Rieker

Articles about the shoe business

Assortment planning in an unstable demand environment

What opportunities and limitations does the transition from a traditional rigid planning system to a new flexible planning and fashion assortment management system conceal? In this article, a resident expert on fashion trends and management issues ...
11.01.2022 765

10 Instagram Shooting Ideas

Fashion photography for social networks has become an integral part of the business process of any shoe store. The consumer is becoming more and more demanding, which is why photographs of shoes are already selling much worse. New time dictates its requirements for ...
11.01.2022 1311

WhatsApp and Telegram: Business Opportunities

Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various tasks of brands - ...
14.12.2021 983

BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES

Leading Turkish manufacturers of shoes, bags and ...
09.12.2021 1491

Viber and Facebook messenger: business opportunities

Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix that effectively works at all stages of the marketing funnel. Messengers allow you to comprehensively solve a variety of brand tasks ...
07.12.2021 1064

La Pinta is a participant of the February Euro Shoes exhibition

The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022 ...
25.11.2021 2026

Instagram and the shoe business: how to make your account a seller?

Today, no one argues about the need to develop a brand on social networks. Every regional shoe store has its own Instagram account, not to mention the big federal players. But having an account does not guarantee sales. To account ...
22.11.2021 1806

Mistakes in the lighting of the sales area that spoil the impression of a shoe store

Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting design ...
16.11.2021 2352

Footwear market players and fashion experts welcome Euro Shoes and CPM alliance

The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. ...
10.11.2021 2537

EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER

The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. Organizers of the two largest international professional business platforms in Russia, Eastern Europe and ...
01.11.2021 4158

Directions in the style of clothing and footwear that will remain in fashion for a long time

The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, expert SR, ...
19.10.2021 2302

The psychological profile of the sales assistant

If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. Expert SR Evgeny Danchev ...
12.10.2021 2539

Extremist buyers. Who are they and how to work with them?

The topic of interaction between the buyer and the seller has been studied since the inception of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - about purchasing ...
05.10.2021 3889

Rieker commended the high professionalism of the Euro Shoes organization

Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. About…
28.09.2021 3877

Assortment of bags, belts and gloves for fall-winter 2021/22

In this article, Galina Kravchenko / @ galina_kravchenko79, a regular author and SR expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about key models ...
27.09.2021 2843

Technical aspects of display space and current trends in its design

Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and ...
16.09.2021 2922

The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again

The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 ...
31.08.2021 4961

Children's footwear market: confident development and conscious consumption

Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, ...
31.08.2021 3434

Turkish concern Flo introduces 5 brands of footwear to the Russian market

The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the owner ...
26.08.2021 2919

EURO SHOES PREMIERE COLLECTION exhibition opened in Moscow

Moscow, August 24, 2021. Today in the capital's event hall MAIN STAGE the only largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection in Russia and the CIS countries has started. The exhibition is open for 4 days - from ...
25.08.2021 2510
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