Multichannel shoe business: growth areas in online sales channels

Today it is impossible to imagine a successful company that would not use digital tools in its work. Let's talk about modern online sales channels for a shoe store and SMM marketing. We will analyze the main areas of work and growth areas ...
29.11.2019 1210

How to attract a customer from social networks to the store and do everything so that he leaves with the purchase

In today's market, the winner is the one who “makes friends” of online and offline promotion channels and uses traffic from these two sources. The main thing now is not the presence of a trading space, but the ways to attract buyers to it. An ordinary store, no way ...
28.10.2019 2850

Six steps to increase retail sales

Business consultants work with a variety of companies, including retail, in particular shoe stores. They have accumulated vast practical experience, which they are always happy to share. We asked one of our regular ...
22.10.2019 3740

How to increase the cost-effectiveness of a shoe store with accessories

How do new product groups affect revenue at your store? We share the experience of ELEGANZZA, LABBRA brands - one of the leaders in the accessories market in Russia.
23.08.2019 1780

How the virtual fitting of shoes at FITTIN works

Shoes - still remains a difficult category for online sales. Even detailed size tables do not save: the buyer has to measure the shoes “live”. Hence such a terrible amount of returns. Retailers have long been thinking about ...
20.08.2019 2519

Personalization and customization: what is the difference. How to implement a personalized approach to sales?

The sweet times when demand exceeded supply in the market have long sunk into oblivion. Players of the shoe market, who for a long time considered price and quality as their unique selling proposition, notice: there are less and less buyers ...
12.08.2019 1325

Five inefficient shoe and accessories business owner strategies that impede development and growth

Retail business is not always effective, dynamically developing and growing. One of the reasons is the inefficient management of the company. Owners and hired managers are often dominated by stereotypes and delusions that impede development and growth. Expert…
06.08.2019 2264

The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?

The main goal of any business is always profit, and the shoe business is no exception. In pursuit of the buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. ...
30.07.2019 10164

The effect of infection. How to negotiate with a difficult buyer and deal with the infectious nature of bad mood

Friendly sellers and satisfied customers are not just good for the retail business, they are the perfect picture, the dream of any store owner or manager. The positive climate at the enterprise is the key to success and development, now it’s not just ...
17.06.2019 3330

Why do we need a trend analysis system and how to build it in your shoe retail?

Fashion today is not a high art, but, first of all, a tool for increasing sales. On the one hand, the trend reflects creativity from the catwalks, on the other, it turns new ideas into a commercial assortment for the mass market. Any trend now depends on ...
21.05.2019 2597

The fear of losing is stronger than the desire to receive. Personnel motivation as the main resource for sales management

Who really determines the retail business revenue ceiling? Owner, manager or sellers? What is a financial “comfort zone”, and why does the company's profit growth depend on it? When a retail business owner becomes ...
14.05.2019 1854

We work in the off-season. How to boost sales in a downturn

In the process of collecting material for this book, Iya Imshinetskaya asked all of her friends and strangers businessmen the following questions: Does your business have a seasonal decline? How does a business feel it? How does he explain it, for what reasons? How is he with him ...
06.05.2019 2543

Loyalty to help motivation. What tools of non-material motivation of sellers will help increase sales

Personnel motivation is an important and almost rhetorical question. That just entrepreneurs and managers have not tried it to increase the activity, efficiency, loyalty of their employees ... They play games and contests for the best ...
17.04.2019 3826

Online shows growth. Large Internet sites strengthen their position in the clothing and footwear category

Large online retailers Wildberries and Ozon are actively increasing sales of the clothing and footwear category. So, according to the results of the 2018 year, the sales volume of shoes on Wildberries.ru increased by 73% and reached 25 billion rubles. Sales of clothing and footwear on the Ozon Internet site in ...
30.01.2019 2248

Internet to help retail. How can traditional stores compete effectively with online sites?

Online shopping has already become that new reality that has placed traditional trading in a highly competitive environment. What strategy should be chosen by classic stores, so as not only to act on an equal footing with online sites by placing a bet ...
23.01.2019 2614

The technique of selling shoes and accessories against customer manipulation

Most likely, you are already tired of listening to complaints from your sellers that your shoes are no different from competitors' shoes, moreover, in other stores prices are lower, discounts are higher, and the assortment is wider. A familiar picture, isn't it? ...
23.01.2019 8581

Five components that hamper the development of retail sales of shoes and accessories

At seminars and workshops for managers, I often ask them if the crisis is a component that affects sales, or is it just an external factor? And when several participants from the audience say that this is a factor, not a component, ...
18.12.2018 3945

Valuable shot. The goals and objectives of the wholesale manager

Any company that has, among other distribution channels, wholesales, clearly knows and understands who the wholesale manager is. The long-running manager is a unique keeper of knowledge. He must be loved and cherished. And God forbid to offend him - ...
13.11.2018 2751

How to implement customer-friendly omnichannel sales system services

Choose the model of your desired size on the manufacturer’s website and find out which offline store this product is currently available in - such a convenient service for consumers today is provided by the most technologically advanced shoe companies. It…
07.09.2018 1695

The art of aleatherg questions is not an easy science that every salesperson who wants to sell must have

In our time of mass production of clothes and shoes, the difference in price and quality, which are offered by competing manufacturers of one segment, is actually reduced to "no." The success of sales is determined by the seller - his professionalism, love of business and ability ...
07.08.2018 3855
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