxury department store Galeries Lafayette has closed its doors in Beijing. Fashion Network France attempted to understand the reasons for the closure. According to Bain & Company, the luxury goods market in China will shrink by…
28 May 2026 1197
Applications for participation in the seventh Moscow Fashion Week have begun.
The event will feature fashion shows from domestic and international brands, expert lectures, and a short film festival.
27 May 2026 1228
Ekonika may take on the development of the men's segment
Ekonika may add men's footwear to its product range, Kommersant decided, noting that the Russian retailer has filed an application to register the trademarks "ekonika man" and "ekonika men." These trademarks…
26 May 2026 1442
China recorded a decline in footwear exports in the first quarter of 2026.
According to Chinese customs data, China exported 2,1 billion pairs of shoes worth $9,42 billion from January to March 2026. This is down from 2,2 billion pairs and $10,24 billion for the same period in 2025, writes…
26 May 2026 1380
Louis Vuitton unveiled a collection of futuristic shoes.
Last week, French luxury brand Louis Vuitton showed its Resort 2027 collection in New York. The pop art-inspired collection, inspired by the work of American artist Keith Haring, featured vibrant colors and…
25 May 2026 4639
IDOL will open a new store in the center of St. Petersburg.
IDOL, a premium clothing, footwear, and accessories brand from Melon Fashion Group, will open a new street retail store on Bolshaya Konyushennaya Street in St. Petersburg. The 315-square-meter store will be the brand's tenth in…
25 May 2026 1230
UNOde50 and Mir Kubikov launched a joint marketing campaign
The theme of flowering is supported by an unusual collaboration between the Mir Kubik chain of stores and the Spanish jewelry brand UNOde50.
25 May 2026 985
Transcontinental freight prices are entering a new growth phase.
While container shipping prices have stabilized since early April, the weeks from May 11th to 18th saw a further increase in shipping costs from Asia, both to Europe and the US? – writes Fashion…
25 May 2026 868
The Havaianas and Isabel Marant collaboration brings a beachy vibe.
The Havaianas x Isabel Marant collaboration slide collection fuses Brazilian and Parisian styles and includes two styles: the classic Havaianas slide, featuring Isabel Marant's signature prints and textured finishes, and the new Havaianas Puffed,…
22 May 2026 2370
Registration is open for the Euro Shoes exhibition from August 25-28.
The Euro Shoes premiere collection awaits you at the premium venue, the WTC Congress Center in Moscow, from August 25 to 28, 2026.
22 May 2026 1292
Italian fashion house Geox presented its Fall-Winter 2026/27 collection in Moscow.
For the Fall/Winter 2026/27 season, Italian footwear, apparel, and accessories brand Geox remains true to its breathable technologies, bringing back current thin-soled sneaker models from its archives and embracing the trends for flexible, anatomical soles and comfortable…
22 May 2026 3407
A fashion project for young designers has launched at Leo Tolstoy's Yasnaya Polyana estate.
On May 15, 2026, applications for the "Top Hat, Ichigi, Tolstoy"* project laboratory opened. The Leo Tolstoy Estate and Museum at Yasnaya Polyana invites young designers to create collections inspired by the life and work of the great…
21 May 2026 1143
Adidas and Nike deliveries to Russia have decreased.
The closure of the Strait of Hormuz due to the escalating situation in the Middle East has led to a halt in Adidas deliveries to Russia.
21 May 2026 1131
The Coccinelle Fall-Winter 2026/27 collection was presented in Moscow.
The Italian bag and accessory brand Coccinelle's Fall/Winter 2026/27 collection was presented in Moscow. The floral theme, so prominent in Dior's footwear designs this season, was also reflected in…
21 May 2026 1108
Paul Andrew has expanded his personal brand's range.
Designer Paul Andrew, who left his post as creative director of Sergio Rossi earlier this year, has focused on developing his personal brand and expanded its range, adding new bag styles and new…
20 May 2026 1086
Pakistan negotiates bilateral cooperation with Uzbekistan
A delegation from the Pakistani company Royal Leather Industries Limited visited Uzbekistan to meet with the Director of the Light Industry Development Agency of Uzbekistan. The purpose of the meeting, according to Kun.uz, was to expand bilateral cooperation…
19 May 2026 1341
Leather crisis from India to Bangladesh
Indian and Bangladeshi companies need greater oversight of their production processes and certification of their operations. Without this, the leather sectors of both countries risk being deprived of investment and unable to export…
19 May 2026 898
Birkenstock reports revenue growth and profit decline
For the second quarter of fiscal 2026, ended March 31, Birkenstock reported revenue of €618 million, representing an increase of 8%, or 14% in constant currency, compared to the same period the previous year.
19 May 2026 968
New York-based WHP Global acquires Marc Jacobs from LVMH
The French luxury conglomerate has reached a definitive agreement to sell the Marc Jacobs luxury brand to WHP Global, the parent company of Vera Wang, G-Star, and Rag & Bone. As part of the agreement, Jacobs, who founded…
18 May 2026 1119
Milan Fashion Week will run from June 19 to 23.
Milan Fashion Week, dedicated to menswear and scheduled for June 19-23, will include 16 in-person shows, 6 online, 46 presentations, and more…
18 May 2026 1468
Street Beat advertised white sneakers.
Multi-brand retail chain Street Beat has released another advertising campaign to promote its sneaker line. The campaign stars Russian rapper John Garik, who is currently on a 26-city tour.
15 May 2026 1437
The leitmotif of the Dior Cruise 2027 collection was a floral theme.
For Dior's Cruise collection, which debuted Wednesday in Los Angeles, Jonathan Anderson and his footwear design director, Nina Kristen, continued the floral theme that marked their previous…
15 May 2026 7291
Shoes Style has concluded in Moscow.
The 33rd International Shoe and Accessories Design Competition, Shoes Style, annually organized by the A.N. Kosygin Russian State University of Technology and Design, has concluded. Around 70 designers participated. Yesterday,…
14 May 2026 1387
The semi-finals of the Shoes Style footwear and accessory designer competition took place in Moscow.
Yesterday, the semifinals of the 32nd International Shoe and Accessories Design Competition, Shoes Style, took place at the A.N. Kosygin Russian State University in Moscow. The competition showcased the work of university students studying design, engineering, and…
13 May 2026 1496
Hey Dude is opening a country-themed store in Texas.
The once-Italian moccasin brand Hey Dude, acquired by Crocs Inc. in 2021, is gradually acquiring an American identity. The brand's first full-scale store, "Hey Dude Country," opened in Austin, Texas.
12 May 2026 1541
The luxury market demands bolder solutions
Luxury group Kering ended the first quarter of 2026 with a decline, and for Gucci, which is part of the group, it was the eleventh negative quarter…
8 May 2026 1981
Misli Studio has released a denim shoe collection in collaboration with Off Vintage.
Denim complements sneakers and clogs; these styles were featured in a collection by St. Petersburg brand Misli Studio in collaboration with the St. Petersburg vintage store Off…
7 May 2026 2190
Vans has released sneakers with a denim upper.
American Vans has released the Vans Authentic "Denim Pack" collection, which includes sneakers with denim uppers. The denim trim extends from the upper to the entire sole, offering excellent opportunities for…
7 May 2026 3295
Happy Victory Day!
81 years ago, the Soviet people celebrated victory over the Nazi invaders with great joy! We remember the heroic deeds of our grandfathers and…
7 May 2026 1797
Puma reports strong results for the first quarter of 2026
Puma reported a strong start to its 2026 financial year, helped by inventory reduction efforts, and also announced the appointment of Mark Langer as chief financial officer, writes…
7 May 2026 2092
The Ministry of Industry and Trade supported the introduction of a 22% VAT on goods purchased on foreign online platforms.
The Ministry of Industry and Trade has supported the introduction of a 22% value-added tax (VAT) on foreign goods ordered by Russians online, effective January 1, 2027, TASS reports, citing the press service.
6 May 2026 1743
The men's fashion show Pitti Uomo will return to Florence in June.
Florence is gearing up for the international men's fashion fair Pitti Uomo 110, which will take place from June 16 to 19 at the Fortezza da Basso. Organizers promise a deep dive into the world of more than 720…
6 May 2026 1499
Amazing Red network supported new Puma products in an advertising campaign
Amazing Red has released a campaign to support the new PUMA line. The campaign's hero is athlete Danil "Rugby Player" Aleev, founder and president of the TOP DOG fistfight promotion. Rugby, "Titans," victories in bare-knuckle fights, and running…
6 May 2026 1712
Rendez-Vous presented its summer collection in a special campaign
Rendez Vous chain supported its summer collection with a special campaign, shot in the style of urban summer warderobe.
6 May 2026 2384
A photo exhibition in France will reflect the crisis in the leather industry.
A reflective exhibition titled "Disappearance" will run from May 7 to 27 in the French town of Millau, where a tannery operated for over a century…
5 May 2026 1099
French shoe retailer André is preparing for a new phase of development.
French shoe retailer André, which filed for bankruptcy in April 2025, has found two buyers. On the one hand, it's the Breton fashion group Beaumanoir, which owns the Sarenza brand and previously acquired Naf Naf, Jennyfer, and La Halle, and on the other…
4 May 2026 1248
China's Anta Sport strengthens its position in China and enters India.
Anta Sport, a top-three global sportswear and footwear company, is strengthening its retail presence in China by opening its flagship ARENA store in Chengdu. In May, the Chinese group will also return to the Indian market, opening…
4 May 2026 1582
Copenhagen fashion fair CIFF will open a temporary showroom in Paris.
The Copenhagen International Fashion Fair (CIFF) will be presented as a showroom in Paris from June 23 to 28. The joint showroom will bring together 15 to 20 international brands on a three-story site in the Marais district of Paris, writes…
4 May 2026 1254
Chanel's new sandals are only a third of the traditional footwear
At the Chanel Spring/Summer 26/27 Cruise show in Béarritz, a new version of the sandal was presented, surprising with its truncated shape. Several models walked the sandy "catwalk" in the elegant sandals, which offer only…
April 30 2026 7193
Sales of additional goods and services can add up to 20-30% to a store's turnover.
Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
Needs Identification Techniques That Really Work in Shoe Stores
"How can I help you?" is the most common, yet least effective, question in shoe retail. Customers rarely articulate their needs clearly. Some are shy, while others don't fully understand what they're looking for. Therefore, a salesperson's job isn't simply to suggest styles; they need to be able to identify the customer's true desires. In this article, SR expert Maria Gerasimenko and I explore five techniques that will help your staff better hear, see, and understand your customers, and therefore sell more and better.
Revisiting classic standards of retail lighting through the lens of modern technology
Just yesterday, the principle governing retail lighting was: the brighter the light, the brighter the store, the more customers and sales. Today, this principle has lost its relevance. It has been replaced by a trend toward a well-thought-out concept, intelligently applied lighting, and carefully selected lighting fixtures. Anastasia Efremova, SR's expert in retail lighting and lighting designer at Tochka Opory, discusses current lighting principles in fashion and footwear retail, and how light helps interact with merchandise, space, and customer emotions. She will help you understand the fundamental principles of lighting through the lens of new retail space requirements.
How a fashion brand can launch a successful licensed product with a celebrity
Why fashion brands should consider licensing as a strategic tool—this is what Natalia Timashova, editor-in-chief of Shoes Report magazine, discussed with Maria Kozeeva, CEO of the Yulia Vysotskaya media holding (part of the Andrey Sergeevich Konchalovsky Production Center) and brand director of the Edim Doma and Julia Vysotskaya businesses.
How to strengthen and make your brand more sustainable
2025 has become a year of survival for many fashion brands in the challenging and rapidly changing conditions of an overheated market: declining traffic, the closure of entire chains and companies, the consolidation of sellers on marketplaces, the shift of customer traffic from offline to online—all these and other factors have impacted everyone, especially the weaker ones, those experiencing various challenges. The market has shifted to savings consumption. Some consider this a crisis, but our expert, Dania Tkacheva, a business consultant specializing in sales management and strategic development for fashion brands, calls it the maturation of the market. She offers distressed companies her own tool for diagnosing their business and opportunities for recovery and recovery. She calls this tool the Brand Maturity Pyramid.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
Turn to Asia. Features of shoe production at a factory in China
Finding a partner factory for shoe production is not an easy process. Today, many Russian brands sew their collections in factories in China. The concept of the women's shoe brand N.early N.aked, founded in 2019, was based on the idea of producing shoes suitable for dancing, with a perfect fit. Initially, the shoes were sewn in Europe, but in 2022, shoe production was moved to China.
How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
Rieker and Remonte will present their new collections at Euro Shoes!
The brands Rieker and Remonte, which are among the leading shoe companies in Germany, will present their Spring-Summer'26 collections in Moscow at the international exhibition of footwear and accessories Euro Shoes! The exhibition will be held from August 27 to 30, 2025 at a new premium venue in the WTC Congress Center on Krasnopresnenskaya Embankment.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
KV+ sneakers for city and sports for the first time at Euro Shoes
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
