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Articles about the shoe business

Market expert's view on attempts by manufacturers of children's shoes to monopolize the market

Manufacturers of children's shoes in Russia often consciously refuse to choose their target audience and, trying to win over as much market share as possible, strive to work with all parts of the distribution chain. What could such a policy lead to ...
10.12.2019 691

Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21

The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, ...
09.12.2019 9742

How to create an attractive New Year's shop window?

Emotional design is the basis of high New Year sales! Our constant expert on visual merchandising and store design Anna Balandina is sure of this. We asked her to tell about the main rules for creating a festive showcase.
03.12.2019 1916

Multichannel shoe business: growth areas in online sales channels

Today it is impossible to imagine a successful company that would not use digital tools in its work. Let's talk about modern online sales channels for a shoe store and SMM marketing. We will analyze the main areas of work and growth areas ...
29.11.2019 1210

Today, the formats of the so-called "spontaneous" retail are gaining popularity. Talk about the store pop up store

In retail today there are new trading formats, new services for customers, new opportunities for marketing and communication with the target audience. One of the new products on the Russian market is pop-up stores, which in recent years have been quite ...
25.11.2019 3448

How to increase sales in a shoe store and accessories using visual merchandising tools

Today's demand of the time is to go from customer needs. Retail seeks to please customers in everything, for this, sellers and managers must constantly learn something new, relevant, which can immediately be implemented in the work and applied to ...
19.11.2019 2268

Winter 2019 / 2020: the main trends in the design of festive showcases

The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space to ...
18.11.2019 11517

Silent revolution in the shoe market

“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being ...
13.11.2019 5999

Is the market ready for labeling? Opinions of the leaders of the shoe industry

Much has been written about mandatory shoe marking, which has been introduced in Russia since 1 on March 2020, but we decided once again to ask the business itself about its readiness to work on the new system. Representatives of companies talk in detail about their current ...
12.11.2019 5566

Seasonality in the shoe business, what it is and how to work with it

Seasonality can be controlled in any business and footwear - one of the most revealing examples for such strategies. Fashion sales expert SR, author of the business blog, Elena Vinogradova, analyzes in detail the causes of seasonal fluctuations in the shoe business and ...
11.11.2019 2624

How to create a meaningful shoe brand

Deborah Cianciotta is one of the most respected, reputable experts in the world of shoes. Marketing consultant, staff training guru, product branding specialist, she is a co-founder of the American ...
05.11.2019 2153

How to increase the stress resistance of sellers?

Today, one of the most popular topics for discussion among HR specialists who work in retail is the topic of how to increase sales stress resistance. Sales have always been a pretty tough environment. In the conditions ...
05.11.2019 2630

How to attract a customer from social networks to the store and do everything so that he leaves with the purchase

In today's market, the winner is the one who “makes friends” of online and offline promotion channels and uses traffic from these two sources. The main thing now is not the presence of a trading space, but the ways to attract buyers to it. An ordinary store, no way ...
28.10.2019 2850

Six steps to increase retail sales

Business consultants work with a variety of companies, including retail, in particular shoe stores. They have accumulated vast practical experience, which they are always happy to share. We asked one of our regular ...
22.10.2019 3741

Released software that eliminates errors in the process of marking shoes

The Russian software developer, Kleverens, went to one of the shoe factories in China to test its new software product that eliminates errors in the process of pasting marking codes on ...
15.10.2019 2529

How to use the capabilities of social networks in daily work with customers?

Digitalization has captured all areas of the economy, including retail. On the pages of our magazine we constantly talk about new ways of communicating with customers using digital technologies that help increase traffic, increase sales, ...
15.10.2019 2189

Analpa chose trend colors for spring-summer'20 collection

Analpa has unveiled the SS20 collection in a new way, adding vibrant and fashionable shades according to the Pantone Institute. Bright neon officially returned to fashion: saturated coral, deep pink, bright orange and neon green.
15.10.2019 2701

How to increase sales of shoes and accessories?

Working life hacks in the new book of business coach and organizational consultant Evgeny Danchev. In the fall of 2019, the book “A Practical Guide to Increasing Sales of Shoes and Accessories” appeared on sale, its author is a permanent expert of the magazine ...
14.10.2019 1504

Why and why is a KPI system needed in a retail store

As a rule, in retail the effectiveness of the store and sellers is evaluated based on the sales plan. Fulfilled the plan - work efficiently, did not fulfill - not effective. And material motivation is tied to revenue and plan, that is, the seller, as a rule, ...
08.10.2019 3655

The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions

Designers presented the main fashion trends in shoes and accessories for the spring-summer season 2020 at the 88 session of the international professional exhibition MICAM, which was held in Milan from 15 to 18 on September 2019. These trends are based on three ...
07.10.2019 9238
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