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Articles about the shoe business

Children's footwear brand Junited is a new member of Euro Shoes

The Russian brand of children's shoes Junited will for the first time take part in the international footwear exhibition Euro Shoes Premiere Collection, which will be held in Moscow from February 20 to 23, 2023 at the Central Exhibition Complex…
29.11.2022 287

How to turn a "tired" store into an atmospheric one

In a situation of economic restrictions, not every brand and not every company can free up additional funds in order to launch an active expansion, develop a new concept or carry out large-scale upgrades of existing ones ...
22.11.2022 687

7 pairs of dutikov boots for the city and country walks

Half boots - dutiks - a chance not to change the dynamic urban sports style in the Russian winter, when even insulated sneakers cannot save you from snow porridge, snowdrifts and ice. At the same time, you can not refuse the still popular ...
08.11.2022 1466

Euro Shoes: Preparations for the next exhibition are in full swing

The next 31st international exhibition Euro Shoes premiere collection will again be held jointly with the exhibitions of clothing and accessories CPM and CJF from February 20 to 23, 2023 in Moscow at the site of the main exhibition complex of the Russian capital - the Central Exhibition Complex ...
26.10.2022 1040

How to work in VKontakte and Telegram

If your content was interesting to your target audience in social networks banned in Russia, then it will be interesting to them in other social networks. A social network is just a tool that connects you and your target audience. Fashion brands were sold…
18.10.2022 1335

How to turn an unprofitable store into a profitable one

Last year, we published several materials by our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeny Danchev, in which the expert analyzed cases from his practice in detail. These are real stories of Russian retail…
11.10.2022 1790

Managing the shoe business during turbulence

We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
04.10.2022 1540

Turkish footwear brand Dogo will start retail development in Russia

Bright prints with funny koalas, with images of newspaper news about Harry Potter or famous paintings by Van Gogh on shoes and bags - such a positive collection was presented at the autumn Euro Shoes exhibition in Moscow by the Turkish brand of shoes and…
27.09.2022 2104

Commercial Models for Outdoor Sneakers and Footwear Range

Sneakers are the most comfortable and versatile type of footwear, combined with clothes of any style. Models of sneakers, sneakers and low shoes occupy an increasing share of sales in the footwear market, replacing the classic models of oxfords, derbies, monks and loafers. AT…
27.09.2022 1601

MASCOTTE relaunches retail format with focus on digital technology

On August 30, a new MASCOTTE salon in an updated concept was opened in St. Petersburg. Particular attention in the concept is paid to digital content that creates a comfortable and exciting shopping experience: screens in the showcase and central…
16.09.2022 1886

CPM: development in a changing market

On September 02, the 38th CPM - Collection Premiére Moscow and the 30th Euro Shoes premiere collection - the two largest b2b platforms for the fashion, footwear and accessories industry in Russia and the CIS - ended. Leading international alliance of the two largest…
14.09.2022 1240

The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season

The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from ...
12.09.2022 3320

Euro Shoes@CPM set attendance records

From August 30 to September 2, the key event for the Russian fashion industry was held in Moscow at the main exhibition complex of the Expocentre Central Exhibition Complex - the professional exhibition of shoes, clothes and accessories Euro Shoes@CPM. For four days the event…
07.09.2022 1847

BASCONI continues to develop retail in Russia and abroad

In the situation of the termination of a large number of foreign brands in the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues to develop the franchise network. About plans for development in the Russian market…
07.09.2022 3358

Which shoes will please your feet, and which will not?

The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend towards comfortable sports and…
06.09.2022 1915

Indian footwear manufacturer Nuova Shoes presents its spring-summer 2023 collection at Euro Shoes

Indian Nuova Shoes makes shoes for many European brands, including Bata, Benetton, Lasocki, Bugatti, Gino Rossi, Wrangler and others. The company has a long history and experience of working with Soviet shoe factories. The crisis of 1998...
31.08.2022 1885

Moscow hosts Euro Shoes premiere collection

The largest exhibitions of clothing and footwear - EURO SHOES and CPM - are held from August 30 to September 2 at the Expocentre
30.08.2022 1741

A week before the start of EURO SHOES@CPM in Moscow

From August 30 to September 2, Expocentre Moscow will host a grandiose exhibition event. The international exhibitions Euro Shoes premiere collection and CPM Collection Première Moscow present new collections to Russian and foreign buyers…
24.08.2022 2363

Fly will present three bright shoe brands at Euro Shoes

Swedish old-school shoe brand Beffon and two sneaker brands W6YZ and Travel Fox, designed in Belgium and Italy, will be showcased at Euro Shoes @CPM in Moscow. Buyers of the exhibition will be able to get acquainted with the collections of these brands…
23.08.2022 1950

Prizma to present children's brands at Euro Shoes

The international exhibition of shoes, clothes, bags and accessories Euro Shoes@ CPM, which will be held from August 30 to September 2 in Expocentre in Moscow, will present a number of European brands of children's shoes. Among them are the Austrian Superfit Austria, the Spanish PABLOSKY…
19.08.2022 2039
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