Articles about the shoe business

How a fashion brand can get into ChatGPT recommendations

Experts say ChatGPT could become a shoe search tool and could even be used as a style consultant, according to a report from Dutch payment company Adyen on retail…
22.05.2025 112

How Pareto's Law Works in a Shoe Retail Store

Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, ...
06.05.2025 2133

Salvatore Ferragamo's Shoes Inspire Pastry Chefs

Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented at the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the company for…
29.04.2025 2545

Main trend themes for footwear and bags collections for the fall-winter 2025/26 season

Whatever the aesthetic of your collection - artisan heritage, elegant minimalism inspired by tradition or, on the contrary, futuristic forms - if your customer strives to be fashionable and you need to regularly update…
22.04.2025 1583

Euro Shoes – on a new premium platform!

The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya…
15.04.2025 2333

Clarks: 200 years of quality, style and innovation

In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates the brand’s continuing relevance, impeccable quality and global recognition. Since its founding in 1825, the company has not only…
14.04.2025 2264

How to preserve a retail business in the fashion market in the era of marketplace hegemony?

The fashion segment has become the leader of e-commerce in the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit.…
08.04.2025 1675

The cyclicality of fashion and its impact on the financial results of the fashion business

Stylists and experts never tire of telling both professionals and ordinary consumers of fashion industry goods and services that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business,…
31.03.2025 2098

New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB

SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one - the legendary Beverly Hills Polo Club (BHPC). This is an international brand that has become…
21.03.2025 3174

Euro Shoes@CAF will be held in Almaty from March 10 to 12

Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is being held for the fourth season in cooperation with the largest Russian…
04.03.2025 3325

The 35th Euro Shoes exhibition took place in Moscow!

Last week, Moscow hosted the 35th international exhibition of footwear and accessories Euro Shoes Premiere Collection. The four days of the event were intense and productive. The organizers of Euro Shoes noted an increase in the number of visitors to the exhibition…
25.02.2025 2436

Euro Shoes starts on February 18th in Moscow!

The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new ones…
11.02.2025 3845

Rendez-Vous has relaunched its wholesale business

Now the discount on the assortment is up to 65% of the retail price.
28.01.2025 4883

Spanish footwear brand JOSE SAENZ debuts at Euro Shoes

The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
20.01.2025 3475

How to Conduct an Effective Strategy Session for a Shoe Business?

Every business owner imagines a cloudless future for his company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for his company. Do you want to get closer to…
09.01.2025 2993

How to Choose Winter Shoes: Expert Advice

With the arrival of cold weather, the issue of choosing good winter footwear becomes extremely relevant. Comfort, warmth and protection from moisture are the main requirements for footwear in the cold season. An expert of the German brand of footwear and accessories…
17.12.2024 4519

Shoemakers' problems are growing

The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
16.12.2024 5943

Shoe factories in Russia are closing one after another

The footwear industry in Russia is in a severe crisis. A number of Russian shoe manufacturers have announced the end of their…
13.12.2024 20986

Three Main Trends in Visual Merchandising Based on Events

Today, fashion stores are trying to adapt under pressure from marketplaces. This is happening not only in Russia, but all over the world, as marketplaces are capturing an ever-increasing share of the market in different countries. There is a battle for the buyer,…
26.11.2024 3434

Service and Marketing Tips in Fashion Retail

Selling in the modern sense is not just solving a customer’s problem, it is creating a positive emotional customer experience. And 86% of customers are willing to pay for a positive experience…
12.11.2024 5654
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