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Articles about the shoe business

Dead Season. What will turn Covid-19 quarantine for shoe retail

Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
01.06.2020 2466

Caprice, Jürgen Kölsch: “Bad times always end”

Caprice has prepared a package of supporting events for the shoe industry. In this interview, Caprice CEO Mr. Jürgen told us what drives him.
20.05.2020 1236

Is it necessary to reduce shoe purchases for the fall-winter 2020/21 season

The recession of the Russian economy in 2020 and, as a result, the reduction in shoe consumption per capita, unfortunately, is the inevitability we will have to face. In April, a regular author and expert of Shoes Report magazine, ...
06.05.2020 2385

Comfort, techno and rethought history. Fashion trends fall-winter 2020/21

At the autumn exhibition MICAM, experts from the British trend bureau WGSN spoke about the trends that will dominate shoe fashion in the fall-winter 2020/21 season. There are three main fashionable topics for shoes: Considered Comfort (“Calculated, thoughtful ...
17.04.2020 4265

How to optimize the three main cost items: the purchase of goods, rent of retail space and pay for staff?

Today it’s fashionable to talk about business process optimization, automation, digital technology and the digitalization of sales. We listen to speakers and read retail news, we are surprised at modern technologies, we are at war with marketplaces and ... DO NOT UNDERSTAND HOW ...
13.04.2020 3295

Why should malls teach their stores the basics of merchandising?

Even 5-6 years ago it seemed that the era of huge shopping and entertainment centers that had begun had never ended. Projects became more and more large-scale, only Aviapark, Metropolis, Riviera and others opened one after another in Moscow ...
05.04.2020 2507

The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?

In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, usually ...
24.03.2020 4698

Where to get intrinsic motivation for sales in a period of decline in consumer activity

If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our constant ...
11.03.2020 3590

10 main trends in retail for the next 3 years

Ten main trends emerging in the past year, which will determine the development of world retail in the near future
11.03.2020 8700

Inconvenient labeling. There is a solution! So says the CEO of Tandem Logistic Dmitry Lavrukhin.

The word “marking” no longer causes such a panic among shoe makers as before. Why? In previous issues of Shoes Report magazine, we wrote about the possibility of outsourcing the marking of shoes
23.02.2020 4044

Caprice always keeps up to date

The German brand of women's shoes Caprice is known for its innovative developments and innovations. The new collection of the fall-winter 2020/21 season, in which there will be a shoe line with a new, unique Blue Soft development, was no exception. The entire collection ...
23.02.2020 2579

New Midinblu Collection. Impeccable comfort for every day

Russian-Italian shoe holding MIDINBLU introduced a new collection of shoes for the fall-winter 2020/21 season. Shoes became widely known in Russia thanks to the company's technologists and designers who create light, durable and comfortable shoes for ...
23.02.2020 3592

Fashion, ecology, innovation by MARCO TOZZI

In addition to promoting the brand, MARCO TOZZI has been actively working on the new fall-winter 2020/21 collection in recent months.
23.02.2020 3188

MARCO TOZZI continues large-scale collaboration with Ksenia Borodina

Continuing exclusive cooperation with Ksenia Borodina is one of the key tools for the MARCO TOZZI brand to achieve one of the main goals - global brand recognition in Russia.
23.02.2020 1749

RYŁKO will attend Euro Shoes Premiere Collection February 25-28

RYŁKO is a Polish shoe brand founded in 1964 by Stanislav Ryłko as a small family-owned shoe business. The brand produces men's and women's shoes, as well as collections of leather accessories and bags.
21.02.2020 2188

5 brands of premium shoes Euro Shoes Premiere Collection

Style, architecture, spectacular image - one of the new exhibitors of the Euro Shoes Premiere Collection exhibition, which will be held in Moscow from February 25 to 28, will be Rendez-Vous, a major Russian distributor and retailer, and this ...
18.02.2020 4159

Retail store: starting from scratch. How to develop a store design project, including interior, lighting and visual merchandising, and implement it?

How to open a store in a period of low consumption? How can beginners not step on the "rake" that experienced retailers have stepped on more than once? How can a merchandising system help save money and nerves when opening a shoe store? Life hacks and ...
17.02.2020 2606

Romer: "Who does not keep up with the times - may close in 2020"

Gaydarovich Dmitry Vitalyevich, Deputy General Director for Sales, in the company for 4 years. About business, market changes, sales secrets and good branding.
11.02.2020 3470

5 models of men's winter shoes at Euro Shoes Premiere Collection

The warm winter, which is celebrated in central Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. 5 new brands of Moscow at once ...
06.02.2020 5773

Exposition of shoe brands from Poland will be presented for the first time at the February Euro Shoes Premiere Collection exhibition

The shoe market is actively developing and the Euro Shoes Premiere Collection exhibition with it. The organizers of the event have a great responsibility, because for most buyers this exhibition is the main working platform for writing large wholesale ...
03.02.2020 3126
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