How the buyer makes a purchase decision and psychological methods to influence it
In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Far from...
29.03.2022 7542
The psychological profile of the sales assistant
If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. Expert SR Evgeny Danchev ...
12.10.2021 8370
How to go from beautiful words about new technologies to the difficult task of mastering them? Life hacks for the introduction of new services for customers of a shoe store
How have digital technologies and innovations already influenced and continue to influence the development of retail in Russia? What new changes can we expect in the next 2-3 years? What innovations are being actively implemented in Russian retail today, and how to approach this ...
21.07.2020 13609
Where to get intrinsic motivation for sales in a period of decline in consumer activity
If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our constant ...
11.03.2020 12303
Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020
The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages on ...
16.01.2020 12906
How to achieve maximum benefits by guessing the wishes of the buyer?
What does the buyer want? What is long-term customer loyalty and what is its benefit? What are the main principles for increasing sales? What needs to be changed in your store for sales growth right now? All these questions are answered by an SR expert in the field of ...
30.12.2019 13079
Multichannel shoe business: growth areas in online sales channels
Today it is impossible to imagine a successful company that would not use digital tools in its work. Let's talk about modern online sales channels for a shoe store and SMM marketing. We will analyze the main areas of work and growth areas ...
29.11.2019 9871
How to attract a customer from social networks to the store and do everything so that he leaves with the purchase
In today's market, the winner is the one who “makes friends” of online and offline promotion channels and uses traffic from these two sources. The main thing now is not the presence of a trading space, but the ways to attract buyers to it. An ordinary store, no way ...
28.10.2019 17690
Six steps to increase retail sales
Business consultants work with a variety of companies, including retail, in particular shoe stores. They have accumulated vast practical experience, which they are always happy to share. We asked one of our regular ...
22.10.2019 30072
How to increase the cost-effectiveness of a shoe store with accessories
How do new product groups affect your store's revenue? We share the experience of the brands ELEGANZZA, LABBRA - one of the leaders in the accessory market in ...
23.08.2019 8277
How the virtual fitting of shoes at FITTIN works
Shoes are still a tricky category for online sales. Even detailed size tables do not help: the buyer has to measure the shoes "live". Hence such a nightmarish number of returns. Retailers have been thinking about ...
20.08.2019 10724
Personalization and customization: what is the difference. How to implement a personalized approach to sales?
The sweet times when demand exceeded supply in the market have long sunk into oblivion. Players of the shoe market, who for a long time considered price and quality as their unique selling proposition, notice: there are less and less buyers ...
12.08.2019 9612
Five inefficient shoe and accessories business owner strategies that impede development and growth
Retail business is not always effective, dynamically developing and growing. One of the reasons is the inefficient management of the company. Owners and hired managers are often dominated by stereotypes and delusions that impede development and growth. Expert…
06.08.2019 7456
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In pursuit of the buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. ...
30.07.2019 32169
The effect of infection. How to negotiate with a difficult buyer and deal with the infectious nature of bad mood
Friendly sellers and satisfied customers are not just good for the retail business, they are the perfect picture, the dream of any store owner or manager. The positive climate at the enterprise is the key to success and development, now it’s not just ...
17.06.2019 13729
Why do we need a trend analysis system and how to build it in your shoe retail?
Fashion today is not a high art, but, first of all, a tool for increasing sales. On the one hand, the trend reflects creativity from the catwalks, on the other, it turns new ideas into a commercial assortment for the mass market. Any trend now depends on ...
21.05.2019 10544
The fear of losing is stronger than the desire to receive. Personnel motivation as the main resource for sales management
Who really determines the retail business revenue ceiling? Owner, manager or sellers? What is a financial “comfort zone”, and why does the company's profit growth depend on it? When a retail business owner becomes ...
14.05.2019 8031
We work in the off-season. How to boost sales in a downturn
In the process of collecting material for this book, Iya Imshinetskaya asked all of her friends and strangers businessmen the following questions: Does your business have a seasonal decline? How does a business feel it? How does he explain it, for what reasons? How is he with him ...
06.05.2019 10786
Loyalty to help motivation. What tools of non-material motivation of sellers will help increase sales
Personnel motivation is an important and almost rhetorical question. That just entrepreneurs and managers have not tried it to increase the activity, efficiency, loyalty of their employees ... They play games and contests for the best ...
17.04.2019 12060
Online shows growth. Large Internet sites strengthen their position in the clothing and footwear category
Large online retailers Wildberries and Ozon are actively increasing sales of the clothing and footwear category. So, according to the results of the 2018 year, the sales volume of shoes on Wildberries.ru increased by 73% and reached 25 billion rubles. Sales of clothing and footwear on the Ozon Internet site in ...
30.01.2019 7322
Prada unveils new chunky models at Milan Fashion Week
Of all the Prada pieces the Italian luxury brand showcased for the fall-winter 2023 season at Milan Men's Fashion Week, the brand's chunky shoes generated the most fans, which is understandable.
Less than three months left to relabel shoes
Participants in the turnover of footwear products should relabel shoes with a simplified code before April 1, 2023, after which it will be impossible to sell unsold balances. Such footwear will be equated to unmarked. By March 1, 2023, the number of such commodity residues should be determined, described in full attributive composition and re-labeled.
Nike announces collaboration with Tiffany & Co
Tiffany & Co. sneakers The x Nike Air Force 1 Low will be housed in a signature mint-colored jewelery brand box adorned with Nike's signature comma in the center, Hypebeast.com writes.
AIDINI has created a new line of shoes. Presentation at Euro Shoes
In the fashion industry, AIDINI has been successfully developing for over 30 years, creating models of elegant shoes and stylish accessories that meet the latest fashion trends.
CAPRICE brand will present a new collection autumn/winter 2023/2024 at Euro Shoes
In the rhythm of the big cityThe nobility and elegance inherent in the philosophy of the CAPRICE brand offer us a special bright appeal in the new collection - with a strong character inspired by nature itself.
RICONTE will present a new "space" collection at the Euro Shoes exhibition in Moscow
The promising Russian brand RICONTE has been offering its customers highly profitable, high-quality, comfortable and fashionable shoes made of genuine leather and nubuck for the 4th season. The new Fall-Winter 23/24 Milky Way collection is inspired by advances in space technology. With the development of scientific and technological progress, the flight of fantasy of RICONTE fashion designers is becoming ever larger. Brand designers use metallic sheen, futuristic shapes, interesting textures and shades. Space motifs can be traced in geometric 3D prints.
GERCHEK is a new brand on Euro Shoes from Turkmenistan
The footwear business under the GERCHEK brand began its development in 2015 in Turkmenistan and, in just a few years, the company managed to increase its production capacity from 2 to 22 million pairs of shoes per year
Innovative comfort and unsurpassed quality: the Scholl brand in SOHO Fashion at Euro Shoes
An overly active lifestyle sometimes forces us to compromise between practicality, convenience and style. The premium brand Scholl, with many years of experience in the production of shoes, has not only been able to achieve considerable heights, but also set the bar for the entire professional community, maintaining the highest level of quality and constant striving for innovation, meeting the needs of modern society. The uniqueness of the brand is a win-win combination that combines comfort and care for the health of the feet with beauty and an accurate hit on the current trends of the season.
The European brand BLACKSTONE invites you to the presentation of the collection from January 30 to February 03, 2023
Last year, a number of global fashion brands such as Nike, adidas, Vans and The North Face suspended their work in Russia, while the European footwear brand BLACKSTONE remained on the Russian market and steadily holds its position, having proven itself to be of high quality, authentic design and great fit.
Tiffany and Nike Unveil Joint Air Force Capsule
The result of the Tiffany-Nike collaboration was briefly kept under wraps with the Nike Air Force 1 in black suede with Nike's signature comma in Tiffany Blue. The shoe jewelry brand also got a square-shaped silver pendant placed on the heel of the sneaker and a blue box with a red interior. The shoes come with three extra pairs of laces.
Factory S-Tep "Shoes of Russia" can avoid bankruptcy
The S-Tep shoe factory, part of the OR Group (formerly Obuv Rossii), is negotiating a peace agreement with its key creditor, ChOP Brest Plus, and thus can avoid bankruptcy, TASS reports.
Nike launches online virtual sneaker store
Nike will open an online store and Swoosh platform to present virtual sneakers, users will be able to collect virtual models of the brand, and integrate digital items into video games.
Raf Simons is closing his own brand
Belgian designer Raf Simons, who gave the fashion world the iconic Ozweego sneaker he co-designed with adidas, is shutting down his own brand after 27 years. The spring collection of Raf Simons will be the latest line of the brand.
MM6 Maison Margiela and Salomon have released their own version of trekking shoes
Belgian-based fashion brand MM6 Maison Margiela and French athletic shoe brand Salomon have launched a collaborative sneaker collection for the fall/winter 2023 season.
Largest duty-free shopping complex opens on Hainan Island
In China, on the island of Hainan in the city of Haikou, the world's largest duty-free shop has opened. The complex was built by China Duty Free Group (CDFG) and is located on the west coast of Haikou, next to Xinhai Port, a major transportation hub, and has a total building area of 280 square meters, writes Worldfootwear.com
The Federal Tax Service wants to recover almost 1,5 billion rubles in tax deductions and fines from Ralf Ringer
Tax inspectorates No. 15 and No. 18 want to collect about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. The retailer is trying to challenge the actions of the tax authorities through the Moscow Arbitration Court, Vedomosti reports.
Farfetch reports third quarter 2022 loss
The luxury online retailer reported a slight 1,9% increase in revenue and a 4.9% decrease in GMV (gross merchandise value) in the third quarter of 2022 compared to the same period last year, reflecting a decrease in activity on the trading platform and downgrades its financial guidance for the year, writes Worldfootwear.com
Geox chose soft colors and natural materials for the spring-summer 2023 collection
The Italian brand Geox has revealed the details of the collection of women's shoes for the spring-summer 2023 season. The main colors are delicate shades of olive, powder and cream gray. And the main models were “chubby” platform sandals, loafers, espadrilles and Spherica sneakers with thick soles in the style of retro running sneakers.
How to turn a "tired" store into an atmospheric one
In a situation of economic restrictions, not every brand and not every company can free up additional funds in order to launch an active expansion, develop a new concept or carry out large-scale renovations of existing stores. In this article, using the example of just one area of a shoe store, together with Tatyana Kryuchkova, a lighting expert in shoe and fashion retail, we analyze very simple but effective practical techniques that allow you to maintain a fresh and atmospheric look of a fashion offline store with little investment.
Turkish suitcase manufacturer Cavusoglu Canta at Euro Shoes
Turkish suitcase manufacturer Cavusoglu Canta will take part for the first time in the International Exhibition of Shoes and Accessories Euro Shoes premiere collection, which will be held in Moscow from February 20 to 23 at Expocentre.
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
How the buyer makes a purchase decision and psychological methods to influence it
In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Not every employee can master the skill of active sales, since its development requires the right internal psychological attitudes. In this article, Evgeny Danchev analyzes the psychological portraits of both the buyer and the seller, since the head of a retail store needs to clearly understand what connection exists between the psychology of sales and the financial results of the store. The overall global retail trend is now towards more personalization. Against the backdrop of falling customer traffic, the seller is required to find individual access keys to each of the customers.
Sustainability in the footwear segment. Where are we now, what are the main trends?
The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and textile industries, known to have a big impact on the environment, are at the forefront of change and sustainability. Innovative materials created from materials recycled and recycled in the future, new technologies in traditional leather industries, collaborations with environmental experts, and most importantly, complete transparency of the entire chain - these are the main vectors for the development of the shoe industry today. Let's look at the best practices of market leaders in order to understand what steps are possible in order to start in this direction. Understanding sustainability trends with expert Olga Steinberg.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
Mephisto will present the autumn-winter '22/23 collection at the Euro Shoes exhibition in Moscow
The French shoe brand Mephisto is preparing to present a new collection of shoes for men and women for the autumn-winter'22/23 season at the international exhibition of shoes and accessories Euro Shoes premiere collection, which will be held in Moscow from February 21 to 24 at Expocentre. Buyers will be presented with the iconic men's Rainbow boots, Mobils orthopedic shoes, elegant women's ankle boots with small heels, trendy Chelsea and moccasins, as well as light and stylish sneakers from the new Allrounder by Mephisto line.
5 trendy bags of Italian brands for this spring
The fashion market in Russia froze, realizing the new economic reality, but despite the fact that we have to say goodbye to some brands, the offer of shoes and accessories in our retail is still diverse, and our consumer still appreciates Italian design and Italian quality. Shoes Report presented in the review five trendy bags of Italian brands for the spring-summer 2022 season, which can now be purchased in Russian retail and online stores.
World Footwear Yearbook: Russian footwear market statistics for 2020
The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
