Levi's is dropping shoes
12.04.2024 1918

Levi's is dropping shoes

On April 3, during a conference call with analysts to discuss the quarter's financial results, Levi's CEO Michelle Gass announced the closure of the company's footwear business, writes laconceria.it.

“After a strategic review of our categories, we have decided to close our small Levi's footwear business. This, coupled with the decision to exit the Denizen brand in the last quarter, will support our plans to unlock the true potential of the Levi's brand worldwide,” said Michelle Gass.

In another interview with Footwear News, Michelle Gaas admitted that this small business, "not a core competency of the company, is declining." Levi's wants to cut costs and focus on its core business. The company's strategic plan, called Project Fuel, already includes savings through workforce reductions and less aggressive discounting on jeans and denim clothing.

The American company, known for the production of jeans, opened a subsidiary in Milan in 1988, Levi's Footwear & Accessories Italy, which in 2022 had a turnover of 39 million euros with 46 employees.

The CEO clarified that Levi's will continue to release collaborations with shoe brands, recalling the recent collaboration with Crocs and New Balance.

On April 3, during a conference call with analysts to discuss the quarter's financial results, Levi's CEO Michelle Gass announced the closure of the company's footwear business, writes...
3.11
5
1
1
Rating

Latest News

Tamaris presented a new spring-summer collection of the NEWD premium line.

Elegant luxury – that’s what this line of the German brand can be called. The new collection includes premium models that will perfectly complete any look and become a spectacular addition…
21.05.2024 162

Sport Casual Moscow will present collections of sports and hiking shoes, clothing and equipment

The summer exhibition and presentation of Sport Casual Moscow will be held in Moscow, at the Izmailovo Alfa Hotel on June 3-5, 2024 with the support of the Ministry of Industry and Trade of Russia and the Russian Outdoor Group (Russian Outdoor…
21.05.2024 190

Jimmy Choo selects Princess Gauravi Kumari as its brand ambassador for India

Jimmy Choo is strengthening its position in India, the luxury footwear and accessories brand has attracted an Indian princess to its advertising campaign. Jaipur royal family member Princess Gauravi Kumari has been appointed Jimmy Choo India brand ambassador, writes...
21.05.2024 259

France sees a stronger leather trade surplus in 2023.

France sees leather exports grow by 6% in 2023 to reach €1 billion, while imports remain stable at €14 billion. A trade surplus of €5 billion was possible in...
21.05.2024 217

Ronnie Fieg turned Clarks loafers into sandals

The ongoing collaboration between Clarks and Kith sees the British moccasin brand launch two new sandal styles for spring/summer 2024. The new Ridgevale and Brixham silhouettes are available in four colourways...
20.05.2024 461
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning