Articles about the shoe business

Coach turned to Big Data analysis and won the interest of a young audience

American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability...
12.04.2024 1645

We are ready for active development in the Russian market

Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and…
29.03.2024 2240

Why is it so important to work with customer reviews, analyze them and use them in your work?

Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. IN…
26.03.2024 852

The Euro Shoes @ CAF exhibition was successfully held in Almaty

The Euro Shoes @ CAF exhibition was successfully held in Almaty. From March 11 to 13, the international exhibition of clothing, footwear and accessories Euro Shoes @…
19.03.2024 2242

Omnichannel on the shelves. What is it, which companies are it suitable for and should they follow this trend?

The technologies we use in life and business are developing rapidly: in the last 10 years alone, many new sales channels and communication with audiences have appeared. This progress influences consumer behavior in ways that cannot be...
18.03.2024 901

The Euro Shoes@CAF exhibition will be held in Almaty

From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present clothing collections,…
29.02.2024 3456

The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow

Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main platform for the meeting of fashion brands and...
29.02.2024 2069

Bright colors of the approaching spring: shoe brand TAMARIS showed a new collection SS'24

The German shoe and accessories brand Tamaris presented a new collection for the spring-summer 2024 season, which included stylish and comfortable models for any occasion. The collection combines several fashionable themes, and any woman will find the perfect one for herself...
27.02.2024 2035

Turkish brand Vaneda on Euro Shoes

Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
20.02.2024 2407

IGI&Co presented at EURO SHOES a new line of Urban active sneakers with a GORE-TEX membrane

The Italian shoe brand IGI&Co, known to Russians for its comfortable shoes made of genuine leather, has released a new line IGI&Co Extra. It includes men's and women's sneaker models (high and low sneakers) in several options...
19.02.2024 1828

Euro Shoes will start operating on February 19 in Moscow!

The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from countries...
13.02.2024 2991

Turkish shoe brand iLVi will present a collection at Euro Shoes

The Moscow international exhibition of footwear and accessories Euro Shoes premiere collection is once again becoming the main platform for presenting fashion brands from Turkey. Among the brands participating in the February Euro Shoes, it is worth paying attention to the collection...
13.02.2024 2186

SELM – shoes from Vladimir for the first time on Euro Shoes

At the international shoe exhibition Euro Shoes, which will be held in Moscow from February 19 to 22, collections of Russian shoe manufacturers will be presented along with European brands. Among them, located in Vladimir, is the Russian shoe factory SELM. IN…
12.02.2024 1842

Quality and tradition come from Pirmasens

Shoe manufacturer Caprice Schuhproduktion GmbH & Co. KG acquired the Peter Kaiser company. This event caused a storm of positive emotions in the shoe world. Both CAPRICE and Peter Kaiser have similar histories and common...
07.02.2024 1792

Footwear manufacturer from Turkmenistan Rowshen will take part in Euro Shoes

The leather shoe factory “Röwşen” (Rowshen) is the first footwear production to open in Turkmenistan, which has been successfully developing for more than twenty years. The Rowshen brand produces men's and women's casual shoes in classic and…
07.02.2024 2378

Euro Shoes introduces new members from Portugal - BSB Group

The Portuguese BSB Group, which includes its own production and a number of casual and sport shoe brands, will for the first time present the collections of its brands at the international shoe exhibition Euro Shoes premiere collection in Moscow in…
02.02.2024 2267

VAGA SHOES is a new participant in the Euro Shoes premiere collection

The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in…
29.01.2024 3039

Euro Shoes starts in a month in Moscow!

There is less than a month left before the main exhibition of shoes and accessories in Russia - Euro Shoes Premiere Collection. The event will take place from February 19 to 22 in Moscow at the Expocenter, and, as always, in partnership with Russia’s largest International…
23.01.2024 2846

Specifics of shoe assortment management on marketplaces and growth points

One of the most pressing questions for many shoe retailers today is whether to enter the marketplace or should they wait, and if they wait, then what? SR expert on working with assortment, analytics and category management Emina Ponyatova...
11.01.2024 3118

5 shoe models from Russian brands for New Year's Eve

Analysts at the Lamoda online platform note increased interest among Russian users in festive clothing, shoes and accessories this year. In response to the request, Russian shoe brands hastened to release holiday capsule collections and offer...
26.12.2023 3442
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