Merchandising

Should a shoe store spend money on digital screens?

Surely, many of you have paid attention to screens in clothing and footwear stores, and someone may have thought about purchasing them for their outlets. Or, perhaps you have already bought them and even installed them. Screens in shop windows and in the trading floor are one…
05.04.2023 5103

Mistakes in the lighting of the sales area that spoil the impression of a shoe store

Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting design ...
16.11.2021 12315

Technical aspects of display space and current trends in its design

Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and ...
16.09.2021 13149

Design rules for a shoe and accessories store

When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but not ...
31.05.2021 31959

Pandemic-influenced visual merchandising transformation for shoe and accessories store

The pandemic and quarantine restrictions have led to global changes in all areas, including fashion retail. New conditions require adaptation. The client's solvency and behavior have changed significantly during the pandemic, the format ...
25.05.2021 11551

Pop up presentation

Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited with the Japanese luxury brand of clothing, footwear and ...
02.04.2021 11860

The merchandising system in the new era: what needs to be changed in the shoe retail business?

A visual merchandising system can help a store stay in the market even during the most difficult times. SR expert in merchandising and store design Marina Polkovnikova gives the top 5 things to do as soon as your ...
17.08.2020 15294

Minimalism, mobility, customization. These and other trends in retail lighting that were presented at EuroShop-2020 in February

Successful, modern lighting is one of the main factors for the success of a store: it attracts customers, which means that traffic increases and sales grow. The most successful and advanced technologies and lighting equipment could be seen this year at ...
17.08.2020 13096

Why should malls teach their stores the basics of merchandising?

Even 5-6 years ago it seemed that the era of huge shopping and entertainment centers that had begun had never ended. Projects became more and more large-scale, only Aviapark, Metropolis, Riviera and others opened one after another in Moscow ...
05.04.2020 12647

Retail store: starting from scratch. How to develop a store design project, including interior, lighting and visual merchandising, and implement it?

How to open a store in a period of low consumption? How can beginners not step on the "rake" that experienced retailers have stepped on more than once? How can a merchandising system help save money and nerves when opening a shoe store? Life hacks and ...
17.02.2020 15625

Features of holiday sales

He comes every year. The same New Year season. The time of wild sales and wild shoppers scurrying between stores in search of gifts and new outfits for the holiday. How to catch a wave of wild demand for everything, to cope with the increased ...
16.12.2019 11917

How to create an attractive New Year's shop window?

Emotional design is the basis for high pre-New Year sales! Anna Balandina, our permanent expert in visual merchandising and store design, is sure of this. We asked her to tell you about the main rules for creating a festive ...
03.12.2019 12863

Today, the formats of the so-called "spontaneous" retail are gaining popularity. Talk about the store pop up store

In retail today there are new trading formats, new services for customers, new opportunities for marketing and communication with the target audience. One of the new products on the Russian market is pop-up stores, which in recent years have been quite ...
25.11.2019 21309

How to increase sales in a shoe store and accessories using visual merchandising tools

Today's demand of the time is to go from customer needs. Retail seeks to please customers in everything, for this, sellers and managers must constantly learn something new, relevant, which can immediately be implemented in the work and applied to ...
19.11.2019 24287

Winter 2019 / 2020: the main trends in the design of festive showcases

The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space to ...
18.11.2019 43572

Children love warm light. Lighting solutions for the store / department of children's shoes

Lighting approaches in a children's shoe store, or in a department / section of children's shoes are somewhat different from those used by merchandising and lighting specialists in adult stores. This is due primarily to the fact that children have something else ...
04.06.2019 9790

How to work with the assortment for men: calculation rules and standards of visual merchandising

The share of men's assortment in Russian shoe stores has been growing in recent years, and one of the reasons for this is the emergence of young generations of men - more active consumers of goods and services in the fashion industry. The basic laws of visual ...
22.04.2019 16073

The principle of the pyramid and other subtleties of "childhood". Presentation rules for children and teenagers

The presentation of children's and teenage shoes in the store has its own rules and features. Life hacks about how to correctly represent the children's / teenage assortment in the retail space, according to which priorities zoning is carried out, ...
09.04.2019 10713

Visual impact. How visuals affect store sales

Today, competition in the footwear segment of fashion retail is constantly growing, sometimes acquiring aggressive forms. Your competitors are not asleep, and you yourself try to be on the alert all the time. The situation is aggravated by the fact that in a constantly growing ...
06.03.2019 11415

Commercial puzzle for assembly. How to create an effective and selling shoe store

How to combine the basic functionality of a selling store with individuality in its design? Do I need to be visually “not like everyone else” in order to “shine” in the market? And how with this uniqueness to "fit" into the budget, create a convenient for customers and ...
05.02.2019 12277
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