Quality and tradition come from Pirmasens
07.02.2024 899

Quality and tradition come from Pirmasens

Shoe manufacturer Caprice Schuhproduktion GmbH & Co. KG acquired the Peter Kaiser company.

This event caused a storm of positive emotions in the shoe world. Both CAPRICE and Peter Kaiser have similar histories and shared values. The history of the brands is tightly connected with the shoe capital of Germany - the city of Pirmasens.

Both brands have more than impressive biographies. The Peter Kaiser company was founded in 1838, and the Cölsch family, owners of the Caprice brand, have also been involved in shoe manufacturing for over 120 years.

The basis for the future of these two brands is created by such values ​​as pride in tradition, a combination of shoemaking art and high technology, and constant improvement of the functionality and comfort of shoes.

The history of the Peter Kaiser brand once again proves to us that people who are truly passionate about their work are capable of great achievements. It began in 1838, and it was just another shoe workshop in the shoe capital, but already in 1845, shoes from Peter Kaiser became known outside the state, exported to Switzerland and through Hamburg, Rotterdam, Le Havre and Marseille to New York, St. -Louis, Valparaiso, Adelaide.

Use of advanced equipment and technologies, active advertising campaigns to promote the brand; medals received at industrial fairs; The constant expansion of the range did not go unnoticed. And in 1977, Peter Kaiser joined the group of leading German shoe exporters, and in 1990, Peter Kaiser was recognized as the No. 1 retail partner.

Over the years, the Peter Kaiser brand has produced the widest range of shoes: slip-on shoes, eyelet and lace-up shoes, pumps and sneakers, casual shoes for young and old, exquisite chevro leather goods with French leather heels and American block heels, dance shoes, boots with cuffs, boots with tops, Russian boots, a line of orthopedic shoes.

And in the new history, the individuality of Peter Kaiser will be preserved, and the core competencies of Caprice will be used to expand the collections and offer customers a wider range of products from the spring/summer 2025 season.

“The acquisition of the Peter Kaiser brand by Caprice promises not only to strengthen the company's position in the market, but also to expand the range of products that combine the values ​​of both brands. Integrating the Peter Kaiser brand into Caprice's proven processes opens up new opportunities for growth and innovation. We already offer excellent value for money in the upper mid-range segment with the Caprice. With the Peter Kaiser brand, which is sold in more than seventy countries around the world, we will be able to offer it in the upper segment. ", says Jürgen Kölsch, Managing Director of Caprice Schuhproduktion GmbH & Co. KG.

You can pre-order models from the current collections at the Euro Shoes exhibition in Moscow!

See you at the main exhibition event of the shoe market!

Euro Shoes, Moscow, Expocentre, 1st pavilion. Metro station Vystavochnaya, MCC Business Center.

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Shoe manufacturer Caprice Schuhproduktion GmbH & Co. KG acquired the Peter Kaiser company. This event caused a storm of positive emotions in the shoe world. Both the CAPRICE company and the Peter Kaiser company...
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