Gosha Rubchinskiy x adidas have released a new series of sneakers
The latest Gosha Rubchinskiy x adidas collaboration is a mix of materials such as suede, synthetics, mesh, neoprene, ripstop and reflective details.
October 28 2020 194
Westfalika has updated its mobile application
Westfalika retail chain, part of Obuv Rossii Group of Companies, has launched a new version of its mobile application.
October 27 2020 175
Shoes Report launches a series of video interviews with leading players on the Russian footwear market
Anti-crisis bulletin - watch video interviews with the leading companies of the Russian footwear market, participants of the Moscow international exhibition of shoes Euro Shoes Premiere Collection on the Shoes Report Youtube channel.
October 27 2020 410
New YEEZY - 380 Calcite Glow released
adidas + Kanye West unveil the Yeezy Boost 380 Calcite Glow silhouette. The model features a sleeker upper and an abstract camouflage pattern.
October 26 2020 329
In September, the e-commerce market in Russia reached record levels
In September, the activity of the Russian e-commerce market broke the previous record, which was noted in May during the period of self-isolation, writes new-retail.ru with reference to the Data Insight analytical agency.
October 26 2020 267
Shoes Report Instagram live streams
Already this Thursday, October 29, a live broadcast with an expert will take place on the magazine's Instagram account! The guest of the broadcast is a regular author of the magazine and speaker of the business program of the Euro Shoes Premiere Collection exhibition, business coach, consultant, expert ...
October 26 2020 290
Galeries Lafayette opens its third store in China
The renowned French luxury department store Galeries Lafayette has signed a lease to open its third store in China. The new store is slated to open in 2022 at D. Place Shopping Center in Nanming District, Guiyang City, ...
October 25 2020 342
New brand in the SOHO chain of stores
The German footwear brand Camel Active has appeared in SOHO stores starting from autumn-winter 2020/21. The history of this brand began in the 70s of the XX century with the creation of equipment for the participants of the international Camel Trophy race. Rally…
October 23 2020 484
Crocs has released holiday clogs with three straps
In honor of their birthday on October 23, the American brand of Crocs clogs is releasing a festive model, which is distinguished by elegant colors and the presence of three straps at the heel at once.
October 23 2020 553
The share of vacant premises in St. Petersburg street retail reaches a five-year high
According to Colliers International, an international consulting company, in the third quarter of 2020, the share of vacant space in the main shopping corridors of St. Petersburg reached its maximum values over the past five years. Moreover, against the background ...
October 23 2020 595
Moscow department store "Tsvetnoy" has released a collaboration with the Camper shoe brand
Moscow department store Tsvetnoy is celebrating its XNUMXth anniversary with the release of a series of collaborations with global brands of clothing, footwear and accessories. Among them is a collaboration with the Spanish footwear brand Camper.
October 22 2020 497
adidas + KANYE WEST unveil new Yeezy Boost silhouette in neutral tones
The iconic new sneaker is unmistakable - the Yeezy Boost 350 V2 Natural upper is crafted from an upgraded Primeknit material and is complemented by a laconic monofilament strip that seamlessly weaves into the side of the shoe.
October 22 2020 587
Second-hand fashion market is booming
The crisis provoked by the coronavirus pandemic and the trend to support the environment played into the hands of the development of the second-hand goods market, which is experiencing a real boom today, writes Footwearnews.com
October 22 2020 616
Luxury footwear brand Rene Caovilla presented an updated website available in six languages
Renowned for its love of rhinestones, Italian luxury footwear and accessories brand Rene Caovilla has launched an updated online store. Now the brand's products are sold in six languages, including Russian.
October 22 2020 478
Lacoste has released a photo shoot with Julianna Karaulova, Lera Dergileva and Sasha Novikova
Three beauties, actresses, TV presenters and socialites Yulianna Karaulova, Lera Dergileva and Sasha Novikova are favorites of the French brand Lacoste. They recently showed off the brand's fall-winter 2020/21 collection, taking part in a fashion show at Fashion Week in ...
October 21 2020 604
Chanel buys Ballin and Conceria Gaiera Giovanni tannery
Chanel continues to strengthen its supplier network with the acquisition of a majority stake in luxury footwear manufacturer Ballin and tannery Conceria Gaiera Giovanni, Worldfootwear.com writes.
October 21 2020 438
TAMARIS RECOGNIZED WITH THE GERMAN BRAND AWARD - 2020
The Tamaris Fashletics collection has been awarded the German Brand Award — 2020 in the Best Brand Management Strategies category by the German Design Council.
October 20 2020 450
Adidas attracted Yuri Dudy to advertise its new all-weather collection
adidas released an all-weather collection for the winter, backing it up with an advertising campaign, the protagonists of which were actress Irina Gorbacheva, journalist and blogger Yuri Dud.
October 20 2020 563
307 pairs of Puma Suede sneakers released for "Friends of Puma"
A limited edition of the iconic Puma Suede sneaker is released for ambassadors, athletes and key partners of the brand, as a memory of how athlete Tommy Smith raised ...
October 19 2020 445
Detsky Mir Group launches its own marketplace
After a year of launching a pilot version of the marketplace for the Clothing and Footwear category, Detsky Mir Group announces the launch of a full-scale version of its own marketplace, adding such product categories as toys and games, products for newborns and ...
October 19 2020 431
Buyers from Russia go to Eksposhoes
This year, the international footwear exhibition Eksposhoes held in Turkey has changed its location, and will be held not in Istanbul, but in Antalya from October 28 to 30. The organizers of the exhibition note the great interest of buyers from Russia in the event.
October 19 2020 475
Capital shopping center "Cheryomushki" was closed for non-compliance with antiviral measures
The press service of the Moscow department of Rospotrebnadzor in Moscow announced a temporary ban on the activities of the Cheryomushki shopping center. The ban was caused by numerous violations of sanitary and epidemiological safety.
October 19 2020 782
Pitti Uomo will return to regular format in January
The organizer of the Italian menswear show Pitti Uomo Pitti Immagine, which has canceled all offline events in 2020, has announced that the next Pitti session will be held in a regular format, Worldfootwear.com writes.
October 19 2020 286
CCC Germany filed for bankruptcy
CCC Germany GmbH, which develops the shops of the Polish footwear chain CCC in Germany, filed an insolvency petition with the District Court of Osnabrück (Germany). The court appointed an interim manager, who became Stefan ...
October 16 2020 547
Ecco is looking for ways to recycle polyurethane
The Danish footwear brand Ecco has to admit that it cannot do without a material such as polyurethane (PU) in the production of footwear. However, the Danes do not want to stay away from the trend towards sustainable production and ...
October 16 2020 410
A collaboration between Puma and the Chinese brand Attèmpt has been released
Sportswear brand Puma has teamed up with Chinese streetwear brand Attèmpt to launch a collection of shoes, apparel and accessories. It features Puma silhouettes in a minimalist and functional Attèmpt design.
October 15 2020 357
The Detsky Mir chain shows an increase in the share of sales of clothing and footwear
Detsky Mir Group of Companies reported on the results of financial activities in the third quarter of 2020 and noted an increase in revenue by 13,5% to 38,5 billion rubles. compared to 34 billion rubles. in the 3rd quarter of 2019. Group's revenue for 9 months 2020 ...
October 15 2020 344
Rendez-Vous has assembled a playground from recycled shoes
In April last year, the Rendez-Vous chain of stores of footwear, bags and accessories, together with the Dmitrovsky plant RTI, launched a program for the recycling of old shoes "Give shoes a second life."
October 15 2020 402
Capital shopping center "Okhotny Ryad" may be closed for 90 days
Due to the violation of the prescribed restrictive measures in connection with the Covid-19 pandemic, the Okhotny Ryad shopping center in the capital faces closure for 90 days or a fine of up to 500 thousand rubles, the Izvestia newspaper reports with reference to the Moscow headquarters.
October 14 2020 652
New collaboration between Opening Ceremony and Vans has been released
Opening Ceremony and Vans have released a joint collection of shoes, which includes sneakers and slip-ons, the top of which is decorated with prints depicting the famous works of the Belgian surrealist artist Rene Magritte.
October 14 2020 472
Geox presented its spring-summer'21 collection in Milan
Within the framework of Milan Fashion Week, the Italian brand Geox presented a collection of clothes and shoes for spring-summer 2021. The presentation of the collection took place in the center of Milan on the territory of the old no longer functioning monastery of Chiostro Cappuccio in the presence of the founder ...
October 13 2020 513
Ralf Ringer is looking for workers in shoe factories
The outflow of labor migrants from Russia forces Ralf Ringer to actively look for production personnel for their factories. The company is ready to employ about 200 more people for its shoe production in Vladimir, Zaraysk, Moscow and Taldom.
October 13 2020 1039
Alexander Wang cut the heel for the logo
The logomania trend is forcing fashion brands to be truly bold. American designer Alexander Wang went the farthest in this, creating a special niche in the heel of the women's chelsea model exclusively ...
October 12 2020 686
Every fifth company in Russia plans to cut staff
By the end of 2020, every fifth company in Russia plans to reduce the number of employees, the Izvestia newspaper writes, citing a study by the recruiting website Hh.ru.
October 12 2020 623
Gucci will launch an online shop for used items of its own brand
A major American reseller site The RealReal announced the launch of a project with the Italian luxury brand Gucci. By the end of the year, the Gucci online store will appear on The RealReal platform, which specializes in the sale of luxury second-hand goods ...
October 11 2020 567
New trendy footwear - in Louis Vuitton spring-summer 2021 collection
The Louis Vuitton Spring-Summer 2021 show held on Tuesday at Paris Fashion Week delighted with several original shoe models, which, according to fashion critics, will definitely appear on the feet of the guests of the next Paris Fashion Week.
October 9 2020 990
Lacoste refreshes its archival Storm 96 sneaker
French sportswear brand Lacoste has unveiled an updated version of its first running shoe, released in 1996.
October 8 2020 675
Tamaris brand store opening in Novosibirsk
On September 24, 2020, the German brand of footwear and accessories Tamaris solemnly opened a mono-brand store in Novosibirsk, the Novosibirsk Gallery shopping center (Gogol st., 13, 2nd floor) with an area of 78 sq.m. Tamaris has created a real fashion space for ...
October 8 2020 768
Crocs has released a collaboration with Justin Bieber
Yellow color and relaxed style are the main features of American popular entertainer Justin Bieber in the creation of the new Crocs clogs, which should go on sale on October 13th. The Crocs X Justin Bieber collaboration came out in Russia ...
October 7 2020 875
Winter session of Expo Riva Schuh & Garbags 2021 will take place on traditional dates for the event
The Italian exhibition of shoes and accessories Expo Riva Schuh & Garbags 2021 will take place from 16 to 19 January 2021 at the Riva del Garda Exhibition Center.
October 7 2020 696
In the capital's shopping centers began to fine visitors without masks
On October 7, Moscow police raided three large shopping centers in the capital and revealed violations of the mask regime by visitors. Raids were carried out in three shopping centers - "Good!", "Oceania" and "Gagarinsky", - writes "Rossiyskaya Gazeta" with ...
October 7 2020 543
In the SOHO Fashion showroom, journalists and bloggers were presented with the fall-winter 2020/21 collection
Last Friday, October 2, Soho Fashion's press day took place. The event presented the autumn and winter collections of shoes and accessories for the 2020/21 season, which are currently presented in the stores of the Soho and Clarks chains. Presentation…
October 7 2020 795
Named the number of Russians who faced a pay cut in the second quarter of 2020.
According to the international audit and consulting network FinExpertiza, in the second quarter of 2020, the income of 4,6 million Russians who were formally employed decreased, the Izvestia newspaper writes.
October 7 2020 737
Obuv Rossii continues to develop the Order Issuance Points project in its network
The Obuv Rossii group of companies continues to develop the Order Issuance Points project and expand the pool of partners. And by the end of the year, it plans to double the number of online partner orders issued through pvz located in its own retail stores, ...
October 7 2020 549
Adidas has released its own version of "Crocs"
As Crocs shoes become more and more popular in the era of the pandemic, the German sports giant decided not to miss the trend and introduced its version of "summer cottage shoes". Crocs from Adidas are similar to one of the most popular models of Adidas sneakers - ...
October 6 2020 683
Givenchy unveils the most extravagant shoes of the spring-summer 2021 season
Givenchy's new creative director, Matthew Williams, who joined the brand in June this year, unveiled his debut collection at Paris Fashion Week, a shoe that claims to be the new IT shoe, writes Footwearnews.com
October 6 2020 662
Wildberries notes the growth of purchases through mobile devices in Russia
According to the analytics of the Russian online store Wildberries, in January-September 2020 the share of buyers making purchases on the site through the Wildberries mobile application increased from 78 to 83%. At the same time, the number of users over the age of 55, ...
October 5 2020 502
Capital shopping centers record a decrease in traffic
After a period of traffic recovery in Moscow shopping centers, in recent weeks, retail market experts again report a systematic decline in store traffic. The reasons for this are the increase in the incidence of Covid-19 associated with ...
October 5 2020 679
Japanese fashion designer and designer Kenzo Takada dies
The founder of the luxury brand Kenzo, Japanese designer Kenzo Takada died on October 4 from coronavirus at the American Hospital in Paris, he was 81 years old.
October 5 2020 593
Caprice Tops List Of Top Ladies Footwear Brands In UK
During this difficult time, Caprice was able to delight UK consumers again with its exquisite footwear collection. This is confirmed by a survey of shoe stores conducted by the leading British magazine Footwear Today.
October 2 2020 1008
Orteka presents the current collection of Berkemann orthopedic shoes.
Ortek, a retail chain of orthopedic footwear, offers to spend the new season under the slogan "Enter your comfort zone!" and presents the collection of the Berkemann orthopedic footwear brand fall-winter 2020/21.
October 2 2020 860
Reebok launches first plant-based running shoe
On October 1, Reebok unveiled the first ever running shoe made entirely from plant materials. The model is called the Reebok Forever Floatride GROW, it is an updated version of the Forever Floatride sneaker ...
October 2 2020 765
The starry sky is the main theme in the design of the Skandia children's collection autumn-winter 2020-2021
The Italian brand Skandia has released a new collection of footwear for children and teenagers fall-winter 2020-2021. The Italian brand Skandia has released a new collection of footwear for children and teenagers fall-winter 2020-2021. Stars, flowers and splashes of watercolors decorate ...
October 1 2020 882
Crocs has released a collaboration with Puerto Rican rapper Bad Bunny
The American brand of clogs Crocs presents a collaboration with the Latin American superstar Bad Bunny. The classic Bad Bunny X Crocs clogs are detailed with jibbits that glow in the dark.
30 September 2020 813
Vagabond Shoemakers launched an online store in Russia
The Swedish shoe brand Vagabond Shoemakers announced the launch of an official online store in Russia. On the website vagabond.com, it became possible to place an order with delivery to any Russian region.
30 September 2020 797
Aymod exhibition starts in Istanbul
Today in Istanbul, at the CNR Expo exhibition center, the 63rd Aymod international exhibition of shoes, bags and accessories, the largest b2b platform in Turkey, opened.
30 September 2020 975
Fashion Consulting Group predicts a radical reduction in turnover in the fashion retail market
According to Anush Gasparyan, Commercial Director of Fashion Consulting Group, as a result of the pandemic, the range of fall in the fashion market in Russia may range from 25% to 40%. This will largely depend on the situation in the second half of the year.
30 September 2020 957
Repetition of quarantine could be fatal for about 40% of Russian companies
According to a study by the Rabota.ru service, about 39% of Russian companies believe that they will not survive in the event of the introduction of repeated strict restrictive measures due to the spread of the coronavirus, - writes RBC.
29 September 2020 909
The New Fashion Industry Forum Beinopen will be held online in October
Forum of the new fashion industry Beinopen: about the future of the ecosystem of fashion, light industry and retail. This year, the event will be held entirely online for the first time.
29 September 2020 482
What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
How to turn leftovers into a commercial assortment
In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of spring 2020, not as illiquid assets, but as resources that can ensure sales. In new conditions, it is important to compose a collection / lineup for the season, relying on the available models, adding new articles pointwise. How to reduce risks, optimize costs and, most importantly, how to turn leftovers into a commercially effective collection in a pandemic, says SR expert Galina Kravchenko, director of the Assortment department at Fashion Consulting Group, head of trend analytics at FCG / FASHIONSNOOPS.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
CAPRICE in the new spring-summer 2021 season: fresh, chic and dynamic
At a time of great change, it was especially important for CAPRICE to get a really creative approach to the upcoming season. The attention to detail makes CAPRICE shoes unique. Modern designs, perfect last, trendy colors and sophisticated leathers create the character of the collection, offering the perfect fusion of fashion and functionality for a stylish and trendy summer 2021. Let yourself enjoy the fun and fashionable world of Caprice and watch our new film.
TAMARIS SS'21 COLLECTIONS
In the new spring-summer 2021 season, the German brand Tamaris, in addition to the main collection, will present four capsule lines: Tamaris Fashletics, Heart & Sole, PureRelax and GreenStep. Admirers of high-quality and stylish footwear will surely find suitable models among the wide range of the brand.
The merchandising system in the new era: what needs to be changed in the shoe retail business?
A visual merchandising system can help a store stay in the market even during the most difficult times. SR expert in merchandising and store design Marina Polkovnikova gives the top 5 things to do as soon as your store reopens after quarantine.
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
WORTMANN Group of Companies
The COVID-19 pandemic that has swept the world since the beginning of 2020 has presented businesses with challenges they have never faced before. The situation required an urgent restructuring of all work processes, adaptation to new, rapidly changing requirements in the face of uncertainty. The WORTMANN group of companies gave a worthy response to an unexpected challenge, a non-standard situation required non-standard solutions. The course taken by the company's management towards cardinal digitalization of business processes and support of partners has fully justified itself. Thanks to this strategy, the company was able to survive the difficult period and begin to gradually return to the previous level of sales.
20 years with Jana: new collection of German footwear brand SS'21 in honor of the anniversary
Jana launches 20th anniversary shoe collectionThe German footwear manufacturer Jana shoes GmbH produces high-quality designer models designed to meet the needs of various target groups, including girls and women with increased feet. And if there is an opinion that it is impossible to choose shoes for a wide foot, created with an eye to the latest catwalk trends, then Jana has been destroying this stereotype for 20 years, helping to solve the problems of millions of women.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season - New Year and Christmas - is just around the corner. The official date of the fabulous reincarnation of shop windows and interior of stores is November 15, according to tradition, retailers beautifully decorate their windows and retail space for the most anticipated and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale, or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert in merchandising and showcasing, talks about the key style trends in the design of commercial showcases using various installations and decor that will be relevant and effective this winter.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
Nike x Dior Air Jordan 1 sneakers will be released in April
Nike and Dior have confirmed their first collaboration this week, resulting in a deluxe version of the Air Jordan 1.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue our series of articles on the four top fashion themes for next fall and winter footwear. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and what shoe models will be relevant, what silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. This issue contains a detailed analysis of the third fashionable theme of CURIO PARLOR - Antique Salon.
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, expert SR Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, Terraform and Curio Parlor, and about shoe models relevant in the FW 2020/21 season. In the December issue of the magazine - a detailed analysis of the fourth fashionable theme Gattaca - Updated Futurism.
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
