Rieker

Articles about the shoe business

TRIEN shoes at EuroShoes.Market

Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now on…
23.07.2021 1505

The Tamaris Experience

The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main thing is the risk of delayed deliveries ...
19.07.2021 1563

AXA SHOES presents innovative and very comfortable indoor shoes from Italy

Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and ...
19.07.2021 1905

The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE

Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in a single ...
14.07.2021 5295

Japanese brand of massage shoes Kenkoh enters the Russian market

Japanese massage shoe brand Kenkoh has announced plans to launch a franchise project in Russia. With the development of the project, Russian consumers will be able to gain access to a wide range of Kenkoh therapeutic sandals - today ...
07.07.2021 2881

Truth and myths about TikTok. The five most common misconceptions about this unique social network

TikTok has become a striking phenomenon both among B2C users and among business representatives who seek to sell their product to this very audience. And, of course, it instantly became overgrown with myths and speculation! The purpose of this article is to separate the truth from ...
06.07.2021 865

Men's footwear range for fall-winter 2021/22

In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashion assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key shoe models in ...
11.06.2021 2834

Brazilian shoe manufacturers invite buyers from Russia and CIS countries to business meetings in online format

From June 21 to July 2 in Russia and neighboring countries, online b2b meetings of the largest Brazilian manufacturers and Russian buyers will be held. The events are sponsored by Brazilian Footwear, a government program that ...
07.06.2021 1378

Design rules for a shoe and accessories store

When you visit shoe stores, as a client, do you pay attention to how the sales area is arranged: where is the checkout, where is the fitting area and is there enough of this area inside the store or there is a line of those who want to try on shoes, but not ...
31.05.2021 2544

Online meetings with Brazilian shoe manufacturers

From June 21 to July 2, 2021, online B2B meetings with the largest shoe factories in Brazil will be held in Russia and the CIS countries. The meetings are aimed at establishing business contacts between Brazilian shoe manufacturers and partners from Russia and ...
25.05.2021 2665

Pandemic-influenced visual merchandising transformation for shoe and accessories store

The pandemic and quarantine restrictions have led to global changes in all areas, including fashion retail. New conditions require adaptation. The client's solvency and behavior have changed significantly during the pandemic, the format ...
25.05.2021 2151

A new Russian brand of women's shoes Razumno entered the market

Qualitative simplicity is one of the main values ​​of the new Razumno brand and its founder Alena Lozovskaya, daughter of a shoemaker (Mikhail Lozovsky) and sister of a tailor, as she positions herself on Instagram. The presentation of the brand's collection took place ...
19.05.2021 1930

Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.

The German shoe brand ARA has been known and loved in Russia for a long time, since Soviet times. This year the brand will be 72 years old. The company has overcome the difficulties and challenges caused by the current coronavirus pandemic and continues to implement its plans. On the…
17.05.2021 2260

Spotted shoes. New reading

Leopard print almost never goes out of style. The trend for spotted shoes sometimes fades away, but immediately appears in some new interpretation or fits into the general context under the brand name “retro”. You can endlessly list famous brands, ...
12.05.2021 1928

User generated content as a way to promote and increase sales

The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting on such pages, you quickly flip through them, and if suddenly and ...
12.05.2021 1781

How to form an assortment of shoes so that the ratio of basic and fashion models is optimal

In the previous issue in this section, we wrote about what influences the formation of the optimal assortment of a shoe store, and how to draw up a perfectly balanced assortment matrix. In this issue, SR expert on assortment ...
27.04.2021 3184

Shoe business management in 2021: what to look for

The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 3265

Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.

International trend bureau FashionSnoops.com has presented four top fashion themes for the fall-winter 2021/22 season. In the previous issue, SR expert on fashion trends and the formation of a fashionable assortment Galina Kravchenko / @ galina_kravchenko79, director ...
20.04.2021 3747

Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva

A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. The shoes of the Danish brand have long been known and loved in Russia. ...
06.04.2021 4680

Pop up presentation

Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited with the Japanese luxury brand of clothing, footwear and ...
02.04.2021 2869
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning